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E-NEWSLETTERS ALICE ROSE CREATOR alice@acornnetwork.org T: 07818 436326 Graphic Design : Business cards : E-newsletters : Adverts : Logo design : Flyers : Postcards Vehicle graphics : Facebook Pages : Twitter Profiles : Google Plus : Networking


WHY ARE EMAIL NEWSLETTERS EFFECTIVE? VISITORS HAVE PROVIDED YOU WITH THEIR EMAIL ADDRESS - A FANTASTIC OPPORTUNITY • Email Newsletters allow you the flexibility of crafting slightly different messages for each of your markets. • Nuture potential customers who haven’t yet converted. • Nurture existing customers who may or will likely convert again in the future. • Research shows a large pecentage of people prefer brand interaction via email subscriptions over social networks. • By using our hosted mail service you can focus on content and goal rather than execution. Paper newsletters have a much longer shelf life than an e-newsletter, especially if they are perceived to contain valuable information, then they are more likely to be retained and shared. • If budget allows a combination of both paper and Email Newsletters is the way to get noticed. You can get the best from each: targeted message, clear metrics and greater visibility.


COST OF PAPER BASED NEWSLETTERS Print cost for 5000 (A3 folded to A4) 5000 DL envelopes 33p a letter to post 2nd class with a franking machine 5000 x 33p = Total cost for printing and posting 5000 paper newsletters

£ 222 57 1650 £1929

COST OF SENDING EMAIL NEWSLETTER Fees for sending a newsletter to 5000 subscribers Cost of converting paper newsletter to electronic format Total cost for emailing 5000 subscribers

£ 29 90 £119


A CONSISTENT VISUAL BRAND SEND EMAIL NEWSLETTERS THAT YOUR AUDIENCE WILL INSTANTLY RECOGNISE. • E-Newsletter templates designed to match to your existing brand, website and marketing:


LOOK PERFECT ON ALL EMAIL CLIENTS AND DEVICES

• Know exactly how your email will look in more than 15 of the most popular web, desktop and mobile email clients like Outlook 2007, Hotmail, Blackberry, Lotus Notes, Gmail and many more.


PROVIDE COPY IN YOUR OWN STYLE • Handwritten, typed or lifted from your existing newsletter.


SUPPLY IMAGES OR WE CAN SOURCE THEM

We can use your supplied images, suggest the perfect imagery from stock libraries or find you a recommended local photographer for something really bespoke.


BUILD YOUR DATABASE • Easily import your existing database of customer email addresses as a CSV file. • Make it easy for clients to sign up for your newsletter from your website with a signup button.

• iPad app for signups, great for exhibitions and shows.


READY TO SEND! Once your campaign is approved we can schedule it to go at the best possible time.

AUTORESPONDERS Another time saving technique is to set up Autoresponders. These are automatic follow up emails triggered by a subscirber action or date for example: • Send a sales email when a free trial period has run out [datespecific autoresponder]. • Remind customers when a yearly membership is due to expire [anniversary autoresponder] • Send subscribers a birthday message [anniversary autoresponder]. • Reach out to customers who have been inactive for a certain period of time, to entice them back with a special offer [date-specific autoresponder].


LEARN FROM THE RESULTS Our detailed email reports will show the total number of messages sent, delivered, opened, and bounced for each mail-out. See below for an example Click overlay report:


• World view - see on a map exactly where your audience are opening your email:


• Subscriber snapshot - get a really good insight into where, when, and how an individual subscriber interacted with your email:


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GROW YOUR AUDIENCE • • • •

Bespoke Subscribe form for your website Target with segmentation, send relevant content to a part of your client database iPad and facebook App, make it really easy for people to leave you their email address Let us take care of subscription list management, including sign-ups and duplicates, bounces, and unsubscribes handling.


CHOICE OF THREE PRICE PLANS: BASIC MONTHLY FEE

UNLIMITED MONTHLY FEE

PAY AS YOU GO

0 to 500 Send limit

£5 2,500

£17

Unlimited

501 to 2,500 Send limit

£17 12,500

Unlimited

29

£59

There are no monthly fees and you only pay when you send. Each campaign will cost £6 and £0.02 per recipient.

SUBSCRIBERS

2,501 to 5,000 Send limit 5,001 to 10,000 Send limit 10,001 to 15,000 Send limit 15,001 to 25,000 Send limit 25.001 to 50,000 Send limit

£

25,000 £

53

£35

Unlimited

£89

50,000

Unlimited

77

£149

119

£239

179

£419

£

75,000 £

125,000 £

250,000

Unlimited

Unlimited

Unlimited


Enewsletterpresentation