Beyond the Brand. Volume Three : Behind the magaZINE

The aim of volume three : Behind the magaZINE was to visually tell the story behind each page of the zine, by going behind the scenes and getting a closer look at each individual person and how their work has all come together over the last few months of leading up to completing their final major projects. It was to show outtake imagery from photoshoots which people had planned, as well as showing their styling journey’s and creative direction behind their projects.

Due to the unforeseen circumstances of Covid-19, photoshoots had to be cancelled or postponed and everything had to go ahead digitally instead. Because of this, I was unable to capture actual behind the scenes imagery of the final pieces of work which are in twnty, as they have all been done using online software. Unfortunately, this means that this book has had to adapt and take on a slight change within its content as well.

Even in light of all of this, I still wanted to continue with my proposal of creating a three-part collection of books; beyond the brand, as I believe each part is crucial in telling the narrative of twnty, Studio 204, and the students. Behind the magaZINE in particular is an important part of the journey, to see behind the final outcomes from each contributor and understand a bit more about them and their work.

Taking a positive approach to creating this book, I used my problem-solving skills and decides to include behind the scenes imagery which I have captures during their interviews that I held. I have also used imagery taken from their inspiration wall spaces in the studio, which I took during the initial stages of the final major project process and captures of their social media and online platforms too. Although it has not been executed exactly as it was first intended, I believe that Behind the magaZINE is able to showcase everyone’s visual narrative and what they been creating during the development of their final major projects.