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alison tourville

design portfolio


SIX-WORD AUTOBIOGRAPHY A purely typographic and visual six-word autobiography, in which my name is the focal point of the composition


LETTERFORM The combination of one wq and one numeral into a single visual unit


SOCIAL AWARENESS POSTER A cartoon illustration on newsprint which focuses on the role of women in the Catholic Church


“Priest Club” of the Catholic Church


TYPE SPECIMEN BOOK A type specimen book based on the typeface Interstate, in the form of a map


Introduction Interstate is a sans serif typeface designed by Tobias Frere-Jones in 1993-1994. Based on interstate highway signage of the U.S. Federal Highway Administration, this neo-grotesque typeface was designed using the original sign manual sketches and kerning tables published by the U.S. government. Today, the Interstate typeface has been expanded into a versatile range of display designs that includes 40

GD 2 INTERSTATE

Type Spec Book

fonts, 3 widths, and 7 weights. The typeface also offers a family of symbols inspired by traffic signs.

INTERSTATE is... an elegant sans serif in a modern setting an elegant sans serif in a modern setting an elegant sans serif in a modern setting an elegant sans serif in a modern setting an elegant sans serif in a modern setting an elegant sans serif in a modern setting

Purpose

Aa Interstate is based on roadway signs and is therefore optimal for signage usage. The characteristics of the typeface make it suitable for display usage in print and it is often a popular choice for newspapers, magazines, and online use. As a common typeface for highway signs on major U.S. roads, Interstate must be seen and read by U.S. drivers on a daily basis. Its simple, clean letterforms make it

Characteristics: • classified as late 19th century grotesque • shares basic proportions and attributes with faces like Helvetica and Univers

• modern font, has larger x-heights, less stress in rounded strokes, and no serifs

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more legible at various distances on the road.

s

a

an elegant sans serif in a modern setting

terminals of ascending strokes are cut at an

an elegant sans serif in a modern setting

angle to the stroke

an elegant sans serif in a modern setting

terminals of curved strokes are cut at a 90° angle

an elegant sans serif in a modern setting

to the stroke counters are open, contributes to legibility at smaller sizes

Designer

History

Characteristics

The oblique terminals make the counterforms more open, thus performing better at smaller sizes and on rough paper stocks. The dynamic of each character, rather than pointing back at itself (as it would in Univers or Helvetica) points at its neighbors. The characters thus bind themselves more readily into coherent and readable word-shapes.

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designed under the direction of instructor Ingrid Hess

York, where he joined forces with typographer Jonathan

by the students of Graphic Design II at the University

Hoefler at The Hoefler Type Foundry, Inc. Since working

of Notre Dame during the spring semester of 2011.

its origins, Interstate was embraced universally

together, the two have collaborated on projects for major

by graphic designers and is considered the result

publications such as The Wall Street Journal, Martha Stew-

of Frere-Jones’ continuing interest in what he

art Living, GQ, The New York Times Magazine and Esquire.

calls “working class lettering.”

Their company continues to work with brand leaders in every sector today, developing original typefaces and licens-

This volume explores the use and origins of the Interstate typeface created by Tobias Frere-Jones in 1994. This book has been researched, designed, and edited

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by Alison Tourville.

ing fonts from its library of nearly 1,000 designs.

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This type specimen book is one of a series of 11 books In 1999, Frere-Jones left Font Bereau to return to New

which was used by the US Federal Highway Administration for national road signs. Despite

Hoefler(left) and Frere-Jones (right)

Tobias Frere-Jones was an artist from a young age. He

– Tobias Frere-Jones

r

Colophon Tobias Frere-Jones

Interstate was first released in 1994 and was loosely based on the typeface Highway Gothic,

created paintings, sculptures and photographs at age 14. Tobias was born on August 28, 1970, in Brooklyn, NY to Robin Carpenter Jones and Elizabeth Frere.

Invesco Perpetual Sainsbury’s Supermarkets

He was raised in a family of writers and printers and quickly discovered a passion for type and letterform during his teenage years.

