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WORK SELECTION

Portfolio

ALICE MAFFI designer


Rock illustration on cover: Bรถrge Bredenbekk (Norway)


Index

Interior design GIALLE & CO

04

R A F FA E L L A & LO R E N ZO

18

A L E S S A N D R O & G I A M B AT T I S TA

30

Styling G AT H E R I N G S

40

D I P L O M AT I C O

48

MESSICO E NUVOLE

54

D O U B L E S I G N AT U R E

60

S PA C E J O U R N E Y

68

Product design T E R R A Z Z O TA B L E

74

ANNA LUCIA

76

CHIARA

80

JESMONITE PITCHER

82

Graphic design BALANCE

84


4

Gialle and Co INTERIOR, ST YLING AND BRAND IDENTIT Y 2017

INTERIOR DESIGN

Studio: The Chic Fish Worked on: Interior design, Executive drawings, Construction site management, Logo development Pictures Credits: The Chic Fish


5 T H E C H I C F I S H S I G N S T H E G I A L L E & C O . P R OJ E C T. A C O O R D I N AT E D P R O J E C T S I N C E I T S G E N E S I S B E C A U S E O F T H E E S TA B L I S H M E N T O F A T E A M C O M P O S E D O F C H E F , M A R K E T I N G S T R AT E G I S T S , A R T D I R E C T O R S A N D I N T E R I O R D E S I G N E R S , I N O R D E R T O C R E AT E A S T R O N G C O N C E P T O N W H I C H B U I L D A L L A S P E C T S O F T H E P R O J E C T, FROM FOOD TO DESIGN.

INTERIOR DESIGN

T H E I N T E R I O R D E S I G N I S I N S P I R E D B Y R U R A L A N D G E N U I N E P L AC E S , T H R O U G H T H E US E O F R AW M AT E R I A L S , W H I C H – C O M B I N E D I N T H E R I G H T WAY – B E C O M E R E F I N E D A N D U N U S U A L . A REFINED BUT RUDE DESIGN. THE INTERIOR DESIGN IS CHARACTERIZED BY A SELECTION OF V I N TA G E P I E C E S A N D T H E C O N TA M I N AT I O N O F A N C I E N T A N D M O D E R N M AT E R I A L S .


6

T O C O N V E Y T H E F E E L I N G O F E AT I N G E N P L E I N A I R W H I L E B E I N G I N S I D E , T H E K I T C H E N A N D T H E B A R H AV E B E E N E N C LO S E D W I T H I N A V E R Y S P E C I A L G R E E N H O US E , C O M P O S E D OF A COLLAGE OF OLD V I N T A G E W I N D O W S R E C O V E R E D A R O U N D I T A LY . I N T H E H A L L , A L I B E R T Y G A R D E N F O U N TA I N G U S H E S N AT U R A L A N D S PA R K L I N G D R I N K I N G WAT E R . C O U N T E R S A N D TA B L E S A R E I N G O T TA R D O S T O N E S L E F T O U T S I D E F O R Y E A R S , I N W H I C H S I G N S O F T I M E A N D N AT U R E A R E S E D I M E N T E D . WA L L S A R E D E C O R AT E D I N A D E S I R E D U N F I N I S H E D M O O D , T O T E S T I F Y T H AT T H E R A W M AT E R I A L , F R O M G I A L L E & C O . H A S A P R O F O U N D VA L U E , E V E N B E F O R E B E I N G W O R K E D .

INTERIOR DESIGN

A N D I N T H E E N D , T H E W I N D O W, W I T H A S Y S T E M O F M E C H A N I S M S T H AT A L L O W S T H E R E S T A U R A N T T O B E C O M P L E T E LY O P E N T O T H E C I T Y D U R I N G T H E S U M M E R .


