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5 ALIST Spring Seasonal Foods 6 ALIST Female Venture Capitalists 7 Tracy Chou, Pinterest Software Engineer 8 ALIST Spring Fashion Trends

10 ALIST Spring Vacations 11 Julia Hu, Founder & CEO of Lark Technologies 13 ALIST Female Scientists & Mathematicians 15 Padmasree Warrior, CTSO of Cisco 19 ALIST Business Trends

20 ALIST Tech Toys

28 ALIST Crazy Foods

21 Amy Sheng, Co-Founder of CellScope

29 Dr. Grace Woo, Founder of Pixels.IO

23 ALIST Female Diversity Leaders

31 ALIST Individuals to Follow

24 ALIST Reading List

32 ALIST Music Corner


25 Dr. Wendy Suzuki, Professor of Neural Science and Psychology at NYU


3 Ai Ching Goh Co-Founder & CEO of Piktochart

Copyright (C) 2015 ALIST magazine. All rights reserved. Title is protected through a trademark registered with the U.S. Patent & Trademark Office. Printed in U.S.A.


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MARKETING/PR as the youngest person to ever Never rely on the status

DIGITAL ADone MANAGER BRIEventure MANAKUL obtain capital funding. quo. That’s the thing If you think that’s impressive, I’ve come to expect. First wait until you read the rest there was Friendster, then CREATIVE of his story. Ernestine is the came Facebook. Surely, you PHOTOGRAPHER ERIC BOTHWELL youngest venture capitalist. remember Palm, the company JACKIE Guess what?HO She joined Alsop that introduced North America ELYSIA SUat the age of 19 Louie Partners to the smartphone. Or maybe DIGITAL ARTIST JASMIN and pitched HUANG her first deal at 20. you remember BlackBerry. Oh, Who would have expected the how the mighty fall. youngest and brightest stars Whether it’s business, WRITERS finance, in the venture capital realm to NINA HUANG sports, BRYAN or even theCHEUNG weather, be an Asian American college BERNARD NG Canadian expectRUBAIYAT the unexpected.KHAN student and an Asian Friendster SAMUEL and MyspaceTSOI SEEfinished XIONG who college at the age didn’t foresee a young Mark of 18? Zuckerberg getting far with As you read the stories in this his Ivy League antics.ADVISORS Nor CHUAN JOHN ZHANG issue, let yourself be inspired did BlackBerry expect aTSAY ANGELA JU CHRISTINE by possibilities.MCFADDEN It’s never too beaten down manufacturer late to change course. Try of personal computers and something new and email your cheap headphones to overtake stories to me. Succeed and the industry. And the leading inspire or lose and say you smartphone operating system tried. The only true failure now? It’s made by a search is failing to try. Welcome to engine company. ALIST. Buy low and sell high, my friends. And expect disruption. Disruption is our focus for this issue of ALIST. I am extremely proud of the work we’ve done Chuan Tsay this time around. Getting both Executive Editor Brian Wong and Ernestine Fu on the cover was no small feat. Brian Wong is heralded




Published for NaaaP by

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Century Publishing SPRING 2015

EDITOR’S NOTE It’s 2015 and this is our premier digital issue for the Spring and I am so ecstatic about this issue. We bring you seven amazing articles on women in the STEM field. Women in the field of Science, Technology, Engineering and Mathematics (STEM) are really pursuing a career in non- traditional roles. The gap in STEM we hear about today is not due to the fact that companies are not hiring women, it is really about women (actually girls) who are not choosing to pursue this as a career path. Those who have chosen the path of STEM, are now our emerging leaders in their field. Each of these women have a passion for science and technology that has driven them to their success and now they are giving back and we wanted to share


their stories with you. Ai Ching Goh is the Co-Founder & CEO of Piktochart, a company that is located in Malaysia where they have templates that allows users without graphic designing to create professional looking infographics. Tracy Chou is a Software Engineer at Pinterest and she became of one of the first few female engineers there and now it has become her mission to advocate for more women to pursue this field. Julia Hu, CEO & Founder of Lark Technologies, is aware that there are few Asian American women CEOs, so having a mentor like Weili Dai, who is the President and Co-Founder of Marvell Technology Group is pretty amazing. Padmasree Warrior, Chief Technology & Strategy Officer of Cisco Systems, is a business leader, a role model, an engineer, an artist, a photographer, a crafter, a R wife, a mother, a friend, a Tweeter, a mentor, a board member, a hostess, a cook, Association diversity supporter, a reader, a traveler, a lecturer and a meditater (I am sure the list continues to grow as we speak). Padma is one of the few extraordinary andyour com passionate women in technology today and is making a difference to help other women enter the field. Dr. Amy Sheng, Co-Founder of CellScope, heard on Twitter that Stephen Colbert punctured his eardrum and that Dr. Eric Topol was going to be on the Colbert Report, they contacted Dr. Topol to use their prototype on the show and it made it to national television. Dr. Wendy Suzuki, Professor of Neural Science and Psychology at New York University, she is another amazing role model for women who are interested in pursuing the sciences and her love of science and teaching and telling her story is infectious. Dr. Grace Woo, Founder of Pixels.IO inventor of Video Response Code (VR), she was featured as one of the Most Creative People in Business at #85. Grace tells us that we are associated with STEM but not to forget that we should also be associated with Science, Technology, Engineering, Art and Math (STEAM). I encourage everyone to learn more about each of our seven amazing women in STEM and go out and make a difference in your field and mentor and become a role model today!



Copyright 2015 by ALIST Magazine. Printed in the USA. All rights reserved. Cover and contents may not be reproduced in whole or in part without prior written permission. ALIST is a registered trademark of NAAAP Inc. offices. Single copies to be distributed in the U.S., its territories and posessions and Canada are $3.99 per copy. Yearly subscription rate in U.S., its territories and possessions, and Canada is $12.99. Please contact ALIST for single copy or subscription prices issued locations outside of the U.S., its territories and possesions, and Canada. For subscription orders or customer service, please access Address all subscription correspondence to ALIST is published three times a year. POSTMASTER: Please send address changes to ALIST Magazine c/o NAAAP 4850 Sugarloaf Pkwy., Suite 289, Lawrenceville GA 30044. NOTICE TO SUBSCRIBERS: Occasionally, we provide our customer list to companies whose products might interest you. If you do not wish to receive these mailings, please send your request to:



Catching Up With Piktochart’s CEO B Y R U B A I Y AT K H AN

Ai Ching is the Co-Founder & CEO of Piktochart. Ching is also the Chief Email Officer and dedicates her time to find growth hacking ninja ways. Former P&G and Experimental Psychologist, Ching spends her spare time singing and learning guitar.

