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Branding and Identity

Campaign Project Book


1. Research

Organization Industry Competition Research Abstract Key Findings Conclusion SWOT Analysis What is Smith-Magenis Syndrome? Target Audience Demographics Audience Personas Creative Brief

2. Creative Development Competition Survey Inspiration Mood Boards Logo Development New Logo Motion Graphics Website Development Print Collateral

3. Style Guide

Logo Specifications Colors Typography Images & Textures Voice & Tone Promotional Materials

4. Design Solution Website Stationery E-mail Standards Social Media Membership Packet Donor Packet

6 7 8 9 10 11 12 14 16 18 22 24 27 28 29 30 32 34 38 44 46 48 50 52 58 60 62 66 70 74

5. References & Image Credits

Table of

Contents


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Brand

Research


Organization

Background PRISMS is a non-profit organization established to provide a unified ground for the expression of ideas and information between parents and researchers with a common interest in the genetic condition known as Smith-Magenis Syndrome (SMS). The organization was incorporated in the state of Virginia in February of 1993. In addition to a Board of Directors, who guides the organizational operation and services, PRISMS works with a multidisciplinary Professional Advisory Board to obtain medical guidance and assistance in reviewing research proposals presented to the organization’s grant program. The PRISMS Professional Advisory Board is made up of leading researchers, genetic counselors, behavioral specialists, speech-language pathologists, and chromosomal mapping experts, including

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Anne Smith and Ellen Magenis, MD, the conditions discovers and namesakes. PRISMS was established primarily by parents of children with Smith-Magenis Syndrome as a support mechanism for themselves and other families of individuals affected by SMS. The organization is dedicated to raising awareness about the syndrome in the general population, obtaining donations to support research, and the education of future researchers into the genetic disorder and its effects. Their primary purpose it to connect family who have children with Smith-Magenis Syndrome with other families, doctors, and researchers who study the condition. They have become a one stop source for learning about the condition and research activities that are going on worldwide. PRISMS holds an international conference

on Smith-Magenis Syndrome every two to three years which provides families with SMS individuals the opportunity to meet with each other and have direct connection with researchers. PRISMS works with the National Institute of Health and private researchers to provide members with news on medications, educational techniques, and behaviors techniques that have had success dealing with behavioral and intellectual issues that are common to the condition. In addition to the activities that support the SMS community, PRISMS works to raise funds to provide financial assistance to the research community. PRISMS regularly provides research grants to further research related to SmithMagenis Syndrome and educational scholarships to produce the next generation of SMS researchers.


Industry

Competition PRISMS currently has three direct competitors for the Smith-Magenis Syndrome audience.

Taylor Bug Kisses Foundation appear to be a similar organization to PRISMS with the same foundational goals of public education, support of individuals with the condition, and funding research. However, educational information and their family connection website may prove to be a better resources although their access is restricted to members.

The SMS Research Foundation is focused on increasing awareness to raise funds for research. This organization appears to be working in conjunction with PRISMS to achieve their joint goal of funding research related to Smith-Magenis Syndrome.

The Smith-Magenis Syndrome Foundation UK appear to be a similar organization to PRISMS with the same foundational goals of public education, support of individuals with the condition, and funding research. SMS UK – not as robust in offerings as PRISMS and although they do hold a conference, it appears to be limited to the UK.

Looking beyond direct Smith-Magenis Syndrome organizations, PRISMS is competing with more well know organizations and conditions for donation dollars. This is especially true of Autism organization as SMS has many similarities with this condition. • US Autism and Asperger Association (USAAA)

• Autism Treatment Center of America – Son-Rise Program

• Center for Autism and Related Disorders (CARD)

• Generation Rescue

• National Autism Association

• Autism Society of America

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Research

Abstract PRISMS, Inc. is currently the de-fact-o lead organization providing educational and emotionally support resources for caregivers of individuals with SmithMagenis Syndrome (SMS). As the initial organization dedicated to serving the targeted SMS audience there was no competition, and no imperative to develop a strong brand identity. Over the last twenty years the number of new organizations competing in the market has grown. This has pushed PRISMS to seek a stronger brand identity and position, and target their marketing efforts to increase membership and retention numbers, as well as opening the organization to

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a new segment of potential donors. The development of a family branded solution has been explored to address the fractured brand identity that currently affects the organization’s strength and position. Through the careful examination of the organizations target audience, core values, key tenets and provided services the formulation of a comprehensive plan to provide a cohesive brand identity system was formulated. The system will endeavor to develop a visually and tonally harmonious expression through the creation of a strong and durable logo mark. Supporting elements, which include such items as color, imagery,

font selection, and copy voice, will be integral in achieving and maintaining the desired organizational tone of a caring, supportive and authoritative organization. Collateral materials will need to be developed to support the visual identity of the service family they represent, and to maintain their integrity when viewed on-line or in print. With a solidified brand position, and focused materials PRISMS will experience an increase in membership numbers and retention, and a rise in donation dollars enabling them to increase funding for educational scholarship and research grants.


Key

Findings PRISMS currently suffers from a fractured brand image. In reviewing the organizations website there is little cohesion between the site appearance, copy voice, and linked PRISMS created documents. The organization also has limited advertisement and marketing of their brand and offered services. There is no discernible collateral related to the benefits of membership or donation to the organization. As an internationally recognized organization PRISMS needs to shed the small “start-up� feel associated with much of their limited collateral, and embrace a new voice and appearance that will carry them forward as the leading organization for support, educational materials, and donations for the continued study of Smith-Magenis Syndrome.

By investing in the development of a cohesive brand image PRISMS will experience a return on investment through solidification of their brand positioning, and the clarity of message across their service areas. In creating benefits focused materials PRISMS will experience an increase in membership and retention numbers, as the purpose of membership is made clear. Through the utilization of targeted donation and fundraising materials PRISMS will expand their donation base, thereby increasing donation dollars enabling PRISMS to increase funding for educational scholarship and research grants.

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Conclusion As the initial organization devoted providing educational and emotionally supportive resources for caregivers of individuals with Smith-Magenis Syndrome (SMS), PRISMS currently holds the leading position amongst similar non-profit organizations. In an effort to solidify the organizations position, a brand family will be developed to address the fractured brand image that currently affects their collateral. A redesigned logo will help to strengthen PRISMS brand identity, and standardized guidelines will provide consistency to the organizations materials. Each of the focus service areas will

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utilize a specific color from the newly developed pallet enabling each service to be visually distinct within the brand family. This will ensure easy identification of subject matter while providing visual cohesion through the use of the primary logotype and graphical elements across the various touch-points. Image selection and copy writing will be paramount in developing the caring, supportive, and authoritative voice that reflects the key tenets of the organization. The focus of collateral will vary dependent on the target audience that is being addressed. Membership communications will address

the need for a supportive, caring and understanding environment, while education and donation materials will be present with a more authoritative tone, positioning PRISMS as a leader of SMS information. These elements will work together to provide a cohesive brand and actively support the organizations overall standing amongst SmithMagenis Syndrome organizations. These actions will enhance PRISMS ability to attract and retain members, while expanding the donor base supporting the organizational goals and research efforts.


SWOT

Analysis Analysis Objective To analyze the current state of the PRISMS brand in regards to it’s fundraising and membership efforts to define what branding modifications can best unify the organizations services and mission while improving membership retention and donations.

Weaknesses Strengths

• no branded physical collateral

• on-line call to action

• no structured plan

• on-line donation capabilities

• lacking membership side to website

• longevity of position

• no available fundraising package

• international conference

• advertisement of medical scholarship

• medical advisory board

• brand unity

• quantity of resources

Action Plan • Develop a unified look and feel for the organization. • Establish a family branding for educational materials, membership support and fundraising interactions. • Refresh the PRISMS identity so that all touch points express the organizations values.

Threats Opportunities • formal fundraising packages • educational community • provide valuable resource to members

• Taylor Bug Kisses Foundation community site • similarity of information provided • family resources links on other sites • IEP assistance

• conferences

• Divided pull for donations

• medical scholarships

• funding

• research funding

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What is Smith-Magenis

Syndrome? Self-Injurious Behaviors

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17q24.3 17q25.2

17q23.2

17q24.1

17q21.32

17q22

17q12 17q21.2

17p12

Smith-Magenis Syndrome is the name The deletion of part of the RAI1 gene leads given to a sporadic deletion occurring to a variety of physical, emotional, and on the 17th chromosome in the region intellectual challenges. SMS individuals 17p11.2. SMS is not considered a hereditary are affectionate and have engaging condition, as only one incident of personalities. However, when interacting transmission from a parent to a child has with a SMS individual for an extended been recorded. The condition is rare in amount of time you will discover that the overall population, numerous behavioral with a statistically issues that are associated expected occurrence of with the condition. 1 in 25,000 live births. These include frequent “Researchers believe tantrums and outbursts, • Head Banging that many people with aggression, anxiety, • Hand Biting this condition are not impulsiveness, and • Picking At Skin, Sores diagnosed, however, difficulty paying And Nails so the true prevalence attention. Self-injury, • Pulling Off Finger- And may be closer to 1 in including biting, hitting, Toenails (Older Ages) 15,000 individuals”. head banging, and • Inserting Foreign Object There has been no skin picking, is very Into Ears, Nose Or Other identified preference Body Orifices common. Repetitive in the race or sex of self-hugging and individuals affected compulsively licking their by this condition and it is thought fingers and flip pages of books and to be a genetic anomaly that occurs magazines (a behavior known as ‘lick during the initial stages of mitosis. and flip’) are often seen.

17p13.2

Smith-Magenis Syndrome: An Overview

SMS is caused by the deletion or mutation (less common) of the RAI1 gene on the 17th Chromosome.

Most individuals with SMS have some degree of intellectual disability. “Despite a notable amount of autisticlike behavior… children with SMS do not tend to show core deficits in social and communication symptoms, as is characteristic of ‘classic’ autism”. Although receptive understanding appears to be high, expressive communication is difficult and often delayed into latter childhood. If, and/or when, speech develops the SMS individual develops a very social personality.


With melatonin production peaking in the middle of the day chronic sleep disturbances and daytime tiredness adversely effects the individuals behaviors. Smith-Magenis is the only condition known to cause an inversion of circadian rhythms.