7 INTERIOR DESIGN

R E S TA U R A N T W I N D O W S


INTERIOR DESIGN 8


9 INTERIOR DESIGN

“GREENHOUSE ” BAR


10

“GREENHOUSE ” KITCHEN

INTERIOR DESIGN

S H A R E D TA B L E


11 “GREENHOUSE ” KITCHEN

INTERIOR DESIGN

“GREENHOUSE ” KITCHEN


12 INTERIOR DESIGN

C O L L A G E WA L L A N D D R I N K I N G F O U N TA I N


INTERIOR DESIGN

TOILET 13


14

T H E R E S U LT W A S N O T O N LY A R E S T A U R A N T , B U T A L S O A B R A N D W I T H A S T R O N G D N A .

INTERIOR DESIGN

E V E R Y T H I N G R E V O LV E S A R O U N D T H E P R O D U C T, T H E B A K E D P O TAT O , A N D I T S G E N U I N E N E S S , A S W E L L A S T H E A L L - I TA L I A N A B I L I T Y T O T U R N I T I N T O A D E L I C A C Y, T H A N K S T O O U R C U L I N A R Y C R E AT I V I T Y.


15 INTERIOR DESIGN

L O G O C R E AT I O N P R O C E S S


INTERIOR DESIGN 16


INTERIOR DESIGN

17


18

Raffaella and Lorenzo IN TERIOR DESIGN PROJECT 201 7

INTERIOR DESIGN

Studio: The Chic Fish Worked on: Interior Desig, Interior Decoration, Custom Made furniture, Vintage research, Costruction site management Pictures Credits: The Chic Fish


INTERIOR DESIGN

19


20

AN OLD HOUSE , CHARACTERIZED BY HISTORIC FLOORS AND WINDOW FIX TURES. A BOX TO I N S E R T F U R N I S H I N G S A N D D E C O R AT I O N S T H AT T E L L T H E S T O R Y O F T H O S E W H O L I V E T H E R E . V I N TA G E E L E M E N T S A R E E N H A N C E D B Y T H E I R C O M B I N AT I O N W I T H T H O S E C O L O U R S A N D A C C E S S O R I E S T H AT C A N E N R I C H T H E M , W I T H O U T W E I G H I N G . T H E R E S E A R C H F O R A B A L A N C E B E T W E E N A N H I S T O R I C A L M E M O R Y T H AT B E L O N G S T O T H E PA S T, A N D A C O N T E M P O R A R Y C H A R A C T E R T H AT B E L O N G S T O T H E P R E S E N T.

INTERIOR DESIGN

T H E H O U S E O F A F A M I LY , A H O M E L I V E D , P R A C T I C A L A N D R E A L .


INTERIOR DESIGN

H A L LWAY 21


22

LIVING

INTERIOR DESIGN

C U S T O M - M A D E S O FA S A N D B O O K S H E LV E S


INTERIOR DESIGN

DINING 23


24

CUSTOM-MADE GL ASS WINDOW

INTERIOR DESIGN

CUSTOM-MADE BOISERIE


INTERIOR DESIGN

CUSTOM-MADE DOOR 25


INTERIOR DESIGN

CORRIDOR

26


27 INTERIOR DESIGN

K I T C H E N W I T H C U S T O M - M A D E PA N T R Y C A B I N E T


INTERIOR DESIGN

BEDROOM

28


INTERIOR DESIGN

H A L LWAY 29


30

Alessandro and Giambattista IN TERIOR DE SIGN PROJECT 2018 (IN PROGRESS)

INTERIOR DESIGN

Project by: The Chic Fish Worked on: Interior Concept, Custom Furniture, Furniture research, Interior decoration


31 A 60’S T WO-STORE Y HOUSE CHARACTERIZED BY TERRA Z ZO GEOME TRICAL FLOORS. A B L A C K L I N E U S E D A S A D E C O R AT I V E T R I C K T H AT, F R O M T H E F L O O R C O N T I N U E O N T H E WA L L S A N D L I N K S A L L T H E H O M E ’ S R O O M S . S T R O N G A N D B A L A N C E D C O LO U R S A R E M I X E D T O V I N TA G E A N D M O D E R N F U R N I T U R E C R E AT I N G A C O Z Y A N D WA R M AT M O S P H E R E .

