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Identity Standards Manual February 2014

Identity Standards Team Michelle Ammirati Alix Baker Michela Moe James Walsh


FlexTech, founded in 2014, aspires to change the health and wellness field through revolutionary, wearable technologies. Convenience and innovation are the values we wish to promote through sleek design and high standards of excellence. These are the basic guidelines that have influenced the direction of the Identity Standards team during the creation of the FlexTech brand.

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Table of Contents Primary Logo

4

Logo Variations

5

Spacing of Logo

7

Misuses of Logo

9

Identity Colors

10

Typography

11

Department Logo

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Stationary 13 Business Cards 16 E-mail Template 18 PowerPoint Slides 19 Transport Vehicle

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Mugs 21 Gear 22 Contact Information 25

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Primary Logo

Primary Logo

4


Logo Variations

Secondary Logo

Secondary Logo with Text

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Logo Variations

Black and white are the only pre-approved background colors for the FlexTech logo. You may contact the Marketing Department regarding inquiries on other background colors.

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Spacing of Logo

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Spacing of Logo

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Misuses of Logo

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Identity Colors

FlexTech Blue

FlexTech Purple

FlexTech Silver

Blue Light

Purple Light

Silver Dark

Shade of Blue

Shade of Purple

FlexTech Match Color FlexTech Blue Blue Light Shade of Blue FlexTech Purple Purple Light Shade of Purple FlexTexh Silver

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Pantone 速 Equivalent PANTONE 7689 C PANTONE 284 C PANTONE 2717 C PANTONE 2603 C PANTONE 253 C PANTONE 7441 C PANTONE 5445 C

CMYK 71, 30, 0, 20 51, 21, 0, 15 25, 12, 0, 9 9, 79, 0, 48 9, 79, 0, 29 16, 56, 0, 17 8, 3, 0, 20

RGB 59, 143, 204 106, 170, 216 174, 205, 232 120, 28, 132 164, 38, 181 178, 94, 212 188, 198, 204

Web-Safe Hex 3399cc 6699cc 99ccff 663399 9933cc 9966cc cccccc


Typography

Avenir Medium ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()[]\;’,./{}|:”<>?

Avenir Next ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()[]\;’,./{}|:”<>?

Arial ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()[]\;’,./{}|:”<>?

Avenir Medium and Avenir Next will be used when communicating externally from the company. These fonts were selected because they are sleek and easy to read. We feel that these fonts convey the company’s ideals and values, thus making it a great choice to enhance the company’s identity.

In an effort to make things easier for the company, all internal documents may be written in Arial font. We feel that Arial is a close standard representation to Avenir Medium and Avenir Next.

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Department Logo

Sample of a department logo with a white background

Sample of a department logo with a black background

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Stationary Letterheads

February 26, 2014 James Johnson 123 Ithaca Drive FlexTech, NY 12345 Dear Mr. Johnson, Lorem ipsum dolor sit amet, nonummy mollis suspendisse vulputate, ultricies sed aliquam, repudiandae at amet rutrum est pretium porttitor. Sed cibus quis, erat congue pede malesuada nunc pede pellentesque. Libero aliquet tempus, neque eaque justo lorem justo pretium. Aenean nulla, quam eleifend sed donec. Dis in sapien erat tempor. Adipiscing wisi, sem a, duis gravida cubilia. Sodales maecenas commodo interdum. Luctus ultrices pede pellentesque, tis vel. Eget quisque lacus praesent sit morbi pretium, libero magna sed, praesent egestas, quis bibendum curabitur, in erat sodales ac commodo. Dignissim dui feugiat nulla suspendisse sed, volutpat nisl habitant diam libero vestibulum adipiscing, vitae aliquam dolor sed sit auctor auctor, dolorem amet, vitae amet sociis venenatis. A eget. Quibusdam sodalesarcu quis, id duis nunc, dictum consectetuer ac, consequat posuere in nisl provident. Fringilla lobortis libero nec quam, primis dolores ut, ac neque scelerisque velit a sapien quam, neque venenatis, vehicula laoreet velit blandit porttitor. Sunt sem tincidunt urna dui ut orci. Ultricies interdum accumsan et, sodales sed, parturient lectus. Sincerely,

FlexTech

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Stationary Memo

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Stationary Envelopes

123 Ithaca Road FlexTech, NY 12345

123 Ithaca Road FlexTech, NY 12345

123 Ithaca Road FlexTech, NY 12345

123 Ithaca Road FlexTech, NY 12345

123 Ithaca Road FlexTech, NY 12345

123 Ithaca Road FlexTech, NY 12345

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Business Cards

Option 1

Option 2

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Business Cards

Option 3

Option 4

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E-mail Template

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PowerPoint Slides

Title Slide

Body Slide 19


Transport Vehicle

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Mugs

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Gear

22


Gear

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Thank you for taking the time to review the FlexTech Identity Standards Manual. Please contact the project managers of the Identity Standards Team with any questions or comments regarding the contents of this manual. Michela Moe - mmoe@flextech.com James Walsh - jwalsh@flextech.com

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FlexTech Identity Standards