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2013 - Media Kit

STL’s Fashion Resource · See & Be Seen Events · Arts & Culture Guide · Where to Eat, Drink & Play ALIVE MAGAZINE | ALIVEMAG.COM | INTEGRATED MARKETING


ALIVE 2013 Media Kit

ALIVE offers integrated marketing solutions to reach STL’s most active consumers.

THE ALIVE BRAND

ALIVE is the lifestyle authority for St. Louis’ emerging, aspiring and affluent consumers. Through our print and online media, signature events and brand extensions, we create innovative, relevant content and develop deep relationships with readers that keep them engaged.

ALIVE Magazine ALIVE is the lifestyle authority for St. Louis’ most active, style-conscious consumers. Over the last 10 years, ALIVE Magazine has become a mustread for the city’s aspiring, influential and affluent set. As the leading lifestyle publication in the market, ALIVE delivers its fresh editorial to over 150,000 readers each month, covering the topics of fashion, dining, home, bridal, the arts and people.

ALIVEMag.com ALIVE’s digital media team delivers the most engaging lifestyle content in the region across multiple platforms. ALIVEMag.com, the go-to resource for 25- to 49-year-old influential audiences seeking the most up-todate information. Our list of email subscribers is unmatched in the region and offers readers the chance to receive the content they want directly in their inboxes. ALIVE also utilizes the power of social media to interact with readers on a daily basis editorially and on behalf of our clients.

ALIVE Events ALIVE is known for its high-quality and well-attended events. ALIVE hosts issue launch parties, special events and custom soirees for clients and produces the annual Saint Louis Fashion Week. Event sponsorships offer the ideal environment to capture the attention of ALIVE’s active, on-the-town consumers, while our ability to create custom events—from grand opening parties to anniversary events—helps clients gain broader reach at a great value.

ALIVE Integrated Marketing Solutions ALIVE is a publishing house, digital marketing firm and event producer, all in one. We understand that to achieve the best results for your business, you need to custom-fit your marketing to your industry, your market and your customers. ALIVE offers an integrated approach, combining print, online and experiential advertising, allowing you to create the best marketing campaigns to reach your audience effectively and efficiently. 2


ALIVE 2013 Media Kit

Who reads ALIVE Magazine?

Reader Profile

ALIVE invests in a readership study that offers accurate insight into our readers’ lifestyle habits and purchasing preferences.

GENDER

AGE AGES 21–34 AGES 21–44 AGES 25–54

45% 73% 79%

INCOME

EDUCATION

FEMALE MALE

24%

76% 69% College/ Advanced Degrees

71% Some College/ College Grad

READER HABITS

Earning more than $70,000/YEAR

61%

68% of ALIVE readers say they frequently purchase products or services after seeing an ad in the magazine. 58% of readers pass along their copy of ALIVE to friends and family after they read it.

56% of ALIVE readers say ALIVE is their #1 source for information on upcoming events happening in St. Louis.

Source: ALIVE Reader Survey, Fall 2011 and CVC readership audit, 2012

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ALIVE 2013 Media Kit

ALIVE Magazine delivers STL’s most coveted consumers

Circulation & Distribution

ALIVE Magazine delivers the most targeted distribution of all local publications. Targeted Distribution

3,000

280+

Direct mailings to high-income homes

Restaurants & Cafes

75+

220+

Gyms, salons, spas

Doctor offices

Lobbies of select condos and loft buildings

Paid subscribers

160+

Shopping boutiques, malls, department stores

In-room copies at select hotels

STL’s premiere lifestyle events

200+ Newsstands, including:

• Straub’s

• Schnucks Markets

• Dierberg’s

• Walgreens

• Walmart

• Left Bank Books

• World News

•Whole Foods Market

TOTAL READERSHIP

115,741

Monthly circulation

35,000

Pass-along rate

3.5

Source: CVC Readership Audit, 2012; ALIVE Reader Survey, Fall 2011

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94% of ALIVE readers say they read 3 out of every 4 issues.


ALIVE 2013 Media Kit

ALIVE Magazine delivers STL’s most coveted consumers

68% of ALIVE readers say they made a purchase after seeing an advertisement in the magazine.

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ALIVE 2013 Media Kit

In Every Issue: Fashion, Dining, Nightlife & Culture

Editorial OVERVIEW ALIVE’s editorial offers a consistent, in-the-know point of view on what’s new, now and next in St. Louis.

