Optimizing Anchor Text For Your Digital Marketing Solutions With more than 200 Google ranking factors to check your website for ranking better on the search engines, it's only fair to keep a balance between them. Anchor text is an essential factor that matters, whether you own an SEO company or hire professional SEO services for your business.
Without much waiting around, let's understand what an Anchor Text means. What is an Anchor Text? Every agency providing digital marketing solutions uses Anchor texts. They are usually linked to the website relevant to your offerings and content. Mostly seen as a blue underlined text, clickable to travel to another website where the link juice exchange takes place. These hyperlinks act as signals to both users and search engines. They help users navigate your website and make Google understand that your content is relevant to a specific website. What makes Anchor Texts important? 2012 stands as the year when Search Engine Optimization services changed forever. With the Penguin algorithm, it became clear for the SEO practitioners that Anchor texts will become one of the most critical factors in deciding if the website has relevant content. Backlinks and Anchor texts became a measure to see if the website was over-optimized.