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Table of Contents

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Cover Page

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1

Table of Contents

General Company Description

Products or Services

Customers

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5

Competition

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6

Marketing Strategy

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7

Marketing Collaterals

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8

Operational Plan

Location

Management and Organization -

11

Financial Statement

12

Supplemental Work -

Supplemental Work

Resume

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2

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4

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9

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3

10

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13 -

14 15


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Company’s Description

Fallen Hippie LLC, is a nature inspired online boutique, that specializes in handcrafting jewelry from recycled materials. Fallen Hippie’s mission is not only to provide unique and stylish accessories, but it is also our mission to implement cultural unity, peace, and integrity, by donating to The Unity Rally Inc.


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Our Products


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Our Customers Age: 18-25 Gender: Female Race: All Nationalities Location: United States and Internationally Income level: Averaging in between $25,000 to $55,000. Social class and occupation: Middle Class and Entry Level Occupations. Education: Some College+


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Competitors


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Marketing Strategy


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Marketing Collaterals


Operational Plan

+ (1) Tie Dye Kit: $5.00

(1) 3 Pack Cotton T-shirts-$10.00

Wal-Mart

(2) 18 x 14 Velvet T Necklace Holders- $10.00/ea.

Target

(1) Jewelry Transporter Box- $5.00

Hobby Lobby

(1) 4 Pack Pliers Kit- $15.00

Michaels

(1) Jumbo Craft Scissors- $6.00 (1) Cardstock Book- $5.00

Each product is 100% handcrafted by

the use of materials, such as fabrics, tshirts, tie dyed, painted, embellishments, buttons, and etc. Also, the products will be assembled at home.

(1) 57 count Bead Sealing Bags-$4.00

(1) 3 Pack Lanyard Cord- $4.00 And much more!


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Location

Fallen Hippie will be operated through an personal at-home office, located in Georgia.


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Management and Organization Alicia Dillon is the sole Owner and Visionary of Fallen Hippie, LLC. All skills and assets are balanced for the company’s long-term success.

CEO

Alicia Dillon


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Financial Statement

Collateral, 200 Investmen t, 275 Opening Inventory, 275

Rent, 200

Start-Up Expenses & Capitalization Capital Equipment , 900


Supplemental Work FRM251: Visual Merchandising

FRM111: Fashion Drawing


Supplemental Work FRM 341: Brand Strategy

Fallen

Hippie

Fallen Hippie

FRM345: Product Development


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Resume

Education The Art Institute of Atlanta - Atlanta, GA Bachelor of the Arts in Fashion and Retail Management

June 2014

Skills Assistant Management Stylist Visual Merchandise Management Event Management Inventory Management Cash Office Customer Service Retail Sales Creative Writing Fashion Drawing Experience Assistant Specialist, Styling Assistant, DÊcor Manager Responsibilities include: Operation of boutique, receptionist, styling bridal parties, traveling to event shows/venues, preparing vendor tables, coordinating runway/floor models, and networking. Front End Supervisor, Cash Office Trainer, Inventory Manager Responsibilities include: Supervising/ training cashiers, operating cash flow, delegating customer disputes, communicating with customers on a daily basis, showing an enthusiastic attitude, organizing/restocking inventory and advising inventory’s team members. Visual Merchandiser, Customer Service Rep Responsibilities include: Ensuring great customer service, receptionist, advertising jcp.com, operating cash flow, enhancing specialty shops, restocking inventory, and developed creative approaches for decorating mannequins.


Fallen Hippie