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ALINA JEANS PRESS


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MEET THE JEANIOUS

3/2/10 8:47 PM

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MEET THE JEANIOUS

MEET THE JEANIOUS

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Twenty-five year old old Alina Stefanescu is the “jean-ious” behind Alina Jeans. With no formal background in fashion design, Alina successfully debuted a line of chic, rock & roll inspired jeans in early 2008. Growing up in Cold War Romania during a time when Western influences were banned, jeans were a rare commodity to come by. Luckily for Alina, her father smuggled and traded Levi’s on the black market. This sparked Alina’s life-long passion for denim. Alina finds inspiration in her Venice Beach surroundings, as well as her European roots. The interesting washes and sexy silhouettes perfectly achieve that sex appeal found in the streets of Los Angeles. The line has already attracted a following from young, trendy celebrities such as Annalynne McCord (90210). Costing anywhere between $140-$210 a pop, a pair from this line will make a perfect addition to any fashion-forward wardrobe.

Jeshin Chun: How would you describe your line? Alina Stefanescu: It’s a rock’n’roll, sexy silhouette strongly influenced by the fun and excitement of Venice Beach CA where I live. If you had to choose a celebrity to either be the face of your line or collaborate in the design of your line, who would it be? Karen O, Sienna Miller, Juliette Lewis. What made you start a line that is specific to jeans? Did your father play a role in that decision? He used to smuggle them in and sell them from my uncles Fiat Cinquecento in the town square in Focsani. He would spend the money he made on parts for his motorcycle and car repair business. He can fix anything. In those days you did anything ýou could to survive. And it seemed a lot of fun, this selling jeans thing! I was very small, and would stay there all day watching. It plays a role in Alina Jeans because I associate the smell of new jeans with hanging out with my dad and getting presents. That’s a good thing. How were you able to begin designing jeans with no formal fashion design background? Where did you learn the necessary skills or get relevant experience? I kept bothering people until they told me! Jeans are actually very hard to make. But I can be relentless, so I just kept turning up at factories and laundries until I found out what I needed. But for the fashion instinct, I was born with that. Your jeans are each handmade and styled. Do you do most of that yourself? Can you describe a typical process that goes into designing a pair of jeans? Well, all jeans are handmade. They don’t have robots for it yet and I hope they never do! What we are talking about there is really the washes. For example on our new PAINTED JEAN we apply 8 different paint colors by hand to each jean. And when I say ‘apply’ I mean we splatter, rub, drip the paint on! Each one is slightly unique. I’ve done some of it. It’s fun! I’m also VERY hands on when we design the washes and bleaches and of course the fit. A pair of our jeans has a lot of our blood http://www.zinkmagazine.com/main/index.php?option=com_content&view=article&id=51:meet-the-jeanious&catid=37:designers&Itemid=85

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MEET THE JEANIOUS

3/2/10 8:47 PM

also VERY hands on when we design the washes and bleaches and of course the fit. A pair of our jeans has a lot of our blood sweat and tears in it. Can you explain your choice in exclusively using denim imported from Japan and Italy? The textiles they produce are exquisite and VERY expensive. Also the Turks are doing some fabulous new denims. There are some good US denims, but none that have worked for our unique washes so far. What are you working on currently with the line? We are doing a line inspired by a night out on the Sunset Strip, so it’s about tight sexy fits and FANTASTIC washes. Are there any upcoming changes or events happening with your line? We are really getting into blending music with our line. That really works for us. So I could see us doing concerts and more music/fashion events. Have you considered expanding your line beyond just jeans? Of course. But it’s good to get these right first. < Prev

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ALINA JEANS rewrites distressed jeans with their awesome new BLAQUE ICE - available online


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Get SoCal Style in Alina Jeans - AnnaLynne McCord

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Get SoCal Style in Alina Jeans September 10, 2009 by: Celine Allende Newsletter

