FUNDAMENTOS DE MERCADEO
ALISSON JINETH MEJIA HERRERA 2BM
Sandra Patricia Ochoa Guevara Docente ECCI
UNIVERSIDAD ECCI PROGRAMA DE LENGUAS MODERNAS BOGOTÁ AÑO 2014
1. ECONOMIC ACTIVITY Process where products, goods and services that meet needs or gains are acquired. allow the generation of wealth within a community (city, region, country) by extracting, processing and distribution of natural resources or a service; and aims at meeting human needs 2. ADVERTISING AGENCY Independent trade organization composed of creative and business people who develop , prepare and place advertising on behalf of an advertiser looking to find consumers for their goods and services or communicate their ideas. Agencies are specialized in communication and offer their customers directly or subcontracted to, the following services: Advice on marketing Communication advice Creation and production of the technical elements of broadcast Planning means ( negotiation, purchase and control of advertising space ) Monitoring the progress of the campaign
3. DEMOGRAPHIC ENVIRONMENT Is the study of human populations in terms of size , density, location, age, sex , race, occupation and other statistics. populations : populations, these are: Children Youth ( 10-19 years) Young Adults (20-34 years) First middle age ( 40-44 years) Two middle-aged ( 50-64 years ) Seniors (65 and over) 4. PSYCHOGRAPHIC ENVIRONMENT Is the study of populations in relation to: personality temperament lifestyle values attitudes 5. DISTRIBUTION CHANNEL. The path followed by the product, through intermediaries, from producer to final consumer.
6. CAPITALISM socio-economic system in which the means of production and distribution are privately owned and for profit. Decisions regarding supply, demand, price, distribution, and investments are not taken by the government. The benefits to owners who invest in these companies and are distributed through wages paid to workers
commercial and advertising publication that describes the main goods and services of a company or institution, which are offered for sale to consumers.
8. PRODUCT LIFE CYCLE The time period in which a product will produce sales and profits. It is understood that includes five stages: Introduction, growth , turbulence , maturity and decline .
9-10CUSTOMER Client is the person, company or organization that purchases or voluntarily purchase products or services you need or want for yourself , for someone else or for a company or organization; therefore, is the main reason that you create will produce , manufacture and market products and services.
11PROSPECT Are those ( individuals, companies or organizations) that do not make you buy the company at present but are seen as potential customers in the future because they have the necessary provision , purchasing power and authority to buy . This is the kind of clients that could lead to a certain volume of sales in the future (short , medium or long term) and therefore they may be considered as the source of future income.
12CONSUMER made using these products and services to meet primary and secondary needs.
13PRODUCTION COSTS are the expenditures required to maintain a project online processing or operating equipment . In a standard company , the difference between the income ( sales and other sources ) and the cost of production indicates the gross profit
14 SITUATION Situations or conditions being experienced by the economy that appear as a result of events that occur in the Company. In general, it refers to events that occur temporarily (cyclical aspects), as opposed to more stable (structural) aspects.
15GROWTH OF A PRODUCT stage , in which sales are beginning to rapidly increase . The first people to accept the product will continue buying and subsequent start following these steps , especially if you listen to speak for him.
16DEFICIT An amount , usually expressed in monetary terms , which states that the sum is less than another . There is talk of deficit when payments exceed the income and balance therefore , is negative .
17DEMONSTRATION OF A PRODUCT is a way to promote a product ( object) testing its performance to visitors from a supermarket, hypermarket or trade show .
It is considered that the demonstrations are an effective sales technique because they represent a quick product benefits and dispel the doubts which the consumer regarding their operation .
18SKIMMING PRICE involves setting a high initial price for a new product is purchased by buyers who really want the product and have the financial ability to purchase.
19DISCOUNTS It is a practice consistent sales at reduced prices
20 TASTING PRODUCT are evidence of one or more products offered to customers who visit a supermarket or hypermarket. The purpose of the tasting is to enhance the sale of a new or existing product allowing customers to try it out before buying it .
