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2014

Have we got a deal for you. Participate in the 2014 Study,

get

2

indispensable reports at no cost.


What’s the NADA Dealership Workforce Study, and what’s in it for you?

The NADA Dealership Workforce Study is a workforce management tool designed to help you meet your biggest challenge: attracting and retaining the best employees. The Study collects data on: • Compensation for 60 Job Positions • Employee Benefits • Retention and Turnover • Work Schedules • Hours of Operation

Participate in the 2014 Dealership Workforce Study,

get

2

complimentary reports at no cost.

The Study is open ONLY to NADA and ATD Members—who may participate at no cost. And for participating, you’ll receive the Basic Report and Industry Report free of charge. Here’s more about these comprehensive reports:

REGION 1: NEW ENGLAND

Basic Report

Industry Report

A customized, individualized Report comparing YOUR dealership’s wages, benefits, and retention and turnover against aggregated data from your peers in the region and the nation.

Presents cogent analysis of the industry and the data, with key Regional compensation statistics of interest:statistics, a look at regional and • The average wage for all dealership positions in trends, New Englandand was slightly below the national complete national all-dealership average of $64,599. data for each region of the U.S. •

• •

On average, seven out of nine key dealership positions in the all dealerships ranking earned incomes higher than the all-industry regional median household income of $59,421. The New England region ranked last among the nine regions for all dealership positions in compensation growth; no statistically significant change was observed. Out of all regions, the only decrease in all dealership positions income was seen by New England’s non-luxury dealerships.

Comparative Compensation Data

REGION 1: NEW ENGLAND – CARS – ALL DEALERSHIPS

Service Positions Service Manager

Average

As % of National

Lower 25%

Median

Upper 25%

Top 10%

$56,618

53%

---

---

---

---

$106,442

100%

$72,933

$97,533

$131,980

$166,315

$73,175

69%

$55,252

$66,570

$87,541

$102,746

$81,624

77%

$63,673

$74,117

$96,365

$114,096

Average

As % of National

Lower 25%

Median

Upper 25%

Top 10%

Your Dealership

$81,968

139%

---

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---

---

All Car Dealerships

Your Dealership All Car Dealerships Non-Luxury Low-Volume Mid Atl Non-Luxury Low-Volu

Express/Quick Lube Mgr

$59,031

100%

$38,284

$54,069

$72,389

$89,151

Non-Luxury Low-Volume

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Mid Atl Non-Luxury Low-Volu

---

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Average

As % of National

Lower 25%

Median

Upper 25%

Top 10%

---

---

---

---

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All Car Dealerships

$74,379

100%

$54,673

$71,127

$92,149

$111,800

Non-Luxury Low-Volume

$57,814

78%

$43,808

$55,353

$66,868

$80,916

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A snippet of data from the Basic Report Shop Foreman/Asst Mgr Total Compensation

Your Dealership

Mid Atl Non-Luxury Low-Volu

Overall Region Average

Year Over Year Change

All Dealership Positions

$64,264

↑ 0.6%

99.5%

$61,319

$61,315

$68,091

$64,599

General Manager/Operator

$234,280

N/A

75.7%

$186,473

$235,389

$292,341

$309,665

Sales Manager

$102,262

↓ -4.2%

83.5%

$95,247

$92,930

$112,651

$122,549

Sales Consultant

$61,838

↑ 5.7%

96.9%

$59,495

$58,581

$65,447

$63,799

F&I Director/Lead F&I Manager

$117,243

↑ 0.5%

91.3%

$105,730

$105,169

$132,673

$128,434

Service Manager

$94,087

↑ 3.4%

88.4%

$84,825

$97,944

$107,039

$106,439

Service Advisor/Writer

$61,460

↑ 2.6%

98.4%

$64,357

$53,372

$62,513

$62,482

B-Technician

$54,264

↑ 5.4%

100.4%

$52,550

$49,425

$57,217

$54,064

Parts Manager

$78,564

↓-4.1%

89.7%

$68,441

$76,893

$95,087

$87,568

Parts Consultant

$44,839

↑ 1.5%

95.8%

$40,747

$43,551

$48,272

$46,790

Position

Low volume: < 1,050 units (new + used)