Melatonin Prodution

Normal Melatonin Production

120 nap

100 80 60 -

Ann C. Smith, genetic counselor and Dr. R. Ellen Magenis Pediatrician medical geneticist and cytogeneticist discovered Smith-Magenis Syndrome.

Rate of Diagnosis

tantrum

sleep onset

sleep offset Instability of sleep

40 -

1986

SMS Melatonin Production

tiredness

sleep attack

20 |

|

|

2 4 DAY

6

1

|

|

8 10

|

|

12 2 NIGHT

|

|

|

4

6

8

|

|

10 12 Day

|

2

Frequency

: 25,000

1 : 4,707,617

Births

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Target Market

Demographics Friends of SMS Families

Families of SMS Individuals

Medical Practitioners

Caregivers

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Business Professionals

Financial Managers

Teachers / Educational Professionals

Philanthropist


Audience

Personas • Location: Denver, Colorado • Age/Sex: 32 year old female • Family: Married, 1 child with SmithMagenis Syndrome, 2 children without SMS, 2 dogs • Education: College Graduate, BA • Income: 45,000 • Occupation: Office Manager • Social Media: Facebook, Yahoo Groups (SMS) • Political Affiliation: independent • Ethnicity: Caucasian • Core beliefs: God and family • Club/Tribes: Movie watcher, Social media, smartphone user • Religion: as Christian • Social activities: trips to park and church activities • Enjoys reading, watching movies, and listening to the radio

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Sarah Livingstone Sarah is a 32-year old mother of three, who has been married for the past eight years. After have two healthy children Sarah was surprised when she discovered a year after her youngest child was born that he had the genetic condition known as Smith-Magenis Syndrome. Being a highly religious individual, Sarah turned to her faith and religious leaders for support. She and her husband wondered if they were at fault. Had they done something during the pregnancy to cause the condition? Was this a punishment from a loving but judgmental God for misdeeds in their youth? Although Sarah is college educated, faith plays a prominent role in guiding their lives and outlook. Sarah works full time as an office administrator, working long hours to make sure that she stays on top of everything

at the office and ensures that she will continue to have employment. Coming home she cooks dinner, gets the children ready for bed, and starts on the laundry and the housework after her husband puts the children down for the night. Her husband works part time as a manual laborer and takes care of the children when they are out of school. The family needs a parent who is available to deal with the multitude of doctors appointments, calls from the school and behavioral issues that their youngest child’s condition brings, however, this causes a financial strain on the household as they can only rely on one steady income.


• Location: Philadelphia PA

Nicole Austin Nicole is a single woman in her mid thirties. She believes in working hard and playing hard. She has climbed her way up the corporate ladder to earn a position as a vice president within her company. She spends many long hours working and has sacrificed personal relationships to develop her career. Nicole believes that family is important and although she has sacrificed starting one of her own, she in committed to the family that raised her. Nicole also has a belief in a higher power, although she does not have the blind faith of the fundamental sects, she believes that there is something beyond what she is able to see and touch. This belief in “something more” is reflected in the practice of karma, in taking social responsibility for those who are less

fortunate, and being environmentally conscious and caring for the planet. Nicole stays connected with her world through the use of social media and mobile devices. She affirms her connections with her coworkers, friends and family through the use of these electronic media. Just as Nicole is dedicated to her work, there are times when she needs to escape the stress and demands of the office. It is during this time that she partakes of the beauty in life. She attends the theater, concerts and spends her time reading while relaxing at the beach, or out sailing and experiencing the rush and excitement of life, before enjoying dinner at a fine restaurant.

• Age/Sex: 36 year old female • Family: Single, no children, cat • Education: College Graduate, BA • Income: 135,000 • Occupation: Vice President • Social Media: Twitter, Linked In, and Facebook • Political Affiliation: Democratic leanings, liberal • Ethnicity: African American • Core beliefs: family, a higher power, social responsibility • Club/Tribes: fitness, smartphone user, environmentally conscious • Religion: Believes that people need to take care of each other, as for a monotheistic creator - uncertainty or ambiguity • Social activities: sailing, time at the beach, dining out • Enjoys theater, music and book reader

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Creative

Brief Objective:

To develop a refreshed and unified identity system that reflects the warm, caring, dedicated and passionate culture that is found within the PRISMS organization and assist PRISMS in further separating themselves from the organizations primary competition. Establishing a brand family for the organizations primary services will enhance PRISMS’ perception to potential members and corporate donors by providing a focused set of assets to support these individual endeavors and increase membership and overall donations.

Goals: • To provide a cohesive brand image for the PRISMS organization that solidifies their brand positioning, and clarifies their message across their service areas. • To develop benefits focused materials that will increase membership numbers and retention, as the purpose of membership is made clear. • Develop targeted donation and fundraising materials to expand the organization donation base, thereby increasing donation dollars.

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Unique Selling Proposition (USP): PRISMS is the premier resource for Smith-Magenis Syndrome Information. • Nearly 20 years of supporting the Smith-Magenis community. • Initial organization providing SMS education and support. • Coordinator of the “Bridges of Hope” international SMS conference.

Key Tenets: • Informative • Supportive • Compassionate

Primary Deliverables: • • • • • • •

Refreshed family brand strategy Refreshed brand identity Stationary Marketing materials Redesigned Website Membership Package Donor Package

Tagline(s): To Learn. To Understand. To Support.


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2

Creative

Development


Competive

Survey There are three primary competitors for the identified target audiences of the PRISMS organization. PRISMS currently holds the position as the premier provider of educational information and support services for families and caregivers of Smith-Magenis Syndrome.

Taylor Bug Kisses Foundation The foundation has the goals of educating the public, providing support to individuals caring for people with the SMS condition, and funding research. The organization has a membership side which provides a community board and educational resources available to members.

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SMS Research Foundation This organization focuses on the obtaining funding for the primary purpose of increasing the available resources for Smith-Magenis Syndrome research.

Smith-Magenis Syndrome Foundation UK This organization is an educational and support organization for families and caregivers of individuals of Smith-Magenis Syndrome, U.K.

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INFORMATIVE SUPPORTIVE

COMPASSIONATE UNDERSTANDING

Color Colors were examined for their association to the key tenets and values of the organization. Examining colors to present a warm, caring and supportive environment led to identifying red hues for their connection to warmth, strength, excitement, and courage. Orange hues are associated with energy, cheer, warmth and excitement, and brown represents nature, durability, reliability, warmth, comfort and homeyness. The colors to promote knowledge, enlightenment and understanding included yellow/gold tones are associated with communication and hope. While blue tones represent understanding and technology and green brings peace, hope, youth and freshness. The research aspect of the organization found representations in cooler tones such as green as it reflects health, hope and renewal and blue for cleanliness, understanding, technology and trust. For the final color pallet I selected color pairs representative of each service area and black and gray to serve as neutral elements.

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Typography The task of exploring typefaces for this campaign required first establishing what the organization wanted to convey. Once it had been identified that the organization wanted to be perceived as supportive, caring, progressive in research, and a provider of information for education it was possible to narrow the types of fonts that needed to be explored. In considering fonts usage for the PRISMS organization a clear, open font with easy readability needed to be identified. A font from the san-serif family provides a clean, friendly appearance that will cross media legibility from text to web. San-serif fonts produce contemporary impression in the readers mind which will support PRISMS position as a leader in information and support.

Initial typeface considerations Typefaces narrowed for considerations

Possible typefaces were narrowed to Register Sans, Gotham, and Frutiger. All being san-serif, with rounded counters and/or letter-forms, which increases the perceived friendliness of the font. Ultimately, Gotham was selected for the logotype. Modifications were made to the typeface so that the counter of the p reflects the same hexagonal “prism� that is utilized in the mark. For body copy Gotham Narrow has been selected. This font present a warm, stable, and open expression, which supports the PRISMS underlying tenet of being supportive, informative and compassionate.

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Final typeface selection - GOTHAM and GOTHAM NARROW


Logo

Development Preliminary Logo Sketches Preliminary sketches allow for the exploration of various potential solutions for the organizations redesigned logo without investing the large commitment of time required to fully develop a concept that does not fulfill the organizational need. To the right are preliminary sketches for the redesigned PRISMS logo. Facing page top displays the refined logo designs that are developed once taken to the computer for further refinement.

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Refined Logo Concepts

Old Logo

Final Logo Design

To learn. To understand. To support.

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Motion

Graphics The use of motion graphics allows the organization to reach a greater section of the population. Motion graphics can tell the story of the organization,through the use of images and audio connecting the viewer to the organization and the people effected by Smith-Magenis Syndrome. The storyboard to the right details a brief 30-second overview of the organization showing the connection and focus of the organization. It details the three main service focuses of the organization showing individuals caring for, working with, or having Smith-Magenis Syndrome.

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Storyboard About PRISMS

Client: PRISMS Spot:

30 sec.