“Infographics help ‘highlight’ the information in our minds. They enhance comprehension and memorability.”


ack in early April 2014, Startup Grind – a global startup networking platform connecting entrepreneurs from all over the world – featured Ai Ching Goh, CoFounder, and CEO of Piktochart, in the bustling capital of Kuala Lumpur, Malaysia. Piktochart, a web-based app, aids nondesigner laymen in creating customized, aesthetically pleasing infographics. As her name is announced, Goh emerges from the crowd and mock-runs toward the stage, wearing a simple white T-shirt and jeans, looking as youthful as a college freshman. One might be hardpressed to believe that her company and brainchild had long hit the fast track, pulling in roughly $308,000 in revenue within its nascent three-year mark. Piktochart currently has more than 2.5 million users. According to Goh, infographics have become wildly popular, especially among marketers who are leveraging the power of visual aids for effective storytelling. She waves off concerns about the loss of the written word. Rather, she claims that the exercise of reading is more prolific nowadays as a direct result of infographics. “[The] fact is, we’re reading more and more because we’re exposed to more materials each day, i.e. on average 10,000 words per day,” she said. “How much of that information do we understand and retain? Infographics help ‘highlight’ the information

in our minds. They enhance comprehension and memorability.” RUNNING A STARTUP As CEO, Goh oversees much of operations, including recruitment, analytics, partnerships, customer relations and some finances. She values a sharp eye for detail, which she finds crucial to building a highquality platform. A full day’s work could entail sifting through customer support tickets to iron out any discrepancies from the previous day, constant communication



with cross functional teams within the organization, touching base with partners / users, headhunting and thinking of creative ways to attract and engage talent. If she weren’t doing Piktochart, Goh said she would have been pursuing some other form of business; she’s uncertain what kind exactly, but the entrepreneur has an innate passion for technology, which is evident in her Kickstarter sponsorships (Blue Laser Lamp, Scanadu Medical Device, 3Doodler 3D printing pen, ATOMS toys, and so on). “Back when we were starting Piktochart, I kept a list of ideas that we could potentially kick off,” she said. Her singular drive and ambition are impressive. A multitasker, Goh was quick to list her top priorities for the day: wrap up her ALIST interview, send out reminders to staff regarding performance reviews, finalize the following month’s blog content strategy, and prepare for their upcoming SXSW trip. Still, the CEO remembers to make


time for her personal life. Her husband, Andrea Zaggia, is Piktochart's Co-Founder, and the couple spend as much time together as possible outside of work. “We’ve been doing this [Piktochart as well as another business] for four and a half years now, so we need our time off,” Goh said. “We try to either spend time with our family members or friends outside of work hours. Apart from that, we also spend time going on dates and doing devotionals together.”


personality traits that would be an ideal fit for the company. Technical skills are easier to spot. For instance, a candidate’s passion for programming or design is quickly identifiable through his or her LinkedIn profile or resume. The desired personality and traits, Goh admits, are harder to gauge. “I usually spend a lot of time trying to understand

For more information on Piktochart, please visit


INSIDE THE COMPANY Like any other tech startup, Piktochart has a relaxed and flexible work atmosphere that is simultaneously focused on performance and delivery. “Don’t lie, don’t cheat, don’t murder, don’t set things on fire, be responsible, etc,” Goh explained with her staple wit. The team even has its own list of shared core values in the form of an acronym: Humility, Openness, Passion, Effective, Fun-loving, User-focused and Love. (It spells HOPEFUL.) A key factor to running a successful company, she said, is to continue effective onboarding and retaining the right talents. Two main components are deciding factors for Goh when it comes to recruiting potential employees: technical know-how, and

[the] person – why they’re leaving their current job, see what they’re motivated by, and how honest they are,” she explained. “I find humility to be an outstanding and rare trait. There also has to be a hunger to want to constantly learn.” Even in 2015, it’s still rare to see a woman heading a technology company, and Goh acknowledges the fact that there is a glaring disparity between men and women in leadership roles in the industry. However, she is quick to mention that the landscape is fast changing, despite the fact that the male to female ratio in engineering classes are still 90:10. She believes that female leaders bring a different energy to an organization. “I find that they are generally less stuck in the mud when the going gets tough,” she said. As for Piktochart’s plans for the near future, Goh replied, “Our goals? To serve our users with excellence.” The company plans to establish appropriate foundations in order to scale and serve more users for the following year and beyond. Revealing her optimistic nature, Goh said, “If we get the best and most HOPEFUL people on the planet, everything else falls into place,”

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ALIST Fennel Fiddlehead Ferns Green Beans Honeydew Jackfruit Limes Lychee Mango Manoa Lettuce Morel Mushrooms Mustard Greens Oranges Pea Pods Peas Pineapple

Purple Asparagus Radicchio Ramps Red Leaf Lettuce Rhubarb Snowt Peas Sorrel Spinach Spring Baby Lettuce Strawberries Swiss Chard Vidalia Onions Watercress White Asparagus


Apricots Artichokes Asparagus Cherries Belgian Endive Bitter Melon Broccoli Butter Lettuce Cactus Chayote Squash Cherimoya Chives Collard Greens Corn Fava Beans


500 Startups, Mountain View, CA Christine Tsai, founding partner Bedy Yang, Managing Partner Rui Ma, Partner Elizabeth Yin, Partner Edith Yeung, Partner (Mobile Collective) Mojan Movassate, Venture Partner Poornima Vijayashankar, Venture Partner Andrea Barrica, Venture Partner Cjin Cheng, Venture Partner Andreessen Horowitz, Menlo Park, CA Anu Hariharan, Partner Connie Chan, Partner Preethi Kasireddy, Partner Aspect Ventures, Palo Alto, CA Theresia Gouw is a partner and co-founder Broadway Angels, San Francisco, CA Wayee Chu Cisco Investments, San Jose, CA Janey Hoe, Director Kay Min, Director Collaborative Fund, Brooklyn, NY Nadia Eghbal, Principal Cowboy Ventures, Palo Alto, CA Aileen Lee, Founder & Partner Joanne Yuan, Associate Partner

Formation 8, San Francisco, CA Jin-Young Kim GGV Capital, Menlo Park, CA Jenny Lee, Partner Jessie Jin, Partner Crystal Huang, Vice President Terry Tian, Vice President Insight Venture Partners, NY Anika Agarwal, Vice President Jessica Davis, Vice President Intel Capital, Santa Clara, CA Lisa Zhang, Managing Director Helen Chiu, Director Kleiner Perkins Caufield, Menlo Park, CA Lynne Chou MPM Capital, Boston, MA Kazumi Shiosaki, Managing Director New Enterprise Associates, Menlo Park, CA Carmen Chang, Partner Norwest Venture Partners, Palo Alto, CA Ethel Chen, Vice President Lisa Wu, Vice President

DCM Ventures, Menlo Park, CA Ruby Lu, Co-Founder of DCM China & General Partner Deerfield Management, NY Jean Kim, Partner Draper Fisher Jurvetson, Menlo Park, CA Hope Chen, Venture Partners ff Venture Capital, NY Arlene Diangkinay, Director of Portfolio Company

FLOODGATE Fund, Palo Alto, CA Ann Miura-Ko Iris Choi Forerunner Ventures, San Francisco, CA Eurie Kim, Investments Principal


First Round Capital, San Francisco, CA CeCe Cheng, Director

BY SEE XIONG Tracy Chou is a Software Engineer at Pinterest and a consultant working with the United States Digital Service. She holds a BS in Electrical Engineering from Stanford University and also MS in Computer Science from Stanford University. In 2014, Forbes named Tracy as one of the 30 under 30 in Technology.


interest software engineer Tracy Chou is a rising tech star and an advocate for workforce diversity in the technology industry. At just 27 years old, software engineer Chou has gained a reputation for both her work at Pinterest and her call for tech companies to disclose data regarding their workforce diversity to compare the numbers of women and men hired. Chou studied Electrical Engineering and Computer Science at the Stanford University and interned at Google and Facebook before starting her engineering career at Quora and then Pinterest. Early on at Pinterest, she worked on database migration, increasing traffic to the website, the pin boards and the

way to break them down is for individuals to encounter people who do not conform to them. “If there are more women in the industry who also dress feminine, then there will be more people who encounter that and realize that they can be competent engineers as well,” Chou added. She contributes to the ongoing public conversation as often as possible, participating in interviews on topics that aren’t necessarily even tied to technical recruiting or Pinterest’s immediate goals. To her, being heard by the media works toward break down misperceptions about women in tech. Chou also recognizes the importance of mentorship, even more so because there