21 RETAILERS Individual or company belonging to a marketing chain that sells products directly to consumers .
22DISTRIBUTION set of activities carried out since the product has been produced by the manufacturer until it was bought by the final consumer , which is specifically designed to get the product (or service ) to the consumer.
23EXCLUSIVE DISTRIBUTION . A situation in which a manufacturer assigns exclusive distribution rights to an intermediary in a particular territory .
24 MASS DISTRIBUTION aims to reach the largest possible number of establishments, therefore, products such distribution will be mostly products frequently, defendants routinely use.
25 SELECTIVE DISTRIBUTION Using a small but carefully selected number of retailers to manage a product line.
26 DUOPOLY It is when two companies have a dominant control in a market. A duopoly can have the same impact on the market than a monopoly if both players agree prices or production. The results of this collusion that consumers will end up paying higher prices than they would in a truly competitive market.
27ECONOMY is the social science that studies: The extraction, production, exchange, distribution and consumption of goods and services; The way or means of meeting human needs through resources (considered rare).
28PACKAGING are all materials, procedures and methods used to condition, present, manipulate, store, preserve and transport goods .
29PACKING fundamental part of the product, because in addition to contain, protect and / or preserve the product allowing it arrives in good condition to the final consumer, is a powerful tool for the promotion and sale.
30 EMPOREDAMIENTO process by which the spiritual strength , political , social or economic strength of individuals and communities to promote positive changes in living situations is increased.
31 CONTAINER is a product that can be manufactured in a wide range of materials and serves to contain , protect, handle , deliver and present goods at any stage of the production process , distribution or sale.
32 MARKET EQUILIBRIUM When we connect consumers and producers with their consumption and production plans , ie , with their demand and supply curves in a particular market , we can discuss how to carry out the coordination of both types of agents .
33 SLAVERY workforce is enslaved , ie : it is not owned by the workers therefore need not be paid . The reproduction of the labor force is the owner's responsibility and slave
34 STAGFLATION consistent state of the economy in economic stagnation or recession, accompanied by an inflationary phenomenon. In stagflation, the economy stagnates or low while inflation rises
35 STRATEGY : Art directing operations. Art , maps to direct an issue .
36STAGES OF SALE 1) BEFORE-SALE 2) SALE 3) AFTER SALES
37LABEL Identifier printed packaging that contains the brand name, the manufacturer or supplier, product ingredients and suggested uses.
38 PRODUCT EXHIBITIONS The exhibition of products is the conversion product features into benefits for the customer.
39. FEUDALISM He was a dominant political and economic social system in Western Europe of the middle centuries of the Middle Ages
40CONSUMER PRICE INDEXES CPI is the product of a statistical strategic research, which measures the percentage change in the average retail price of a set of goods and services for final consumption demanded by consumers
41PRODUCER PRICE INDEXES is a warning indicator for inflation, which measures changes in the prices of goods produced for the domestic market and export.
42INFLATION Increased levels of prices reduces the purchasing power of consumers .
43INTEREST index used to measure the profitability of the savings and also the cost of credit. It is usually expressed as a percentage
44INTERMEDIARIES Individual or company operating between the producer and the consumer , in the business process .
45MARKET RESEARCH Collection, recording and systematic analysis of the information concerning the marketing of products and services.
46MOTTO is the right way to nominate that sentence that communicates the personality of a brand , its philosophy , being used as a branding strategy for consumer confidence and strengthen brand presence and reputation .
47PRODUCT LINE Group products are interrelated either because they work similarly , are sold to the same customer group, are sold through the same stores , or are in a similar price range .
48 LOGISTICS Broad concept applied to all phases of product distribution , including all links in the distribution chain , required to bring the product to the end customer . Logistics is responsible for optimizing freight, ensure that the goods are transported either calculate waiting times and unloading, handling and storage control . The ultimate goal of logistics is to reduce inventory levels and optimize the performance of the entire supply chain.