Shot 1: Key Terms Video

Shot 2: Intro to Research Video

Music / FX: joy-and-wonder.mp3

Music / FX: joy-and-wonder.mp3 | 31184_Unclesigmund_blood-pressure. mp3 |42035_brotherprovisional_latexglove1-2-.mp3

Shot 3: Research

Shot 4: Research

Music / FX: joy-and-wonder.mp3 | 31184_Unclesigmund_blood-pressure. mp3 |42035_brotherprovisional_latexglove1-2-.mp3

Music / FX: joy-and-wonder.mp3 | 31184_Unclesigmund_blood-pressure. mp3 |42035_brotherprovisional_latexglove1-2-.mp3


Shot 5: Research

Shot 6: Intro to Membership Video

Shot 7: Membership

Shot 8: Membership

Music / FX: joy-and-wonder.mp3 | 31184_Unclesigmund_blood-pressure. mp3 |42035_brotherprovisional_latexglove1-2-.mp3

Music / FX: joy-and-wonder. mp3 | Small_Crowd-Mike_ Koenig-2101396541.mp3

Music / FX: joy-and-wonder. mp3 | Small_Crowd-Mike_ Koenig-2101396541.mp3

Music / FX: joy-and-wonder. mp3 | Small_Crowd-Mike_ Koenig-2101396541.mp3

Shot 9: Membership

Shot 10: Intro to Education Video

Shot 11:Education

Shot 12: Education

Music / FX: joy-and-wonder. mp3 | Small_Crowd-Mike_ Koenig-2101396541.mp3 | 60157_ morgantj_fouryearoldchild-laughing. mp3

Music / FX: joy-and-wonder.mp3 | 94108_omar-alvarado_classinstructional1.mp3|102096_ sagetyrtle_072510-crowd-02.mp3

Music / FX: joy-and-wonder.mp3 | 94108_omar-alvarado_classinstructional1.mp3|102096_ sagetyrtle_072510-crowd-02.mp3

Music / FX: joy-and-wonder.mp3 | 94108_omar-alvarado_classinstructional1.mp3|102096_ sagetyrtle_072510-crowd-02.mp3

Shot 13: Education

Shot 14: Dynamic Logo Video

Shot 15: Logo

Music / FX: joy-and-wonder.mp3 | 94108_omar-alvarado_classinstructional1.mp3|102096_ sagetyrtle_072510-crowd-02.mp3

Music / FX: joy-and-wonder.mp3 - fade down

Music / FX: joy-and-wonder.mp3 fade out

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Website

Development Website development is an important aspect of the re-branding effort for the PRISMS organization. The website is the first point of contact with the organization for many people and needs to be clearly branded and easily navigable to create a positive user experience. The website design underwent a number of wireframe and comp designs iterations before the final design what solidified. The site was developed with consideration for reactive design which enables the site to display in the most user friendly and navigable way possible depending on the screen size of the device used to access the site. As the site was developed to accommodate a full size iPad screen there is no modification between the laptop / desktop access and 10 in tablet devise. The site reduces to a single column navigational panel when accessed with smaller mobile devise, such as iPhones and other smartphones, and content is displayed in a single column format. The final site design utilizes a clear hierarchy with the logo prominently

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placed in the upper left position. The organizations tag-line, membership log-in and search box are located in the upper right area of the pages for ease of discovery. The primary navigational panel is located in the left sidebar. The panel is divided into service areas which are grouped by color. The was done to create clear and simplistic navigation for the site. The main content of the page Site Map:

has a photo taking center stage and followed by teaser text to draw the reader into the site. A breadcrumb trail has been incorporated into the site to assist users in knowing where they are on the site and increase their ability to backtrack through the site using the breadcrumb links. The sites footer consists of organizational contact information, quick links to resources and the PRISMS on-line store.


Wire frames

Iterations

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Print

PRISM S, Inc.

Collateral What is

.PRISM S.ORG

COMM U Paren NITY SER t VICES Chat 2 Parent Siblin gs Fo rum RESE A Updat RCH es Public at Grants ions Schola rs h ip s EDUC A Newly TION SER VICES Diagn Ed ose u ca to r Info d Package Bridg rmat es of Hope ion Confe ABOU rence T PRIS Prism MS s Volun Store te Memb ring er Donat ship ions

| WWW

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When developing the body copy for matter is approached more logically advertisement and testimonial pieces it and addressed to a corporate audience. An Int needs to be long enough to provide the Educational collateral will possess an ro complete the message to the reader, yet authoritative yet familiar tone, supporting to Sm duction ith free of extraneous material. The length of PRISMS in reaffirm their position as Syndr -Magenis ome copy varies given the subject, media, and/ the leader among SMS foundations. e sleepiness exacerbate daytim morning, and may e and alertness. or project goals. It’s important to keep Attention , h daytime vigilanc sm inis auti dim m and fro differ cess with sleep How does SMS Pervasive e had limited suc erite (ADD), ADHD or open Some families hav this m sed? the prose effective, sharp and tight, while latonin. A single Deficit Disorder ean I m d? If it is aHo w is SMS diagno usually confirmed through D)? (PD s other than me er tion ord h oral dica g Dis me l e is nta S ay hav ndiag SMS? SM etinos opme s. h SMS treated wit vel s and school lysi wit De s c, disoof ent ana ent par me pati e anoThe ong e oso am es called a chrom trial of nin confusion ) and melatonin is th Althou od test er ical There is a lot of the SMS diagnos chilblo maintaining a loose style, and a tone that ebutolol 10 mg /kg a clin gh d wit made by specific tests to analyze and the meaning of beta blocker (Ac materi SMS is cause melatonin peaks t a child fessionals about of tha n pro es ssio nos etic Diagnosis can beh pre al, it usu gen diag et sup d by a a cyto reported er types of , r [de Leersnyder osomes, including in relation to oth tionchr tric conditions, ADD improved behavio nce in situ chia sce vely mising, psy ofom ore resonates with your target audience. amchostildcaarses, thealdelyledtiooes not rudneleinthe jecti er pro (flu sub oth ge and g FISH n tic ) and s may receive. Like noses, is excitin test fam(karyoteype microarray analysi While this work ally symptom diag

ilies. In or by chromosome al 2001]. are essenti s withou ound the tim n occurs acci n on) ADHD, and PDD ds to be done. ize specific pattern hyb deridizati t e with SMS are bor more research nee cribe and categor llyed this re being inherite he or she is(alsonta inCGH). Most people tion) of one that is, they des nt. By contrast, as co call d r and developme ssing sec (mi avio etic iv beh tion sis of SMS help? gen e ical but no on, we can sa from either witnhce dele gno cific the ll d is atyp of ed on spe mes. It tu Does early dia of your child’s developmental parenat.sma, y pair of chromoso diagnosis. It is bas depen sually famili that SMS is clme se erFoofr their 17th developmental 11.2, which SMS is a cause critical early ds al. Knowing the cau earmb in a person with tion, known as 17p ings ly gethis is sec find family’s access to nos a ry cific e analys on the result The risk to si lack diag spe rato litat n the labo is. delays can faci s h as speech and b gsof etic, to develop the features of SMS. ptoms. By itself, ntion services suc risks to If parental ch of parental ch lin symptoms /or behavioral sym rve ral a child and inte avio ses od beh cau dho ch chil rapy (OT) and/ ro su ro tell you whi lity from of the RAI1 gene. y, occupational the low. Fa bsequent p mosomes ar mosome of SMS does not language therap re is a lot of variabi re m e ormdeletion cases include deletion rvention may help cted child has - the y (PT). Early inte ected, then most counse ilies are advi gnancies are nAll al, the affe rap det the . an the not l ong is sica Am t. tion phy or se lo cific need or risk e re a dele S to the nex be considered. tify areas of spe with SMS are elyes whe their o r or specialis d to consult xtreInmcas one child with SM RAI1 gene should program staff iden e benefited ptoms associated wn par a t eticsuencing of the spectrum n behavioral sym e SMS families hav due to deletion, sm ticular for further ad genseq mo are som auti S com his le, SM and mp ore of D) exa es bef For family ir child rs (ADD, ADH ut 90% of the cas What is situati vice reAbo language with the mutation that gard attentional disorde d or adult with SMS may have ing on. from using sign y, a diagnosis ng 10% due to a the life A chil with the remaini eloped. Additionall information with S se diagnosis all at disorders (PDD). expecta or her speech dev noses plus a cau the RAI1 gene. M work of diag hin net m wit a S pto to urs n rs ? sym occ c doo le y of a p While multip S opens the SM ple er families of oth peo no one and do e als rson profession h individ avior problems the same time. and support from uals w as studied th S? Are What kinds of beh . ith e life e have a problems in SM with the syndrome ep ling sle dea xpectan with SMS have? the ury normal SMS in deta ses ity, self-inj What cau cy f il, person ple with lif erience hyperactiv atments? with SM e expectancy they appear oSM ure hold for peo ing at S individuals exp to there known tre sleep patterns and habits in SMS .T S lived ; hand biting; pick What does the fut into he he oldest kn (including: head banging unusual to understand er- and toenails; an rts of fing n Effo off own atio r late 8 ling firm S? pul s; SM ect to led to the con 0’s. skin, sores and nail with SMS can exp nose, or other individuals have nin. Research to PRISM With help, people objects into ears, ical” peers S, Inc n rhythm of melato .| inserting foreign of things their “typ prolonged disrupted sleep of inverted circadia losive outbursts, accomplish many ing cause for this ir outside areas erly the in r, und avio ieve the ent body orifices), exp beh ach em ine , ive determ aggress nd school eutic manag atte and rap n move away tive do— The eve , un. truc n yed des beg only just eezing whe ge tantrums, sfully emplo squ has llen ces le nd cha suc cyc a a /ha d be , ains ging nee rest hug inte however, rder in SMS rem excitability and arm home. They do, of the sleep diso of therapeutic from their family their families and parents. Reports excited. t of support from improvement for physicians and e significant amoun suggest general som service providers l nin tial tro lato den con me r, resi p eve hel from and k, benefit work to ctions. How ool, wor ns rea sch atio erse from dic ntion can adv rve me jor ma Do regulated goals. Early inte of sleep without sis. oral problems? e-counter is not to achieve these individual’s progno of the SMS behavi lished data about the optimal melatonin dispensed over-th ages prepared by play a role in an y sibl dos pub s, pos the thu ; ely formal gs, are in SMS is . by the FDA Unfortunat No dru ies . U.S ic teg the able trop stra in par ral cho com psy behavio s, including ies may not be intervention and e people l findings. ted. A New medication different compan lity of life for som tal and experientia have been conduc chotropic improving the qua treatment trials of new limited to anecdo psy low e ady nin of on hop alre lato ks use the me wee rs the t six offe ort tha g research trial of four to Many parents rep by this with respect ring; with SMS. Ongoin parent monitored be worth conside ble people affected efit SMS individuals anxiety, ries that will ena s. medications ben mg) melatonin may if your notes indicate an ove live sing (3 nt e disc rea dos nde dec , epe ngs od swi only live more ind nt to stabilizing mo sing hyperactivity. continue with melatonin rare condition to avior. It is importa n and/or decrea sleep and/or beh increasing attentio consistent ous oral improvement of le regimen shows (>5 mg) of exogen es S. dos SM h high wit t s However, no sing t tha the nex to note majority of person ain in the body into efficacy among the melatonin may rem

Each piece of PRISMS collateral need to be analyzed to assure that the voice, message, and length provides effective communication.