“We have a lot of ideas about how something should be, but if there is not good representation of women and other minorities, then there will be a lot of things forgotten or overlooked.” first version of their weekly emails. Chou also worked with the Web team to rewrite the entire site’s design two years ago for both the desktop and mobile versions. In the past year she, has been working with the Pinterest Ads team, and in the beginning of 2015 signed a one-year contract with the US Digital Service. The USDS was created in August of 2014 after the disaster in order to prevent similar setbacks from happening with other government agencies. Chou’s role is to help with digital assessments and assist with recommendations. Despite her impressive resume, Chou is still often mistaken for someone who is in a non-technical role. She wants to see more women in tech while eliminating the stereotype that women cannot be both feminine and serve in technical roles at the same time. “Stereotypes stand in place of better knowledge that you might have about somebody, so you form this idea about classes of people or whoever it is,” she said. In her experience, there is no simple answer to reduce the stereotypes, but the best

are fewer higher-ranking women to mentor younger women in the industry. Along with participating in speaking engagements and interviews, her own schedule is packed with being a mentor for Code 2040, which works to increase Black and Latino employees in tech positions. Knowing firsthand how timeconsuming mentorship is, Chou said, “For the sake of their own sanity and career, it is not wise to ask all [senior-ranking] women to mentor everyone who comes along.” Still, she acknowledges that it’s a necessary part of increasing minority representation in tech. “I think what needs


to happen structurally is that first of all, mentorship should be considered important to people’s careers and development and be recognized as important work,” Chou said. The need for more women in tech is about representation across the board, including technical roles in which they actually build the products that companies are selling and providing. “We have a lot of ideas about how something should be,” she said, “but if there is not good representation of women and other minorities, then there will be a lot of things forgotten or overlooked.”

“Stereotypes stand in place of better knowledge that you might have about somebody, so you form this idea about classes of people or whoever it is.” WWW.ALIST-MAGAZINE.COM | 7


Dissolving the Stereotypes of Women in the Tech Industry with Tracy Chou


High Neckline Apron Skirting Colored Suede Out-of-the-Ordinary Animal Prints Modern Safari Statement Stripes Power Shoulders Subtle 70s Cool-Girl Gingham Sporty Minimalism Tassel/Fringes

Slouchy Knitted Polo Shirts

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Transparent/Pleated Skirts


ALIST Amsterdam



Rio de Janeiro


San Diego

Cape Town



U.S. Virgin Islands

Grand Canyon



Washington D.C.


Orlando-Walt Disney World


The Brains Behind Lark's Personal Health App




Julia Hu is the CEO & Founder of Lark. A serial entrepreneur, Julia's been named 30 Under 30 by Inc. and Top 10 Women in Tech by Forbes. Prior to founding Lark Technologies, she ran global startup incubator Clean Tech Open, her own green buildings startup, and was an EIR at Stanford's StartX incubator. She received her Master's and Bachelor's degrees at Stanford University and half of an MBA from the MIT Sloan. Her goal is to change the world by helping people feel good about themselves. Julia lives in Mountain View, CA and loves to stay fit by attending hip hop dance classes.


hile most 21-year-olds were buying their first lotto ticket or having their first legal taste of alcohol, Julia Hu was trying to build a startup company. “When you’re young, you can gamble a lot more,” Hu said. “When you fail, you just fail. You don’t have a mortgage, you don’t have kids, you don’t have responsibilities. She didn’t quite have to go begging her parents for money, but fail she did. Emod, a startup focusing on smart homes, stalled at the business plan stage and never got off the ground. “On paper, it sounded great,” Hu said. “But when I was actually trying to use my own money to invest, I had so many doubts it wouldn’t work immediately that I really did not push myself to execute on all the ideas I had.” Hu, who received her Master’s and Bachelor’s degrees from Stanford, chalked up her failed attempt as a learning experience and kept pushing. Yes, she was in her early 20s, but age wasn’t one of the reasons she cited when it came to the lack of success.

“Experience? Yes. Age? No,” Hu said. “I wasn’t bold enough and wasn’t willing to fail. The biggest failure you can have when you do a startup is being too scared to try.” Nine years after her first setback, Hu, 30, is currently the CEO of Lark Technologies, a venture capitalist backed mobile health company – and was named a Top Woman Entrepreneur Under 40 by Marie Claire in 2011. Like most of her classmates at North Hollywood HGM high school, Hu didn’t know what she wanted do when she became an adult, but she was aware that she had leadership skills and enjoyed bringing people together. The picture became clearer in college during her senior year as she started getting involved with business school startups. “I used to go and intern for all of these entrepreneurs that I really admired; many of them were business students themselves,” Hu said. “I realized I loved solving really hard problems and trying to do it differently than what was currently the status quo.” Her motto was always “do it faster, do it cheaper, do it completely different.” As a Los Angeles native who now makes her home in the Bay Area, Hu quickly fell in love with the startup world. Lark Technologies has been in business for four and a half years and is an app geared toward helping individuals live healthy lifestyles by tracking their sleep, fitness and caloric intake. Through the data collected, Lark is able to quantify information to help track personal goals. The app acts as a personal coach and relays messages to the user depending on his or her performance or lack thereof. When it senses users are doing well

or poorly, it sends a message to either step up their game or keep up the good work. The inspiration for the app came when Hu looked at herself in the mirror back when she was at MIT getting an MBA. She described herself as the poster child of not being fit. “I wasn’t taking care of myself, I couldn’t sleep at night, I’d completely forsaken eating healthy and going to the gym,” Hu said. “I was not in a good place.” She continued, “When I’m so busy and tired, I don’t want someone nagging me. I want someone telling me to do the right things and fix my problems for me. That’s what I wanted and that’s how Lark came to be.” Hu’s typical day starts at 9 a.m. with a team group meeting so everyone understands the priorities of the day and immediate deadlines are met. After everyone disperses, what happens next is anyone’s guess. “Being the CEO of a startup means no day is the same,” Hu said. “You do different things, you’re kind of the gap filler.” On average, four to five hours of Hu’s day consists of being on the phone or sitting in meetings. She gets hundreds of emails on a daily basis and she says she does her best to get back to as many as she can. Her day ends roughly 12 hours after it starts, and she goes home at 9 p.m. Dean Young, a Sr. Marketing Manager at Lark, sings high praises about his boss and admires how she remains level-headed in such a high-stress working environment. “She’s one of the sweetest people I’ve ever met,” Young said. “Not many people can say that about their boss.”

“I wasn’t bold enough and wasn’t willing to fail. The biggest failure you can have when you do a startup is being too scared to try.” WWW.ALIST-MAGAZINE.COM | 11



Hu is “kind of a team mom in a sense,” Young added. “She pushes me to excel at my job through different tasks and things like that. For me personally, working for her is some of my best work ever.” When Hu meets with other CEOs, it’s unlikely she runs into another young Asian woman who runs a company. “I don’t think there are a lot of us around,” she said. But she doesn’t let that discourage her and prefers to not even give it much thought.

