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Brief 3 -

Board 1/4

The National Trust’s Silly Walks -

Time scale : three months

Promote the National Trust’s Silly Walks through a six week supliment in the Guardian newspaper.

- (i) By including features like specific map information to things to look out for, the double sided tear out content page is designed to apply to both keen walking retired couples right down to young families and their children. Each suppliment also includes a walk specific collectable rain poncho and a corresponding postcard.

Alice Vine Graphic Design / Year 3 a-vine0912.blogspot.com


(i)

Brief 3 -

Board 2/4

The National Trust’s Silly Walks -

(i) To merge with the newspaper itself the removable insert is a double sided print on newsprint stock. The first side shows a map of the walk itself with extra relevant details such as toilets and carparks.

(ii) The other side features a content page. By including content from specific map details, local pubs and dog walking details to illustration and ‘things to look out for’ the design applies to both keen retired walkers right down to young families and their children.

(ii)

The supplement remains consistent each of the six weeks by keeping the same format as well as the hand drawn National Trust pattern as the backdrop and the inclusion of the logo. This ensures the association between the walks and the company themselves.

Alice Vine Graphic Design / Year 3 a-vine0912.blogspot.com


Brief 3 -

Board 3/4

The National Trust’s Silly Walks -

The six supplements to come all with silly names. Each have the relevant contact details, map instructions, directions, a look out list and advice.

Alice Vine Graphic Design / Year 3 a-vine0912.blogspot.com


(i)

Brief 3 -

Board 4/4

The National Trust’s Silly Walks -

(i) Proposed poncho designs. By keeping the design simple they are more applicable to all ages. They would be made with waterproof inks to avoid any nasty accidents when put to use.

(ii) A range of collectable postcards, once for each spread.

(ii)

Alice Vine Graphic Design / Year 3 a-vine0912.blogspot.com


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