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L OOK BOOK FAL L2013


Al lnai l spi c t ur e dabov ewi l lbeof f e r e dbyar t i s t sonTopCoat .

Phot oc r e di t s :PamsandKi n,St e phAndNai l s ,Pus hy Pus hy ,Sour 16 andSFPar t yNai l s


Tabl eo fCo nt ent s

PRE SS ANNOUNCE ME NT S E VE NT S&P ARtnE RS T our: T OP COA T . ME CONT ACT

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Ass een o n. . .

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F AL L201 3ANNOUNCE ME NT S i OSappc omi ngOc t ober2013 New Yor kCi t y&Br ookl yn LA&Chi c ago( 2014) New nai lar t i s t s&des i gns Gel&ac r yl i c savai l abl e

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E VE NT S&P artne rs

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ABOUT

TopCoati st heonl yweb& mobi l epl at f or m bui l ts pec i ďŹ c al l yt omak et hebes tnai lar t ac c es s i bl et owomenar oundt hewor l d. Foundedi nSanFr anc i s c oi n2013, t het eam at TopCoati smot i v at ed and f uel ed byt heev erc hangi ngand v as t l ygr owi ngnai lar t c ommuni t y , br i ngi ng t he nai l st o t he ar t i s t s one appoi nt ment at a t i me. www. t opc oat . me

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BROWSE

So rtby

s t yl e,c o l o r, pri c eo r

nei ghbo rho o d

www. t opc oat . me “Nai lPor n”

Ther ear et woway sy ouc anbr ows enai l ar ti ny ourar eaonTopCoat . Ont hehomepage, y ouc anbr ows e bi g, beaut i f ul pi c t ur esont heThumbnai l sv i ew( s hownabov e) . Cons umer sc ans ear c hnai l ar tonTopCoat bys t y l e( ex.ombr e,t r i bal ) ,c ol or ,pr i c eorbynei ghbor hood.Fr om t hehomepage,c ons umer sc anev en c l i c kt hr oughmul t i pl ephot osoft hes amemani c ur e, s howi ngc l os eupsanddi ffer entc ol or s . Eac hdes i gnhasas etpr i c e, whi c hc anbeaddedt ov ar i ouss er v i c es( ex.f ul lmani c ur e, gelpol i s h)f oran addi t i onal c os tdet er mi nedbyt hear t i s t .

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V i ew nai larto n map, bas ed o n art i s t ’ sl o c at i o n

www. t opc oat . me MapVi e w

Cons umer sc anus et heMapVi ew t os eenai lar tandar t i s t sl oc at edneart hem.Whent hec ons umer c l i c k sont i l esont hel ef toft hes c r een, t hemap( abov er i ght ) openst hepi nas s oc i at edwi t ht hatnai l ar t i s t . Thec ons umer sc anal s os ear c hMapVi ewbys t y l e, c ol or , pr i c eornei ghbor hood. Byc l i c k i ng“ Vi ewDes i gn, ”t hec us t omerc ans eewhataddi t i onal s er v i c est henai l ar t i s ti soffer i ngands t ar t t hepr oc es sofr eques t i nganappoi nt ment .

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Add s erv i c esl i ke gelpo l i s hf o r addi t i o nalc o s t

Reques t

c us t o m nai l

arti fyo u hav e s o met hi ng i n

mi nd

www. t opc oat . me

Ev er ynai l ar tdes i gnhasi t sownDes i gnPage. Cons umer sc anus et hi spaget obr ows emul t i pl epi c t ur es oft henai l ar t , s howi ngdi er entc ol or sandc l os eupphot os . Cons umer sc anl ear nmor eaboutt hear t i s tbehi ndt henai l s( f orexampl e,l oc at i onswher es het ak es c l i ent s , r at i ngsandr ev i ewsf r om ot herc l i ent s , andot hernai l ar ti nherTopCoatPor t f ol i o) . Byc l i c k i ngBookMe!t hec ons umers t ar t st hebook i ngpr oc es s .

