26 | SALEMI FINAL REPORT
Appendix I - Trip Advisor User Guide
Step 1: Set up an account -Go to http://www.tripadvisor.com/GetListedNew -Click on your category, “Hotels, Restaurants, Attractions or Resources” -Fill out ALL of the information, check the box at the end and click “Submit.” -Wait for confirmation email (5 to 7 business days) and make any requested changes Step 2: Update your page with pertinent information -Sign in and click on “Your Business” on the top of the page -Click on “Management Center” to edit your page -Click on “Manage your TripAdvisor Page” -Add/edit information (room rates, amenities, special offers) -Upload photos -Add videos of walking tours Step 3: Manage your reviews -From the “Manage your TripAdvisor Page” click on “Manage Your Reviews” -Respond to customer reviews by clicking on the message Step 4: Utilize free marketing tools -From the “Management Center” click on “Free Marketing Tools” -Click on “Link to TripAdvisor” to add widgets to your website -Click on “Request a TripAdvisor Sticker” to place an order for a clear sticker to put in aa the window of your business Step 5: Get more reviews -Add widgets to your website encouraging guests to write reviews -Give incentives to customers that write reviews Step 6 (optional): Upgrade to a Business Listing -Add contact information (Phone, URL, email address) -Create special offers and announcements
Why Trip Advisor? TripAdvisor is a great way to promote your business for free! 200 million tourists use TripAdvisor monthly to help them plan their trip so they can sleep, eat and visit the best places in town. When your business has a TripAdvisor account, customers can search your business and write reviews about their experience and give it a rating using the “circle” system. Many tourist prefer these types of websites because the reviews are coming from previous customers that are not biased and owners prefer this site because direct booking is used (no commission). In addition, TripAdvisor operates countless other travel websites, making their reach quite large. For more information visit these links: http://www.tripadvisor.com/PressCenter-c4-Fact_ Sheet.html http://www.tripadvisor.com/BusinessListings http://www.brainshark.com/brainshark/brainshark.net/portal/home.aspx?companyid=745879