DISCOVERY Research - Secondary Research Affinity Mapping
Dispersed throughout Savannah, Georgia, our class scoured a broad spectrum of places to study retail environments and layouts, consumer interactions with product and store representatives, and the overall buying experience.
The retail and hospitality sectors we observed included apparel and accessories, appliances, car dealerships, cellular phone providers, department stores, entertainment, electronics, hardware and home improvement, restaurants, and toy stores. We also identified trends in these markets to see shifts in kitchen design, materials, touch points, and technology.
Our research also extended to understanding the consumer demographic. Our goal was to determine historical moments and iconic innovations that may have influenced not only consumersâ€™lifestyles, but their patterns in decision making as well. This information was found to be very useful for creating personas in the define phase.
Final Process Book done for GE Kitchen of the future, Fall 2013 SCAD