“Being a CEO of a startup means no day is the same…”

“The way I think about it is we all get treated differently,” Hu said. “My job is to understand what is that person used to and how can I leverage my strength to make sure that I stand out, or how can I act that will get what I need.” “What I have felt is that as an Asian American female, I display strength and confidence in a very different way than, let’s say, your old American guy. I recognize that and I need to find a way to be authentic, just be confident in a different way. I don’t think it’s a black-and-white issue. I don’t think we need to think of ourselves as victims.” During her ascension in the startup world, Hu surrounded herself with very successful and driven entrepreneurs, including her mentor Ms. Weili Dai, President and CoFounder of Marvell Technology Group. Hu


calls Dai a “constant source of inspiration” who helped shape her into who she is today. Because she was fortunate to have a valuable mentor, Hu finds time in her packed schedule to do the same for young, up-andcoming entrepreneurs. On weekends, she talks on the phone with those interested in starting a company and lets them pick her brain. She also participates in high school panels with other prominent figures in Silicon Valley. “It’s really nice to be able to give back,” Hu said. Lark is currently on the brink of its biggest milestone, and the app will be in all Samsung phones as of May 2015. But the feeling of success has yet to hit Hu. “I don’t think that I’ve made it,” Hu said. “You might as well enjoy the journey — there is no I-made-it moment. It’s not to sound depressing; it’s actually very freeing because I feel really excited every day.” She continued, “When a user says ‘I love your product,’ or ‘it has helped me lose eight pounds,’ that’s a real sense of excitement for me. When my teammate says ‘I was struggling with this problem and I figured it out,’ these are all small moments of happiness, and that’s what makes me want to actually keep doing this job.”

“My job is to understand what is that person used to and how can I leverage my strength to make sure that I stand out, or how can I act that will get what I need.”


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ALIST Mathematicians: Professor Sun-Yung Alice Chang, Princeton University Professor Fan Chung at University, California, San Diego Professor Bhama Srinivasan, Ph.D, University of Illinois at Chicago Professor Chuu-Lian Terng, University of California at Irvine Professor Lai-Sang Young, The Courant Institute of Mathematical Sciences, NYU


Scientists: Professor Zhenan Bao Ph.D., Stanford University Professor Jeannie T. Lee, MD, Ph.D, Harvard University Associate Professor Xunrong Luo, MD, PhD, Northwestern University Professor Vicki L. Sato, Harvard University


Open Call for Article Submissions

Looking for Volunteers Who are Interested in Being: Graphic Artists Photographers Sales

Marketing Research Admin


Editors Copy Editors Writers

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For more information, please email



The Importance of STEM and STEAM with Padmasree Warrior




Padmasree Warrior, Cisco’s Chief Technology & Strategy Officer, is charged with aligning technology development and corporate strategy to enable Cisco to anticipate, shape, and lead major market transitions. She helps direct technology and operational innovation across the company and oversees strategic partnerships, mergers and acquisitions, the integration of new business models, the incubation of new technologies, and the cultivation of world-class technical talent. Warrior holds a Bachelor of Science Degree in Chemical Engineering from the Indian Institute of Technology in New Delhi and a Master of Science degree in Chemical Engineering from Cornell University. Mrs. Warrior was also gracious enough to provide some of her paintings and haikus for the article.


admasree Warrior is very passionate about mentoring women, especially in technology. Mrs. Warrior would like to see more women succeed in the field. Does she think there is a shortage of women in STEM? She thinks that “science and technology is the foundation of everything we do in life” and that “science and engineering is an abstract and cold field (where there is) no emotional attraction (and) we need to change that.” Leading by example, when she gives talks to girls, she gives examples of how science works with cosmetics and clothing – how the digital world connects with the

“Science and technology is the foundation of everything we do in life.”

physical world. She also tells them there is a “blending of arts and an understanding how we communicate with words in addition to communicating with numbers and how these things come together.” Mrs. Warrior is also cautious that “we be careful when we emphasize STEM and not lose the connection with STEAM – (which is what) art and literature can bring to us as human beings.” What Mrs. Warrior means is that “reading a book has no technology, just human-induced ingenuity in how we can create things” and that we need to concentrate on both. She says you have to “give yourself permission to do what you like to do.” According to Mrs. Warrior, we need to reverse the stereotype - people in tech are “musicians, like art, and like to cook, but if they talk about it then it makes them a lesser technologist” so we need to break that stereotype. The low rates of women in the STEM field are not due to gender differences but to preferred careers and the lack of female role

As the Chief Technology & Strategy Officer (CTSO) of Cisco, what are her responsibilities? Mrs. Warrior actually has two roles. The first role is the Chief Technology Officer, which means her scope is to look at technology destruction, technology trends and transitions and come up with ways to position Cisco and how the company should address them. Some examples are cloud computing, application center infrastructure, and working with the product and services team to come up with the right architecture to move the company in a new direction. Her second role is the Chief Strategy Officer, which means she is responsible for the company’s business strategy, corporate planning, working with the CFO to come up with the company’s capital plan to look at business models as they shift, M&A, investments and eco systems stat, who they partner with to enable the customers to benefit from to integrating acquisitions that work and evolve. For 2015, Mrs. Warrior is working on

“Give yourself permission to do what you like to do.” models and mentors – this is the time to be in this field. When Mrs. Warrior was younger in engineering school she found support from other women in the industry and with friends. She finds that it is “her responsibility to be available to help women” because when they “look at the tech industry sometimes you feel so alienated.” She wants women to know that it doesn’t have to be that way and that “you can be successful by being true to yourself”, which means you can have a family, be a great mom, be a great wife, be a great friend, be a partner to someone and not have to give that up for your career. For Mrs. Warrior “it is important for other women to have other women.”

moving Cisco from being recognized as a networking company to becoming a leader in the IT space and to focus on the internet as an enabler. This is the digital future of Cisco, helping customers and businesses. With change coming to Cisco, what is the corporate culture like for the over 65,000 employees? According to Mrs. Warrior, Cisco is “very customer centric “and believes in putting the customer first and accessing customer needs from the top to the bottom of the company. She also spends time listening to customer needs through her traveling and speaking, and listening to other CTO leaders. Cisco is also focused on market transitions and they would like to be ahead of the shifts in the market because tech trends WWW.ALIST-MAGAZINE.COM | 15


are driven by business trends. If this is true, then what is the next big thing in technology? According to Mrs. Warrior, before we get to the next big thing you need to know that there are four stages of the internet: the first is the access and connection; the second is ecommerce; the third is the rise of social media; and the fourth and the next stage (the next big thing) is the move into the “Internet of Things”. What is the ‘Internet of Things’? It is what businesses will do with the data that is collected from the machines. So it will be a “shift from the internet for businesses, led by machine to machine” and Mrs. Warrior fondly

At home with family Where thoughts come to rest Every spot a memory Blissful with flaws, Home -P. Warrior

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calls it the “rise of internet of things” or “the Internet of Everything” (IoE) which means how you incorporate things to communicate with other things. Simply put, it is just how you connect devices (things) between people, processes and data so that people can have an easier lifestyle. Being a connector, whether it be a machine to people, or data to machine, or people to data, is an important factor today and so is the thought about diversity and inclusion. Diversity and inclusion has been talked about over decades and how a diverse workforce makes a difference. Mrs. Warrior is an advocate of diversity but would rather call it gender or ethnic diversity. This is an issue that Cisco is concentrating on, and working on the data as diversity and an inclusive company culture are the key drivers of a creative, innovative and inventive company. With more and more leaders starting to add diversity and inclusion into their strategic agendas, most companies still do not have an inclusive workplace. For Mrs. Warrior, her leadership team has diversity (women, African American, French, Polish American and Middle Eastern) is something she personally believes in and strives to keep. As passionate as she is with women

in technology, she also talks about the two Asian Employee Resource Organizations (ERO) at Cisco. There is the Cisco Asian Affinity Network (CAAN) and the Indians Connecting People (iCON). The EROs are global virtual organizations that focus on diverse communities. They stem from the company’s corporate initiatives and it is from them that there is membership engagement with external EROs, non-profit organizations and non-university schools. This shows us that companies are shifting from diversity as a program to diversity and inclusion as a business strategy, and it is Mrs. Warrior’s responsibility “to connect the people and tends to be a spokesperson for all of the groups.” Being an Asian female leader in a maledominated industry, does Mrs. Warrior feel that her culture has helped or hindered your professional career? “Our culture defines who we are and it is a part of me and who I am”. She grew up in India and her Indian background has “a profound influence who I am and defines who I am as a leader.” It has helped her look at problems differently. Mrs. Warrior also believes that surroundings have an influence in shaping our backgrounds and how we approach things. So who is Padmasree Warrior really? She

“When you see a door open, go through it; often times we are afraid to step out of our comfort zones.”