“iT'S alwayS aMazinG Lost and found

Mel Trad SculpTure arTiST

21%

On any given day of the week, Mel Trad might be found exploring abandoned buildings or poking around architectural salvage yards. The resourceful artist searches for inspiration and interesting materials wherever she can find or buy them, then manipulates those materials into one-of-a-kind sculptures that connect us to our past. A “big turning point” came this year when she achieved a major financial and career milestone as a 2012 winner in the Contemporary Art Museum’s prestigious Great Rivers Biennial. But, it’s the process that motivates her more than the finished work. For Trad, it’s about the journey of discovery, where her finished work exists not only as an art object, but as a window into ideas and the perception of meaning. Although she has demonstrated artistic skill since she was young, it’s only in the last four years that she has concentrated on sculpture, much of which addresses gender and the human body—the push and pull of masculine and feminine combined in the same piece. In addition to CAM, her works have been shown locally at Pig Slop Studios and Fort Gondo Compound for the Arts, as well as in California at the Under the Bridge and Helen Lindhurst Fine Arts Galleries. Trad is currently busy developing her own STL gallery, Lemp308, where she’ll serve in a loose curatorial role and as an artist. Until then, Trad hopes to keep on her current path: working in her Lemp Brewery studio creating art that explores how we express ideas and value objects. She acknowledges that there will always be new chapters, new developments and new avenues that she’ll find herself on, but one thing is certain: She’ll “always, always, continue to make art.”

19%

Dining/Nightlife/ PARTY COVERAGE

PEOPLE & CELEBS

27%

10%

Fashion & STYLE

ARTS, CULTURE & CHARITIES ALIVE is passionate about the arts, and so are our readers. Each month, we feature in-depth info on arts and culture events. We also profile local charities, letting readers know how to get involved.

Heavy MettLe

Gina alvarez Fiber arTiST, vSa execuTive direcTor

To be recoGnized For your work. There are a loT oF STronG woMen in The arTS in ST. louiS.” - Gina alvarez

“I feel like I’m still in a trajectory,” says Gina Alvarez, a well-established St. Louis fiber artist, arts administrator and teacher. To top it off, she was just named the Executive Director of VSA Missouri, the statewide organization on arts and disability, where she’ll organize art exhibitions throughout the state to create opportunities for artists with disabilities. As a person who’s accustomed to jumping right in and getting her hands dirty, Alvarez tested her mettle by taking an arts administrator position in Italy right after college without even knowing the language. The international position left her well-equipped to take over as the education and gallery director at St. Louis Artists’ Guild, and now VSA, where she’ll use her knowledge of contemporary art to help others. Then there’s her own art, seen in galleries from New York to Chicago and locally at Fontbonne, SLU, UMSL, Fort Gondo, The Sheldon, Art St. Louis and Craft Alliance, where she was the first fiber artist-in-residence—not to mention a recipient of a 2012 Grand Center Visionary Award. Most recently, Alvarez received a grant from Critical Mass, along with two collaborators, to produce a book titled “366 Skies,” featuring a picture of the sky taken by Alvarez every day of the leap year, accompanied by an original poem produced by Jessica Baran and printed by Amy Thompson of Paper Boat Studios. Meanwhile, she’s adding to her already full palette by opening a studio this October in South City to teach classes, hold exhibitions and provide opportunities for other artists. That’s what she loves about being an administrator, and it’s exactly where she sees herself in the future—giving others a chance to create and show their art.

September 2012

AlivemAg.com

81

16%

arts/CULTURE/ CHARITIES

BRIDAL ALIVE covers wedding engagement stories of St. Louis couples every month. Four times per year, our editorial team also puts together the ALIVE Bride wedding planning guide, offering scores of resources for the modern St. Louis bride-to-be.

BRIDAL

2% 2% 2% HOME

BEAUTY

A Game of Numbers

Work/ Career

Dan Kantrovitz, 33 Director of Scouting, St. Louis Cardinals When he Was a high school intern with the cardinals more than 15 years ago, Dan Kantrovitz’s career goal was to play shortstop out on the field. it didn’t work out—but now, as the team’s director of scouting, he can’t imagine a more perfect position. throughout his life, Busch stadium’s magnetism has proven hard to resist. there was that internship, but better by far was being drafted in the 25th round in 2001. “Being on the other side of that now, when i call some of the players immediately after we draft them, i know the excitement that they’re feeling because i can’t remember a more exciting day in my life. except for when i got married,” he adds quickly with a smile. a shoulder injury in college ended his minor league career almost before it began, and Dan left baseball to apply his management degree as an investment banker. it wasn’t the career for him. Baseball beckoned. he sent résumés, emailed teams and applied for openings. “i wasn’t going to give up,” Dan says. “it became clear that whether somebody was going to pay me to work in baseball or not, i was going to do it.” he found a startup in seattle that was developing software to analyze player stats. it was perfect, with one catch: no paycheck. “i went from working on Wall street to living in a garage in seattle, but it was phenomenal,” Dan says. During spring training, the company demoed the software to Major league teams, including the cardinals. “that might have planted a seed,” Dan admits, because he later got a call suggesting he apply for a low-level assistant job in the scouting department. “i said, ‘i’ve gotta get this job—it’s what i’ve been working

