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ali fisher patrick dooley

the graphic imperative PROCESS WORK FALL 2012


01 research

research “ The poster is the prime field for experimenting with visual language. It is the scene of changing ideas and aesthetics, of cultural, social and political events.” –Pierre Bernard The Graphic Imperative: International Posters for Peace, Social Justive, and the Environment, 1965-2005 includes forty years of international sociopolitical posters that emphasize the issues of today’s society. Our first project of the semester was to to create a pair of advocacy posters that represented Peace, Social Justice, or Environment. We chose the advocacy, the message of the poster, the targeted audience, and the action for the definied problem. We then explored different directions to head in and created an image based poster and a type as image poster.


01 research

ESSAY SYNOPSIS AND POSTER ANALYSIS


01 research Heller (Heller) makes very distinct points about his view on the printed poster, that being that they are weapons of their own kind, they are communicated clearly, and not only timely, but also leave a permanent mark. They can be seen from ten feet away, and also ten years away; there is no expiration date because a well designed poster can be applied in any society and can propagate for the future. A well designed poster transforms viewers with its handsome design and delivers its message clearly and efficiently--there is not back door answer, only what is in front of the viewer. The most well-defined poster simply raises a question and then answers it. It can do this by triggering emotions in a traditional or nontraditional way and educating the viewer. (Reaction) I think one of Heller’s strongest points is the fact that it has such staying power. Not just the verbiage or design that can stay with a person for a number of days, but the idea that these posters have a permanent mark on society in the simplest way. Unlike the jpg or gif that can be deleted in a matter of seconds, a paper has to be crumbled, torn, alternated with a physical presence to be rid of. Another great point he makes is that it is harder to ignore an imposingly large printed art form. And even though it ends up becoming part of a society and a daily routine, a large billboard leaves a mark everyday on the hundreds of people that drive by it, kick starting their thoughts and actions for the day. Heller’s well thought opinion kicks tarts an already profound poster into high gear.

Wells (Wells) The United States began their era of political posters during the Protestant Reformation, and has since then covered every movement. Where there was a protest, there was also a poster to go along with it. These protests not only supplying information but a society within itself. Since its early years, the society and poster has evolved and moved to the internet, and because of this change, the users and designers can become more aware and able to spread the word quicker and more easily. Being on the internet, they are able to reach viewers internationally, but also are able to be printed and displayed locally. These political posters also showcase issues of its time and become historical documents of their own. They entertain, educate, agitate, inspire, and provide focal points to its viewers and inform those who are willing to listen of today’s problems. (Reaction) I believe a lot on what Wells says, and find it very interesting how little the United States can use the printed poster. I feel as if our limited space has started to limit us as a society and we’re no longer as informed as we were say twenty years ago. And although the internet has provided great resources and expansive coverage, I think we still need to recognize and increase the printed posters; they have much more staying power and although they may not be able to reach as many, they localize a community and can stand out more than a banner on web.


01 research Do Women Have To Be Naked To Get... (Social Justice) The message the Guerrilla Girls send is very strong and very iconic. Using their own body, history, and facts, they are able to use irony in its best sense and get across its message to its viewers. The image works well with the word choice and gets the message that women’s work should be able to be displayed without being the subject or being naked. The altered image also works nicely to brand themselves and be used as a prop to the text, displaying the image of the gorilla/guerrilla as the head of a nude woman. The highlighted 5%, artists, 85%, and nudes are appropriately done and call even more attention to the point being made.

Homo Sapiens? (Social Justice) “Evil originates in the head” is a very clever description that Lex Drewinski uses for his image. I think using the snake as the image for the brain is so iconic and smart because the snake stands for so many things. Not only referring to the story of Adam and Eve and how the snake plants an idea in Eve’s head and then creates the idea of sin, but also to the snake’s image: sneaky, deceiving, and manipulative. He was very smart in his message to the public against violence, aggression, and hate. The question mark after ‘homo sapiens’ poses a question rather than a statement of categorizing snakes and humans in the same species.