Walking along California beaches Rumble of ocean Footprints gone, not forgotten Same sand, a new path -P. Warrior

was named the 71st most powerful woman in the world by Forbes for 2014. Being named on the list was a great honor according to Mrs. Warrior and she is humbled to be recognized that way. She “sees it as a responsibility and sense of wanting to give back” and finds it rewarding. Thus, her mission is to be a role model to help other women to be just as successful.

Mrs. Warrior has been given awards and been on various lists. She has traveled the world and attended the Emmys. What is next on her to do list? She likes helping young entrepreneurs and to be part of the PADMA WARRRIOR

is not only Chief Technology and Strategy Office of Cisco, but a very interesting person to follow on Twitter because she has over 1.5 million Twitter followers. On her Twitter account which is @Padmasree, you will find photos from her travels, statistics, food and anything she finds interesting to share. She has over two decades of technology, strategy and talent development experience and she



And lastly… timely for Spring and Easter Don’t you wish you could? Bring the outside in with you Blooms, hues and all. Spring -P. Warrior

next big thing. Mrs. Warrior would like to help make “ideas into real businesses” and to take “something as a concept/a vision to be global.” This is where “Cisco will continue to make IOEs a reality for customers” by “working with startups, helping them how to build.” Being a leader with such a hectic schedule, Mrs. Warrior takes time out to do a digital detox by mediating for twenty minutes every day. She also sets time aside to draw, write poetry, cook, read and take photos. With her seventh year at Cisco, Mrs. Warrior has been quite busy, yet she still finds time to mentor women, sit on boards and stays in touch with her Twitter followers. The best

advice someone gave her is “when you see a door open, go through it, oftentimes we are afraid to step out of our comfort zones.” She says that one of her mentors told her “how do you know it’s not a good opportunity, if you have not tried it? So go for it.”

This interview was conducted in March when Mrs. Warrior was the CTSO and at the time of publication her new role is now Cisco Strategic Advisor.

5 Things About Padmasree Warrior: She would like to take painting and photography classes She loves to write haikus, paint, cook, craft, knit, crochet, make cards and do parties where you just get together She cannot leave her house without her smartphone or her wedding ring Her autobiography would be titled Doing It on Your Own Terms She has recently read: The Ocean at the End of the Lane by Neil Gaiman, Hateship, Friendship, Courtship, Loveship, Marriage by Alice Munro and Cain by José Saramago

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ALIST Young Businesswomen Updating Work Culture Ramping Rebranding Increase in Online and Mobile Channels Revisiting B2B Business Plans Back-End Openess to Change Healthcare Challenges Evolving Role of Salespeople Integrated Sales & Marketing Price vs. Value for Customers Work Life Balance Recruiting Interdisciplinary Workshops Portability and Simplicity of Data Collection


New Marketing Strategies to Attract Customers


ALIST Digital Underwater Camera Mask by Liquid Image VholdR by Twenty20 Corp, a wearable camcorder SwiMP3 Underwater MP3 Player by Finis Petcube Camera Netatmo Welcome, a smart-home security camera Ring by Logbar, a gesture-controlled device LG TWIN Wash System Sengled Snap, a light fixture that is also a security system Pronto, a smart remote system Ecovent, a smart thermostat system WiFi Safe by First Alert NWZ-ZX2 Sony Walkman Torino Lamborghini 88 Tauri Smartphone Pacif-i, a pacifier that measures your baby's temperature Kube, a cooler that doubles as a giant speaker Zano by Lantronix, a palm-sized quadcopter Misfit by Swarovski, a fitness tracker HearNotes, a wirefree earbud Polaroid Zip, a mobile printer that prints from your phone/tablet Hocoma Valedo, a wearable to monitor your lower-back health Fuel3D Scanify, handheld point-and-shoot 3D scanner Scout 5000 by Motorola, GPS collar for your pet that streams video Digitsole by Glagla, rechargeable heated insole Quell, a calf-mounted TENS FitGuard, a mouthguard that measures the number and intensity of impacts Sensoria Smart Sock


Smartglass Attach by Sony, turns your glasses into a smartglass



Paging Dr. Mom & Dr. Dad Q&A with Amy Sheng of CellScope

Amy Sheng is at the forefront of mobile health services. As the cofounder of CellScope, she and her team are finding ways to turn smartphones into digital first-aid kits that can “capture diagnostic-quality data.” Sheng has a BS and MS in Mechanical Engineering from Stanford University and an MBA from UC Berkeley-Haas. The venture-backed startup recently released the Oto HOME, a phone attachment that helps doctors remotely diagnose ear infections. investor who already believes in what you’re doing. In parallel with fundraising, you’re trying to keep hiring outstanding people, get your product to market, improve the user experience, prototype and test future product ideas, and get pilots and business deals done. It’s a lot to juggle for the founders!


ALIST: Why is CellScope so important to you? Amy Sheng: I’ve experienced the frustration of not being able to get answers to common healthcare concerns quickly, and I know there’s a better way. We’re building device attachments and software for smartphones that empower consumers to get convenient and high quality healthcare from anywhere. Even from your home in the middle of the night! Our team is working hard to build CellScope’s vision of smarter mobile imaging in every home and clinic. We have a strong point-of-view on what the future of healthcare will look like, and I’m really proud of the work that the team at CellScope is doing. AM: Was obtaining VC funding hard? What is the process? AS: Fundraising is challenging and can take a lot of time. It’s like dating – you’re looking for the right fit but you don’t know how long it’ll take to find the right partner. I have found that it’s not about trying to convince an investor that your vision is exciting and a huge opportunity, but rather keep networking and pitching until you find an

AM: Why is healthcare so important to you? AS: Healthcare affects everyone on the planet. Without good health, you can’t pursue your dreams and interests. When you’re healthy, it’s easy to take good health for granted, but as soon as you or your child is sick, your top priority becomes addressing the illness. In college, I was interested in both mechanical engineering and human biology. The two are actually similar since both focus on the study of systems – some human-made and some evolved. I am fascinated by both types of systems and have found developing medical devices and services to be a great fit for me.

AM: Will CellScope eventually replace otoscopes? AS: This isn’t something that I focus on. Our vision is much bigger than being an otoscope company or producing a better otoscope. We’re focused on empowering consumers and clinicians with new tools that enable diagnosis and monitoring from anywhere in the world to address the most common health problems. AM: CellScope was launched in California; which other states will have access to the product? AS: We’re working on regional expansion and considering partnerships with telemedicine companies to expand beyond California.

AM: Do you use CellScope at home? AS: Yes, I’ve used the Oto on everyone in my family, including myself when I had ear pain and wanted to see what was going on. I primarily use the Oto on my two children, ages 4 and 1.