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It became clear that whether somebody was going to pay me to work in baseball or not, I was going to do it. my whole life to do,’ and they said, ‘Well, don’t get your hopes up; there are about a thousand other people that are in the same boat.’” that motivated him like never before. “i was used to fighting for jobs; i was never the biggest player out on the baseball field,” he admits. “it never came easy for me to work my way up in the baseball world, so i tapped into that and kept fighting for that job.” he won the job in 2004. after several years of scouting from latin america to asia and across the United states, Dan wanted a deeper knowledge of the analytical side. he left for harvard, where one of the professors had done groundbreaking research in baseball, and from there, he went to the oakland a’s, where he spent three years with legendary general manager Billy Beane (portrayed by Brad Pitt in “Moneyball”).

then, in December 2011, the cardinals called again. this time, he wasn’t one of a thousand candidates for the director of scouting position—he was their guy. now, Dan is tapping into all of his experiences from the past eight years—the analytical skills from investment banking, the statistics modeling from the startup and the grassroots scouting. “ever since i left the investment banking world, i’ve loved getting up every day and doing my job,” he says. the die-hard scout admits, though, that “it’s tough to sit back and have a beer at a game.” not that he’s complaining. “People say, ‘can’t you just relax and watch the game?’ Well, i’m actually really enjoying every game i’m at, but it’s more thinking about it in my own way.” his wife—a cardinals fan herself—is well aware of that, too.

August 2012

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FASHION & STYLE In our women’s and men’s fashion spreads, you’ll see the hottest names in fashion photographed in breathtakingly beautiful photo spreads. Every issue, we work with the city’s most coveted photographers and stylists to bring you the top runway trends available in St. Louis’ top fashion boutiques and department stores.

EVENT & PARTY COVERAGE Never one to miss a good party, ALIVE covers all the big club and store openings in town in addition to whatever else we can pack into our schedules.

DINING, NIGHTLIFE & ENTERTAINMENT ALIVE’s editors are out day and night to bring St. Louis the most recent updates and highlights on the dining and nightlife scene. Readers know to turn to ALIVE when going out on the town.

MV-Freese David Freese, 28, 2011 World Series MVP, St. Louis Cardinals Third Baseman è There's arguably no one more popular in St. Louis right now than David Freese, the man, in many ways, behind one of the biggest comebacks in the history of baseball. The smell of sweet victory is

Buzz List the

St. LouiS' moSt infLuentiaL peopLe, organizationS and ideaS of 2012.

By Katie Davis, amy De La Hunt, JiLL manoFF, Cristy miLLer, Gwen raGno anD matt sorreLL PhoTograPhy By tuan Lee art DireCtion by Kristin Kellogg eDiteD by Jennifer Dulin Wiley

still in the air, following what really began in Game 6 of the 2011 World Series—the match pegged as one of the greatest World Series games of all time—where fans watched as the Cards battled through a roller coaster of errors, then numerous comebacks of hits and home runs. And, if there's anything that sports fans love more than a do-or-die game, it's a hometown hero. Enter Cards third baseman, Freese, a Lafayette High School grad who's had his share of hurdles over the last few years, including a right ankle injury during the 2010 season and a fractured left hand that caused him to miss

two months of play in 2011. But, just as the Cardinals rallied after falling behind 10½ games in the NL wild card in August to make it into the postseason, Freese's epic walkoff home run in the bottom of the 11th inning of Game 6 won the game (and extended the series) for the Cards—and catapulted Freese into the spotlight that reached well beyond Cardinal Nation. “It's one of the greatest experiences to be down like that and come back as a team,” Freese says. “I really learned to believe in myself.” Freese set a postseason record with 21 RBIs and took home the title of 2011 World Series MVP and a 2012 Chevy Corvette. He also went on a whirlwind of media appearances afterward that included a stop at “The Tonight Show” with Jay Leno, “The Ellen DeGeneres Show,” the Country Music Awards and a guest role on the ABC sitcom “Work It.” And, although “David Freese” is now a household name, he's still as down-to-earth as he was when he started in the majors just three years ago. Crediting the support of his family, Freese says that just making it to the big leagues was a dream come true, and the fact that he's now a world champion, well, that makes it all the more special. After all, he's still the same David Freese who played baseball in his backyard, mere minutes away from Busch Stadium. The only difference now, according to him: “I've got a ring.” – Cristy Miller

styLe /

alivemag.com

alivemag.com

Stl homeS

Designed for Life interior designer Denise Fogarty believes in surrounding herself with things she loves—and it shows.

