The Ambulatory Surgical Center (ASC) as a healthcare service market has grown rapidly in recent years. As insurance limitations get more stringent and health costs increasing by the day, more and more people are now turning to the outpatient facilities for quality surgery at affordable rates. Outsourcing your ASC medical billing and coding helps you with many of the financial fears and increases profitability. But, recent reports indicate that even though ASCs continue to become the fastest growing healthcare service, there are many challenges when it comes to improving revenue performance.