The copy strategy will focus on the service benefits that PRISMS provides their target audiences. In researching the primary audience for membership services I have concluded that a warm, familiar voice is the appropriate tone for materials addressing individuals on an emotional level. Collateral focusing on charitable donations and fundraising will possess a semiformal tone as the subject WWW.P RIS

MS.ORG

Brochures 34


Advertisements

Bringing Hope Every day brings new challenges and adventure. Join the community of Smith-Magenis

Smith-Magenis Syndrome

Syndrome supporters on prisms.org. Learn about recent research discoveries, and new techniques for controlling behavioral issues. Share in the wonderful stories our precious

dark eyebrows that meet in midline (synophrys)

SMS children bring to our lives.

To learn. To understand. To support.

Once a diagnosis is made, it’s amazing how you start to see all the characteristics of a condition, where you once saw your child.

PRISMS | www.prisms.org

Middle ear problems (chronic ear infections) and laryngeal anomalies

Although your child, and you will always live with SmithMagenis Syndrome, there is life beyond diagnosis.

Are you living with Smith-Magenis Syndrome? Is your SMS child up in middle of the night? Had another day of behavioral issues? Feeling overwhelmend and alone?

Get support from people who have been where you are now. Visit www.prisms.org to find out more about the parentto-parent program.

Connect with people who understand.

prominent jaw in older children and adults; Low muscle tone (hypotonia)

The Parent-to-Parent program can put you in touch with another

PRISMS | www.prisms.org

Smith-Magenis family to talk to.

flattened mid-face

prominent and often rosy cheeks down-turned mouth Hoarse voice, hyper-nasal speech Oral-sensory motor dysfunction (poor suck/swallow, decreased tongue strength & movement, open mouth posture, frequent drooling, textural aversions)

Visit prisms.org.

Testimonials

I HAVE A SIBLING WITH

SMITH-MAGENIS SYNDROME I’m here too. Having a sibling with Smith-Magenis Syndrome (SMS) is hard. I have had to grown up faster than my friends. Sometime I feel as if I’m lost in the need to care of him. That’s where PRISMS helps. I can talk to other kids my age who understand. It really helps to know that I’m not alone.

PRISMS. Support for the entire family. www.prisms.org

Having a brother with SmithMagenis Syndrome (SMS) makes life interesting, to say the least. Caring for him involves the whole family. There are days I feel like the invisible child as my parents deal with his school, his doctors, and his behaviors. That’s when I turn to PRISMS for help. I log into the sibling discussion board and talk to kids my age who understand. It really helps to know that I’m not alone. PRISMS supports the whole family in dealing with SMS, not just our parents.

www.prisms.org

MEMBERSHIP

Iterations

35


3

Style

Guide


Logo

Standards The logo was evaluated to create a stronger more durable mark. Historically, PRISMS has played on the ability of a prism to refract light in their logo design. The redesign, removed the rays of refracted light will be from the logotype, the text will remains lowercase without a dotted “i”. A new element has been added to the logo, an icon. In keeping with the prism theme the icon will utilize a hexagonal prisms in each of the approved colors. The logo concept was developed through exploring geometric prism shapes and

38

unifying the shapes in a dynamic forward moving configuration that would support the forward, growth and development of the PRISMS organization while providing a nod to medical research and the educational aspects of the organization. The selected color pallet was developed for the correlation each color had to services offered by the organization. The clinical/medical blue, for the organizations research focus, plays off the warmth in the educational gold/brown and the community reds. Together these colors form a split complementary pairing. To add additional contrast, each color is

paired with a darker variation, and a black and gray pairing has been introduced. The typeface Gotham was selected for the logotype. Modifications were made to the typeface so that the counter of the p reflects the same hexagonal “prism” that is utilized in the mark. For body copy Gotham Narrow has been selected. This font present a warm, stable, and open expression, which supports the PRISMS underlying tenet of being supportive, informative and compassionate.


Primary Logo

Alternate logo

The logotype can be utilized without the geometric brandmark in instances where space may be an issue.

Logo Components Brandmark

To learn. To understand. To support.

Minimum Size With Tagline: With Tag-line

To learn. To understand. To support.

}

Logotype To learn. To understand. To support.

Tag-line

Spacing requirements 1.5 in

White Space

} 1.75 in

Without Tag-line

White Space

}

}

0.7826 in

1 in

Tag-line Baseline

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Service Specific Marks

RESEARCH

When utilizing the logotype in conjunction with the service area indicator do not include the brandmark. When using the service specific mark the SMS portion

of the logotype and the service area are to be presented in the established service area color: research – blue, community – red, and education – gold.

White Space MEMBERSHIP MEMBERSHIP

EDUCATION

White Space Service area aligned right

Brandmark With Tagline: Usage

}

Full color on white 1.5 in

}

The brandmark may be used as a watermark without the on collateral materials logotype To learn. To understand. To support. at an opacity 50% or less.

Approved Usage

1.75 It may be used at fullinopacity only if accompanied by the tag-line.

With Tagline:

}

To learn. To understand. To support.

40

1.5 in

On light color or textured background


Gray-scale and white on dark backgrounds Gray-scale and black on light backgrounds

41


Inappropriate Usage Do NOT skew or stretch the logo.

Do NOT rotate the logo.

Do NOT place the logo on backgrounds that do not provide good contrast and make the logo difficult to read.

42


Do NOT change color or orientation of the logo elements.

Do NOT use the service specific mark with the geometric brandmark.

Do NOT apply drop shadows or other effects to the logo.

Do NOT outline the logo.

RESEARCH

43


Colors Colors were selected to promote Blue gray is associated with intelligence, The colors are balanced with the the informative, supportive, and understanding and spirituality. neutrals of black, white and gray. compassionate tenets that make up the Dark red/brown reflect friendliness, cornerstone of the PRISMS brand. Through warmth, strength and reliability. the investigation of color meaning and perception the following colors have been Golden hews to bring optimism, Pantone 140 C Pantone 7624 C Pantone 547 C Pantone Black 6 R 113 G 89 B 25 R 122 G 21 B 2 R 0 G 45 B 63 R 35 G 31 B 32 hope, HTML and enlightenment. selected to supportHTML these key tenets. 715918 791501 HTML 002C3E HTML 231F20 19 35 90 55

0 91 92 60

99 27 22 80

0

0

0 100

Primary Colors

Pantone 7551 C 0

40 96 32

R 181 G 121 B 22 HTML B47916

Pantone 7622 C 8

93 78 33

R 160 G 37 B 43 HTML A0242A

Pantone 5405 C

R 122 G 21 B 2 HTML 791501

Pantone 547 C

56 24

11

34

R 81 G 120 B 145 HTML 517790

Pantone 425 C

R 0 G 45 B 63 HTML 002C3E

Pantone Black 6

33 23 35 63

R 84 G 85 B 90 HTML 535750

Secondary Colors

Pantone 140 C 19 35 90 55

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R 113 G 89 B 25 HTML 715918

Pantone 7624 C 0 91 92 60

99 27 22 80

0

0

0 100

R 35 G 31 B 32 HTML 231F20


Tints The use of tints to create variation is acceptable. Tints can be created with values of 20, 35, 60, and 80 percents

20

35

60

80

20

35

60

80

20

35

60

80

20

35

60

80

20

35

60

80

20

35

60

80

Service Area Color Associations • Research – blue

20

35

60

80

20

35

60

80

• Community – red • Education – gold

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Typography GOTHAM Book ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmno pqrstuvwxyz0123456789 GOTHAM Medium ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmno pqrstuvwxyz0123456789 GOTHAM Black ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmno pqrstuvwxyz0123456789 GOTHAM Narrow Book ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmno pqrstuvwxyz0123456789

46

Heading 1

Gotham Black 36pt, leading 60pt

Heading 2

Gotham Book 24pt, leading 40pt

Heading 3

Gotham Medium 18pt, leading 24pt

Heading 4 Body Copy: The font(s) selected need characteristics that are supportive of the overall organizational goals and tenets. In considering fonts usage for the PRISMS organization a clear, open fonts with easy readability were identified. A font from the san-serif family provides a clean, friendly appearance that will cross media legibility from text to web. San-serif fonts produce contemporary impression in the readers mind which will support PRISMS position as a leader in information and support. Gotham was selected for the primary typeface to be used in all design and text laid out in design programs. For letters and e-mails completed by non-designers Calibri will be used. Both fonts are san-serif, with rounded counters and/or letter forms, which increases the perceived friendliness of the font.

Gotham Medium 14pt, leading 18pt Black - 80% tint Gotham Narrow Book 11pt, leading 14pt Below paragraph 6pt


Web and Mobile Devices CALIBRI Regular ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmno pqrstuvwxyz0123456789 CALIBRI Bold ABCDEFGHIJKLMNOPQRS TUVWXYZabcdefghijklmno pqrstuvwxyz0123456789

Heading 1

Calibri Bold 36pt, leading 60pt Calibri Regular 24pt, leading 40pt

Heading 2

Calibri Bold 18pt, leading 24pt

Heading 3

Calibri Bold 14pt, leading 18pt Black 80% tint

Heading 4 Body Copy: The font(s) selected need characteristics that are supportive of the overall organizational goals and tenets. In considering fonts usage for the PRISMS organization a clear, open fonts with easy readability were identified. A font from the san-serif family provides a clean, friendly appearance that will cross media legibility from text to web. San-serif fonts produce contemporary impression in the readers mind (which will support PRISMS position as a leader in information and support. Gotham was selected for the primary typeface to be used in all design and text laid out in design programs. For letters and e-mails completed by nondesigners Calibri will be used. Both fonts are san-serif, with rounded counters and/or letter forms, which increases the perceived friendliness of the font.

Calibri Regular 11pt, leading 14pt Below paragraph 6pt

Tag-line To learn. To understand. To support. To learn. To understand. To support. To learn. To understand. To support. To learn. To understand. To support.

Gotham Medium Italic

To learn.

When used with the logo the tag-line should appear in black, and be size appropriate per the logo sizing specification.

To understand.

As a stand along element it is preferred that the tag-line appear in color, and be sized at 12 pt.

The organizations dedication to research and discovery about Smith-Magenis Syndrome. Sharing knowledge and experience to help others gain understanding about the condition and those effected by it.