When it comes to design accents, “accumulate things you love.”

by MAry BEArd

Denise Fogarty’s West County home mixes Nantucket coastal style with traditional and antique pieces, resulting in a relaxed yet rich milieu. The award-winning interior designer incorporates personal touches and inspired design without sacrificing her home’s functionality and comfort. AlwAys EvolvE As your life changes, so should your home. Denise is constantly rearranging or adding new pieces to tweak her home’s look. Throw pillows rotate in and out to reflect the seasons, and the walls are always fair game for a fresh paint job—it certainly helps that her husband used to run a summer painting business. Choosing a bold color for an accent wall is an easy fix for changing tastes and keeping it fresh. Find inspirAtion For Denise, nothing is off limits when it comes to finding inspiration. Her latest project, redecorating the first-floor master bedroom, stemmed from a set of lamps that she saw and fell in love with. She didn’t even end up buying the lamps, but they inspired a plan, and a few months later, she had a new favorite room. She routinely tears out magazine pages and recently has taken to Pinterest and the design blogosphere—her favorite sources for ideas are the blogs House of Turquoise and Cote de Texas. The inspiration for the Fogartys’ first-floor bathroom came from a visit to the Lexington Home Brands showroom in High Point, NC, where there is a replica of Arnold and Winnie Palmer’s home (the company

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September 2012

once produced a collection inspired by the famous golfer.) Winnie’s dressing room was completely wallpapered in “The New Yorker” magazine covers, so Fogarty papered her own half-bath’s walls with old issues of “Architectural Digest”. KEEp it FunctionAl There is no point in having a gorgeous home if you can’t actually live in it. It was important to Denise for her home’s design to fit both her aesthetic vision and her family’s needs. Her daughter has space for homework and lounging in the sunroom, and she shares her office with her son, giving him his own place to hang out, watch TV and play video games. Modern glass doors on her husband’s office give him the privacy and quiet he needs. The kitchen is perfect for hosting parties, with ample countertop space for food preparation and entertaining, as well as two hidden dishwashers to speed the cleanup. FEAturE FAvoritEs When it comes to design accents, “accumulate things you love,” Denise advises. Among her collections are the blue and white porcelain vases on display in the entry hall, the tea cups that she mixes and matches for daytime entertaining and the Lladró porcelain figurines in her daughter’s room, which she has had since she was a girl. Other personal touches—like the antique chandelier in the master bedroom, the beautifully crafted Amish-made kitchen cabinets and the set of chairs found at a Parisian flea market—give the Fogarty home stories and character. photoS by AlisE o’BriEn

HOME & REAL ESTATE Each month, ALIVE spotlights the most interesting homes for sale in the St. Louis market, showing readers the best places to live in the city. Stories on home products, furniture trends and tips on interior design and remodeling round out our issues. BEAUTY ALIVE has become the go-to resource for beauty trends, from cosmetic surgery and skincare procedures to of-the-moment makeup and hairstyle trends seen on Fashion Week runways.

PEOPLE & CELEBRITIES Each month, ALIVE features in-depth interviews with national celebrities that have local ties, from actors and music stars to fashion designers and pro athletes.

on david: Hugo Boss vest available at Saks Fifth Avenue,

66 ALIVE STL february 2012

CAREER & HIGHER EDUCATION Each month, ALIVE features professionals with interesting careers on our “Job Envy” page and each August, ALIVE’s “Work Issue” includes several features on career, higher education and entrepreneurism.

Plaza Frontenac, 314.567.9200. Theory henley available at Moris Fashions, Central West End, 314.361.6800. february 2012 ALIVE STL 67

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ALIVE 2013 Media Kit

Monthly Editorial & Special Sections

EDITORIAL CALeNDaR ISSUE January

EDITORIAL

SPECIAL SECTIONS

DEADLINES

ALIVE Bride

ALIVE Bride Listings Fitness Professionals New Year New You Yoga Guide Gallery Guide/Winter Arts Guide Higher Education Private School Guide-Winter Open House

Space Reservation: NOV 8

Health & Fitness

Production Ad Materials: NOV 16 Camera Ready Ads: NOV 23 On Newsstands: DEC 18

February

The Buzz List: Influential St. Louisans of the Year STL Best Dates

MARCH

Spring Fashion STL Beauty Guide STL Shopping Guide

Top Lawyers Under 35 Hot Home Décor Burger All Stars Casino Guide Romantic Dining Valentine’s Day Gift Guide Nightlife-Drinking Guide STL Living

Space Reservation: DEC 13

Doctor Profiles Resale Resource Retail Spring Must Haves Luxe Salon & Spas Spring into Spring Break (Fitness Guide)

Space Reservation: JAN 1

Best Brunch

APRIL

St. Louis Living Homegrown Eats ALIVE Bride

MAY

Drinker’s Guide to STL Summer Arts & Entertainment STL Top Singles

JUNE

The Hot List, The Best in STL

Production Ad Materials: DEC 21 Camera Ready Ads: JAN 4 On Newsstands: JAN 22

Production Ad Materials: JAN 23 Camera Ready Ads: FEB 1 On Newsstands: FEB 19

ALIVE Bride Pet Guide Wedding Caterers Hot Home Décor Chef Profiles Higher Education Trade Schools Yoga/Pilates Guide Winery Guide Boutique Owner’s Top Pick

Space Reservation: FEB 14

I Go To (venue profiles) Gallery Guide/Summer Arts Guide Casino Guide Baby & Me Mother’s Day Dining Mother’s Day Gift Guide

