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THE FILM & VIDEO ARTS SOCIETY OF ALBERTA


SHARE YOUR STORY.


TABLE OF CONTENTS Our Story

4

Our Mission & Vision

4

Our Tone

5

Our Logo

6

Variations

8

Sizing & Clear Space

10

Improper Usage

12

Our Colours

15

Typography

16

Type Families

16

Using Type

18


4 | FAVA Brand Identity Guidelines

OUR STORY When it comes to artistic vision, FAVA looks to its practicing members for direction to articulate and establish the co-op’s creative goals and directions. It is our mission to create the resources and opportunities our members need to realize those visions. As such, FAVA has always striven to balance the many and shifting needs of our membership while still providing a coherent vision behind which the entire community can unite. Edmonton has only one media arts centre and we welcome practitioners from all areas and disciplines of the media arts: film, video, multimedia, animation, and installation artists among them.

Our Mission The Film and Video Arts Society of Alberta (FAVA) is a not-for-profit, charitable society that exists to facilitate and support the creation, exhibition, distribution, and preservation of independent film, video and new media art in Northern Alberta.

Our Vision FAVA’s vision is to offer excellent and nationally recognized resources and opportunities to a diverse community of artists, to create and showcase independent film, video and media art.


Our Tone Tone creates consistency in how our content is delivered. Use these words as a baseline to maintain a clear tone of voice that reflects the FAVA experience and personality.

Passionate Optimistic Curious Welcoming Inclusive


6 | FAVA Brand Identity Guidelines

OUR LOGO

Whenever possible, use the principle version of the FAVA logo. The primary colour option for our logo is a combination of Red Carpet and Astoria. It is intended for use on a white background although can be placed on a lighter coloured backgrounds, such as Satin, if need be.

It is, however, acceptable to reverse the FAVA logo to White for use on darker coloured backgrounds and images. Please refer to the “Our Colours� section of the document for appropriate background colours (p.15).


Our Logo

Expanded Logo

FILM & VIDEO ARTS SOCIETY OF ALBERTA

B&W

FILM & VIDEO ARTS SOCIETY OF ALBERTA

FILM & VIDEO ARTS SOCIETY OF ALBERTA


8 | FAVA Brand Identity Guidelines

“FAVA ISN’T A FILM CO-OP, IT’S A COMMUNITY.” -Kyle Armstrong


Our Logo

VARIATIONS Astoria – Pantone 628 C

FILM & VIDEO ARTS SOCIETY OF ALBERTA

Red Carpet – Pantone 171 C

FILM & VIDEO ARTS SOCIETY OF ALBERTA

Midnight – Pantone 294 C

FILM & VIDEO ARTS SOCIETY OF ALBERTA


10 | FAVA Brand Identity Guidelines

MINIMUM SIZE To maintain consistent legibility, the minimum size of logo is 1” tall and 1.71 “ wide. The minimum size of the expanded logo is 1” tall and 3.6” wide.

1”

1”

1.71”

FILM & VIDEO ARTS SOCIETY OF ALBERTA

3.6”

CLEAR SPACEFILM & VIDEO ARTS SOCIETY OF ALBERTA

Ensuring a distinct clear space around the logo helps to further maintain legibility and distinguish the logo from the rest of the elements. When complimenting the logo with photos, illustrations, and other graphic elements, make sure to keep a clear space around the logo that is equivalent to two times the height of the arm in the “F” of the logo.


Our Logo

“EXHIBITING ARTISTIC WORKS THAT ILLUSTRATE AND ILLUMINATE OUR PROVINCE’S STORIES AND IDEAS.” -Dave Cunningham, Executive Director


12 | FAVA Brand Identity Guidelines

IMPROPER USAGE Here are a few examples of practices to avoid.

FILM & VIDEO ARTS

FILM & VIDEO ARTS SOCIETY OF ALBERTA

FILM & VIDEO ARTS

SOCIETY OF ALBERTA

FILM & VIDEO ARTS SOCIETY OF ALBERTA

SOCIETY OF ALBERTA

DO NOT stretch, condense, unproportionally scale, or change the dimensions of the identity.

Film & Video Arts Society of Alberta DO NOT alter or replace the typefaces of the identity.

DO NOT change the placement or scale of the elements.

FILM & VIDEO ARTS

SOCIETY OF ALBERTA

DO NOT skew, bend, or warp the identity.

DO NOT crop the identity.

DE O AR TS FI LM & VI ALB ERT A SO CIE TY OF

DO NOT rotate the identity or place at an angle.