01 research Sleepers* (Social Justice) Erhard Gruttner tricks the eye into slightly catching the word ‘sleepers’ in his poster of vertical and horizontal lines. I really like the approach that he took to 1. Define sleepers and 2. See the word ‘sleepers’. The definition first helps to understand what we’re suppose to be seeing, which isn’t clear at first and in turn strengthens the message even more. “Terrorists/assassins/ fanatics/madmen” don’t entirely clue us in to the individuals who blend into society and lead normal routine lives until called upon, but it aggressively states an uncommon pattern. The use of vertical v. Horizontal lines give into the definition perfectly, and even the colors are off-putting and hard to look at.

Bosnia (divided) (Social Justice) The simple text for this image I think supports the image immensely. Cedomir Kostivic separates the violin into the three part, making it a useless instrument. He really puts the viewer in control of the image, encouraging them to determine the message themselves (with help of the parentheses). Without the three combined, like without the three ethnic lines of Muslim, Serb, and Croat, the instrument is unable to produce the beautiful music is built to make. And without the Dayton Peace Agreement, Bosnia isn’t able to work as one nation to give back to the world as it was meant to.


01 research Save San Francisco Bay (Environmental) Using a multitude of approaches, Doug Akagi and Kimberly Powell express concern for San Francisco’s bay and the causes that littering has done to the environment. By using recycled newsprint, it reinforces the design of the textured bass and crumpled paper. The textured bass especially brings an awareness of realism to the poster and puts it in front of the viewers face of the effects of their actions. The handwriting also helps personalize the image and brings a sense of community. Finally, the one color print is not only resourceful, but clear and to the point.

Make Tea Not War (Peace) Karmarama uses humor in his poster ‘Make Tea Not War’ and does so effectively. Playing off of a soldiers helmet, they replace it with a tea cup, and replace a typical soldier with what can be assumed as a congress/businessman. This calls to attention to the government and those in charge to step up and keep peace. It also makes it more lighthearted and therefore easier to accept. The text ‘MAKE TEA NOT WAR’ is bold, clear, and to the point. It stands out against the orange and because of the capitalization/aggressive verbiage, becomes more of a statement than a plea. Overall, the two work very well together and helped to bring over two million together in a stance against joining the war against Iraq.


01 research

ADVOCACY RESEARCH


01 research History YMCA Challenger’s Kansas City was founded in 2007 to promote recreational activities include sports, fitness, arts and social outings with special needs children to young adults.

Overview YMCA Adaptive Programs also known as Challenger offers a variety of recreational activities year round kids and young adults with physical, developmental and intellectual disabilities. Challenger helps participants to learn new skills, participate in individual and team activities, build friendships, and have fun. Activities are supported by coaches and by a buddy system in which volunteers assist participants when needed during the activity or game. Buddies not only support players on the field or classroom, but they also contribute in broader ways. Social interaction among players and buddies often gives players a completely new outlet for communication and exchange. Over the years, long-lasting friendships have been forged through the Challenger Program.

Mission Statement To provide recreational activities year round for kids and young adults with physical, developmental and intellectual disabilities

Target Demographic The audience I am looking to recruit are college students. With students (or even slightly younger), participants feel a closer connection and open up more easily. And because the call to action is merely to volunteer, the income level is irrelevent, but preferably to have some amount of funds to contribute to the organization. The student would be relatively familiar with the organization, as in would have worked with special needs in their past or just volunteered in the past. The volunteers would have at least a high school level education, with a preference of being a current college student.

Portrait Lindsey is a 20 year old college student at MU. She’s involved in her sorority, and takes on leadership opportunities, such as Historian and Academic Chair. Currently an Art History major, she enjoys going to the Nelson-Atkins Museum and working part-time at Ann Taylor Loft. She also enjoys running and was on the JV tennis team in high school and still plays recreationally. Between all of these activities, she likes Coldplay and U2 and enjoys an occasional Wes Anderson film.