Space Reservation: MAR 14

Summer in St. Louis STL Outdoor Dining/Party Patios Past Hot List Winner

Space Reservation: APR 11

Production Ad Materials: FEB 20 Camera Ready Ads: MAR On Newsstands: MAR 19

Production Ad Materials: MAR 20 Camera Ready Ads: MAR 29 On Newsstands: APR 16

Production Ad Materials: APR 17 Camera Ready Ads: MAY 5 On Newsstands: MAY 21

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ALIVE 2013 Media Kit

Monthly Themes & Special Sections

EDITORIAL CALeNDaR ISSUE JULY

EDITORIAL

SPECIAL SECTIONS

DEADLINES

Health & Fitness

STL Spas Yoga Guide Doctor Profiles Bridal Fitness-Bridal Workout Guide Resale Resource Shop STL Girls’ Night Out

Space Reservation: MAY 16

STL Gives Back Top Lawyers Pizza Patrons Caterers on Call Higher Education Casino Guide STL Living Non-Profit/Charity Spotlights

Space Reservation: JUN 13

Influential Women Hottest Menus Resale Resource Fall Arts Guide Boutique Guide Private School Guide Realtor Profiles

Space Reservation: JUL 11

Retail Section: Fall Fashion Trends ALIVE Bride Higher Education Baby & Me Brewery Guide

Space Reservation: AUG 8

Great Getaways STL Beauty Guide ALIVE Bride

AUGUST

Hot Jobs Cheap Eats

SEPTEMBER

Fall Fashion Fall Arts Preview STL Shopping Guide

OCTOBER

Restaurants of the Year Home Entertaining

Production Ad Materials: MAY 22 Camera Ready Ads: MAY 31 On Newsstands: JUN 18

Production Ad Materials: JUN 19 Camera Ready Ads: JUN 28 On Newsstands: JUL 16

Production Ad Materials: JUL 17 Camera Ready Ads: JUL 26 On Newsstands: AUG 13

Production Ad Materials: AUG 14 Camera Ready Ads: AUG 30 On Newsstands: SEPT 17

NOVEMBER

Men of Style Get Involved

Boutique Owners’ Top Picks Private School Guide Best Sports Bar Yoga Guide Casino Guide

Space Reservation: SEPT 12 Production Ad Materials: SEPT 18 Camera Ready Ads: SEPT 27 On Newsstands: OCT 15

DECEMBER

Wish List, Gift Guide Hot Holiday Foods

Nightlife-New Year’s Eve Guide Jewelry Wish List Retail: Holiday Gift Guide Resale Resource

STL Shopping Guide

Space Reservation: OCT 10 Production Ad Materials: OCT 16 Camera Ready Ads: OCT 25 On Newsstands: NOV 12

*Getting Out Guide and Destination Special Sections in every issue.

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ALIVE 2013 Media Kit

High-Impact Solutions For Your Brand

UNIQUE PRINT ADVERTISING OPPORTUNITIES

I N F L U E N T I A L WO M E N O F S T. L OU I S

Susan M. Hais

Partner and Founder Hais, Hais, Goldberger & Coyne, P.C.

S

USAN HAIS has over 35 years of experience providing her clients with the finest legal services possible at the fairest prices. After getting her feet wet at a family law firm, she started her own firm just five years later. She attributes her success to hard work, courage and the will to stand up to bullies. In addition to a bachelor’s and master’s degree in liberal arts and a law degree, she has spent years continuing her education in multiple disciplines. “To me, success means achievement of my goal of always doing what is right,” she says. “It is all about keeping my values intact.” Susan spends a typical day exercising in the morning, working hard at the office and enjoying time at home with her family. When she’s not helping clients, she gets together with friends and family for strenuous outdoor activities like biking and hiking. Her passions include skiing, snowshoeing and, of course, justice.

ALIVE’s team of writers and editors will work with you to create custom-written and designed advertorials. These“ editorial-based stories ” allow readers to get inW S depth information about the services you provide and offer you a platform for showcasing your expert knowledge in your field.

Wrap an issue of ALIVE with your message and guarantee that our readers take note of your advertising message.

Owners, Savvy Surrounding Style

Sarah Garlich

Owner and Buyer, Cha Boutique

For inspiration, Susan looks to great lawyers in history, who demonstrated not only a love of the law, but the courage to persist when they were right.

Hais, Hais, Goldberger & Coyne, P.C. 222 S. Central, Suite 600 Clayton, MO 314.862.1300 hhgc-law.com

BELLY BAND

I N F L U E N T I A L WO M E N O F S T. L OU I S

Diane Fogerty & Pamela Calvert

“I love my job because it is all about helping others,” she says. “The most rewarding part is the gratitude of the good people I represent and the self-esteem I get from always striving to do a good job.”