– Tobias Frere-Jones

Bibliography American Type Design & Designers by David Consuegra An A-Z of Type Designers by Neil Macmillan Font Bureau People: Tobias Frere-Jones http://www.fontbureau.com/people/TobiasFrereJones Interstate by Allan Haley Interstate - Fonts.com http://www.fonts.com/fontpackages/interstate-font-family.htm Is Gotham the New Interstate? by Dmitri Siegel

In 1992, Tobias received a BFA in Graphic Design from

signage for Southwest Airlines

The day we stop needing new type will be the same day that we stop needing new stories and new songs.

the Rhode Island School of Design. He drew the atten-

Wikipedia, Interstate Typeface http://en.wikipedia.org/wiki/Interstate_(typeface)

tion of Matthew Carter, a well-known typographer, who

u

Hammersmith and West London College

directed him after graduation to the Font Bureau in Boston. Frere-Jones worked for 7 years at Font Bureau, where he eventually became a Senior Director. Tobias

2004 Weather Channel on-air newscasts

DEAD END

took part in the creation of 18 retail and 21 custom typeface families during his time at Font Bureau. His

2006 US Army “Army Strong” ad campaign

most notable typeface creations include Interstate, Gotham, Grand Central, and Benton Sans.

(Front)

I N T E RS T AT E (Back)


SOCIAL AWARENESS CAMPAIGN A visual campaign to promote the connection between poverty and education in the United States for the “Poverty Ties to Education” event on-campus


In St. Joseph’s county

Poverty ties TO EDUCATION

Poverty ties TO EDUCATION

YOUR DONATION HAS MADE AN IMPACT ON A CHILD IN NEED.

YOUR DONATION HAS MADE AN IMPACT ON A CHILD IN NEED.

Thank You

FOR TAKING THE TIME TO TIE YOURSELF TO SOMETHING WORTHWHILE.

Thank You

FOR TAKING THE TIME TO TIE YOURSELF TO SOMETHING WORTHWHILE.

19.7%

of children ages 5-16

LIVE IN POVERTY

In 2.2 miles from campus

54%

of students are on the

FREE LUNCH PROGRAM at Perley Elementary

Poverty ties TO EDUCATION

Poverty ties TO EDUCATION

YOUR DONATION HAS MADE AN IMPACT ON A CHILD IN NEED.

YOUR DONATION HAS MADE AN IMPACT ON A CHILD IN NEED.

Thank You

FOR TAKING THE TIME TO TIE YOURSELF TO SOMETHING WORTHWHILE.

Thank You

FOR TAKING THE TIME TO TIE YOURSELF TO SOMETHING WORTHWHILE.

text 89413 to donate $5

TO HELP MINIMIZE TUITION FOR A CHILD IN NEED

Balloon hang tags (left) and signs to promote the event (right)

At St. Adalberts Elementary,

~40/160

of students are on

FREE TUITION VOUCHERS

In 2.4 miles from campus

56%

of students are on the

FREE LUNCH PROGRAM

at James Madison Elementary

tie yourself to

SOMETHING WORTHWHILE Did you know that poverty ties to education? Here at Notre Dame we live less than 5 miles from schools with children that live under the poverty line. You can help by donating today!


HISTORY OF CUPCAKES A research project on the history of cupcakes; presented as an illustrated book


Example spreads from the book


2012 NATIONAL STUDENT ADVERTISING COMPETITION A branding and communications campaign to promote the Nissan brand; developed by a team of seven students and presented to a panel of judges


Example pages from the team plan book


Print advertisement (left), Tumblr page (top right), Twitter page (bottom right)


SOUTH AFRICA CAMPAIGN An educational and promotional campaign to address xenophobia in South Africa; this senior-level project was executed in Johannesburg in March 2012


COMMUNITY MURAL

Campaign logo (top left), mural silhouette (bottom left), Mural Kit cover (right)


Design team with the community mural in South Africa (bottom)


CONTACT Alison Tourville 201–787–1714 atourvil@alumni.nd.edu be.net/alisontourville

Portfolio  

Portfolio 2012

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