DO NOT change or add colours to individual or entire elements.

FILM & VIDEO ARTS SOCIETY OF ALBERTA

DO NOT add colours to the identity that are not specified in this document.


AR O DE VI & M

TY OF

FILM & VIDEO ARTS SOCIETY OF ALBERTA

ALBER

FIL

S O C IE

TS

Our Logo

TA

DO NOT move or re-arrange the placement of the type within the identity.

FILM & VIDEO ARTS SOCIETY OF ALBERTA

DO NOT add visual effects such as drop shadows, strokes, or textures to the identity.

DO NOT add extra elements to the identity.

FILM & VIDEO ARTS SOCIETY OF ALBERTA

DO NOT add a transparency to the identity.

By abstaining from these improper practices, you will ensure that the FAVA identity is consistently maintained and always demonstrates the essence and personality of the brand. As a rule of thumb, DO NOT alter the identity in any way. When scaling the logo up or down, make sure to do so proportionally.


14 | FAVA Brand Identity Guidelines

“FAVA IS A GRAND BAND COLLECTION OF MISFITS.” -Dave Cunningham, Executive Director


Our Colours

OUR COLOURS The FAVA colour palate consists of two layers - the primary colours and the secondary palettes. The selected colours were chosen to reflect the essence of FAVA and were named according to their influences from both the film industry and the beautiful Albertan landscape. Appropriate use of the FAVA colour palette will allow for the consistent application of tone throughout our brand in addition to maintaining the FAVA personality.

RED CARPET

ASTORIA

Pantone 171 C C | 0 M | 81 Y | 83 K | 0 R | 241 G | 88 B | 59

Pantone 628 C C | 33 M | 1 Y | 14 K | 0 R | 168 G | 217 B | 219

SATIN

GOLDEN GLOBE

PARAMOUNT BLUE

MIDNIGHT

Pantone P 152-1 C C|4 M|0 Y|7 K|0 R | 243 G | 248 B | 238

Pantone 128 C C | 5 M | 14 Y | 75 K | 0 R | 244 G | 211 B | 94

Pantone 630 C C | 46 M | 1 Y | 14 K | 9 R | 121 G | 190 B | 201

Pantone 294 C C | 100 M | 82 Y | 35 K | 22 R | 22 G | 60 B | 102

The primary palette consists of Astoria and Red Carpet. They represent FAVA at the highest level and is the preferred palette of choice when displaying the brand. At least one of the two colours should be present in all applications.

The secondary palette was selected to expand upon the primary colour palette and help create a more unified and vibrant brand to once again reflect the FAVA personality. They should be used to compliment the primary colours but should not replace them completely in any application.


16 | FAVA Brand Identity Guidelines

TYPOGRAPHY The FAVA brand utilizes two typefaces: Fjalla One and Roboto. Fjalla has one weight and is applied to headers, sub-headers, pull-quotes and larger type. Roboto has eight different weights that should be used for body text as well as longer and smaller type. Both typefaces come with an extensive character set that can be used throughout brand applications to help communicate the FAVA experience.

Fjalla One | Headers, Sub-Headers, Pull-Quotes Capitals

Lower Case

ABCDEFGHIJKLMN OPQRSTUVWXYZ

abcdefghijklmn opqrstuvwxyz

Numerals, Punctuation, & Glyphs

0123456789(!@#$%^&*)


Our Typography

Open Sans | Body Copy Capitals

ABCDEFGHIJKLMN OPQRSTUVWXYZ

Lower Case

abcdefghijklmn opqrstuvwxyz

Numerals, Punctuation, & Glyphs

0123456789(!@#$%^&*)


18 | FAVA Brand Identity Guidelines

USING TYPE Fonts are used in a hierarchical manner.

Header 30/38pt All-Caps Sub-Header 23/28pt

Body Copy 10/13pt

DOCUMENTARY La voluptasimet quo excest optatur sitione ceprat. Me volendi ipsum. Ut aute ipiduciis re, volupis voluptatent demodignam, si blacerio estem. Untia ventur simolen debitemquosa dolorestet officilit molessit dicias nonse nos ea etur aut aut ea con prae verumen iaectis cimint harum rehendit quaturesed. Genit amus elis iunt ut plautatus doluptatem quassi quiae. Et qui nisque dit landaerum, apitemp oribusciusam exersperis.


Our Typography


FAVA Brand Identity Guidelines  
FAVA Brand Identity Guidelines  
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