Outside of the office, Hais, Hais, Goldberger & Coyne is actively engaged in the community. The firm takes a direct approach to mentoring young people and supports political activity consistent with their beliefs. “Our business is dedicated to doing the best work possible,” Susan says. “Our company’s mission is to work hard, fight for our clients and to maintain our passion for justice.”

ADVERTORIAL

ARAH GARLICH has loved fashion since she joined the retail industry at age 15. Now, she has fulfilled her childhood dream of opening her own boutique, and loves being able to make others’ wardrobes a happy place.

I love my job “because it is all about helping others.

ALIVE SPECIAL PROMOTION

“It’s the best when you see someone out in an outfit you helped them put together, and see how happy and excited they get about it,” she says. “It makes me feel so good that I could make someone else happy!”

Flexibility is key in Sarah’s daily life, because no two days are the same. In addition to caring for her 15-month-old son, she spends her days taking phone calls from vendors and representatives, keeping up with buying and preparing for Cha’s next event. In the future, she hopes to open a second location in a different area—maybe even a different state—and work on branding Cha as a clothing line. 9666 Clayton Road Ladue, MO 63124 314.993.8080 shop-cha.com

Our business is like a family,... and our enthusiasm and love of what we are doing radiates to our clients. HEN THEY FIRST OPENED Savvy Surrounding Style in November 2010, Diane Fogerty and Pamela Calvert each brought a unique set of skills to the table. Denise, who handles the business side, had worked in banking for a number of years. Her financial background provided her with excellent customer service skills and gave her the know-how needed to manage a retail space. Having always enjoyed working on her own homes, she decided to open a small interior design firm with her close friend, Pamela Calvert, who now oversees Savvy’s creative operations. “Our business is like a family,” Diane says, “and our enthusiasm and love of what we are doing radiates to our clients.”

Savvy Surrounding Style’s business philosophy is rooted in the belief that the home should be a retreat for the individual. Every client is unique, and every project customdesigned. Diane and Pamela believe that communication is the key to helping clients

create ideal personal spaces reflecting their own personal styles. They incorporate vital design principles while executing every aspect of the project proposed by the client. Most importantly, they want their clients to love the final product!

“The most rewarding part of my job is watching a project go from the initial concept to completion,” Diane says. “It’s wonderful to see our clients enjoying their new space. I love seeing their dreams become reality.” Savvy Surrounding Style handles any size project—nothing is too big or too small for Diane and Pamela. In addition to their design services, they also offer hostess gifts, jewelry, purses and other items for sale in the boutique.

November 2009

Savvy Surrounding Style 9753 Clayton Road St. Louis, MO 314-432-7289 savvyladue.com

$3.95

ALIVE SPECIAL PROMOTION

COVER STICKER

GATEFOLD

Placing a sticker on the most-viewed page of the magazine helps you integrate your message, showcase upcoming events or direct readers to your branding ad inside the magazine.

Make your ad campaign really pop off our pages with a four-page package that allows readers to interact with your product.

BUSINESS REPLY CARD Drive more customers into your store with these pull-out cards. Printed on thick perferated card stock and placed beside our Subscription Card, the Business Reply Card is a great place to feature a coupon or mail-in offer.

“ALIVE has been crucial to the success of Blush’s marketing strategy in building my brand. Not only have I seen results, but the ALIVE staff has worked one-on-one with me to tailor a strategy that caters to my needs.” - Sarah King; Owner, Blush Boutique

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ALIVE 2013 Media Kit

ALIVE Magazine delivers STL’s most coveted consumers.

ALIVE connects St. Louisans to the best of STL dining, fashion, shopping and culture.

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ALIVE 2013 Media Kit

Who visits ALIVEMag.com?

ALIVEMAG.COM

175%

Increase in page views on ALIVEMag.com in the last 12 months

ALIVEMag.com reaches St. Louis’ most influential online consumers: women and men ages 18-34. Our advertising partners have the opportunity to gather additional impressions through targeted activations.

TRAFFIC 65% New Visitors 250,000 Avg. Page Views Per Month $20 Average CPM 80,000 Visitors Per Month 50,000 Unique Visitors Per Month

Social Media

ALIVE has a dedicated social media following with high engagement. Facebook (across 2 pages)

9,900

Twitter

6,500

Growth in social media fans/followers over the last 12 months

69%

In addition to targeted and run-of-site ad placements, ALIVE creates custom online activations for national and local clients to increase their audience base for key programs and initiatives.

Source: Google Analytics, Smarter Stats, and CVC Readership Audit, 2012

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ALIVE 2013 Media Kit

Reach 30,000+ active consumers directly in their inbox.

E-Mail Marketing

Reach 30,000+ influential consumers with ALIVE’s high-impact email campaigns.