AM: Your product is “empowering parents to take a diagnostic-quality video of their child’s ear and send it to a physician for a remote diagnosis.” What are the physicians saying about this? AS: “I use the CellScope Oto device daily in my clinic. I can show patients a clear photo of their ear drum, which is useful to explain diagnosis and treatment.” Dr. Jonathan Kahn, Otolaryngologist “The Oto makes explaining to parents a




once ‘intangible’ diagnosis a thing of the past. With its superior digital magnification and image capture, parents can now better appreciate the art of the ear examination.” Dr. Robert Quillin, Pediatrician “When parents have the Oto HOME, I can tell if there really is an ear infection. It allows me to start the treatment right away, save them an office visit and get the child better, faster. “ Dr. Chad Rudnick, Pediatrician AM: How is CellScope changing and improving healthcare? AS: Here’s what currently happens when I suspect one of my kids has an ear infection: Usually my child is sick and complaining of ear pain or tugging at his ear and typically this happens at the most inconvenient time: late at night or on weekends when the pediatrician’s office is closed. If we think it’s really bad, I call our pediatrician’s office as soon as they open the following morning and try to squeeze in a last minute appointment. If it’s a weekend, I have to decide if I should go to urgent care or wait it out until Monday morning. Sick child visits are in the early afternoon, so I need to take time off of work to stay home with my child, then take him in and wait in the doctor’s office. The doctor takes a quick look inside my child’s ear, describes what he saw and then tells me the diagnosis and treatment, if needed. We make sure we sanitize our hands afterwards to prevent picking up additional germs and then go home. The whole experience is inefficient and time-consuming, and sometimes the pediatrician requests that we come back for another in-person visit to make sure the infection has cleared. Here’s what happens with the Oto: When I suspect my child has an ear infection, I grab the Oto, attach it to my phone, open up the app and within seconds I’m ready to take a video inside my child’s ear. To help parents, CellScope provides suggestions on distraction techniques for different ages of children. Within the app, the software helps guide


22 |


me to the eardrum by indicating which direction to angle the Oto. Once I have the video, I can enter other symptoms — information such as allergies and history of ear infections. Then I press a button to submit the exam to an on-call doctor who will look at the video and do a remote diagnosis — AMY SHENG response within two hours, currently for California users. If a prescription is needed, the doctor will call it into my local pharmacy. I now have a digital record that I can share with my child’s pediatrician the next time I see him. I can also compare what my child’s ear looked like at different points in time and use the Oto as a monitoring tool and check my child’s ear every day until the infection has cleared. The Oto also supports reducing unnecessary antibiotic use. Instead of rushing to antibiotics, a parent can use the Oto to monitor their child’s ear over time and transmit the data to a physician who can decide if and when it’s appropriate to prescribe antibiotics. AM: The first generation device was made available to 800 physicians across the country; how was the feedback? AS: Our Pioneer Physicians are really enthusiastic about the Oto system! They loved being able to show their patients what the inside of their ears looked like, something that their patients had never been able to see before. They were able to better explain the diagnosis and treatment and why they were or weren’t prescribing antibiotics. In some cases, doctors were able to save their patients an unnecessary visit to see an ENT (ear nose throat) specialist by showing what was happening inside the patient’s ear and explaining why it was unnecessary to see a specialist. Our Pioneers also liked having a digital record that they could attach to their patients’ records and be able to visually track progression over time. Many docs imaged their own

ears and were amazed to be able to see a video of their ears – something they can’t do with a traditional otoscope. AM: Why do you think there is still a disparity between men and women in the technology industry? AS: Both my parents have PhDs in physics and worked in the technology industry. From a young age I was exposed to science and engineering in the home. My dad built model rockets with me that we launched at the local park. He taught me how to fly a small plane and explained the physics of flight, showed me how to build an electromagnet from materials that we had at home and constantly explained how things worked. My mom took me on several international trips where she was the sole female presenter at technical conferences. I work in technology because I had role models from a young age, but many girls don’t and don’t have positive experiences with science and engineering to reinforce that path as a career possibility. AM: How far away are you from launching a digital first aid kit? What would be in this kit? AS: We’re working hard on our next product, which will be a smartphone-dermascope for tracking skin features over time. Our kit will start with ear/nose/throat and skin imaging, which is pretty good coverage! AM: What are the company’s goals for 2015? AS: My primary goal for this year is to get a lot of people to use our products and services and to love the experience so much that they recommend it to others. The interview has been edited and condensed for clarity. You can follow Sheng on Twitter @amysheng and @cellscope and visit www. to learn more.

ALIST Belinda Tang, Vice President, Diversity & Workforce Policy of IBM Celeste Warren, Vice President, Human Resources and Global Diversity & Inclusion COE of Merck & Co. Cynthia Marshall, Senior Vice President & Chief Diversity Officer – Human Resources, AT&T Deb Dehaas, Chief Inclusion Officer of Deloitte Donna Johnson, Chief Diversity Officer of MasterCard Dr. D. Sangeeta, Chief Diversity Officer and Head of Global Measurement Science of Nielsen

Lorie Valle-Yanez, Vice President, Chief Diversity Officer of MassMutual Financial Group Magda Yrizarry, Chief Talent and Diversity Officer of Verizon Communications Maria Castañón Moats, Chief Diversity Officer of PwC Marie Moynihan, Vice President, Talent and Chief Diversity Officer of Dell

Dr. Rohini Anand, Senior Vice President and Global Chief Diversity Officer of Sodexo

Melissa Harper, Vice President, Global Talent Acquisition, Diversity & Inclusion and HR Compliance of Monsanto

Grace Figueredo, Vice President, Chief Diversity & Inclusion Officer of Aetna

Michele G. Green, Vice President and Chief Diversity Officer of Prudential Financial

Jimmie Paschall, Executive Vice President and Head of Enterprise Diversity & Inclusion of Wells Fargo

Monique Hunt McWilliams, Chief Diversity Officer of Eli Lilly and Company

Karyn Twaronite, Global Diversity & Inclusiveness Officer of Ernst & Young

Natasha Radden, Vice President and Chief Diversity & Inclusion Officer of TIAA-CREF

Kathleen Navarro, Vice President and Chief Diversity Officer of New York Life

Nellie Borrero, Managing Director, Global Inclusion & Diversity of Accenture

Kathy Hannan, National Managing Partner, Diversity and Corporate Responsibility of KPMG

Patricia A. Lee, Senior Vice President, Human Resources and Chief Diversity Officer of Wyndham Worldwide

Kelley Creveling, Executive Director, Global Diversity and Right Environment of Cummins

Patricia Rossman, Chief Diversity Officer of BASF

Kim Strong, Vice President, Diversity & Inclusion of Target


Vice President, Cultural Investments of Time Warner Lissiah Hundley, Executive Director, Diversity and Inclusion of Cox Communications

Latondra Newton, Group Vice President and Chief Social Innovation Officer of Toyota Motor North America Linda Verba, Executive Vice President, Head of Service Strategy and Chair, Diversity Leadership Team of TD Bank Lisa Garcia Quiroz, Chief Diversity Officer and Senior

Rhonda Crichlow, Vice President and Head of U.S. Diversity & Inclusion of Novartis Rita Mitjans, Chief Diversity & Corporate Social Responsibility Officer of ADP Sandra Evers-Manly, Vice President, Global Corporate Responsibility of Northop Grumman Tracy Edmonds, Chief Diversity Officer of Anthem Vildan Stidham, Divisional Vice President, Global Talent Acquisition of Abbott

