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The 1960s was a decade of great change in America, and this was mirrored in changing fashion. Consumerism was on the rise in the decades after WWII and everyone was moving towards very modern looks. Until the 1960s, Paris was considered to be the center of fashion throughout the world. Between 1960 and 1969 a difference occurred in the fundamental structure of fashion. The 60s was an important decade for fashion because it was the first time in history that clothing was geared toward the youth market. Previously, fashion houses designed for the mature and elite members of society; however, during the enormous social and political revolution that transpired in the mid-Sixties, the power of the teenage and young adult market was too great to ignore. The music scene was the voice of this generation and heavily influenced the iconic fashions that were created during this decade.The 1960s also shown a range of different popular hairstyles, including bobs, pageboy cuts, and beehives.

Fashion influenced today from the 1960s.


The first major fashion movement of the Sixties emerged from Great Britain, where The Beatles, The Rolling Stones and various other pop and rock bands were enjoying immense popularity. Designer Mary Quant created the iconic miniskirt in response to the youthful, funloving attitude that was spreading throughout the country. The capital became known as "Swinging London" and soon brightly coloured streamlined fashions were all the rage in Europe and America.


It is a style that emerged as a direct response to abstract expressionism. The style emerged in the UK and US during the 1950s and was inspired by everyday objects and bright colours, so that everyone could appreciate and enjoy it. It used advertising imagery, photographs and ordinary elements of consumerism like soup cans and cereal boxes to make it more connected to people. Famous pop artists include Andy Warhol, Roy Lichtenstein, Patrick Caulfield, Blek le rat etc.


Andy Warhol was one of the most important artists of pop art, which became extremely popular in the second half of the twentieth century. Though he is best remembered for his paintings of Campbell's soup cans, he also created hundreds of other works including commercial advertisements and films. Around 1960, Warhol had decided to make a name for himself in pop art. Pop art was a new style of art that began in England in the mid-1950s and consisted of realistic renditions of popular, everyday items. Warhol turned away from the blotted-line technique and chose to use paint and canvas but at first he had some trouble deciding what to paint. Warhol began with Coke bottles and comic strips but his work wasn't getting the attention he wanted. In December 1961, Warhol gave $50 to a friend of his who had told him she had a good idea. Her idea was for him to paint what he liked most in the world, perhaps something like money and a can of soup. Warhol painted both. Warhol's first exhibition in an art gallery came in 1962 at the Ferus Gallery in Los Angeles. He displayed his canvases of Campbell's soup, one canvas for each of the 32 types of Campbell's soup. He sold all the paintings as a set for a $1000.


“Being good in business is the most fascinating kind of art. Making money is art and working is art and good business is the best art.”

Andy Warhol

“Everyone will be famous for 15 minutes.”

Andy Warhol

“An artist is somebody who produces things that people don't need to have.”

Andy Warhol


Roy Lichtenstein was one of the first American Pop artists to achieve widespread renown, and he became a lightning rod for criticism of the movement. His early work ranged widely in style and subject matter, and displayed considerable understanding of modernist painting: Lichtenstein would often maintain that he was as interested in the abstract qualities of his images as he was in their subject matter. However, the mature Pop style he arrived at in 1961, which was inspired by comic strips, was greeted by accusations of banality, lack of originality, and, later, even copying. His high-impact, iconic images have since become synonymous with Pop art, and his method of creating images, which blended aspects of mechanical reproduction and drawing by hand, has become central to critics' understanding of the significance of the movement. Lichtenstein used thick, horizontal stripes and Benday Dots in his paintings. Benday Dots were originally used for printing pictures inexpensively. By spacing four different colours of dots close together, far apart, or on top of each other, all the colors can be made. Lichtenstein liked the way the dots looked and so he borrowed the technique. You will notice that the faces of the people in many of his paintings are made up of Benday Dots. Lichtensteins Pop Art portrays things from popular culture. That is why it is called Pop Art. He drew inspiration from cartoons, newspapers, advertisements, and things he saw in real life like his art studio. He used this inspiration to create enormous paintings as well as sculptures.


“I like to pretend that my art has nothing to do with me.”

Roy Lichtenstein

“Art doesn't transform. It just plain forms.”

Roy Lichtenstein

“I think that most people think painters are kind of ridiculous, you know?”

Roy Lichtenstein

“In America the biggest is the best.”

Roy Lichtenstein


Warhol and Lichtenstein influence fashion, by providing colour and geometric patterns that are printed on the clothing. As well, as the shape and texture of the clothing, popular arts had its biggest influence over fashion during the 1960s with the psychedelic art movements of artists like Andy Warhol. During this time frame. The statue of clothing was greatly exaggerated with items such as wide rimmed sunglasses and platform shoes etc.


With designers such as Philip Lim and Fam Irvoll taking direct stimulation from Lichtenstein, they have revamped pop art enabling it to grace the catwalks in both 2011 and 2012.

Philip Lim – Clutch Bag


Fam Irvoll woke up the audience by sending a bunch of street cast kids with attitude down the catwalk to throw some serious shapes for the photographers. Girls wore lip liner with NYC club kid cornrows, tall beanies and kiss curls, the words YOLO, LOL and YO attached in speech bubbles at their waists, knees and ankles. Boys wore backwards baseball caps on top of their 90s curtains, plastic eyeball earrings swinging from their ears.


This is some of the Pop Art inspired work created by Philip Lim. He has took inspiration from Roy Lichtenstein showing his comics throughout his collection.