To support. Providing an understanding and caring environment, both on-line and at events, that nurtures those who care and support SMS individuals.

47


Images &

Textures Images need to help put a face on Smith-Magenis Syndrome, so utilization of images the are acquired at PRISMS events or through donation of members showing individuals with the condition, are preferred. However, stock images can be used as long as they are content appropriate and maintain the tone of the PRISMS brand. Utilizing images of people assists in humanizing the condition and create the

48

friendly, supportive feel the organization wishes to promote while providing connection points for the viewer. Images that represent the medical aspect of the organizations are also acceptable. These images should focus of research, interactions between the medical community and the patients, or genetic images including DNA strands, and molecules.

If textures are needed they should be of natural elements and fibers as these organic elements will support the organizations key tenets and goals.


49


Voice &

Tone In copy creation it is important that the voice of the text is consistent with the visual attributes of the brand. Although the message that needs conveying differs in focus for each of the target demographic the overall voice of the copy needs to stay caring, supportive, and authoritative. The target audience identified for the membership drive and retention should have messages geared to the areas that cause them pain and how the PRISMS organization can alleviate this pressure. When exploring the target audience for fundraising and donations the focus needs to shift to a philanthropic theme with financial and social benefits.

As part of the membership target audience, the caregiver demographic has a need for interconnection with other individuals, and families experiencing the same type of situation. Studies have shown that caregivers suffer from increased stress, isolation, feeling of lack of support and understanding from the community, education and medical professionals, and decreased personal well-being. With this demographic it is important the copy conveys a sense of caring and understanding.

and tone. As the target demographic for donors includes both male and female career professionals who are college education, posses disposable income, and have a feeling of social responsibility. The message conveyed to this audience needs to put a face on the reality of Smith-Magenis Syndrome and living with the genetic disorder. Here the copy while conveying that the organization cares for its membership base also needs to display that it is an authority on both the condition and those affected.

The message presented to potential donors needs to have a different focus

The tone of all communications need to be caring, supportive, & authoritative. 50


51


Promotional

Materials T-shirts PRISMS t-shirts provide an easy way for the organization to obtain more exposure. Shirts can be provided as part of the new membership package and in the PRISMS store to increase organizational revenue.

Full color logo prominently display on the front of white or light colored t-shirts.

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Advertisements

Informative Title

Top gradient multiplied into background color

Brief text aimed at driving target audience to website. Highlighting benefits of PRISMS organization.

PRISMS can increase organization exposure and knowledge of membership benefits through advertisements and promotional fliers.

Logo placement, bottom left.

Organization name and web address bottom left.

Dominate image to draw in target audience

53


Bumper Stickers and Key Chains

prisms.org

Promotional items such as bumper stickers and key chains can allow members to show their support while providing additional income and brand touch points to the public

55


4

Design

Solution


Website As the primary public face of the trail has been incorporated into the organization it is important the website site design between the header and portrays the values of the organization. the navigational panel to increase the It is the initial introduction to the awareness of users for their location on organization and the brand, therefore the site, and provide quick links for them having the content of the site and the to backtrack to previous areas of the site. associated files, and assets support Site Map: the new branding effort is critical to producing the cohesive identity that has been lacking on the existing site. In an effort to promote clean organization for the site, content has been grouped into service areas. The primary sub-areas for each service group are listed in the main navigational panel. A breadcrumb

58

The sites development was planned to accommodate an iPad, or other 10 in table, in it’s layout and to condense to a navigational list for use on phone sized mobile devices.


59


Layout Specifications Letterhead

Aligned .375 in from left edge

.375 in from top edge

2 in from top edge 3 in from top edge

Aligned .5 in Aligned 2.65 in from left edge from left edge

Envelope

.375 in from top edge 1.5 in from top edge

21800 TOWN CENTER PLAZA SUITE #266A-633 STERLING, VA 20164 USA

Watermarked Brandmark Set at 10 % opacity 21800 TOWN CENTER PLAZA SUITE #266A-633 STERLING, VA 20164 USA PHONE: +1 972 231 0035 FAX: +1 972 499 1832

.5 in from page edge

PRISMS, Inc. | WWW.PRISMS.ORG

COMMUNITY SERVICES Parent 2 Parent Chat Siblings Forum

Business Card

RESEARCH Updates Publications Grants Scholarships

Logo wideth set to 1.25 in

EDUCATION SERVICES Newly Diagnosed Package Educator Information Bridges of Hope Conference

Name set .57 in from top edge

ABOUT PRISMS Prisms Store Voluntering Membership Donations

FIRSTNAME LASTNAME TITLE | DEPARTMENT

Divider bar .375 from top & .25 from bottom Weight 1 pt Pantone 425 C

.5 in from page edge

PHONE: +1 972 231 0035 FAX: +1 972 499 1832 WWW.PRISMS.ORG

Watermarked Brandmark Set at 10 % opacity PRISMS |

WWW.PRISMS.ORG

.5 in from page edge

Margin set .22 in from edge

21800 TOWN CENTER PLAZA SUITE #266A-633 STERLING, VA 20164 USA

Top aligned at 1.45 in from top edge

Gotham Light - Cap letters set at 8 pt. Small caps set at 6 pt. Gotham Medium - Caps - 10 pt, small caps 7 pt.

61


E-mail

Signature With the commonality of electronic communication, it is important to use this medium to continuously reinforce the brand of the organization. By developing a standard signature for formal communications, as well as graphics that can be utilized in the signatures of members, there is the potential of exponentially increasing the exposure of the organization and its brand to individuals who may never seek out the organization on their own.

62

E-mail Signature Formatting specifications and guidelines have been developed to distribute to members that are official representatives, and communicate on behalf of the organization. In addition to e-mail signatures there are templates for each of the service areas to make communicating with members and e-mail letterhead templates to provide a continuity when communicating with individuals outside of the organization.

For members who are not officially representing the organization, but who would like to show their support of the organization and help share the message of PRISMS a set of images have been developed that can be included in their personal e-mails that are consistent with the organizations new branding.


ORGANIZATION 21800 TOWN CENTER PLAZA SUITE #266A-633 STERLING, VA 20164 USA P: +1 972 231 0035 | F: +1 972 499 1832 M: +1 555 555 5555 | E: account@domain.com www.prisms.org | To learn. To understand. To support.

E-mail Signature Formating Purpose In an effort to solidify the outward brand expression by the PRISMS organization, a standardized e-mail signature if being adopted. Regardless of the e-mail account that is utilized for official PRISMS communications between staff, members, and as a representative of the organization it is necessary to adhere to the prescribed signature format so that the recipient can be assured that the communication is from an official representative of the organization.

Formatting

FIRST M. LASTNAME Position 21800 TOWN CENTER PLAZA SUITE #266A-633 STERLING, VA 20164 USA P: +1 972 231 0035 | F: +1 972 499 1832 M: +1 555 555 5555 | E: account@domain.com www.prisms.org | To learn. To understand. To support.

The e-mail signature is typed with the word processing font Calibri as it is a more universally available on computers running a Windows operating system. Create a table with no 1 row, 2 columns. Set the boarders to “none”. In the first cell insert the images “email sig logo.jpg”. This logo is saved with required spacing on all sides and sized specifically for use in the email signature.

In the remaining cell type:

FIRST M. LASTNAME Position

Font size 11 pt Font size 9 pt Space: font size 9pt 6pt spacing below paragraph. Font size 9 pt

{

21800 TOWN CENTER PLAZA SUITE #266A-633 STERLING, VA 20164 USA P: +1 972 231 0035 | F: +1 972 499 1832 M: +1 555 555 5555 | E: account@domain.com www.prisms.org | To learn. To understand. To support.

The tag line at the bottom of the signature is in Italic and each section correlates to a service in color.

• • •

Signature text color The base text color is: R-84 G-88 B-80 The EMPLOYEE NAME is in all caps: R-182 G-127 B-0

To learn (Research) R-91 G-113 B-129 To understand (Education) R-162 G-125 B-33 To support (Community) R-137 G-39 B-27

PRISMS, Inc. | WWW.PRISMS.ORG

63


E-mail Signature Formating Purpose In an effort to solidify the outward brand expression by the PRISMS organization, a standardized e-mail signature if being adopted. Regardless of the e-mail

account that is utilized for official PRISMS communications between staff, members, and as a representative of the organization it is necessary to adhere

to the prescribed signature format so that the recipient can be assured that the communication is from an official representative of the organization.

Formatting FIRST M. LASTNAME Position 21800 TOWN CENTER PLAZA SUITE #266A-633 STERLING, VA 20164 USA P: +1 972 231 0035 | F: +1 972 499 1832 M: +1 555 555 5555 | E: account@domain.com www.prisms.org | To learn. To understand. To support.

The e-mail signature is typed with the word processing font Calibri as it is a more universally available on computers running a Windows operating system. Create a table with no 1 row, 2 columns. Set the boarders to “none”. In the first cell insert the images “e-mail sig logo.jpg”.

In the remaining cell type: Font size 11 pt Font size 9 pt Space: font size 9pt 6pt spacing below paragraph. Font size 9 pt

This logo is saved with required spacing on all sides and sized specifically for use in the e-mail signature.

64

{

FIRST M. LASTNAME Position

Signature text color The base text color is: R-84 G-88 B-80 The EMPLOYEE NAME is in all caps: R-182 G-127 B-0

21800 TOWN CENTER PLAZA SUITE #266A-633 STERLING, VA 20164 USA P: +1 972 231 0035 | F: +1 972 499 1832 M: +1 555 555 5555 | E: account@domain.com www.prisms.org | To learn. To understand. To support.

The tag line at the bottom of the signature is in Italic and each section correlates to a service in color.

• To learn (Research) R-91 G-113 B-129 • To understand (Education) R-162 G-125 B-33 • To support (Community) R-137 G-39 B-27


E-mail Formating (template set up for Outlook) 1. Open a new message window. 6

2. Insert a table (4 rows, 1 column) 3. Right click on table. Select Table Properties and set table alignment to “Center�. 4. Highlight the first 3 row and set the background color to white. 5. Highlight the fourth row and set the background color to R-84 G-88 B-80. 6. Move to row one. Insert selected service mark. Align right.

