Alia Outarahout
MBA 2 a
mostly quantitative, and not enough qualitative. Klout score is an indicator, but is not 100% representative of “what your worth is as a social media influencer”.
5. Choose one of the two hotels below: HOTEL MISSONI • Create a SIM action plan The hotel already has a twitter account, and a Facebook page, and both seem kept actively! But to implement an action plan, the company has to avoid a common mistake: putting tactics before strategy: Many brands do it, they focus more on launching a twitter account, or a fan page on Facebook, but they often don’t realise that it can be unsustainable. In order to be perennial and to keep going with a efficient communication, they have first to implement a strategy, mid-term and long-term oriented, and to have settled a stable brand image, but also to show a engagement online. This engagement has to be shown through a brand personality, and a customer service, diffused via social media tools. In exchange of which, the Hotel will benefits from a growing loyalty, feedbacks, and products insights. The coverage the Hotel will have is earned. For social Influence marketing, you have to deserve your success, you can invent thousands of fans, if your are not attractive, fans just won’t follow you. The first guidelines would be: - Be pro active: Someone needs to be in charge of keeping the hotel social media content current, and consistantly pointing that the website, twitter account, facebook pages is kept frequently! - the Process: Everything you want to accomplish must be written down, mapped out, and passed out. Strategies must be drawn before tactics are implemented. • Clearly state your objectives: •
Create an engaging platform (pleasant, visual)
•
Provide engaging content: contests, video, photos, blog posts, discussions, etc.
•
A part of the Facebook Page and the Twitter posts should be about "Deals" and "Sales"
•
Involve the other department of the Hotel in this communication as much as possible: Management, Sales, Restaurant, Services…
•
Try to attract attracts a different audience