01 research 1 Problem/Solution/Action There is not a sports complex that is able to accomodate the participants and their buddies Get enough money to make this state-of-the-art facility a reality Raise community awareness/ask for contributions

2 Problem/Solution/Action There are not enough volunteers to match the number of participants Recruit volunteers Rais community awareness/ask for contributions

3 Problem/Solution/Action There’s not enough equipment available to Challenger’s for the amount of games/participants Buy more equipment Raise community awareness/ask for contributions

4 Problem/Solution/Action There is not enough community support Create fundraiser Raise community awareness

5 Problem/Solution/Action They aren’t able to extend their sports options without new coaches Hire a different coach Get the word out


01 research Visual Audit There is not a sports complex that is able to accomodate the participants and their buddies Get enough money to make this state-of-the-art facility a reality Rais community awareness/ask for contributions


01 research Concept Statement YMCA Challenger’s requires some much needed attention from their volunteers. Volunteers benefit children and young adults with special needs in participating in healthy activities. This not only improves their physical fitness, but also personal growth through swimming, baseball, basketball, and more. Defined as a friend, cheerleader, coach, helper, and most importantly, a protector, the Y Challenger Volunteer becomes a constant and dependable person to their buddy. Volunteers also benefit from having fun during the activities and seeing their athlete improve their skills and enjoy every minute of participating in the sport.

To Suggest *patience: the capacity to accept or tolerate delay, trouble, or suffering without getting angry or upset: you can find bargains if you have the patience to sift through the dross. *respect: a feeling of deep admiration for someone or something elicited by their abilities, qualities, or achievements: the director had a lot of respect for Douglas as an actor. *acceptance: the action or process of being received as adequate or suitable, typically to be admitted into a group: you must wait for acceptance into the club. *opportunity: a set of circumstances that makes it possible to do something: we may see increased opportunities for export *encouragement: the action of giving someone support, confidence, or hope active improving impact quality participate beneficial challenge growth disability ability attitude open confident flexible

effort independence development support protection involvement teamwork buddy appreciation outlet community togetherness generosity


01 research Text Challenge Yourself Challenging Others: Not every game is played the same, and YMCA’s Challengers helps to improve that by putting young adults and children with special needs out onto the field. Being a volunteer with Challengers, you change the interactions and skills, and you change the results. Sign up today at www.kansascityymca.org/ Different Shots: Joining a team of unique individuals to help encourage healthy lifestyles doesn’t stop at ## volunteers. It starts with ##x100. Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count. Be Inspired: ## young adults and children with special needs joined, and only ## volunteers. Join YMCA’s Challenger Buddy and put the good back out into the world. Partners in Crime: Not every athlete has a buddy at the YMCA’s Challenger Program. But by volunteering, you give a young adult or child with special needs their own cheerleader at their baseball game. You become their coach, helper, and protector while watching them grow. Changing the Challenge: Not every game is played the same, and YMCA’s Challengers helps to improve that by putting young adults and children with special needs out onto the field. Being a volunteer with Challengers, you change the interactions and skills, and you change the results. Sign up today at www.kansascityymca.org/ Get Active, Get Helping, Get Growing: ### of special needs kids have the same desire to get outside and get going. With only ## volunteers in the Greater Kansas City Area, all it takes is your mobility and support to get them going Join. Give. Achieve.: ## young adults and children with special needs joined, and only ## volunteers. Join YMCA’s Challenger Buddy and put the good back out into the world. Give Back, Run Ahead: Getting into a healthier lifestyle starts not only with you, but the community. Become a YMCA’s Challenger Buddy and put the giving back out into the world by coaching young adults and children with special needs in the world of sports and run ahead together. Healthy, Engaged, and Moving Forward.: ### of special needs kids have the same desire to get outside and get going. With only ## volunteers in the Greater Kansas City Area, all it takes is your mobility and support to get them going Volunteering is Free: And with ## young adults and children with special needs in the Kansas City area and only ## volunteers, why not take advantage of ‘free’ and sign up today to become a YMCA Challenger’s Buddy. Help promote ‘free’ and healthy living. www.kansascityymca.org/ Skip, Jump, Run Forward with Others: Getting into a healthier lifestyle starts not only with you, but the community. Become a YMCA’s Challenger Buddy and put the giving back out into the world by coaching young adults and children with special needs in the world of sports and run ahead together.