7

4

8 5

7. In row two insert date (Bold, color R-84 G-88 B-80). Skip row, Enter salutation (Regular weight). Skip row. Enter message content. Skip row. Enter salutation and add additional blank row after salutation. 8. In row three, insert table (2 columns, 1 row) & format per signature guidelines. (If you already have your signature formated it can also be copied & pasted into the new table cell.) 9. In row four type: PRISMS | prisms.org Highlight text and change text color to white. 10. Click on the cross arrows in the upper left of the table to highlight entire table.

11

12

11. Change boarders to NONE. This can be done through the Table Tools | Design tab or by right clicking and selecting Boarders and Shading. 12. Go to the Options tab. Click on Page Color and set the page background to R-127 G-127 B-127.

9

13. To save as template: 14. File | Save As ... Select Outlook Template .OFT. Name file & save 15. Pay attention to the location where you save file.

65


Social

Media Social media outlets present PRISMS with a dynamic way to increase the organizations exposure to its member base and those interested in being kept aware of genetic research, educational and behaviors developments, but who do not currently seek membership. This exposure helps to further the standing of PRISMS as the leading authority of Smith-Magenis Syndrome information and support services.

equity of the organization is strengthened without requiring a substantial investment in funds. Caution needs to be taken with the selection of social media outlets utilized to ensure that each application is actively managed, providing subscribers with updated information. Inactive or mismanaged social media outlets can result in subscribers canceling their subscription and weaken the organizations brand equity.

By developing a branded home page for each social media application the brand

Utilization of the new brand mark as the profile image for the social media site provides a multitude of brand impressions as it will appear with each new post.

66


67


Twitter Backgrounds Twitter backgrounds are recommended to be sized at 1600 x 900 or greater. To eliminate a hard cut off of the background design on larger monitors the right and bottom of the background image need to gradient out to transparent or a solid color which will be applied as the background color to the twitter page.

68


Facebook Cover Images Facebook offers the ability to customize the organizations Facebook page through the utilization of a cover photo. Social media provides an excellent opportunity for expressing the uniqueness of individuals with Smith-Magenis Syndrome. The cover image needs to convey the key tenets and values for the organization. Images need to engage the viewer and allow them to connect with the audience on a personal level. Cover image need to be sized to 851 x 315 px.

69


Membership

Package Membership acquisition and retention are primary directives of the re‑branding campaign. Toward this goal, a printed membership packed has been developed to create a sense of value for the membership dues paid to the organization. This package provides information for educating a new member about the services and benefits they are now able to

70

access through the organization. The tangible nature of the printed package provides members something to hold on to and recognize a physical benefit for joining the organization. There are a number of items that are being proposed for inclusion in a membership package. These include a vehicle decal, a brochure on SmithMagenis Syndrome, Parent 2 Parent

connection program, white pages on how to speak with educational institutions, newly diagnosed medical checklist, information on special need trusts and estate planning, and additional services provided by the organization. Additional promotional items can be developed to increase the organizations exposure and accessible through and on‑line store.


71


.5 in from right edge

Service Area White Papers The service area white paper templates assist in strengthening the brand family by increasing brand recognition while promoting service area distinction through color and service marks.

Service mark in upper right corner

RESEARCH

.375 in from top edge

EDUCATION

COMMUNITY

PRISMS | WWW.PRISMS.ORG

PRISMS |

Watermarked portion of brandmark associated with service area

WWW.PRISMS.ORG

Gotham 12 pt for Organization Name | Gotham 8 pt for website. Centered Vertically in bar .5 in bar in Pantone 425 C

.5 in from left edge

72

.25 in from page edge

PRISMS | WWW.PRISMS.ORG

.5 in from right edge


Outside Folder Full Color Logo with Tag-line 3 in x 2.4 in

RESEARCH

Position: 1 in from top 1.6 in from right edge

COMMUNITY To learn. To understand. To support.

EDUCATION

Membership Package

Gotham Bold 48 pt / 48 pt White Height 2.4 in Width 7.75 in Color Pantone 2622 C

RESEARCH

COMMUNITY

3.875 in

To learn. To understand. To support.

21800 Town Center Plaza Suite #266A-633 Sterling, VA 20164 USA Phone: +1 972 231 0035 www.prisms.org

Logo (1.25 x 1 in) Center back 3.2 in from bottom

Inside Folder

EDUCATION

Address - Centered Gotham Book 8 pt / 9.6 pt 2.1 in from bottom Web Address - Centered Gotham Bold 8 pt / 9.6 pt Kerning -10

Outside Folder Color: Vertical Gradient White to Pantone Black 6 C (tint 25%)

Right pocket with business card slots

2 pockets Folder Pocket Color: Vertical Gradient Pantone Black 6 C (tint 5%) to Pantone Black 6 C (tint 25%)

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Donor

Package PRISMS has historically relied on members for fund-raising and donations. The donor package has been developed to assist members who may be soliciting their employer to donate to the organization or for corporations who are looking for new charitable organizations to donate to. The development of a physical package (also available on-line in PDF format) provides corporate entities with something tangible they can look at and evaluate during their process of determining what organizations that are contributing to during the course of a year. It also gives the PRISMS organization the opportunity to customize the package to the perspective donor to appeal to the ideology or charitable focus of the organization. Through the utilization of this package by member/employees, corporate requests, and through PRISMS originated mailings the organization would see an increase in corporate donations.

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Outside Folder Full Color Logo with Tagline 3 in x 2.4 in

RESEARCH

Position: 1 in from top 1.6 in from right edge

COMMUNITY To learn. To understand. To support.

EDUCATION

Donor Information Package

Gotham Bold 48 pt / 48 pt White Height 2.4 in Width 7.75 in Color Pantone 2622 C

RESEARCH

3.875 in

COMMUNITY To learn. To understand. To support.

21800 Town Center Plaza Suite #266A-633 Sterling, VA 20164 USA Phone: +1 972 231 0035 www.prisms.org

Logo (1.25 x 1 in) Center back 3.2 in from bottom

Inside Folder

EDUCATION

Address - Centered Gotham Book 8 pt / 9.6 pt 2.1 in from bottom Web Address - Centered Gotham Bold 8 pt / 9.6 pt Kerning -10

Outside Folder Color: Vertical Gradient White to Pantone Black 6 C (tint 25%)

Right pocket with business card slots

2 pockets Folder Pocket Color: Vertical Gradient Pantone Black 6 C (tint 5%) to Pantone Black 6 C (tint 25%)

75


References Adobe. (2012). Text Effects. After Effects. Retrieved on October 31, 2012 from http://help.adobe.com/en_US/aftereffects/cs/using/ WS3878526689cb91655866c1103a9d3c597-7a67a.html

Cooke, P (2008, March 3) Branding faith. Why some churches and nonprofits impact culture and others don’t. Retrieved on August 11, 2012 from http://www.amazon. com/Branding-Faith-Churches-Nonprofits-Culture/dp/0830745637

Arron, K., Oliver, C. C., Moss, J. J., Berg, K. K., & Burbidge, C. C. (2011). The Prevalence and Phenomenology of Self-Injurious and Aggressive Behaviour in Genetic Syndromes. Journal Of Intellectual Disability Research, 55(2), 109-120.

Felton, G. (2006). Advertising Concept and Copy, second ed. New York, London; W.W. Norton & Company.

Baum, L. (2004). Internet parent support groups for primary caregivers of a child with special health care needs. Pediatric nursing, 30(5), 381-401. Beal, R. (2012, July). Personal communications. BOTW. (n.d.) Smith-magenis syndrome. Best of the web. Retrieved on July 14, 2012 from http://botw.org/top/Health/Conditions_and_Illness/Neurological_ Disorders/Chromosomal/Smith-Magenis_Syndrome/ Bosler, D. (2012, July). Typography crash course. How,27(4), 69-73. DOI:http://www. howdesign.com/design-creativity/fonts-typography/typography-crash-course Bowling M., Brody N., Allen B. and Aulter, G. (2012). 2,4,5 prisms. Retrieved on September 21, 2012 from http://prealg-geometrybasics.wikispaces. com/2,4,5+Prisms Bridges4kids (2011). Disability information – Smith-magenis syndrome. Bridges 4 kids. Retrieved on July 14, 2012 from www.bridges4kids.org/Disbilities/SMS.html Burley, S, Callow R. (2012, March 9). Video transitions for editing digital video. Bright hub. Retrieved on October 24, 2012 from http://www.brighthub.com/multimedia/ video/articles/3158.aspx Center on Philanthropy at Indiana University. (2012). Giving USA 2012 data tables: The annual report on philanthropy for the year 2011. 57th Annual Issue. Indianapolis, IN: Giving USA Chapman, C. (2010, Nov. 1) Ultimate Guide to Website Wireframing. Six Revisions. Retrieved on August 22, 2012 from http://sixrevisions.com/user-interface/ website-wireframing/ Cohen, D., Pichard, N., Tordjman, S., Baumann, C., Burglen, L., Excoffier, E., & ... Héron, D. (2005). Specific Genetic Disorders and Autism: Clinical Contribution Towards their Identification. Journal Of Autism & Developmental Disorders, 35(1), 103-116. doi:10.1007/s10803-004-1038-2

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Fidler, D. J., Philofsky, A. D., & Hepburn, S. L. (2006). A Case Study of Early Development in Smith-Magenis Syndrome. Focus On Autism & Other Developmental Disabilities, 21(3), 130-137. Finucane, B., & Haas-Givler, B. (2009). Smith-Magenis Syndrome: Genetic Basis and Clinical Implications. Journal Of Mental Health Research In Intellectual Disabilities, 2(2), 134-148. GARD. (n.d.). Smith-magenis syndrome. Genetic and rare diseases information center (GARD). Retrieved on July 14, 2012 from http://rarediseases.info.nih.gov/ GARD/Condition/8197/QnA/25715/SmithMagenis_syndrome.aspx. Google (2012) Google “smith-magenis syndrome” search results. Retrieved on June 7, 2012 from https://www.google.com/#hl=en&gs_ nf=1&tok=_bRCpmk8qWEM7MyfdQDB3Q&cp=9&gs_id=e1&xhr=t &q=smith+magenis+syndrome&pf=p&output=search&sclient=psyab&oq=smith+mag&gs_l=&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf. osb&fp=1deb7d69deafba3&biw=1142&bih=642 Gump, J. E. (2001). The Readability of Typefaces and the Subsequent Mood or Emotion Created in the Reader. Journal Of Education For Business, 76(5), 270273. Hoefler & Frere-Jones. (2012). Gotham. [Typeface]. Typography.com Retrieved on September 14, 2012 from http://www.typography.com/fonts/font_styles. php?productLineID=100008 Jirousek C. (1995). Introduction to the elements of design. Art, design, and visual thinking. Retrieved on October 1, 2012 from http://char.txa.cornell.edu/language/ element/element.htm Kelso, T., French, D., & Fernandez, M. (2005). Stress and coping in primary caregivers of children with a disability: a qualitative study using the lazarus and folkman process model of coping. Journal of research in special educational needs, 5(1), 3-10. doi:10.1111/j.1471-3802.2005.00033.x


