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Make your sales come

Our biggest launch for 2012 *Packed with B vitamins which support cellular energy. Always read the label. Use only as directed. Vitamin supplements should not replace a balanced diet.

™


Energise your multivitamin category

A powerhouse $158 million category experiencing

11.2

%

MORE opportunities to fuel growth

growth

3

• 30% of those with nutritional gaps don’t currently take a vitamin1 • Consumers are continuing to look for energy support2 • Consumers are looking for innovation to support their busy lifestyles

1. Ipsos U + A January 2011 2. The energy category currently is worth $70 million and growing (Source: Aztec MAT 29/07/12) 3. AZTEC Combined database, MAT 29/07/12


NEW

™

1. Energise

existing customers wanting to support their daily energy with an innovative multi

2. Attract

new customers wanting to support daily energy and nutritional gaps in their diet *Packed with B vitamins which support cellular energy. Always read the label. Use only as directed. Vitamin supplements should not replace a balanced diet.


We’ve packed

MORE into our multi

Your customers will love this new ultra multivitamin Gender & age specific formulas

Packed with B vitamins for DAILY ENERGY*

20 fruit & vegetable powders

Antioxidants

High dose vitamins & minerals

1000IU of Vitamin D3

Vibrant packaging

*Packed with B vitamins which support cellular energy. Always read the label. Use only as directed. Vitamin supplements should not replace a balanced diet.

5 Digestive Enzymes


MASSIVE $5M spend driving customers in-store ✔ N  ational TV campaign ✔ Running in top rating (including regional) TV programs ✔ 15 & 30 second ads

$5 MILLION

MARKETING SUPPORT

2012 OCTOBER

NOVEMBER

2013 DECEMBER

JANUARY

FEBRUARY

MARCH

APRIL

IN-STORE & POS ACTIVITY SAMPLING & OUTDOOR PR DIGITAL ADVERTISING PRINT ADVERTISING TV ADVERTISING

*Packed with B vitamins which support cellular energy.


Alive! in-store activity POS Kit includes: 2 x A1 poster Scan the QR code 4 x A2 poster to see how your store 2 x ½ header Item code: 27779 can come Alive! ½ Header cards Optimal shelf location

Item code: 27585

Aisle intruders

Jumbo packs A1 & A2 posters

Speak to your Blackmores sales representative today about building an amazing window or gondola end in your store *Packed with B vitamins which support cellular energy.


MORE rewards for your staff Scan the QR code for more product information

Instagram Competition

Take a photo that expresses when you feel most Alive! Photo must include an Alive! pack or piece of POS Upload the photo to Instagram under ‘#BlackmoresAlive!’ hashtag, for those who don’t have Instagram, they can simply email us their photo to promotions@blackmores.com.au

Major prize: 1 x $1,000 Flight Centre Gift Voucher Secondary prizes: 10 x Polaroid Instant Cameras

Educational Quiz For Pharmacy Assistants chance to win, all they have to do is answer 3 questions and tell us in 25 words or less;

“Why you would recommend Blackmores Alive!” 50 x $50 Myer Gift Cards to be won!

Speak to your Blackmores sales representative.

For Terms and Conditions go to www.blackmores.com.au/terms/alive Competition runs from 1st October to 30 November 2012.

09/12 BMO0026/UC


Alive! Women’s Multivitamin - 60

Alive! Women’s 50+ Multivitamin - 60

Alive! Men’s Multivitamin - 60

Alive! Men’s 50+ Multivitamin - 60

Product code

27520

Product code

27518

Product code

27515

Product code

27516

Pack content

60 tablets

Pack content

60 tablets

Pack content

60 tablets

Pack content

60 tablets

RRP (incl. GST)

$29.95

RRP (incl. GST)

$29.95

RRP (incl. GST)

$29.95

RRP (incl. GST)

$29.95

W’sale (excl. GST)

$17.02

W’sale (excl. GST)

$17.02

W’sale (excl. GST)

$17.02

W’sale (excl. GST)

$17.02

Shipper size

15

Shrinks

3

Barcode

Shipper size

15

Shrinks

3

Barcode

15

Shrinks

3

Barcode

9

Alive! Women’s Multivitamin - 120

Shipper size

Shipper size

15

Shrinks

3

Barcode

300807 273166

9

Alive! Women’s 50+ Multivitamin - 120

Alive! Men’s Multivitamin - 120

300807 273159

Alive! Men’s 50+ Multivitamin - 120

Product code

27566

Product code

27567

Product code

27565

Product code

27568

Pack content

120 tablets

Pack content

120 tablets

Pack content

120 tablets

Pack content

120 tablets

RRP (incl. GST)

$49.95

RRP (incl. GST)

$49.95

RRP (incl. GST)

$49.95

RRP (incl. GST)

$49.95

W’sale (excl. GST)

$28.38

W’sale (excl. GST)

$28.38

W’sale (excl. GST)

$28.38

W’sale (excl. GST)

$28.38

Shipper size Shrinks Barcode

15 3

Shipper size Shrinks Barcode

*Packed with B vitamins which support cellular energy.

15 3

Shipper size Shrinks Barcode

15 3

Shipper size Shrinks Barcode

15 3

Blackmores Alive! Trade Presenter  

Trade presenter for the launch of Alive!

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