49CLAIMS INFORMATION complaints are set by users for some sevice acquired
50 BRAND A name , term, sign , symbol or design , or combination thereof , which tends to identify goods or services of one seller or group of sellers and to differentiate it from the competition
51 MARKETING MIX The marketing mix is a business tool used in marketing and sales companies . The marketing mix is often crucial in determining a product or offering from the brand, and is often associated with the four Ps : price, product, promotion and place
52 MATERIAL P.O.P all implements are intended to promote a company , 1 which are given as gifts to customers.
53 BOSTON CONSULTING GROUP strategic analysis tool , which identifies in which companies or strategic business units , the company should enhance, divest or exit
54 WHOLESALE Company or individual wholesale product .
55 MARKETING MIX All things to do to promote an activity , from the time the idea is conceived until the time customers begin to purchase the product or service on a regular basis
56 MARKET public place in which, on set days , proceeds to buy or sell various products.
57 ELECTRONIC MARKET online platforms are made by a company acting as a neutral third party to bring together buyers and sellers.
58 MERCHANDISING Set Study and application techniques put into practice , together or separately, by manufacturers and distributors to increase the profitability of the retail outlet and give more output products by continuously adapting to the needs of the range of market and the proper presentation of the goods.
59 SCIENTIFIC METHOD is a decision-making technique that focuses on objective and orderly proceed to test ideas before accepting way .
60 RESEARCH METHODOLOGY The process of market research is an application of the scientific method in five steps encompassing : Defining the problem
Analysis of the situation . Getting specific data problem. Interpretation of the data. Resolving the problem .
61MONOPOLY Term describing a situation in which a company or organization is the only provider in the market .
62 NEEDS Perceived state of lack that may be physical or mental and desired ( which is the object, service or resource that is needed for survival , welfare or comfort).
63 NTIC increasing development of the New Technologies of Information and Communication (ICT). Also, with the emergence of Internet specialists to face a new revolution in the activity performed , both in terms of getting information about products and services , and the new way to think about business relationships with customers and suppliers .
64 OBJECTIONS They may be price : when the client does not meet the requirements of economic order. the product : when the client refuses to change the product or the brand that usually buys the product is not within their purchasing priorities , or the client can not find enough reasons to make the purchase . to the company: when the client does not trust the business or company which we represent . the backing and support of the product: when you are not happy with the after sales services we offer. Broker : when the client does not trust the person offering the product.
65 OFFER OF PRODUCTS as that amount of goods or services that producers are willing to sell at different prices in the market . Term supply of tendered quantity , which refers to the amount that producers are willing to sell at a certain price must be differentiated 66 PER CAPITA is used to indicate the average per person in a particular social statistics. The most common use is in the area of income.
67 PYRAMID MASLOW Maslow grouped the different needs that each individual must cover five levels as follows : basic Needs Safety and Security Needs Needs for affiliation and affection Esteem needs Self-realization or self-actualization
68 MARKETING PLAN is a written document in which a structured business goals are defined to get into a certain period of time and the strategies and actions to be undertaken in order to achieve them on schedule detailing .
69 PLANNING Draw or form a work plan . Making plans or projects
70 PLAZA is everything related to the physical path of the product before it reaches the consumer or customer
71 QUALITY POLICY It is a short document of an extension of no more than a sheet that integrates Quality Manual and sum and establishes the mission and vision of an organization oriented to the expectations of its customers and the commitment to its quality objectives.
72 SALE PRICE is the monetary value that is assigned to something . This is expressed in monetary value and indicates the amount of money that should have the buyer or customer to take a product or service.
73 BUDGET calculation and anticipated trading income and expenses of an economic activity for a period , usually annually.
74 PRINCIPLES it is a law or rule that must be followed or met with some purpose , as a necessary consequence of something or in order to achieve some purpose.