Koenig, M. (Composer). (2011, June 2). Small Crowd. [Sound]. Retrieved on September 21, 2012 from http://soundbible.com/mp3/Small_Crowd-Mike_ Koenig-2101396541.mp3 math.com. (2005). Prisms. Retrieved on August 18, 2012 from http://www.math.com/ school/subject3/lessons/S3U4L2GL.html Morton, J. (1997). A guide to color symbolism. COLORCOM. Retrieved on August 14, 2012 from ÂŹ-http://www.colorvoodoo.com/cvoodoo1.html. Morton, K. (2009). Disability isolates families. Nursery world, 109(4171), 8. Myfonts. (2012). Frutiger. [Typeface]. Retrieved on September 15, 2012 fromhttp:// www.myfonts.com/fonts/adobe/frutiger/ Myfonts. (2012). Futura. [Typeface]. Retrieved on September 14, 2012 from http:// www.myfonts.com/fonts/bitstream/futura/book/ Myfonts. (2012). Register sans btn. [Typeface]. Retrieved on August 18, 2012 from http://www.myfonts.com/fonts/btn/register-sans-btn/ NASA. (2011, March 22) Visible light: Wavelengths of visible light. Mission:Science. Retrieved on October 9, 2012 from http://missionscience.nasa.gov/ems/09_ visiblelight.html NIH. (207, February) Smith-Magenis syndrome. Genetics home reference. National Library of Medicine (NLM). Retrieved August 7, 2012 from http://ghr.nlm.nih.gov/ condition/smith-magenis-syndrome Neumeier, M. (2006). The brand gap: How to bridge the distance between business strategy and design. Revised edition. Berkeley, CA: New Riders NORD. (2005). Smith-magenis syndrome. National organization for rare disorders. Retrieved on July 14, 2012 from http://www.rarediseases.org/rare-diseaseinformation/rare-diseases/byID/976/viewAbstract Omar Alvarado (2011, February 22) Getting into classroom [sound]. Retrieved on September 21, 2012 from http://www.freesound.org/people/Omar%20Alvarado/ sounds/115204/ Opening Autism (nd) What can I expect? Smith-magenis syndrome. Retrieved August 7, 2012 from http://www.openingautism.com/Genetics/ ConditionDetails/20 Penner, T. (2011, Nov 28) What is motion design? Vimeo. Retrieved on November 13, 2012 from http://vimeo.com/videoschool/lesson/156/what-is-motion-design Potocki, L., Chen, K., Park, S., Osterholm, D. E., Withers, M. A., Kimonis, V., & ... Lupski, J. R. (2000). Molecular mechanism for duplication 17p11.2? the homologous recombination reciprocal of the Smith-Magenis microdeletion. Nature Genetics, 24(1), 84. Prasad, C., Prasad, A., Chodirker, B., Lee, C., Dawson, A., Jocelyn, L., & Chudley, A. (2000). Genetic evaluation of pervasive developmental disorders: the terminal 22q13 deletion syndrome may represent a recognizable phenotype. Clinical Genetics, 57(2), 103-109. doi:10.1034/j.1399-0004.2000.570203.x PRISMS (2012) PRISMS annual report 2011. Retrieved on June 29, 2012 from http:// www.prisms.org/pdf/AnnualReport/PRISMS_2011_Annual_Report.pdf PRISMS (2009) PRISMS annual report 2008. Retrieved on June 29, 2012 from http:// www.prisms.org/pdf/AnnualReport/PRISMS_2008_Annual_Report.pdf

PRISMS. (2012). Characteristics of sms. Retrieved on October 10, 2012 from http:// www.prisms.org/index.php/us/what-is-sms/characteristics. PRISMS (2012) Mission Statement and History. Retrieved on July 4,2012 from http:// www.prisms.org/index.php/us/about-us/mission-statement-history Rosales, L. (2012, July 4) Facebook, pinterest, google+, twitter image size cheat sheet. Retrieved on February 24, 2013 from http://agbeat.com/social-media/ facebook-pinterest-google-twitter-image-size-cheat-sheet/ Shelley, B. P., Robertson, M. M., & Turk, J. J. (2007). An individual with Gilles de la Tourette syndrome and Smith–Magenis microdeletion syndrome: is chromosome 17p11.2 a candidate region for Tourette syndrome putative susceptibility genes?. Journal Of Intellectual Disability Research, 51(8), 620-624. doi:10.1111/j.13652788.2006.00943.x Shmoop University. (2012). Basic geometry: 3D objects (prisms, cylinders, cones, spheres). Retrieved on October 10, 2012 from http://www.shmoop.com/basicgeometry/three-d-prisms-cylinders-cones-spheres.html Sloneem, J. J., Oliver, C. C., Udwin, O. O., & Woodcock, K. A. (2011). Prevalence, Phenomenology, Aetiology and Predictors of Challenging Behaviour in SmithMagenis Syndrome. Journal Of Intellectual Disability Research, 55(2), 138-151. Smith-Magenis Syndrome Foundation UK. (n.d.). Smith-Magenis Syndrome (SMS) Foundation UK. Retrieved July 6, 2012 from http://smith-magenis.co.uk/# Smith-Magenis Syndrome Foundation UK. (n.d.). SMS Foundation UK. Retrieved July 6, 2012 from http://smith-magenis.co.uk/index.php?page=the-foundation SMS Research Foundation (2011). About Us. Retrieved July 6, 2012 from http://www. smsresearchfoundation.org/about-sms-research-foundation/ Strunk, J. (2010). Respite care for families of special needs children: A systematic review. Journal of developmental & physical disabilities, 22(6), 615-630. doi:10.1007/s10882-010-9190-4 Taylor Bug Kisses. (2012). About Us. Retrieved July 6, 2012 from http://www. taylorbugkisses.com/aboutus.htm Thompson, S. (2012). Color in education. School planning and management. Retrieved on September 15, 2012 from http://www.peterli.com/spm/resources/ articles/archive.php?article_id=551 Gump, J. E. (2001). The Readability of Typefaces and the Subsequent Mood or Emotion Created in the Reader. Journal Of Education For Business, 76(5), 270-273 Wheeler, A. (2009). Designing brand identity: An essential guide for the whole branding team, 3rd Edition. Hoboken, NJ: John Wiley & Sons.

Sound Credits Acclivity. (Composer). (2007, April 21). School playground. [Sound]. Retrieved on November 12, 2012 from http://freesound.org/people/acclivity/sounds/34056/ Alvarado, O. (Composer). (2010, April 5). Class instructional 1. [Sound]. Retrieved on September 21, 2012 from http://www.freesound.org/people/Omar%20Alvarado/ sounds/94108/

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Brother Provisional (Composer) (2007, October 7). Latex glove. [Sound]. Retrieved on September 21, 2012 from http://www.freesound.org/people/ Brotherprovisional/sounds/42035/ Morgantj. (Composer). (2008, September 13). Four year old child laughing. [Sound]. Retrieved on September 21, 2012 from http://www.freesound.org/people/ morgantj/sounds/60157/ Nofeedbak. (Composer). (2006, August 16). Wait room a. [Sound] Retrieved on September 21, 2012 from http://www.freesound.org/people/nofeedbak/ sounds/21874/ Quarin, A. (Composer). (n.d.). Joy and wonder. [Audio Loop]. Retrieved on November 9 from http://melodyloops.com/search/joy+and+wonder/ Sagetyrle. (Composer). (2010, July 25). 072510 crowd 02 [sound]. Retrieved on September 21, 2012 from http://www.freesound.org/people/sagetyrtle/ sounds/102096/ White, J. (Composer). (n.d.). New life. [Audio Loop]. Retrieved on November 9, 2012 from http://melodyloops.com/search/New+Life/

Image Credits 18percentgrey. (2012, January 14). Scientist using microscope with dna image in background. Dreamstime.com. Retrieved on July 13, 2012 from http:// www.dreamstime.com/royalty-free-stock-image-scientist-using-microscopeimage23412916 Alyukhin, A. [Photographer]. (n.d.). Image of a dna molecule, showing its destruction eps 10. Retrieved on February 10, 2013 from http://www.123rf.com/ photo_12834219_image-of-a-dna-molecule-showing-its-destruction-eps-10.html Arturaliev. [Photographer]. (n.d.). Vector computer display isolated on white. Retrieved on February 17, 2013 from http://www.123rf.com/photo_15515813_ vector-computer-display-isolated-on-white.html Barden, P. [Photographer]. (2012, Aug 6). BluesSlate. Compfight. Retrieved on February 2, 2013 from http://www.flickr.com/photos/47375190@ N00/8005207462/