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BOOK

Cho o s e dat e and t i me t omeetyo ur art i s t

10/18/13

Art i s t ss et

av ai l abi l i t y

aro und t hei r l i f es t yl e

www. t opc oat . me

St e p1

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Book i nganappoi nt menti sa3s t eppr oc es sonTopCoat .Thefir s ts t epi sc hoos i ngt hedat eandt i me y ou’ dl i k et omeety ournai l ar t i s t . Manyofournai l ar t i s t shav eot herj obs , c ommi t ment sandmos ti mpor t ant l y , as oc i al l i f e! We’ v edes i gned TopCoatt owor kar oundt hei rl i f es t y l e.Whenanar t i s t ss et supherTopCoatac c ount ,s hes et sher av ai l abi l i t y .Cons umer sc anonl yr eques tat i mes l ott hatt hear t i s ti sav ai l abl e.Thi si sahugebenefitf or ourar t i s t s , whoar emos t l ynowus i ngGmai l t ot ak enewc us t omer sandappoi nt ment s .


Cho o s e al o c at i o nt omeetyo ur art i s tOR reques tt heyc o me t oyo u

Art i s t ’ s addres s rev eal ed o nc e appo i nt ment i sc o nf i rmed

www. t opc oat . me

St e p2

Choos i ngal oc at i oni st henexts t epi nr eques t i nganappoi nt mentonTopCoat . Cons umer sc hoos ef r om af ewl oc at i onswher et hear t i s ti swi l l i ngt ot ak eappoi nt ment sf r om.Cons umer sc anal s or eques tt hat t hear t i s tc omest ot hem. Pr i v ac yi si nc r edi bl yi mpor t antt oTopCoat .Thear t i s t ’ sexac taddr es swi l lnotber ev eal edt oc ons umer s unt i l t heappoi nt menthasbeenc onfir med.

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Rev i ew &Submi t

Add s pec i al

reques t sl i ke

c o l o rsc hanges

www. t opc oat . me

St e p3

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Thel as ts t epi sr ev i ewi ngands ubmi t t i ngy ourappoi nt mentt ot henai lar t i s t .Her ey ouc anaddany s pec i al r eques t sl i k ec ol orc hanges , det ai l sonac c entnai l s , et c . Ar t i s t sr ev i ew andmus tc onfir m al lnew appoi nt mentr eques t sonTopCoat .Cus t omer swi l lbenot i fied wi t hanemai ll et t i ngt hem k nowwhent hear t i s tc onfir mst hei rappoi nt ment ,whi c hi nc l udesdet ai l sl i k e t heexac tl oc at i on.


WhatCo mesNext

THEBALLI SI N HER COURT

WATCH YOUR I NBOX /PHONE

Toc onfir mt heappoi nt ment ,your

You’ l lgetanemai lf r om TopCoatass oonas

Ont hedayofyourappoi nt ment ,meet

nai lar t i s tmus tr evi ew &c onfir m

t heappoi nt menti sc onfir med.Thi swi l l

yourar t i s tatt i me&l oc at i onyouagr eed

yourr eques t .

BETHEREOR BESQUARE

i nc l udeal lt heappoi nt mentdet ai l s ,l i ke

oni nyourr eques t .We’ l ls endyoua

exac taddr es s ,t i me,dat eandc os t .You’ l l

r emi ndert hedaybef or eyour

al s ogetanappoi nt mentr emi ndert ext

appoi nt ment .

mes s age24hour sbef or et heappoi nt ment .

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P a yme nt&Pri ci ng

Ar t i s t ss ett hei rownpr i c es

as hf ree TopCoati sc ompl et el yc

er c redi tc ard Cus t omer smus tent

i nf ot or eques tanappoi nt ment

ppo i nt menti sc o mpl et e Cus t omer sar ec har gedwhena Cus t omer shav e24

ho urst oedi toraddt i paf t erappoi nt menti sc ompl et e

I fc us t omer sdonotedi toraddt i pwi t hi n24hour s , TopCoatwi l l i nc l udea 20%

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t i p


F ormorei nf o Al i Wi ez bows k i Founder&CEO al i @t opc oat . me ( 415)5042549

@t e a mt o p c o a t

@t e a mt o p c o a t

www. t o p c o a t . me t o p c o a t me . t u mb l r . c o m

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NAI LART .NOW .

www. t opc oat . me

NG I H C N U A L


TopCoat - August 2013 Look Book