01 research

CLASS NOTES


01 research aug. 21 Ideas for advocacy: Child Abuse: Sunflower House, Synergy, Bikers Against Child Abuse Cumberland Trail, Big Bend, Austin Zoo Tupac Amaru Development Center, Freedom House

aug. 23 blunt and simple is effective, as well as well designed. Cliche can tribialize the message. Trigger and emotional response from viewer. tells an untold story from grass view/historical documents. Can catch you by surprise/define public space

aug. 28 Sunflower house not well received... the problem isn’t clearly defined and how am I able to show child abuse without being vulgar/ too much? Possibly change advocacy?

aug. 30

sept. 4 Typographic Hierarchy: contrast in scale (size), weight, cut (italic, bold, etc), color, texture, cropping, tension, leading, kearning, font choice

sept. 6 Focusing too much on sports and not enough buddy aspect. Go back to the circle figures and push it further. ~Sharing a thought bubble? Sharing ball? Sharing hands? Sharing love?

sept. 11 Public Typography introduction.

sept. 13 Type problems: & doesn’t reflect ‘togetherness’ enough? Image poster: shoot/score...add pass? connect hands so more motion?

Final.

sept. 27

Type problems: Try only one ball? Frame the composition, but not too much Image problems: play with margins, play with ball shapes, white background, same texture

sept. 25

Type problems: play with ball shapes, bounce balls around in frame Image problems: make more adult, quote bubble = friendly, change color, play with textures

sept. 20

A good headline....arouses curiosity, gives placement but doesn’t solve, and is the front door/ set-up for what’s to follow (solution/action) ~Change from Sunflower House to YMCA Challenger’s

sept. 18 Continue public Typography introduction.


02 design development Mood Board


02 design development Typographic Variations

GET AHEAD

E V I G D ANACK B

GET AHEAD, GIVE BACK ome a community. Bec ng with you, but the by coaching you starts not only into the world lthier lifestyle out k er. hea a bac eth o tog int ing g ad giv Gettin run ahe and and put the rts dy spo Bud of ger rld YMCA’s Challen needs in the wo n with special adults and childre

Find out more

at www.kansas

cityymca.org

Getting into a healthier lifestyle starts not only with you, but the community. Become a YMCA’s Challenger Buddy and put the giving back out into the world by coaching young adults and children with special needs in the world of sports and run ahead together. find out more at www.kansascityymca.org

YMCA CHALLENGER’S

GET AHEAD Getting into a healthier lifestyle starts not only with you, but the community.

GIVE BACK Put the giving back out into the world by becoming a YMCA’s Challenger Buddy and coach young adults and children with special needs in the world of sports and run ahead together.

ACE IT YMCA CHALLENGER’S Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count.


02 design development Typographic Variations

GET AHEAD and Getting into a healthier lifestyle starts not only with you, but the community.

GIVE BACK

ACE IT

CHALLENGER’S

Put the giving back out into the world by becoming a YMCA’s Challenger Buddy and coach young adults and children with special needs in the world of sports and run ahead together.

Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count. Find out how at www.kansascityymca.com

ACE IT CHALLENGER’S

Find out how at www.kansascityymca.com

ONE TO ONE Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult or child with special needs their own cheerleader at their baseball game. You become their coach, helper, and protector while watching and helping them succeed.

Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone,

but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count. Find out how at www.kansascityymca.com

Find out how at www.kansascityymca.com


02 design development Typographic Variations

YMCA CHALLENGER’S These activities can be a struggle for everyone, when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count.