INTERIOR DESIGN

A H O M E T H A T F I T S T H E L I F E O F A Y O U N G C O U P L E , W I T H S O M E M E L A N C H O LY T O U C H E S A N D AT T H E S A M E T I M E I R O N I C A N D I R R E V E R E N T


INTERIOR DESIGN

FIRST FLOOR

32


INTERIOR DESIGN

SECOND FLOOR 33


INTERIOR DESIGN H A L LWAY

34


INTERIOR DESIGN

LIVING 35


36 INTERIOR DESIGN

KITCHEN WITH CUSTOM-MADE GL ASS WINDOW


INTERIOR DESIGN

GUEST ROOM 37


INTERIOR DESIGN LOF T BEDROOM

38


39 INTERIOR DESIGN

M A I N B AT H R O O M


40

Gatherings ST YLING PROJECT 201 7

ST YLING

Project by: The Chic Fish + Ma’ Hidden Kitchen Worked on: Styling, Props research Credits Pictures: The Chic Fish + Ma’ Hidden Kitchen


41 G AT H E R I N G S I S N O T A P I C N I C , I T ’ S N O T A N O U T D O O R L U N C H , I T ’ S N O T A H O M E R E S TA U R A N T. G AT H E R I N G S I S A N E X C L U S I V E E X P E R I E N C E T O B E S H A R E D W I T H S T R A N G E R S W I T H T H E P U R P O S E T O C E L E B R AT E N AT U R E , L O C A L P R O D U C T S , H O S P I TA L I T Y A N D C O N V I V I A L I T Y. J U S T O N E TA B L E , S E V E R A L C O U R S E S , S E C R E T L O C AT I O N S S U R R O U N D E D B Y N AT U R E A N D A R U R A L A N D R E T R O - C H I C AT M O S P H E R E C U R AT E D I N E V E R Y A S P E C T.

ST YLING

G AT H E R I N G S I S T H E C E L E B R AT I O N O F F O O D , N AT U R E A N D P L A C E S . A P L A C E W H E R E TA S T E S , C O N S I S T E N C Y A N D S C E N T S C O M B I N E T O G E T H E R T O C R E AT E A U N I Q U E S H A R E D E XPERIENCE OF ITS KIND.


ST YLING 42


43 ST YLING

E A C H E V E N T TA K E S P L A C E I N A S E C R E T L O C AT I O N T H AT I S C O M M U N I C AT E D T O G U E S T S A W E E K B E F O R E T H E E V E N T. T H E E V E N T LASTS FOR SEVERAL HOURS, WITH ABOUT 20 MINUTES BETWEEN ONE COURSE AND THE OTHER. EACH DISH IS DESIGNED TO BE ENJOYED T O G E T H E R W I T H T H E V I E W, T H E W I N E A N D T H E C O N V E R S AT I O N . E V E R Y A S P E C T O F T H E E V E N T I S T H O U G H T C A R E F U L LY A C C O R D I N G T O T H E S E P R E M I S E S .


ST YLING 44


45 ST YLING

A R T D E L A TA B L E


ST YLING 46


47 ST YLING

GRAPHIC DESIGN


48

Diplomatico ST YLING PROJECT 201 7

ST YLING

Project by: The chic fish for Attila&Co Worked on: Styling, Props research Pictures Credits: Attila


49 PHOTO BOOTH

R U M D I P L O M AT I C O O R G A N I Z E D A N E V E N T AT S I M O N E FA L C E T TA’ S H O U S E : A V I C T O R I A N ST YLE HOUSE , FULL OF DIFFERENT KINDS OF OBJECTS AND FURNISHING ACCESSORIES, M O S T LY E C C E N T R I C . A S M A L L R O O M WA S D E D I C AT E D T O A P H O T O B O O T H C O O R D I N AT E D W I T H T H E C O L O N I A L S T Y L E O F T H E E V E N T.

