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Fusion Learning Presents

‘Whole Brain Innovation’ 2 day workshop on a whole brain approach to innovation. in Dubai on 26th & 27th February 2013


What Fusion Learning does Building Brand Equity Defining, rolling out & embedding brand identity models Building brand equity mindset across organizations. Guiding agency/brand teams to develop future brand and corporate brand identities

Insight & innovation Unleashing creativity &possibility thinking. Empowering teams to create new positioning, and, packaging, claims, marketing lever, communions platform possibilities. Developing penetrating consumer insights.

Communications Developing product and positioning concepts. Mentoring agency/client teams on the creativity rocks. Applying insight & innovation mindsets to create new, creative “ways-in� to copy. Building briefs and selecting agencies.


The art&science of innovation When we work with some of the world’s leading companies that are facing big innovation challenges, we find that the biggest barriers to creative success are not the usual suspects: resource, time or knowledge... instead it is the brain. We’ll start by showing you how your brain works and how we can use the principles of Whole Brain Branding to create extraordinary futures. Drawing on the Hermann Brain Dominance Index we will explore and explain the concept of brain dominance and the principles of thinking preference developed from extensive brain research funded by General Electric. The concept of left/right brain was revealed by the study of stroke victims which showed those with left brain damage had right side of body mechanical break-down. One of Ned Hermann’s key findings relates to the concept of dominance. Whenever an organism has two of something, one tends to become dominant. As a result of dominance, most people have a dominant hand, eye, lung, and kidney.  We’ll play games to uncover our own dominance and learn about the impact it has on working with others.


The Fusion Learning way

Whole Brain Branding. We profile your brain to show you how you think, but also to get the right tools and flow to get the most out of you

Re-search. New research should be the exception. If you don’t already have what you need (bet you do) we can find interesting low cost ways to supplement what you do have


The power of Riding side saddle.

Black boxes are black holes. We believe in building ideas with those who know most about your business – you.

Been there, done that. Black boxes are black holes. We believe in building ideas with those who know most about your business – you.


The art & science Of creative brand building. We believe that challenge statements insights and ideas are all only as fabulous as the piercing rigor & creative juice that are their parents


What makes us different? Our clients say that what makes us stand out is the way we drive for rigor, but combine it with Intense Creativity “The most creative people we have ever met” - Jan Vleminx, Hansaplast (now Marketing Director J&J Medical) “This is intense creativity on an unprecedented scale” - Spike Humphrey, Boots Healthcare Innovation Leader “...The way they spark ideas is a great investment. Probably is one of the best innovation sessions I have seen. We have 500+ ideas, 100 grounded concepts and global/regional alignment” - Cadbury Global Category Director


Some of our clients


2 day introduction to a whole brained approach to Innovation


The 2 days will cover Getting on

We’ll show you a powerful tool to help ensure you have total clarity around who you want to innovate for into the right mindset – we’ll play some thinking games to help you open your creative and intuitive parts of your brain.

Orientation

And for what purpose.

Creative guises

We’ll share with you the stages of innovation and show you how to approach each stage

360 innovation

We’ll share case stories to inspire and provide you models to help guide you in the future when searching for relevant stimulus for your innovation challenges

The importance of insights An intro to the power of insights

Pattern breaking

You’ll get to play with a number of different creativity techniques that you can continue to use

Selecting the best

We’ll provide guidance on how to select with rigor and with courage


cerebral conceptual /intellectual

left

right

limbic social /emotional

The Hermann© Brain metaphor

Getting into your right mind Drawing on the Hermann Brain Dominance Index we will explore and explain the concept of brain dominance and the principles of thinking preference. Ned Hermann developed the model following extensive brain research funded by his employer General Electric. The concept of left/right brain was first posited by Sperry and Ornstein in their studies of stroke victims – revealed that those with left brain damage had right side of body mechanical breakdown. One of Ned Hermann’s key findings relates to the concept of dominance.  Whenever an organism has two of something, one tends to become dominant.   As a result of dominance, most people have a dominant hand, eye, lung, and kidney.  We’ll play games to uncover our own dominance and learn about the impact it has on working with others.


Orientation & Creative Guises We’ll share a way to tightly define your innovation challenge in such a way that it provides an inspiring springboard for ideas. We’ll share a tried and tested model that has been used for the past 15 years by over 300 teams to help define their challenge in a way that engages stakeholders and inspires project teams. We’ll also share with you the work done by Van Oech on how to “be” throughout the creativity process, from explorer, artist, warrior and judge.


360 Innovation Harnessing the Power of 3D teams This module is all about the power of collaboration: the power of reaching out to the outside world for inspiration and of building ideas with others rather than self contemplation. All too often we base our idea generation on what we already know or believe – the result is that we tend to create evolutionary ideas which are as easy for our competitors to predict as they are for us to. By looking at more unconventional sources of information we can begin to build new roads into the future and to think along different lines to our competitors. There are lots of places that you can look for data. Our Four SourcesŠ model helps us generate a raft of possibilities. It involves raiding your filing cabinets and it ensures that we look at the things from a different perspective.


Intro to insights Insights are illuminating. They have the power to help us foster deep and lasting connections between our brands and our consumers. We‘ll share examples from around the world to provide inspiration and proof of the value insights bring to businesses that leverage them. We’ll share our definition and show powerful insight can drive innovation


Pattern Breaking Everyone has their way of making and breaking patterns to generate ideas. We present the 4 key themes in an easy to follow model that allows people to collaborate on ideation easily. De-constructing Detouring Decoding Detaching The model also helps us understand which tools best suit the way we think, from left to right brain. We’ll share the tools and provide time to play with them and learn how to run them using a fictional product development innovation challenge.


Choosing With rigor

Choosing With courage

Selecting the Cream We have some very simple but effective processes for selecting the top ideas from simple “dot voting” to the robust 1,3,9© ranking tool.


Register before e 15th January 2013 US$ 3,358 save US$592 (15%)

Register after 15th January 2013 US$ 3,950

For further information, contact:

The Training Hotline FZ-LLC Tel: +971 55 677 7860 info@thetraininghotline.com www.thetraininghotline.com


Fusion Learning