HOME RUN

ACE IT

hit a homer shoot a free throw beat your time

Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count. Find out how at www.kansascityymca.com

GET AHEAD & GIVE BACK Getting into a healthier lifestyle starts not only with you, but the community.

Put the giving back out into the world by becoming a YMCA’s Challenger Buddy and coach young adults and children with special needs in the world of sports and run ahead together.


02 design development Typographic Variations

Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult/child with special needs their own cheerleader at their baseball game.

one on one You become their coach, helper, and protector while watching and helping them succeed,

Find out how at www.kansascityymca.com

one to one

Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult or child with special needs their own cheerleader at their baseball game. You become their coach, helper, and protector while watching and helping them succeed.

ACE IT YMCA CHALLENGER’S Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count.

ACE IT CHALLENGER’S

Find out how at www.kansascityymca.com

Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone,

but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count. Find out how at www.kansascityymca.com


02 design development Typographic Variations

YMCA CHALLENGER’S

GET AHEAD Getting into a healthier lifestyle starts not only with you, but the community.

GIVE BACK Put the giving back out into the world by becoming a YMCA’s Challenger Buddy and coach young adults and children with special needs in the world of sports and run ahead together.

Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult/child with special needs their own cheerleader at their baseball game.

You become their coach, helper, and protector while watching and helping them succeed.

Find out how at www.kansascityymca.com


02 design development 1 Type + Image

ACE IT CHALLENGER’S

Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult/child with special needs their own cheerleader at their baseball game.

You become their coach, helper, and protector while watching and helping them succeed.

[ + ] Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult/child with special needs their own cheerleader at their baseball game.

You become their coach, helper, and protector while watching and helping them succeed.

ACE IT

YMCA CHALLENGER’S hit a homer shoot a free throw beat your time These activities can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count.

Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone,

but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count. Find out how at www.kansascityymca.com


02 design development 1 Type + Image

1:1

YMCA CHALLENGER’S one to one

Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult/child with special needs their own cheerleader at their baseball game.

GET AHEAD, GIVE BACK

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You become their coach, helper, and protector while watching and helping them succeed. Find out how at www.kansascityymca.com

GET AHEAD, GIVE BACK YMCA’S CHALLENGER’S

ome a community. Bec ng h you, but the by coaching you rts not only wit ier lifestyle sta into the world lth out k er. hea a bac eth o tog int ing Getting put the giv and run ahead ger Buddy and world of sports the in ds YMCA’s Challen nee n with special adults and childre

HOMER Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count. Find out how at www.kansascityymca.com

Find out more

at www.kansas

cityymca.org


02 design development

HOME RUN Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count. Find out how at www.kansascityymca.com

HOME RUN

1 Type + Image

Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count. Find out how at www.kansascityymca.com


02 design development 2 Type + Image

YMCA CHALLENGER’S

WHOOP! Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count. Find out how at www.kansascityymca.com

YMCA CHALLENGER’S

HOME RUN Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count. Find out how at www.kansascityymca.com

HOMER

YMCA CHALLENGER’S These activities can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count.

Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count. Find out how at www.kansascityymca.com


02 design development

HOME RUN

YMCA CHALLENGER’S

YMCA CHALLENGER’S

WHOOP! Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count. Find out how at www.kansascityymca.com

YMCA CHALLENGER’S

2 Type + Image

ace a shot shoot a free throw beat your time

These activities can be a

These activities can be a

struggle for everyone, but

struggle for everyone, but

when you’re a child or young

when you’re a child or young

adult with special needs,

adult with special needs,

those shots get a little easier

those shots get a little easier

to make with a buddy by your

to make with a buddy by your

side. Be a buddy and help

side. Be a buddy and help

make every shot count.

make every shot count.