Jeans, jeans, and more jeans! It seems like they are everywhere. Frankly, it’s hard to imagine a world without them. But designer Alina of Alina Jeans knows exactly what it’s like. While it seems like the market is saturated with jean designers, Alina's background makes her unique. Alina grew up during the Cold War in Communist Romania, where any and all things from Western Civilization, including jeans, were banned! Despite the strict regime, Alina!s father brought Levis from America into their country to trade illegally. Since restricting American products in Romania was taken seriously, any violation was handled by the police. As a little girl, Alina remembers a time when law enforcement officers bombarded her father’s home, searching for illegal pants. Luckily, her father was not caught. He hid the loot in the oven! Alina’s own passion for denim didn!t develop until she moved to California. With no formal training or experience in fashion design, she has learned the ways of the business through persistence and dedication. Alina Jeans is truly a project inspired by freedom and based on hard work…and a serious love for denim! Currently residing in Venice Beach, California, it’s pretty clear that Cali has influenced her designs. With an edge and a rock and roll appeal, Alina Jeans are casual enough for a day at the beach, but chic enough for a night out on the town. The premium denim is from Italy and Japan and handmade in LA giving the jeans a dynamic, sexy fit. The Alina Jeans brand has already drawn attention from celebrities such as Annalynne McCord (Beverly Hills 90210) and Swedish singer/songwriter/model Anine Bing! Alina Jeans is a truly amazing brand, and not just for celebrities. Check them out at http://www.buyalinajeans.eu Read More: AnnaLynne McCord, Fashion News

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After a year of development the new premium denim women's line Alina Jeans recently launched at the Project Las Vegas tradeshow with their Dirty Summer 2010 collection. Alina

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NEW PREMIUM DENIM LABEL “ALINA JEANS” LAUNCHES AT PROJECT LAS VEGAS SEPT 1,2,3 2009 - Fashion Industry Network

9/24/09

NEW PREMIUM DENIM LABEL “ALINA JEANS” LAUNCHES AT PROJECT LAS VEGAS SEPT 1,2,3 2009 - Fashion Industry Network

9/24/09

LOS ANGELES, CA AUG 28 2009 FOR IMMEDIATE RELEASE NEW PREMIUM DENIM LABEL “ALINA JEANS” LAUNCHES AT PROJECT LAS VEGAS SEPT 1,2,3 2009 Line is inspired by VENICE BEACH, aimed at sexy, independent women After a year of development the new premium denim women’s line ALINA JEANS will launch at PROJECT LAS VEGAS Sept 1,2,3 2009 with their ‘DIRTY SUMMER 2010’ collection. The collection is inspired by VENICE BEACH, home to Creative Director ALINA STEFANESCU. “This is a collection you could be shipwrecked in and still look sexy,” says STEFANESCU. “Lots of distressing, gorgeous bleaches and a ‘dirty’ feel.”

As with all ALINA JEANS product the denims are premium from Italy, and each pair is handmade in downtown Los Angeles with top manufacturers and industry leading laundries. The ALINA JEANS brand is edgy but still very chic, and has already drawn attention from celebrities such as ANNALYNE McCORD (Beverly Hills 90210) and Swedish singer/songwriter/model Anine Bing. “Our aim is to be sexy, but innocent,” says STEFANESCU. “Summer is about fun in the daytime, and into the evening. Our line delivers that. I’m so proud of this collection.” Following its premiere at PROJECT SEPT 1,2,3 2009 the line will be available online in Europe and the US, and very select retail. ABOUT ALINA JEANS http://www.fashionindustrynetwork.com/profiles/blogs/new-premium-denim-label-alina

ALINA JEANS is a premium fashion house focused mainly on denim based in Los Angeles California. Founded in 2008 by Creative Director ALINA STEFANESCU and director MARK TIERNEY, the company produces sexy chic denim and other styles for the global market. ALINA JEANS is proud to support GUTS, a program aimed empowering at-risk girls in the Southern California region. For more information contact: Abby Oppenheim

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