ALIVE AGENDA Weekly Event Guide Email

STYLE LIST Targeted Newsletter

CUSTOM EMAIL CAMPAIGNS

ALIVE’s weekly newsletter covers upcoming events around town, including editor’s picks of the “Top 7 Things To Do This Weekend” as well as other upcoming events and sponsored promotions. Advertising opportunities exist in the form of event listings or display advertising around our content. See rate sheet for pricing.

ALIVE is the shopping resource for St. Louis’ fashion-conscious consumers. Sent monthly, this newsletter reaches 15,000+ opt-in users with the most timely fashion and shopping related content. Market your shopping events, sales and launches in this content-rich email format.

Want to reach ALIVE’s influential audience directly? ALIVE can customize a unique blast and send to our entire list or a targeted segment of our list on your behalf. Reach the audience you want to on demand. Blasts can be created and sent within 48 hours. Contact your Account Executive for pricing.

EMAIL FREQUENCY:  Once per month

EMAIL FREQUENCY:  Per client request

EMAIL SUBSCRIBER  LIST SIZE: 15,000+

EMAIL SUBSCRIBER LIST SIZE: 30,000+ or customized to your targeted audience demographic (gender, age, zip code, consumer habits)

EMAIL FREQUENCY:  Every Wednesday EMAIL SUBSCRIBER  LIST SIZE: 30,000+ AVERAGE OPEN RATE: 8.3% (industry standard approx. 7-9%)

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ALIVE 2013 Media Kit

ALIVE Magazine delivers STL’s most coveted consumers.

56% of readers turn to ALIVE as their #1 resource on things to do in STL.

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ALIVE 2013 Media Kit

Signature Events

EVENTS CALENDAR Event

When

Description

Audience

Bridal event and fashion show featuring over 30 of STL’s top wedding vendors.

Women 21-34, Brides-to-be and their friends and family

Party celebrating STL’s most impressive and inspiring people, organizations and ideas of 2013.

Men and Women 21-45, power player and go-getters

March 21-23

Fashion show featuring Spring/ Summer collections on STL’s hottest runway.

Women 18-45

Annual VIP Pride Party kicking off Pride Weekend.

LGBT influentials 21-45

May 5

ALIVE Bride

Jan 17

Attendance: 800+

Buzz List Reunion Party

Feb 8

Attendance: 600

Spring Fashion Week

March 20-23, 2013

Attendance: 500

Produced by For more info log on to STLOUISFASHIONWEEK.COM

Cinco De Mayo Hair Show Tickets on sale sale February NOW at stlouisfashionweek.com Tickets on 1st at stlouisfashionweek.com WWW.STLOUISFASHIONWEEK.COM

Attendance: 800+

Hot List

May 31

ALIVE celebrates with the 2012 Hot List Winners, featuring the hottest places in STL to eat, drink, shop and play.

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Men and Women 21-45 Attendance: 3,000


ALIVE 2013 Media Kit

Signature Events

EVENTS CALENDAR Event

When

Description

Audience

The biggest and hottest VIP Pride Party in STL, hosted during Pride weekend.

LGBT 21-45

Ultra

June 28

Attendance: 500+

Top Chef

Peter Clark

Justin Haifely

Baileys’ Range

The Tavern Kitchen and Wine Bar

Wes Johnson

Cassy Vires

Kota Grill

Home Wine Kitchen

Nick Zotos Mike Shannon’s

Cook-off featuring STL’s best Sept/Oct TBD of the best chefs competing for Men and Women 18-45, foodies the title of Best

Taste these STL top chefs’ creations as they compete for the juiciest burger in the city!

SUNDAY, on sale now. SEPTEMBER 23 TicketsWeek Fall Fashion

Join ALIVE in its search for St. Louis’ best burger at Top Chefs. You’ll be amazed at the flavors these five local chefs can fit between two buns as they compete for the title of “Top Chef.”

Noon - 4pm | Circa Properties Office at 5501 Pershing Ave. | DeBaliviere Place Be a part of the action and enter our contest to become a Top Chefs judge. Details at alivemag.com. #alivetopchef

Log on to alivemag.com to purchase tickets. $20 in advance, $25 at the door.

Admission includes: 5 mini burgers created by the top chefs, a complimentary sponsored beverage and entertainment.

The biggest STL fashion show stretching over a Sept/Oct TBD week featuring Fall/Winter collections from local and national designers.

Women 18-45

Holiday Bash

December 6

ALIVE celebrates the season in style with this annual bash.