75 PRODUCT Any tangible or intangible element that can be offered to a market for attention , acquisition, use or consumption .
76 COMPLEMENTARY PRODUCTS They are products whose demand increases or decreases simultaneously as the consumption of one causes the other.
77 PRODUCTS serve to transfer the risk of some agents ( which want to sell ) to another ( which want to acquire) , which allow use with opposite ends.
78 PRODUCTS IN PACKAGE 79 CONSUMABLE PRODUCTS those that have no equivalent to a discharge because they have a philosophy, characteristics and therefore can not be changeable by others.
80 INTANGIBLE PRODUCT They are capable of being stored or transported . Can be assimilated to products that are produced and consumed simultaneously .
81 PERISHABLES Well that disappears when used or damaged by not doing so . well produced Good result of a process of production .
82 TANGIBLE PRODUCTS Physical , tangible , durable products such as televisions, clothing , beverages, food, toys , computers , equipment , fishing products, appliances
83 PROMOTION Task of informing and influencing consumers to choose a particular product or service
84 SALES PROMOTION Techniques used to supplement advertising, personal selling , etc. . Such as contests, prizes , etc.
85 . ADVERTISING Any paid form of non-personal presentation and promotion of ideas, goods, or services by an identified sponsor
86 SALE PRICE It is a strategy that directly impacts the profits generated . Choose a strategy to help meet sales objectives prices, improved reputation and provides the best return for market demand
87 ON MARKET SEGMENTATION Arbitrary dividing the total market into groups of potential buyers to efficiently match supply with actual demand or need , the group defined as a segment .
88 SERVICE Any activity , benefit or satisfaction that is offered for sale. It is essentially intangible and can not result in ownership of anything concrete . The service may or may not be linked to physical or tangible product.
89 SLOGAN is the identifying phrase in a commercial or political context ( in the case of propaganda) , and repetitive expression of an idea or a summarized and represented by said advertising purpose. You can also say that it is the complement of a product, person , institution, among others to form trust.
90 SOCIALISM system of economic and social organization , the basis is that the means of production are part of the collective heritage and is the same people who administer them
91 SURPLUS Unlike income over expenses ( expenses) in an organization for a specified period . Specifically , the surplus of a state is that collects more taxes , fees, deductions, etc. , than it spends on providing public services and pay debts. ; This means that the surplus is the opposite of deficit.
92 TECHNICAL SAMPLES A sample is a small amount of product that teaches or gives to publicize it or promote it. A set of samples is called sample .
93 TECHNICAL GIFTS No promotional gift should be both useful and beautiful. Thus, the user will always carry with him and possibilities to continue having that customer or supplier will remain high.
94 TECHNIQUES OF COMPETITIONS Sales promotion technique in which a company seeks to draw attention to their products, offering rewards to the winning participants
95 . TELEMARKETING Using the phone to develop marketing functions , such as market research, gather information and make sales . Is term is commonly understood as a sale using the phone.
96 GENERAL THEORY OF PRICES discusses the determination of relative prices to goods and services for final consumption , emphasizing welfare economics and resource allocation . Topics ranging from basic concepts and definitions of the economy , through concepts and applications of demand, supply and equilibrium; theory of demand; the supply curve ; to the pricing and economic efficiency with perfect and imperfect competition.
97 . TOWS It is a method of strategic analysis used to study the environment of the organization and its interior. TOWS concept is synonymous with the acronym SWOT helps identify strengths weaknesses opportunities and threats also identify strategies to address these four.
98 VADEMECUM It is a reference work containing information or fundamental notions
99 SALES Exchange of goods and services for money. From the legal point of view, it is the transfer of the right of possession of property in exchange for money. From an accounting and financial perspective, the sale is the total amount charged for goods or services rendered.
100 VOCAVULARI OR SALES attention interest opportunity desencia
Published on Apr 14, 2014