With this being a re-brand for the course, it is vital that the branding is perfect. My research told me that business’s often find it difficult to re-brand because whilst you are making the changes to adjust and reach a wider demographic, it needs to be done so that you don’t lose current audience demographics in the process. Being a smaller-brand, it does make this a little easier, but it is still something which needs to be carefully considered.
Advice which I was able to take away from my research around how to create successful branding included; • • • • • • • •
Research your consumers and your target audience Define the market place you want to be present in Develop a clear, well-thought out, strategic plan Create an empowering brand story Optimize your new aesthetic for social media Show sneak previews to get an idea of the audience response prior Engage your audience at all times Test and gain feedback
Taking all of this research into consideration, I had to closely assess every key part and think about how we can successfully adopt each to ensure we are perceived in the industry exactly how we want to be. Moving forward throughout ‘The Making of Studio 204’, you will be able to read about the process and see how I have taken each of these points on board to assist in the new re-brand of Fashion Marketing and Communication at The University of Chester.