ST YLING

5 S E T S W E R E C R E AT E D A R O U N D T H E H O U S E : A L L I N C O L O N I A L S T Y L E , C O O R D I N AT E D W I T H T H E E V E N T , B U T W I T H S L I G H T LY D I F F E R E N T C O M P L E M E N T S . T H E P U R P O S E O F THESE SETS IS TO BE VERY SCENIC.


50 ST YLING

PHOTO-BOOTH PROPOSAL


51 ST YLING

PHOTO-BOOTH


52 ST YLING

MICRO SETS AROUND THE HOUSE


ST YLING

53


54

Messico e nuvole L I V I N G M A G A Z I N E J U LY A N D A U G U S T 2 0 1 6

EDITORIAL ST YLING

Styling: Alessandra Salaris Photo: Beppe Brancato Assistants: Micol Cerani, Elena Poloni, Alice Maffi


55 MOOD OF THE EDITORIAL

EDITORIAL ST YLING

Casa Azul, Frida Kahlo museum, Mexico City, 1907


56

T O WA R D S T H E T R O P I C S

Concrete walls and sage green plasters are integrated with soft forniture, wicker chair and pastel tints. A tribute to the colour and patterns of the Mexican houses. And insted the rug, an azulejos patchwork.

EDITORIAL ST YLING

LIVING - OUTDOOR


EDITORIAL ST YLING

LIVING RELAX 57


EDITORIAL ST YLING

STUDIO DINING ROOM

58


EDITORIAL ST YLING

B AT H R O O M 59


60

Double signature MILANO DESIGN WEEK 2016 PINACOTECA AMBROSIANA

EXHIBITION DESIGN

Exhibition designer: Alessandra Salaris Assistants: Alice Maffi, Ambra Fabiano


61 CRAF T AND DESIGN

D O U B L E S I G N AT U R E I S A P R O J E C T P R O P O S E D D U R I N G T H E M I L A N D E S I G N W E E K AT B I B L I O T E C A A M B R O S I A N A B Y F O N D A Z I O N E C O L O G N I , A N A R T S A N D C R A F T S F O U N D AT I O N , L I V I N G M A G A Z I N E , A N D Y O O X

EXHIBITION DESIGN

D E S I G N E R S A N D A R T I S A N S P R O V E D T H E M S E LV E S B Y W O R K I N G W I T H L E S S E R - U S E D M AT E R I A L S , I N C L U D I N G A L A B A S T E R , S O A P S T O N E , A N D P L A S T E R , T O C R E A T E E X P E R T LY C R A F T E D W O R K O F A R T .


