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The Great Food and Drink Festivals 2017- Sponsor and Exhibitor brochure The Great Food and Drink Festivals brand offer a modern approach to the traditional food and drink outdoor events. We host a large array of exhibitors and stalls selling local and regionally produced produce and products combined with a vast range of hot food producers. We work with some of the biggest names in the food industry with cookery demonstrations that attract a high number of visitor’s year on year. This year we are introducing more demonstration kitchens showcasing not just food but everything from the latest products from Ovens, BBQ’s and Grills to some amazing kitchen appliances. Our events have a wonderful family element with our children’s baking and cookery workshops. We also have children’s entertainers and theatre to keep the younger customer happy. Great Food and Drink Festivals offer more than most, all situated within a selection of beautiful and historic venues. Whether your interest is in sponsorship, or simply exhibiting to put your brand, product or services in front of our audiences, we will be able to provide a fantastic platform from which you can promote your business.


Our events attract some of the biggest brands, we provide various opportunites to engage and interact with our tens of thousands of visitors to our shows.


Five Great Shows 2017 We have produced some of the biggest consumer food shows in the midlands running over the last 5 years and attract a great selection of some of the biggest names in the culinary world. The Great Food and Drink Festival attract around 75,000 foodies from throughout Central England and beyond. We had 750 exhibitors attending our events in 2016 providing a wonderful array of attractions for our guests. We have a potential reach of over 33 million through our associated Marketing and PR campaigns (STEAM data study). In 2016 we welcomed some fantastic names to our events to showcase their talents to our audiences and for 2017 we will again see a wonderful line up of some of the industry’s best known names welcomed to our stage.


Confirmed already for the events are the likes of‌ Antonio Carluccio John Torode Candice Brown Michael Caines Jean Christophe Novelli Gizzi Erskine Nancy Birtwhistle Rosemary Shrager Adam Simmonds Andrew Smyth Matt Tebbutt Cherish Finden and more‌


Get Involved or be a Sponsor Whether you are a food or drink brand or product or you simply want to talk to the 75,000 visitors there are so many ways to do so. Our exhibitors and partners all benefit from engaging with new and existing customers. It’s a great platform to meet new customers Ideal venues to sample or demonstrate products. A great opportunity build brand and product awareness Our visitors love to discover and buy new and exciting products

Headline – Take the main lead on the whole event Kitchen demonstration theatres - Sponsor The producers’ village Bespoke stages and themed features Product supply and product placement Themed restaurants and bars Great food and drink guides – Advertising Promotional bags – Distribution Live music stage sponsor Various exhibition space


Our Visitors Our visitors are passionate foodies and want to taste, sample, buy and learn more about food and drink. What with a vast mixture of great food & drink options and with live music and entertainment we have all the ingredients for a great day out. -

Total visitors 75,000

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Female visitors 68%

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ABC1 audience 88%

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Average age

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Total spend at the Shows ÂŁ2.64

35 million (based on PPH spend and entrance).


Dates and Venues 2017 NOTTINGHAM CASTLE Nottingham MARKEATON PARK Derby

(27th -29th May 2017)

(17th-18th June 2017)

(BIG BAKE EVENT)

NEWSTEAD ABBEY North Nottinghamshire

(26th-28th August 2017)

(BIG BAKE EVENT)

LINCOLN CASTLE Lincoln

(16th-17th September 2017)

HARDWICK HALL North Derbyshire (30thSeptember- 1st October 2017)


Headline Sponsor Our headline sponsorship gives your company or organisation exclusive lead on this prestigious event and offers comprehensive coverage from the start to well beyond the events conclusion. You branding will feature on every piece of associated marketing including advertising, flyers, banners, website, publications and press releases. PR We send out weekly press releases to the local and national media from news print to television and radio. Our headline sponsors logo and title will feature on all of the releases and will be mentioned in the editor’s notes. There will be several press releases produced and a bespoke article about the headline sponsor which will be also be blogged across all the most popular social media platforms. The Headline sponsor has the option to host the press launch at their venue which is an added press opportunity for further exposure. Main Demo Stage Sponsor (Included in package) The chef demo stage is a great focal point, all of the main headline chefs will demonstrate throughout the day so it’s a fantastic platform to have your branding in front of large audience every day. Branding will feature on the stage backdrop as well as the front of the stage kitchen, placing your company brand in conjunction with some of the biggest chef names in the industry Magazine – Great Food and Drink Publication Sponsor You will have front page branding, branding featured on the main stage kitchen demo listings page and advertising throughout the festival guide that is distributed (20,000 copies) over the weekend to visitors. Advertising – 12 months advertising in our Great Food and Drink Publications - 100,000 copies annually. Promo Bags Sponsor As sponsor you will have an item added to the Promo bag that is handed out to 10,000 visitors to the event. 200 complementary tickets. Exhibition Space You will be provided your own area/ zone to engage with the visitors – We will provide marques for a 3m x 6m area, although this can be tailored to suit the client and their needs. This is an incredible way to for your team to push your brand or directly sell to thousands of visitors over the weekend. Package Price 10k +VAT


Main Sponsor We will produce a press release bespoke to the main sponsor which will be also be blogged across all the most popular social media platforms to a large reach. It will also be sent out to hundreds of press media including print, TV and radio. Magazine – 3 Pages of prime placed adverting in the Great Food and drink festival guide for the event. Advertising - 12 Months advertising in The Great Food and drink publications to 100,000 copies annually. 3 Month distribution in our city and county distribution units (160 units in high footfall sites – See media pack). Stand Space - We will provide marques for a 3m x 6m area, although this can be tailored to suit the client and their needs. This is an incredible way to for your team to promote your brand or directly sell to thousands of visitors over the weekend (This can be tailored to suit client). On Site Branding We will feature your company banners on site and each side of the main demo stage. 100 complementary tickets. Package Price 5k +VAT


Welcome Sponsor Reception Branding on the ticket area and site entry. Festival guide advert and press release. 3m x 6m Stand Space. Your company logo will feature the website and blogs. 50 complementary tickets. Package Cost 3K +VAT

Music Stage Sponsor Branding on the music stage. Advertising in the event magazine. 50 complimentary tickets to the event. Package Cost 2k +VAT


Other opportunities include…

Exhibition Space (3 Meter x 3 Meter - This will include electricity if required). Directly engage with the thousands of visitors that we have coming to our events. Promote, sample, capture data, demonstrate and sell.

Promotional Bags Distribution We distribute 10,000 items at each event to our visitors to the show, it’s a great way to reach our audience without having to be there.

Great Food and Drink Publication 100,000 copies distributed every year- Place your advertisement or editorial here in this ‘must read’ publication.


Contact Us For any further information on any of the events above please contact any of the media and events team here at the office on 0115 9472 768 Or visit the websites: www.greatfoodanddrinkfestivals.co.uk Twitter @greatfooddrink All our events run under the parent company of All About Tourism LTD - www.allabouttourism.co.uk All About Tourism Ltd Third Floor, North Wing 30 Woolpack Lane Lace Market Nottingham NG1 1GA

Gfadf events media pack 2017