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Men and Women, 18-45


ALIVE 2013 Media Kit

Ad Specs & Details

PRINT ADvertising SPECS SPREAD

1/8 PAGE HORIZONTAL

Safety: 16.5” x 10.625” Trim: 16.75” x 10.875” Bleed: 17” x 11.125”

3.75” wide x 2.45” tall

FULL PAGE

1/9 PAGE

Safety: 8” x 10.625” Trim: 8.375” x 10.875” Bleed: 8.5” x 11.125”

2.24” wide x 3,12” tall

1/3 SPREAD HORIZONTAL

1/16 PAGE

Safety: 16.25” x 3.2917” No Bleed–Ad can fill entire area

Safety: 1.8125” x 2.4375”

No Bleed–Ad can fill entire area

No Bleed–Ad can fill entire area

No Bleed–Ad can fill entire area

1/3 SPREAD HORIZONTAL Safety: 16.25” x 3.2917” No Bleed–Ad can fill entire area

2/3 PAGE VERTICAL 4.5 wide x 10.125 tall No Bleed–Ad can fill entire area

1/2 PAGE VERTICAL 3.75”wide x 10.125” tall No Bleed–Ad can fill entire area

1/2 PAGE HORIZONTAL

PRINT TECHNICAL SPECS

•Copies of fonts used within any ad or EPS file must be provided in Mac Postscript or Open Type format. •A  ll color ads must be converted to CMYK; Spot colors must be specified with a Pantone Solid Coated decription. •A  ds must be produced to specific page sizes per ad dimensions. •C  amera-ready artwork is press ready. ALIVE is not responsible for adjustments or alterations to size, color or copy error in the content of camera-ready artwork. Improperly prepared files may result in additional production charges. •C  amera-ready ads that meet ALIVE specifications will run as-is and will not require a match-print proof sent to the client for approval. •A  ll art, fonts, printer fonts, photos and graphics must be included on disk. All color, including photos, must be CMYK.

• For production and quality-control purposes we cannot accept Web or Internet images.

•A  ll crop and registration marks should be removed from ad. - Adobe Illustrator .EPS files. (all fonts converted to outlines and all images embedded. - Adobe InDesign file, all fonts converted to outlines and all images embedded.

• Acceptable file formats for photography and electronic art are: -Adobe Acrobat .pdf files (high-resolution with all fonts embedded; CMYK color) -Adobe Photoshop files. (.PSD, .JPG, .EPS or .TIF)

•A  LIVE Magazine is produced on a Macintosh platform and is unable to support Windows-based documents. We cannot accept files in Page Maker, Corel Draw, Freehand, MicrosoftPulisher, PowerPoint or Microsoft Word.

• Digital photos must be 300 dpi minimum to be printed.

POLICIES

7.625” wide x 5” tall No Bleed–Ad can fill entire area

1/3 PAGE VERTICAL Safety: 2.31” x 10.625” Trim: 2.73” x 10.88” Bleed 3” X11.125”

1/4 PAGE 3.75” wide x 5” tall

CREATIVE SERVICES ALIVE Magazine advertising design staff will provide professional and creative ad design assistance, layout, typesetting and preparation of electronic files to display advertisers at no additional cost, provided appropriate ad materials are received by production deadlines. 1st proof: Copy/Layout/Content changes. 2nd proof: Typographic/Grammar changes only. DISCLAIMERS/POLICIES Color accuracy cannot be guaranteed unless a match-print or comparable industry-standard proof is submitted. If desired, these can be provided to you for an additional fee. Please call for more information. ALIVE reserves the right to place a border on any ad smaller than a full page.

No Bleed–Ad can fill entire area

POSITION REQUESTS Advertisers will not be guaranteed placement or position without a 10% premium placement fee.

1/6 PAGE HORIZONTAL

BILLING Payment is due upon receipt of invoice. Bills unpaid beyond 30 days will be charged a service charge of 1.5% per month. Pre-payment is required on all new accounts. Invoices unpaid after 90 days will be forwarded to a collections agency.

3.75”wide x 3.3” tall No Bleed–Ad can fill entire area

CONTRACTS Contracts must be completed within 12 months of the date of first insertion. Short Rate Policy: If an advertiser cancels an existing contract, they will be re-billed at the applicable rate plus 5%.

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ALIVE 2013 Media Kit

Connect with STL on ALIVEMag.com

DIGITAL ADvertising SPECS ONLINE DISPLAY AD SPECS

STYLE LIST E-BLAST DISPLAY AD SPECS

AGENDA E-BLAST SPECS

LEADER BOARD LEADER BOARD

TILE

BUTTON

SKY

SKY

Dimensions Leaderboard

468 pixels wide x 60 pixels tall

Tile

300 pixels wide x 250 pixels tall

Button

160 pixels wide x 95 pixels tall

BOTTOM LEADERBOARD

TECHNICAL SPECS Dimensions

Dimensions

Leaderboard

468 pixels wide x 60 pixels

Skyscraper

160 pixels wide x 600 pixels tall

Ad Formats: JPG or GIF

Skyscraper

160 pixels wide x 600 pixels tall

Bottom leaderboard

540 pixels wide x 166 pixels tall

Animated Ad Formats: GIF or SWF

Event Listing Image

188 pixels wide x 186 pixels tall

Sponsor Listing

50 words

Image to go with Listing

160 pixels wide x 160 pixels tall

Size Limit : 150KB Resolution: 72dpi

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Media Kit 2013  

ALIVE Magazine's 2013 media kit.