These phases are a strategy that we based on for our creative process.
The GE team provided an excellent brief about their brand, product line, consumer insights, and purchasing data. After combing through the given information, we realized we needed to do some research of our own. So off we went to conduct field observations.
With the data collected from the discovery phase and the implementation of affinity mapping, we identified the categories for potential design problems. At this point we also defined our target market and developed personas to guide solutions for the deploy phase.
After researching we began to formulate concepts that would solve the problems we identified for our persona. We attempted to solve these problems in a variety of ways before narrowing them down and consolidating the ideas into more complete appliances.
How can we began to answer the problem questions with design solutions? and How do we create these solutions according to our target consumer?
Discovery 27 %
Final Process Book done for GE Kitchen of the future, Fall 2013 SCAD