HOME RUN

ace a shot shoot a free throw beat your time

Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count. Find out how at www.kansascityymca.com

one to one Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult or child with special needs their own cheerleader at their baseball game. You become their coach, helper, and protector while watching and helping them succeed. Find out how at www.kansascityymca.com


02 design development 2 Type + Image

buddy

one to one

Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult or child with special needs their own cheerleader at their baseball game. You become their coach, helper, and protector while watching and helping them succeed. Find out how at www.kansascityymca.com

Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count. Find out how at www.kansascityymca.com


02 design development 3 Type + Image

YMCA CHALLENGERS!

one to one

Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult or child with special needs their own cheerleader at their baseball game. You become their coach, helper, and protector while watching and helping them succeed.

SWISHH~ Shooting a free throw, hitting a home run, or acing a tennis shot

can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side.

Be a buddy and help make every shot count. Find out how at www.kansascityymca.com

Find out how at www.kansascityymca.com

SHOOT, SCORE Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count. Find out how at www.kansascityymca.com

YMCA CHALLENGER’S

one :::::::::::::::::::: one

Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult or child with special needs their own cheerleader at their baseball game.

You become their coach, helper, and protector while watching and helping them succeed. Find out how at www.kansascityymca.com


02 design development 4 Type + Image

^^ PASS, SHOOT, SCORE Shooting a free throw, hitting a home run, or acing a tennis shot can be a struggle for everyone, but when you’re a child or young adult with special needs, those shots get a little easier to make with a buddy by your side. Be a buddy and help make every shot count. Find out how at www.kansascityymca.com

one: one

Not every athlete has a buddy at the YMCA’s Challenger Pro-

gram, but by volunteering, you give a young adult or child with special needs their own cheerleader at their baseball game.

one: one

You become their coach, helper, and protector while watching and helping them succeed.

)

flag football

* *

swimming

Find out how at www.kansascityymca.com

Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult or child with special needs their own cheerleader at their baseball game.

You become their coach, helper, and protector while watching and helping them succeed. Find out how at www.kansascityymca.com


02 design development 5 Type + Image

^^

one : one

..

Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult or child with special needs their own cheerleader at their baseball game.

You become their coach, helper, and protector while watching and helping them succeed. Find out how at www.kansascityymca.com


02 design development

ONE

1 Type as Image

:one: Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult or child with special needs their own cheerleader at their baseball game.

You become their coach, helper, and protector while watching and helping them succeed.

&&& & &&&&

ONE TO ONE Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult or child with special needs their own cheerleader at their baseball game. You become their coach, helper, and protector while watching and helping them succeed. Find out how at www.kansascityymca.com

Find out how at www.kansascityymca.com

&& & GET AHEAD

GIVE BACK

TOGETHER

Getting into a healthier lifestyle starts not only with you, but the community.

Put the giving back out into the world by becoming a YMCA’s Challenger Buddy and coach young adults and children with special needs in the world of sports and run ahead together.

EENNO:ONE ONE Not every athlete has a buddy at the YMCA’s

Challenger Program, but by volunteering, you give a young adult or child with special needs their own cheerleader at their baseball game.

You become their coach, helper, and protector while watching and helping them succeed. Find out how at www.kansascityymca.com


02 design development 1 Type as Image

& & GET TOGETHER Getting into a healthier lifestyle starts not only with you, but the community.

Put the giving back out into the world by becoming a YMCA’s Challenger Buddy and coach young adults and children with special needs in the world of sports and run ahead together.

Find out how at www.kansascityymca.com

1:1:one:hock 1:1 ey:one:swim 1:1 ming:one:h 1:1 You become their coach, and protector while ockey:ONE: 1:1 helper, watching and helping FLAGFOOTBA 1:1 them succeed. LL:ONE:SOCC 1:1 1:1 ER:ONE:TEN 1:1 NIS:ONE:BOW LING:one:fi 1:1 Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult or child with special needs their own cheerleader at their baseball game.

&& & & Find out how at www.kansascityymca.com

GET AHEAD, GET AHEAD, GET AHEAD,

Getting into a healthier lifestyle starts not only with you, but the community.

& & &&

GET AHEAD, GIVE BACK Find out how at www.kansascityymca.com

GIVE BACK

TOGETHER

& &

GIVE BACK GIVE BACK GIVE BACK Put the giving back out into the world by becoming a YMCA’s Challenger Buddy and coach young adults and children with special needs in the world of sports and run ahead together.