Average as % of National

Low Volume

Medium: 1,050 to 1,900 units

Extracted from the 2013 Industry Report

27

Medium Volume

High Volume

National All-Dealer Average

High volume: > 1,900 units


Participants only: Want a deeper dive? Purchase the Enhanced Report. The Enhanced Report, available only to participants, expands on the Basic Report. This customized premium report compares your dealership’s compensation and retention numbers to your peers’ aggregated data in seven ways, categorizing by franchise and state, and luxury versus non-luxury sales volume. The Enhanced Report “Scorecard” ranks your dealership within your peer group on key employment metrics. Find out how well you’re managing your workforce, and where you could improve.

Dealership Name Scorecard Your Peer Group: TX Non-Luxury Hi-Volume

Retention & Turnover Comparison Retention Profile - Service B-Tech 97%

88%

94% 79%

84%

81%

75%

65%

59%

54%

53%

42% 26%

6 months

1 year

2 years

3 years Your Dealership

5 years Peer Group

8 years

20%

10 years

A snippet from the Enhanced Report

2012 Turnover - Service B-Tech

Your Dealership = 12.5%

Peer Group = 25.8%

OR Purchase the Enhanced Report /Search Tool Bundle— an INCREDIBLE VALUE. 7.0%

30%

6.0%

25%

5.0%

20%

4.0%

The NADA Dealership Workforce Study Compensation and Tenure Search Tool is a dynamic online resource 3.0% 2.0% data available. Users can search the entire providing access to the most detailed compensation and tenure 1.0% Dealership Workforce Study database to find answers to questions like, “What’s the total turnover for all service positions in neighboring states?” Access to the Search0.0% ToolJan is available for one year from your Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Turnover Peer Group Monthly Turnover purchase date, and includes up to five user accounts. To purchase, sign in Your toMonthly NADAuniversity.com and Your Rolling Avg** Peer Group Rolling Avg** visit the NADA U Store. Or call 800.557.6232. ** Annualized six-month rolling average employee turnover

15% 10% 5% 0%

ID: 01234567 IV-4

Participate in the 2014 Dealership Workforce Study today. Just follow these steps.

1.

2.

Sign up. Go to nadaworkforcestudy.com

Complete survey. VIEW or download survey template

3. Upload data file. EXTRACT basic payroll data from your DMS

DEADLINE:

April 30, 2014

SAVE payroll data to the provided Excel template UPLOAD the file using the secure FTP

Any questions? Call 800.557.6232.


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2013 Basic Report Data specific to your dealership with comparisons to regional and national data.

Participants

Non-Participants

No cost

Not available

$150

Not available

No cost

$150

Available with Enhanced Report / Search Tool Bundle

$575

$349

Not available

2013 Enhanced Report Data specific to your dealership with analysis by franchise and state.

2013 Industry Report Analysis of the results by industry experts, with additional data.

Compensation and Tenure Search Tool Online resource allows you to search the Dealership Workforce Study database for compensation and tenure info.

2013 Enhanced Report & Search Tool Bundle Packed into this powerful combo: your customized Enhanced Report plus access to the entire Dealership Workforce Study database via the Compensation and Tenure Search Tool.

Access the 2013 Dealership Workforce Study at www.NADAuniversity.com. Participants get 2 complimentary reports! Enroll in the 2014 Dealership Workforce Study today, at www.nadaworkforcestudy.com. You can sign up as an individual dealer or as a dealer group. Customer Service is available Monday to Friday 8:30 a.m. – 4:45 p.m.

NADA University Online 8400 Westpark Drive McLean, VA 22102 NADAuniversity.com • 800.557.6232

Dealership workforce study brochure written by alice jacobson