In the arts, a general term used to describe the 20th century's conscious attempt to break with the artistic traditions of the 19th century, particularly strong in the period between World War I (1914–18) and World War II (1939–45). Modernism is based on a concern with form and the exploration of technique as opposed to content and narrative. In the visual arts, direct representationalism gave way to abstraction; in literature, writers experimented with alternatives to orthodox sequential storytelling, using techniques involving different viewpoints (such as writing as if in the mind of a character in the story; known as the stream of consciousness technique; in music, the traditional concept of key was challenged by atonality; and in architecture, Functionalism ousted decorativeness as a central objective.


Georgia O'Keeffe played a pivotal role in the development of American modernism and its relationship with European vanguard movements of the early 20th century. Producing a substantial body of work over eight decades, she sought to capture the emotion and power of objects through abstracting the natural world. Aware of own importance as an artist from early on, she used signs, symbols and a palette unlike any artist before her. Alfred Stieglitz identified her as the first female American Modernist, whose paintings of flowers, barren landscapes and close up still-life have become a part of the mythology and iconography of the American artistic landscape. Her vibrant palette, rigorous formalism and explorations of scale makes her signature style among the most recognized internationally.


“I found I could say things with color and shapes that I couldn't say any other way - things I had no words for.”

Georgia O'Keeffe

“Nobody sees a flower really; it is so small. We haven't time, and to see takes time - like to have a friend takes time.”

Georgia O'Keeffe

“I hate flowers - I paint them because they're cheaper than models and they don't move.”

Georgia O'Keeffe


The art of Georgia O’Keeffe has been well known for eight decades in this country and for many years has been attaining similar prominence abroad. More than 500 examples of her works are in over 100 public collections in Asia, Europe, and North and Central America. In addition, since her work was first exhibited in New York in 1916, it has been included in hundreds of solo and group exhibitions organized around the world. Thus, it comes as something of a surprise to discover that at the time of her death in 1986, when she was ninety-eight, O’Keeffe owned more than one-half of the 2,029 known works of her total output. O’Keeffe’s collection of her own work was wide ranging in medium, date, subject matter, and quality. She reserved examples of her work that document her career from start to finish and stand as a testament to the complexity of her achievement. She retained works that defined her as an artist who worked on canvas or board – for which she was best known during her lifetime – and also as an artist who worked on paper supports, for which has become increasingly well know since her death.


Georgia O’Keeffe is one of the biggest people who has inspired Floral Fashion, her art influences a lot of people giving them ideas from her work. You can see clothing and accessories today which has been inspired.

Georgia O’Keeffe Poppies inspired bag by Coach.


My opinion: I think pop art was an essential movement in contemporary art for many reasons. Among them, it brought down from levels where fewer people had access to it, and traded on the notion that practical elements of contemporary culture could be elevated to the status of "art." It made current and important, so many things that perhaps before that were simply mundane and perhaps overlooked. I don't like how much and how thoroughly it's been misinterpreted, however. I like the alternative processes and materials that were infused into the production of art making, the same way I appreciate the idea of the machinemade becoming a part of the artist's set of tools. Others don’t agree, some other people say the complete opposite. For example: “I have never been one to appreciate pop art. The Warhol's' and Peter Maxs' of the world have held no warm, fuzzy spot in my heart. I would walk five city blocks out of my way, in heels, with raging blisters building on my toes and heels to avoid the Hirshorn and it's donut-shaped perversion to the art world. I would speed-cruise through the stations to avoid the Ovation's channel salute to all modern-contemporary artists. To say that I held pop, modern, and contemporary art in great contempt would be an understatement. I hated the graphic blocks of colour and primary lines and contours it was just elementary and trivial looking.�


When I think of modernism, I think of cutting edge, new, fresh, and original. When it comes to Modernism, in a nutshell I can say it is a time in our history when traditional values began to change. Modernism attempted to rethink science, art, culture, ethics, philosophy and psychology. It attempted to the find new or hidden meaning in the human experience and had to deal with coming to terms with new ideas. Others then say “I think Modernism is boring. There is nothing big or bold from this. This does not stand out compared to other art movements from this decade. The art is boring, does not do nothing to society. This was not as big as the other eras through time.�


‘Mondrian’ mini dress by Yves Saint Laurent. This dress was inspired by Piet Mondrian’s piece of art in 1930. this dress was then created in 1980.


Orange Evening Dress 1963-4. labelled ‘Mary Quants Ginger Group’. Full length A-Line dress with stripes of maroon and cream. The stripes where a big hit in the 60s. These stripes inspired the stripes on my jacket.


Acid Yellow Suit 1965-7. Labelled ‘Andre Courreges, Paris’. This suit is very bright and bold. Miniskirts in the 60s where very popular to women. The shape of the jacket is quite fitted, this is where I took the shape inspiration from for my jacket.


This is my Fashion Illustration. I created this on Illustrator clashing my two eras together. I blended the two decades together by researching the 2 eras properly. The shape of the jacket is a mixture of them both, the bodice is just a straight edge to edge jacket which was popular in the 60s. The cape on the jacket is taken from the 30s and acts as a shawl. The colours are bright and bold coming from Pop Art. The stripes where also a popular trend n the 60s. The bow is from the 30s as a lot of jackets in that decade had bow fastenings.


These are both inspired by Pop-Art in the 1960s. The bright colours are inspired by Andy Warhol.


These are both inspired by Modernism in the 1930s. The flowers are taken from art pieces by Georgia O’Keeffe


These are more Pop-Art samples. I carried on experimenting here more by adding a lot of bright colour.


My final photo has been edited on photoshop. The photo I used was a Pop-Art photo but to link it to the 1930s I added a Georgia O’Keeffe background I made myself by merging a few of her pieces together. The bow in my hair has been made more speckled to give the Roy Lichtenstein dot effect. I also made my top and lips brighter and bolder to stand out. I have made my two eras clash by showing them both in one photo. They are two very different eras so you can see the difference in this picture.


Final presentation.