Ermess. [Photographer]. (n.d.). Organic chemistry: model of the dna molecule illustration of a biological particle. Retrieved on February 9, 2013 from http:// www.123rf.com/photo_12108072_organic-chemistry-model-of-the-dna-molecule-illustration-of-a-biological-particle.html Google. (2012). Screenshot. Retrieved on July 6, 2012 from https://www. google.com/#hl=en&gs_nf=1&tok=2COMJeLChl5JAa-y75IAfQ&cp=9&gs_id =bj&xhr=t&q=smith+magenis+syndrome&pf=p&output=search&sclient=p sy-ab&oq=smith+mag&gs_l=&pbx=1&bav=on.2,or.r_gc.r_pw.r_cp.r_qf.,cf. osb&fp=d62eae46686f38bf&biw=1145&bih=642 Graf H. [Photographer]. (2012, September 30) Jere. Retrieved on February 28, 2012 from http://www.facebook.com/ photo.p?fbid=416367638417834&set=t.100001455009625 &type=1&theater Jones, T. [Photographer]. (2010, Jan 29). Gold canvas texture. Compfight. Retrieved on February 2, 2013 from http://www.flickr.com/photos/27613359@ N03/4313965435/ Khamphonsaeng, W. [Photographer]. (n.d.). Molecule background. Retrieved on February 8, 2013 from http://www.123rf.com/photo_16312688_moleculebackground.html Korovin, V. [Photographer]. (n.d.). Blank open magazine. Retrieved on February 14, 2013 from http://www.123rf.com/photo_10811229_blank-open-magazine.html Kostic, D. [Photographer]. (n.d.). Portrait of medical students in the laboratory. Retrieved on November 13, 2012 from http://www.123rf.com/photo_10400690_ portrait-of-medical-students-in-the-laboratory.html Koval, V. [Photographer]. (n.d.). Scientist doing dna test in modern laboratory. Retrieved on February 16, 2013 from http://www.123rf.com/photo_15225863_ scientist-doing-dna-test-in-modern-laboratory.html Koval, V. [Photographer]. (n.d.). Scientist doing dna test in modern laboratory. Retrieved on February 16, 2013 from http://www.123rf.com/photo_11230906_ scientist-doing-dna-test-in-modern-laboratory.html

Blake, D. (photographer). (n.d.). Volunteer assists special needs student. [Web photo]. Retrieved on November 12, 2012 from http://thedialog.org/?p=4098

McDonald, M. [Photographer]. (2011, May 25). Concrete texture. Compfight. Retrieved on February 2, 2013 from http://www.flickr.com/photos/48013511@ N07/7597659330

Color Matters. (2012). Evolution of color wheels. [Illustration]. Retrieved on September 3, 2012 from http://www.colormatters.com/color-and-design/basiccolor-theory

Mr Thinktank. [Photographer]. (2009, Oct 18). Shaders or decals for 3d modeling applications, open source. Compfight. Retrieved on February 2, 2013 from http:// www.flickr.com/photos/34621580@N00/4046306602/

dancingshiba. [Photographer]. (2008, June 13). Ripening cheese. Compfight. Retrieved on February 2, 2013 from http://www.flickr.com/photos/24385585@ N06/3629721484/

Oly5. [Photographer]. (n.d.). Two hands form a heart shape with their fingers. Retrieved on February 9, 2013 from http://www.123rf.com/photo_15457142_twohands-form-a-heart-shape-with-their-fingers.html

Dmitry, S. [Photographer]. (n.d.) Render of DNA. Retrieved on February 27, 2013 from http://www.123rf.com/photo_3830270_render-of-dna.html

Pettey, A. (1999). Terry pettey first day of school. Personal photographs.

Dyrk.W. [Photographer]. (2009, March 11). Sandstone texture. Compfight. Retrieved on February 2, 2013 from http://www.flickr.com/photos/46484428@ N00/3619131770/

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Dyrk.W [Photographer]. (2009, Oct 4). Bluefossil. Compfight. Retrieved on February 2, 2013 from http://www.flickr.com/photos/46484428@N00/3994194039/

Photohare. (2012). Business woman on her notebook at a desk. Dreamstime.com. Retrieved July 4, 2012 from http://www.dreamstime.com/stock-photo-businesswoman-her-notebook-desk.-image7237020


PRISMS. (n.d.). 0807072022_1_.jpg. Retrieved on July 6, 2012 from http://www. prisms.org/index.php/us/family-support/picture-gallery/category/9-sms-kids

PRISMS. (2012). Bridges of Hope. Retrieved on July 6, 2012 from http://www.prisms. org/index.php/us/about-us/2012-conference

PRISMS. (n.d.). Amy Knoefel. Retrieved on July 6, 2012 from http://www.prisms.org/ index.php/us/family-support/picture-gallery/category/9-sms-kids

PRISMS (2012.) Website screenshot. Retrieved on July 6, 2012 from http://prisms. org.

PRISMS. (n.d.). Deirdre_miller4. Retrieved on July 6, 2012 from http://www.prisms. org/images/phocagallery/positiveExposure/thumbs/phoca_thumb_m_Deirdre_ Miller4.jpg

Raths, A. [Photographer]. (n.d.). Group of scientists working at the laboratory. Retrieved on November 13, 2012 from http://www.123rf.com/photo_7908035_ group-of-scientists-working-at-the-laboratory.html

PRISMS. (n.d.). Grace_scully1. Retrieved on July 6, 2012 from http://www.prisms.org/ images/phocagallery/positiveExposure/thumbs/phoca_thumb_m_Grace_Scully1. jpg

Rosu, O. [Photographer]. (n.d.) Conceptual structure of molecule - 3d render. Retrieved on February 27, 2013 from http://www.123rf.com/photo_5862634_ conceptual-structure-of-molecule-3d-render.html

PRISMS. (n.d.). Jessica_gomez2. Retrieved on July 6, 2012 from http://www.prisms. org/images/phocagallery/positiveExposure/thumbs/phoca_thumb_m_Jessica_ Gomez2.jpg

Showface. [Photographer]. (n.d.). Scientist research experiment. [Stock Photo]. Retrieved on September 16, 2012 from http://www.dreamstime.com/stock-imagescientist-research-experiment-image6606921

PRISMS. (n.d.). Neil_gonda. Retrieved on July 6, 2012 from http://www.prisms.org/ images/phocagallery/positiveExposure/thumbs/phoca_thumb_m_Neil_Gonda. jpg

Smith, J. [Photographer] (2012). IMG_6779. Personal photographs.

PRISMS. (n.d.). Sarah_Poole. Retrieved on July 6, 2012 from http://prisms.org/index. php/family-support/picture-gallery/category/9-sms-kids?lang=us

SMS Research Foundation (2011). Logo. Retrieved July 6, 2012 from http://www. smsresearchfoundation.org/

PRISMS. (n.d.). Taylor_martin. Retrieved on July 6, 2012 from http://www.prisms. org/index.php/us/family-support/picture-gallery/category/9-sms-kids

Suk-ieam, J. [Photographer]. (n.d.) Empty white key rings isolated over white. Retrieved on February 17, 2013 from http://www.123rf.com/photo_13827794_ empty-white-key-rings-isolated-over-white.html

PRISMS. (2005). Ann_ellen_smsrr. Retrieved on July 6, 2012 from http://www. prisms.org/images/phocagallery/2005PrismsConf/thumbs/phoca_thumb_m_ ann_ellen_smsrr.JPG PRISMS. (2005). PRISMS_conference_02. Retrieved on July 13, 2012 from http:// prisms.org/index.php/us/family-support/picture-gallery/category/20-2005prisms-conference PRISMS. (2006). 000_0062. Retrieved on July 6, 2012 from http://www. prisms.org/images/phocagallery/2006ColoradoPicnic/thumbs/phoca_ thumb_m_000_0062.JPG PRISMS. (photographer).(2006). Mother and daughter. [Web photo]. Retrieved on July 6, 2012 from http://www.prisms.org/images/ phocagallery/2006ColoradoPicnic/thumbs/phoca_thumb_m_000_0062.JPG PRISMS. (2006). Nettie_rick_si_amy_lou_kristi. Retrieved on July 6, 2012 from http://www.prisms.org/images/phocagallery/2006ColoradoPicnic/thumbs/ phoca_thumb_m_Nettie_Rick_Si_Amy_Lou_Kristi.JPG PRISMS. (2007, May). 100_2887. Retrieved on July 13, 2012 from http://prisms.org/ index.php/us/family-support/picture-gallery/category/5-2007-1st-annual-5kruncarnival PRISMS. (2008). Brochures. Retrieved on July 6, 2012 from http://prisms.org/pdf/ Brochure/prisms_brochure.pdf PRISMS. (2008). PRISMS logo. Spectrum Winter 2008. Retrieved on July 6, 2012 from http://prisms.org/pdf/Newsletter/Spectrum_winter2008.pdf PRISMS (2011). PRISMS logo. PRISMS 2011 Annual Report. Retrieved on July 6, 2012 from http://www.prisms.org/pdf/AnnualReport/PRISMS_2011_Annual_Report.pd

Smith-Magenis Syndrome Foundation UK. (n.d.). Logo. Retrieved July 6, 2012 from http://smith-magenis.co.uk/index.php?page=the-foundation

sure2talk. [Photographer]. (2010, Jan 24). Red texture. Compfight. Retrieved on February 2, 2013 from http://www.flickr.com/photos/19862723@ N00/4335805782/ Taylor Bug Kisses. (2012). Logo. Retrieved July 6, 2012 from http://www. taylorbugkisses.com Thomas, R. [Photographer]. (2011). Hi-res photo of the new 2011 apple macbook pro, isolated on a white background with cliping paths for the laptop and the screen, blank to add your own image or message. Retrieved on November 30, 2012 from http://www.123rf.com/photo_10573324_hi-res-photo-of-the-new-2011-applemacbook-pro-isolated-on-a-white-background-with-cliiping-paths-fo.html Video Blocks. (2012, Feb 30). Record books on table inside dusty quarters. Retrieved on July 7, 2012 from http://www.stockphotosforfree.com/free-stock-photos/p48430-record-books-on-table-inside-dusty-quarters.html Video Blocks. (n.d.) Double Helix. Retrieved on July 4, 2012 from http://www. stockphotosforfree.com/free-stock-photos/p-1908-double-helix.html Welker, M. [Photographer]. (2011, April 1). Stone texture with very darkened edges. Compfight. Retrieved on February 2, 2013 from http://www.flickr.com/ photos/32523531@N02/5598784709/ West, L. [Photographer]. (2005, Jan 4). Bluestone. Compfight. Retrieved on February 2, 2013 from http://www.flickr.com/photos/53133240@ N00/3586208777/ Yindabelle. [Photographer]. (2007, Nov 13). Sandstone texture. Compfight. Retrieved on February 2, 2013 from http://www.flickr.com/photos/15307669@ N02/2003287316/

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PRISMS Project Book (Final)  

Final PRISMS Project Book Submission