GET AHEAD, Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult or child with special needs their own cheerleader at their baseball game.

You become their coach, helper, and protector while watching them succeed. Find out how at www.kansascityymca.com


02 design development 3 Type as Image GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GETGetting AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, GET AHEAD, into a healthier lifestyle starts

GET AHEAD GIVE BACK

not only with you, but the community.

Put the giving back out into the world by becoming a YMCA’s Challenger Buddy and coach young adults and children with special needs in the world of sports and run ahead together.

GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE BACK, GIVE Find out how at www.kansascityymca.com

GET AHEAD,

GIVE BACK

TOGETHER

Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult or child with special needs their own cheerleader at their baseball game.

You become their coach, helper, and protector while watching them succeed. Find out how at www.kansascityymca.com

GET TOGETHER Getting into a healthier lifestyle starts not only with you, but the community.

Put the giving back out into the world by becoming a YMCA’s Challenger Buddy and coach young adults and children with special needs in the world of sports and run ahead together.

Find out how at www.kansascityymca.com


02 design development 4 Type as Image

GET TOGETHER Getting into a healthier lifestyle starts not only with you, but the community. Put the giving back out into the world by becoming a YMCA’s Challenger Buddy and coach young adults and children with special needs in the world of sports and run ahead together. Find out how at www.kansascityymca.com

GET TOGETHER Getting into a healthier lifestyle starts not only with you, but the community. Put the giving back out into the world by becoming a YMCA’s Challenger Buddy and coach young adults and children with special needs in the world of sports and run ahead together. Find out how at www.kansascityymca.com


04 finals

FINAL THINGS


04 finals Concept Statement YMCA Challenger’s requires some much needed attention from their volunteers. Volunteers benefit children and young adults with special needs in participating in healthy activities. This not only improves their physical fitness, but also personal growth through swimming, baseball, basketball, and more. Defined as a friend, cheerleader, coach, helper, and most importantly, a protector, the Y Challenger Volunteer becomes a constant and dependable person to their buddy. Volunteers also benefit from having fun during the activities and seeing their athlete improve their skills and enjoy every minute of participating in the sport.

Problem/Solution/Action There are not enough volunteers to match the number of participants Recruit volunteers Rais community awareness/ask for contributions

Reflection At first I was beyond frustrated with the project because I was too involved in my initial advocacy, the Sunflower House. But when I switched to Challenger’s I got a lot more excited throughout the process of designing it. It was kind of a struggle to keep in mind my ‘buddy’ theme and to continue to implement that, because I continuously got wrapped up in the idea of sports in general and how cool that could look. And I think that was harder for me because I couldn’t think conceptually on how to display buddies doing the same activities, but one being a mentor and one having special needs. I found it difficult to get that message across without things looking too aggressive. I wanted the text to be welcoming, friendly, and young. I found that through Archer and a handwritten font called ‘arsnale white’. I wanted the colors to be bold, stand out, seem fun, eager, and most importantly, active. Overall, I found the project very tediuous, but I learned a lot about Challenger’s. The problem/action/solution helped me stay on task a little more, although I still veered from the track...which was my biggest problem. But I found the overall project very rewarding.


^^ Be a coach, be a helper, and be a protector while watching and helping your buddy succeed.

..

Not every athlete has a buddy at the YMCA’s Challenger Program, but by volunteering, you give a young adult or child with special needs their own cheerleader at their baseball, football, or soccer game. Find out how to apply at www.kansascityymca.com


Getting into a healthier lifestyle starts not only with you, but the community.

Become a YMCA’s Challenger Buddy and help coach young adults and children with special needs. You not only give players a completely new outlet for communication and exchange, but long-lasting friendships. So be a buddy and run ahead together.

Find out how to apply at www.kansascityymca.com

Advocacy Process  

my design process of the advocacy posters

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