ALIST Healthy Brain, Happy Life

Blackbird Fly

Dr. Wendy Suzuki

Erin Entrada Kelly

Half the Sky: Turning Oppression into Opportunity for Women Worldwide

Written in the Stars

Sheryl WuDunn

Without You, There Is No Us Suki Kim

Dove Arising Karen Bao

The Life-changing Magic of Tidying Up: The Japanese Art of Decluttering and Organizing Marie Kondo

Eating Wildly: Foraging for Life, Love and the Perfect Meal Ava Chin

Aisha Saeed

Diamond Head Cecily Wong

Re Jane

Patricia Park

An Ember in the Ashes Sabaa Tahir

P.S. I Still Love Your Jenny Han

The Good Muslim Tahmima Anam

Listen, Slowly


Thanhha Lai

Exercising Your Brain with Dr. Wendy Suzuki BY CATHERINE LAW


Dr. Wendy Suzuki has always had a love for science, and her recently released book, Healthy Brain, Happy Life: A Personal Program to Activate Your Brain & Do Everything Better, is not just another boring science textbook. Instead, Suzuki takes the reader on a personal journey of growth with some science education thrown in.



r. Wendy Suzuki has always had a love for science, and her recently released book, Healthy Brain, Happy Life: A Personal Program to Activate Your Brain & Do Everything Better, is not just another boring science textbook. Instead, Suzuki takes the reader on a personal journey of growth with some science education thrown in. As a professor of Neural Science and Psychology in the Center for Neural Science and New York University, her intent is to get the reader to “understand neuroscience through the story of her life,” the goal being “to educate the public about neuroscience.” But Suzuki isn’t just a nerdy scientist in a lab; she has a bright personality and talked with me for hours about her past, inspirations and

writing her book. While majoring in Physiology and Human Anatomy at U.C. Berkeley years ago, Suzuki remembers her professor, Marian C. Diamond, elegantly removing a human brain from a hatbox — she was instantly hooked. Diamond not only started her on her illustrious career but was also a role model and inspiration. While studying abroad at the University of Bordeaux in France, she met a man named Francois — she was waiting for a piano tuner and he showed up — and had year of love and “wonderful experiences” in Paris. They both enjoyed music, and when she studied at his place, she would listen to his 1985 record of Yo-Yo Ma playing the Bach solo cello concerto over and over. Knowing how much she loved the record, Francois gave her a cello as a Christmas gift; appreciated the romantic gesture despite not knowing how to play the instrument. Suzuki’s parents were “not supportive of [the] relationship” and feared she would not return to finish her final year of school, but her love of science was calling, and she returned home for graduate school, earning a Ph.D. in Neuroscience from U.C. San Diego as well as a post-doctoral fellowship at the

National Institute of Health. One thing Suzuki initially failed to pick up from her role model, Dr. Diamond, was a healthy work-life balance. She was only focused on her passion for research and professional success, which resulted in “a series of wake up calls.” For example, when Suzuki went white water rafting in Zimbabwe and was the only one struggling to keep up with the group, she realized how out of shape she was. Suzuki hit the gym for a year and lost weight, but she wanted to do more and joined an IntenSati class. Taught by Patricia Moreno, who is the creator, the fitness classes combine various aerobic exercises and positive affirmations. Suzuki was so hooked that she became an IntenSati instructor and even decided to bring exercise and neuroscience together in her classroom, which she found to be “a wonderful way to expand [her] teaching horizon.” In 2009, Suzuki taught a class entitled “Can Exercise Change Your Brain” while dressed in spandex. She combined a “physical exercise class with lectures on the effects of exercise on the brain,” and the class was also participating in her research as a group. The



class participated in an hour of IntenSati followed by a 90-minute lecture. Since then, Suzuki has progressed from being, in her own words, “fit, fat and fearful” to the “happy, active and energized” woman of exercise and science she is today. For Suzuki, writing her book Healthy Brain, Happy Life was an “interesting process, going through all the memories and realizing that things have changed” while “core things that have stayed the same.” She writes about personal dating moments varying from online to a matchmaker to reaching out to a life coach for relationship assistance. The book combines those stories with exercise hacks like “do jumping jacks through all the commercials of your favorite show each week and challenge your family to do the same,” brain hacks like “find a new use for all the items that you would typically recycle” and creativity hacks like “make up new lyrics to one verse of a favorite song.” The book begins with Suzuki recounting her relationship with Francois in France and never finding closure after returning to the U.S. To bring the book full circle, last May, she spoke with Francois after 28 years. “It was so easy to speak to him,” she said, and felt a huge weight lifted. Suzuki was able to properly thank Francois for the cello that now has a special place in her home – she is even learning to play it. With an amazing professional career and personal accolades – what is still left on Suzuki’s to-do list? Her goal is “to able to give people the prescription of exercise,


no matter what age,” and her dream is to have an “online gaming community to engage in workouts,” which would provide healthy stimulation for participants and data gathering for researchers such as herself. In addition to teaching at NYU, Suzuki teaches an intenSati class that is free and open to the public on Wednesdays from 6:30 to 7:30 p.m. at the NYU Palladium Dorm (located at 140 East 14th Street, 3rd floor)

and she sends an open invitation to all our readers who want to exercise their bodies and brains. To read more about Dr. Suzuki, visit www.; follow her on Twitter @ wasuzuki; like her on Facebook: www.facebook. com/WendyASuzuki; order her book on Amazon or listen to her podcasts: http://transistor.prx. org/category/suzuki

BRAIN HACKS: MEDITATION Meditation is simple. It does not take long, it can be done anywhere, and it has a powerful effect on your brain–body connection. Try these quick tips. • At the beginning of your day, take four minutes to recite one goal or intention for your life. • Go to a quiet place outside and just sit silently for four minutes while focusing on the natural world around you and nothing else. • Use a mantra like Om or Ah in a four-minute meditation. • Before you go to bed, sit quietly for four minutes focusing on your breath. • Find a meditation buddy and make a pact to do a partnered four-minute session together at least three times a week. • Following the instructions given later in this chapter, do a four-minute loving kindness meditation just to start to get the hang of it. Rotate between breath meditations and loving kindness meditations to see which one you like best. Reprinted with permission from Dey Street Books, Copyright © 2015 by Wendy Suzuki, PhD.

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Nepal Earthquake Donation

We urge our readers and friends to engage in fund-raising efforts to collect funds, and to drive funds to

There are many wonderful organizations providing relief to Nepal. In past disasters, NAAAP has chosen to direct funds to Direct Relief. Direct Relief will use all donations designated for the Nepal Earthquake solely for relief and recovery efforts related to the Nepal Earthquake.

