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The Smith Center Heart of the Arts

2013


Welcome!  Click

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Moments shared that will Culture inspire lifelong values and traditions Family Community


Objectives 

To increase awareness of The Smith Center among Hispanics 

To understand the Hispanic community, culture, and values

Identify and eliminate barriers between The Smith Center and the Hispanic community   Disclose

Center

opportunity and growth of The Smith


Consumer and Market 

Comparison between demographics 

Income

Location

Language

Age

Ideal market that fits within current segments


Secondary Research 

Hispanics are more likely to watch television programming in Spanish

Advertisements in English are 70% less effective than those in Spanish

61% of Hispanics go to amusement parks, state fairs or carnivals

60% of Hispanics prefer going out as a family

Discounts and special offers attract Hispanics


Problems


Opportunities


Competition


Big Idea Connect with the arts and together create an unforgettable experience


Creative Strategy  Click

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Third level Smith Center TheThe Smith Center 

TheSmith SmithCenter Center The Fourth level

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sense sense ofof of sense sense of community community community community

family family family family experience experience experience experience

exposure exposure exposure exposure to the to the the to to the arts arts arts arts


Guerilla Marketing ď‚› First ď‚›

Friday

Information booth with merchandise and video setup of past shows and props


Print ď‚› Symbolizes

the connection between The Smith Center and the community, it’s location in the city and coincide with the idea: Heart of the Arts.


TV  Spokesperson

 Ads

Lucy Flores

on Spanish stations


“Show Us Your Culture” 

Express yourself through a culture that has impacted and shaped your way of life.

Three month duration

Encourages all cultural backgrounds and learning about new ones while building awareness for The Smith Center


Radio ď‚›

Upcoming shows will be aired on multiple Spanish radio stations

ď‚›

Details about The Smith Center varying from location, how to learn more about upcoming shows and where to purchase tickets


Recommendations  Scholarships 

4 High School winners in 4 Southern Nevada cities

 Internships 

Social media coordinator

Focus on multiple strategies in Spanish

Connect with the community and build stronger brand image


Connect with the Arts Family, Community, Culture


Team Members James Baptista Nicole Bovasso Tamara Cannella Jacquelyn Chiakulas Dana Cretu Paula Flores Kelsey Fraga Natasha Roque Alisha Wexler


The Smith Center Presentation