Page 1


Customer Moat: How Loyalty Drives Profit

Customer Moat: How Loyalty Drives Profit by Eddie Sung Epub #pdf Book details ●

Author : Eddie Sung

Pages : 330 pages

Publisher : Eddie Sung

Language :

ISBN-10 : 0996919058

ISBN-13 : 9780996919050

Book Synopsis "A Practical Guide to a Winning Business Strategy"What makes a company competitively superior to another? Which actions lead to greater market share and profitability? And why is it important to view customer decisions as probabilities? In this groundbreaking work, Eddie Sung condenses the field of business strategy into a powerful, modern framework that is easy to understand. In doing so, he has created new measurements for evaluating the success and failure of businesses. Importantly, the Customer Moat expands the field of strategy far beyond Porter's Five Forces and SWOT. Told through engaging stories that range from the marketing research of Andrew Ehrenberg to the pricing power of See's Candies, from the competitive behavior of the GalApagos finches to Costco's rule that drives low costs, the Customer Moat Formula (CMF) is a modern understanding for how intrinsic loyalty leads to greater profit. The CMF also details the eight fundamental tools that all companies possess for

Customer Moat: How Loyalty Drives Profit by Eddie Sung Epub #pdf  

Customer Moat: How Loyalty Drives Profit

Customer Moat: How Loyalty Drives Profit by Eddie Sung Epub #pdf  

Customer Moat: How Loyalty Drives Profit

Advertisement