SOAPSTONE LORENZO DAMIANI LUCCHINE T TI

OLLARE THREE POTS

CABINET MAKING

K I T D E L FA L E G N A M E CARPENTER TOOLS

GIACOMO MOOR GIORDANO VIGANO

MURANO GLASS M AT T E O Z O R Z E N O N I NASON MORETTI

INTERLINEA VA S E S

EMBROIDERY

B L U E V E LV E T TA B L E

ANALOG IA PROJEC T PINO GRASSO

GLAZED CERAMIC MARCO ZANUSO GABRIELLA GABRINI

L13, L14, L15 TA B L E L A M P S


WA L L PA P E R FRANCESCO SIMETI FA B S C A R T E

OWL’S HEAD WA L L PA P E R

PA P E R S C U L P T U R E MICHELE DE LUCCHI D A N I E L E PA P U L I

IL BORGO SCULPTURE CASE

CERAMIC, BUCCHERO

M U S C L E D VA S E S VA S E S

UGO LA PIETRA G I O VA N N I M E N G O N I

WICKER ELIGO ARTURO POZZOLI

DOMINA CLOTHING RACK

BRONZE PIETRO RUSSO A M B R O G I O C A R AT I

THE WHALES’ SONG CENTERPIECE


ALABASTER D AV I D E A Q U I N I C O O P . A LT I E R I

OPUS TWO LAMPS

RUST PRINTING STUDIO PEPE A N T I C A S TA M P E R I A CARPEGNA

RANDOM RUST PILLOWS

GLASS

DROPS PILLOWS

GIORGIO VIGNA CL AUDIO TIOZ ZO


SCAGLIOL A , KIND OF GESS STUDIO BLANCO BIANCO BIANCHI

PINFOLD T R AY S

BRASS M AT T E O C I B I C , BOT TEGA GADDA

MONSTERA T H R E E TA B L E S

CERAMICHE A LUSTRO, KIND OF CERAMIC

I LUSTRI TA B L E S E T

WFTB BIAGIOLI


EXHIBITION OVERVIEW


68

Space journey I L GU F O, K I DS FA SH ION BR AN D

C A M PA I G N S T Y L I N G

Styling: Alessandra Salaris Photo: Serge Gueran Assistants: Giulia Zanchetta, Alice Maffi


C A M PA I G N S T Y L I N G

69


C A M PA I G N S T Y L I N G

70


C A M PA I G N S T Y L I N G

71


C A M PA I G N S T Y L I N G

72


C A M PA I G N S T Y L I N G

73


74

Terrazzo Table FURNI T URE PROJECT (UNDER CONSTRUCTION)

PRODUCT DESIGN

Studio: The Chic Fish Design: Alice Maffi Craftmen: Carati Ambrogio, Grandinetti


75 M A R M O R E A L T E R R A Z Z O TA B L E

PRODUCT DESIGN

Terrazzo surface developed in two colourways by british designer Max Lamb for Dzek


76

Anna Lucia CUSTOM-MADE FURNITURE 2018 (IN PROGRESS)

PRODUCT DESIGN

Project by: The Chic Fish Design: Alice Maffi, Lucilla Perugini


77

ENTRANCE

PRODUCT DESIGN

H A L LWAY


PRODUCT DESIGN

ENTRANCE

78


PRODUCT DESIGN

H A L LWAY 79


80

Chiara PRODUCT DESIGN PROJECT 2016

PRODUCT DESIGN

Studio: The Chic Fish Worked on: Dinner table project executive Credits Pictures: The Chic Fish


81 C O L O U R S A R E C L E A R , O F T E N I N S P I R E D B Y N AT U R E ; F U R N I S H I N G S A R E C H A R A C T E R I Z E D B Y P U R E A N D S I M P L E S H A P E S , T O T A L LY D E V O I D O F U S E L E S S F R I L L S A N D I N S P I R E D B Y T H E S C A N D I N AV I A N D E S I G N O F T H E 5 0 S .

PRODUCT DESIGN

S I M P L E S H A P E S , L I G H T C O L O U R S A N D P U R E M AT E R I A L S . W O O D I S A F U N D A M E N TA L E L E M E N T : T R E A T E D N A T U R A L LY , W E F I N D I T I N M A N Y E L E M E N T S O F T H E H O U S E , F R O M PA R Q U E T T O F U R N I S H I N G A C C E S S O R I E S .


82

Jesmonite Pitcher MILANO DESIGN WEEK 2016

PRODUCT DESIGN

Stylist: Alessandra Salaris Object Design: Alice Maffi


PRODUCT DESIGN

83


84

Balance M A D E F O R D I F F E R E N T S TA N D S AT MILANO DESIGN WEEK 2016

GRAPHIC DESIGN

Stylist: Alessandra Salaris Posters Design: Alice Maffi Drawings: Bรถrge Bredenbekk (Norway)


GRAPHIC DESIGN

85


GRAPHIC DESIGN

86


GRAPHIC DESIGN

87


GRAPHIC DESIGN

88


GRAPHIC DESIGN

89


Profile for Alice Maffi / designer

Porfolio Alice Maffi  

Interior design and styling Latest works

Porfolio Alice Maffi  

Interior design and styling Latest works

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