ALIST Oreo Afajor: found in Argentina, Uruguay & Paraguay, a 3 stacked Oreo cookie dipped in chocolate Chicken McDo with McSpaghetti: fried chicken, rice & spaghetti at McDonalds: found in the Philippines Mackie's of Scotland Potato Crisps: Scotch Whisky & Haggis and Venison & Cranberry found im Canada, Singapore, Malaysia, Indonesia, Middle East KFC Korea has a Zinger Double Down King: it's fried chicken, grilled beef and griddled pork that is bunless with a special sauce Pizza Hut Korea created "The Star Edge Pizza" which has surf (calamari and shrimp), turf (bacon, sausage, steak), veggies (broccoli, peppers) with a crust that pries off into little turnovers that is stuffed with cream cheese and either cinnamon apple nut or cranberry Rouge Sriracha Hot Stout Beer China: Dunkin’ Donuts, Dry Pork and Seaweed donut. Dried pork and seaweed are popular toppings for sweetbreads in China, so these savory toppings make a natural fusion for this breakfast treat. Hong Kong McDonald’s Rolls Out a Superman-Themed Sandwich Rouben's Moody Tongue: a mix of German hops, Pilsen malt and hand-sliced premium black truffles from Austrialia

India Taco Bell: Kathitto, a fusion burrito: a take on a kathi roll, and stuffs it with traditional burrito fillings, or as the company brands it – “Mexican inside, Indian outside.” Taiwan Pizza Hut: offers a pineapple bun crust for its pies. Pineapple buns are sweet, soft breads that don’t actually contain pineapple, and neither does this crust. Japan’s Newest Freaky Burger Is a Whole Frog Between Two Black Buns KFC items you can only get in Asia: Double Down Dog in Philippines; blueberry Portugal tarts; Pumpkin biscuits in Japan; blueberry pancakes in Singapore; Rice Bowlz Veg in India; Chicken porridge in Indonesia Philippines McDonald's has a McRice Burger which is a chicken or beef patty between two crispy rice patties Japan's McDonald's has an EBI Filet-O which is a fried shrimp patty with thousand island dressing with lettuce on a sesame seed bun India's Subway has a Veg Sammi which has vegetarian kabobs made of lentils, garlic and onions Thailand's Dairy Queen has a green tea Blizzard


Singapore Burger King: introduces to "Kuro" burgers, the Kuro Pearl has a black pepper beef patty covered with Chaliapin sauce infused with squid ink, while the Kuro Diamond is the same burger topped with lettuce, tomatoes, onions and mayonnaise.



Say No to QR Codes and Yes to VR Codes By Dr. Grace Woo

Grace Woo, founder of Pixels.IO, is a pioneer of VR codes. She has a PhD in electrical engineering and computer science from MIT and a passion for expanding the virtual experience beyond our 2D screens. Pixels.IO’s first product is Wink Browser, a “camera-based browser for mobile phones” that uses photos and videos as links instead of URLs. In a Q&A with ALIST Magazine, Woo talks about her company, QR and VR codes, and the future of virtual technology.

ALIST: In layman’s terms, what is the difference between a QR and VR code? Grace Woo: A QR code is a barcode that is printed on a static image that gives the designer no choice in how to communicate their aesthetic. A VR code is specifically for video and can be embedded in a way that is unobtrusive to humans. People query QR codes with the expectation that they will provide more information. Marketers use QR codes to establish a connection with the end user and gain insight into the interaction. VR codes enable people to use apps more like how they would visit Web pages; i.e. they can point their mobile phone at something that seems interesting, experience it and make the decision whether to move on or continue with the interaction.

AM: Why do you think QR codes are more popular in Japan than in the U.S.? GW: Efficiency vs. Culture. Japan may be very good at integrating efficiency into their culture. In the U.S. we take pride in individuality and creativity. QRCodes are efficient but at the same time define the enduser design.

“I believe that everyone is intelligent and it is about putting in the hours and focusing on the one thing you love and have predisposition for.” cultural background that values efficiency and good tools. It may be a bit unfair that Asians don’t get associated with art and creativity. I hope this is not due to a societal fear of being replaced in some way. There should be no fear because the potential is limitless. Pixels. IO fills the gap by developing technology for the purpose of maximizing the potential of creative design.

AM: Why isn’t there a lot of information about VR codes online? GW: They are not yet finished. VR codes are a technology that grows together with the increasing number of display screens and cameras devices there are in the world. I predict that there will be more and more information about VR codes made available as display technology evolves. AM: What are your thoughts on STEM? What do you think of STEAM (“A” is for arts)? How would you fill in the gap for STEM/STEAM? GW: My thoughts on STEAM are that anyone can do it. Asians often get associated with science, technology, engineering and math because of good training and perhaps a

“San Francisco may be one of the toughest places to be for a creative Asian female with big ideas figuring out how to execute.”



AM: Pixels.IO started out in Cambridge, Mass. and now you are in San Francisco. Why move all the way to the West Coast? GW: San Francisco may be one of the toughest places to be for a creative Asian female with big ideas figuring out how to execute. SF is a technology scene that is gender-charged and can be a hostile environment for those that don’t fit the stereotypical scientist or engineer image. Sometimes people in SF will even get upset because you are simply not the person they expect you to be. However, I believe these challenging environments can be conducive for innovation and present great opportunity for inspiration.


AM: How has your culture — being Asian — helped or hindered your professional career? GW: Being a minority and also a “model” minority makes me aware that my own actions can be associated with an entire group of people whether I like it or not. This makes me particularly cognizant in my professional life to show awareness towards stereotypes and actively judge my own actions in context of how it might reflect on those associated with my kind of Asian, my kind of gender or my kind of nationality. AM: Do you still think that there is still that “bamboo ceiling” for Asians in the work place? GW: Yes. I have been in environments where hard work is perceived as “cheating,” or where the pursuit of self-defined success is perceived as threatening. I think the illusion of a bamboo ceiling, however, is healthy in that it gives something to chase. However, I am not motivated by breaking any ceilings so it simply might not bother me so much that such a ceiling exists. There are plenty of problems to solve underneath the bamboo. AM: Describe your daily schedule. GW: I have a 16-hour day. I make sure that I have eight hours of sleep, eight hours of alone time to think, experiment, execute and ideate. Eight hours of collaborative sharing/ connecting time. Breakfast, lunch and dinner


“Being a minority and also a “model” minority makes me aware that my own actions can be associated with an entire group of people whether I like it or not.”

are all great times to be sharing ideas so I never consider this time wasted. AM: Who inspires you? GW: Sir Charles Kuen Kao: I am distantly related to him, and although he received a Nobel Prize in physics, he was never driven by awards. In fact, he was not in a mentalstate to even understand his prize when he won it. Also, Edwin Land and Hedy Lamarr. AM: How is your progress with NBC Universal and Aegis Media in bringing VR codes to the public? GW: NBC Universal and ISOBar (a part of Aegis) are some of the biggest companies that serve as our partners in delivering media content in a rich and efficient way. They are the gateway in that they have significant influence over how our visual media is delivered.

AM: What are your personal goals for 2015? What are your goals for Pixels.IO? GW: My personal goal for 2015 is to spend more time writing and sketching some of my toy ideas. For example, I was recently told that kitchen supplies should be well designed and stored efficiently, one of the prime examples being a mixer or a chopper. How wonderful it would be if garbage disposals were standardized so that the motor could be reused for a passive mixer or a chopper. My goal for Pixels.IO is to inspire advertising display networks to reach out and connect with us about empowering technical specifications for their future video screen purchases. This interview has been edited and condensed for clarity. For more from Grace Woo, you can follow her on Twitter @radishpower. Go to developer for how to generate a VR code.

“I have been in environments where hard work is perceived as “cheating” or where the pursuit of self-defined success is perceived as threatening.” 30 |









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$700/2 issues

$600/3 issues





$870/2 issues

$950/2 issues

$900/2 issues

$1000/2 issues

$750/3 issues

$800/3 issues

$775/3 issues $850/3 issues

SPECIFICATIONS: All images must be 300 dpi in TIFF format SPREAD: 17” x 10.875 with a .125” bleed all around FULL PAGE: 8.5” x 10.875” with a bleed of .125”

HORIZONTAL HALF PAGE: 8.5” x 5.4375” with a .125” bleed all around VERTICAL HALF PAGE: 4.25” x 10.875” with a .125” bleed all round

Digital/cross promotion: our website is able to accommodate a range of advertisements. Contact us to discuss the details of your advertising strategy.

For more information or questions please email


ALIST advertisers can also take advantage of marketing to the NAAAP network of 26 chapters across the United States and Canada.

ALIST Spring 2015