STL NOW / FASHION
Luxe Additions
Three new luxury retailers set up shop at Plaza Frontenac. A TRIO OF NATIONAL RETAILERS are vying to snag a spot on your list of top shopping destinations as they open their doors inside Plaza Frontenac. Tory Burch, Forever Flawless and Mitchell Gold + Bob Williams have staked their claims and join Frontenac’s impressive lineup of retailers, which includes Louis Vuitton, BCBGMaxazria, Madewell and Sur La Table. All three stores are the first locations offered in Missouri, further adding to the mall’s roster of exclusive merchants.
Diamond in the Rough Forever Flawless, which opened in June, is the first of the new stores to join the Plaza Frontenac ranks. The 1,600-square-foot store, nestled on the upper level between Williams-Sonoma and Soma Intimates, features one of the most exclusive selections of beauty products on the market, thanks to offerings like its highly coveted diamond-infused skincare line. Night creams, toners, moisturizers, exfoliators and more are also offered in a variety of color-coded collections ranging from the most moderately priced White Diamond Collection all the way up to the elite Platinum Collection. A Tory Tour Opening in early fall, Tory Burch will launch its first Missouri storefront in between Louis Vuitton and Talbots on the main level in Center Court.
Downtown Dapper Nestled in an ideal spot on Washington Avenue between Prime 1000 and Stanley’s Cigar Lounge, Dapper Gents brings the innovative concept of classic service and old-school grooming to St. Louis. Part barbershop, part specialty boutique, the charmingly masculine space is a one-stop shop for the refined man. Trained barbers offer clients straight razor shaves and classic cuts and styles like the pompadour, complete with various grooming options from scalp massages to hand treatments. For the retail set, men can shop top men’s grooming brands—The
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ALIVEMAG.COM
AUGUST 2014
by SARAH STALLMANN
The location will offer an expansive selection of goods by the New York-based designer, whose most recent garden-inspired collection has made a splash on the national retail scene. Signature handbags, footwear, clothing and accessories will be up for grabs in the airy, 3,400-square-foot space, accented with posh, boutique-style decor. The locale is set to be a big draw for Burch fans of all ages by hosting exclusive in-store events and sales. The St. Louis location will also have a featured listing on Tory’s City Guide on ToryBurch.com, which highlights each store location while profiling various area businesses where visitors can shop, stay, eat and entertain the kids. Good as Gold Home decor experts Mitchell Gold and Bob Williams are expanding their chain of retail stores into St. Louis with the addition of an impressive 10,000-square-foot space set to open in late fall. Mitchell Gold + Bob Williams will feature furnishings, upholstery, lighting, rugs and design consultation in an inviting environment equipped with a modern selection of home decor shown in complete room settings. The St. Louis location will be one of more than 20 stores that have popped up in the US and beyond over the past several years as a result of the high-quality fabrications and fine details that have set the brand apart as a retailer worthy of mass appeal. For more info, visit plazafrontenac.com.
Art of Shaving, Brooklyn Grooming and Baxter—alongside a hefty selection of shoes, denim, sport coats, dress shirts and accessories. Nearly 80 percent of the store’s retail offerings are made in the USA, including Chicago-made boots by Oak Street and Moore & Giles leather bags handcrafted in Virginia. The expertly curated wares are displayed in a rustic, rich atmosphere. Exposed brick complements the 20-foot sectional couch that serves as the room’s centerpiece. The barber chairs are Koken originals, first crafted in St. Louis in the 1920s and completely refurbished, paying homage to the locale’s obvious ode to classic American craftsmanship. 1000 Washington Ave., Ste. 2, Downtown, 314.925.8542. -SS
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Tory Burch