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act two

allen aliangan designer


act two [project] icon d’ stil “icon of style”

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act two allen aliangan


act two school: academy of art university school of graphic design 79 new montgomery san francisco, ca department director: mary scott course: senior portfolio instructor: mary scott student: allen aliangan email: allen@allenaliangan.com phone: 415.298.9182 web: allenaliangan.com title: act two photography: allen aliangan, pora rith, melissa kelly typeface: ff trixie, helvetica neue software: adobe cs5.5 printer: giant horse printing text stock: 100# finch fine text book bindery: the key printing and binding, oakland, ca copyright Š 2012 all rights reserved no part of this publication may be reproduced without the expressed written permission from allen aliangan


enter

In my first act, I established a personal foundation of hard work, strong character, success and determination that I hope to continue throughout my life. My career and life were stable, but I was not satisfied or excited by my work. I attempted to find meaning where it did not exist. Finally I realized it was time to exit stage left and take the risk to pursue my passion and dream. I looked to find myself, but learned quickly that there was not something to find, but something to create. I have learned what it means to be a designer—to take chances, to explore, to listen and play. I am able to draw from my life experiences to influence my work. As a designer, my eyes are now wide open to view the world differently. I have always been a problem solver and now I can apply my skill to help design for social change, create something relevant and make a better world through design. As I embark on this journey, I share with you the beginning of act two.


scenes

scene 1_ p10 reveal: feeling is believing

scene 2_ p44 elire

scene 4_p80 hotline wetsuits

scene 5_p96 icon d’- stil “icon of style”

scene 7_p136 awesomology

scene 10_p190 identity collection

scene 8_p150 ecopods: rethink the box

scene 3_p64 natural reactions to unnatural situations

scene 6_p120 plankton: life suspended under water

scene 9_p170 eye see


act two

my future is unwritten


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collection of work by allen aliangan

i am ready to design i am ready to design

ACT TWO

on stage: taking a risk to be where i want to be

design portfolio of allen aliangan

20-Dec-2012


act two [project] reveal: feeling is believing

[course] print 03 [act two_scene]

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I feel, therefore I see.


print 3 , color in action, pantone

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scene I: reveal: feeling is believing

can you really feel color?

SCENE: Act II. Scene One. TITLE: Reveal: Feeling is Believing

[Enter]

COURSE: Print_03: Color in Action INSTRUCTOR: Tom Sieu STUDENT: Allen Aliangan, Pora Rith, Melissa Kelly TOM: The Academy of Art University in San Francisco, California, in collaboration with Pantone has challenged students with the question, “How can we create social or environmental change?"

[Solution]

ALLEN: Color refects our personalities, our social circles, our religion, our world. Imagine what your life would be like without color? We have created a color coding system for the visually impaired by utilizing the color wheel and its visual symbols. This system was designed to aid the visually impaired.

[Audience] [Props]

EXTRAS: Male and Female, Visually Impaired, all ages OBJECTS: Brochure, Identity, Flashcards, Poster, Website, Mobile App

[Exit]

on stage: pantone asks, how can you use color to change an environment ?

design portfolio of allen aliangan

[Scenario]


act two [project] reveal: feeling is believing

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Dark Green

ple

Reveal Color Matching System Guide for the Blind First Edition

Color Matching Syste Guide for the Blind

The color matching system designed for the blind, provides a method of identification of a tactile symbol and an associated color. This is a universal system that can be applied to a number of different applications. The use of these flashcards is for learning to memorize the symbol and reference of color.

Matching System Features •8 distinct tactile symbols •6 distinct color system •18 color combinations

Usage

feeling is believing

Symbol= color Plus Black/White = dark or light color Symbol + Symbol = color mix

Red

lue Green Purple

Orange Red

Black


Dark Blue

Blue Green Blue Green

Yellow

Blue

Green

Light Blue

Orange


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black & white pattern

dark blue jeans

leather

light blue jeans

little red dress

[course] print 03

[act two_scene]

khaki

[project] reveal: feeling is believing

black & white pattern

leather

act two

little red dress


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act two [project] reveal: feeling is believing

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act two [project] reveal: feeling is believing

[course] print 03


[page] 38 / 39 www.teamreveal.com

home

system

forum

contact

ABOUT

We are breaking the barrier to assist the visually impaired to identify colors with the touch of their hands.

H

in p a r tn e r ship with th e L ig hth o u se Š 2 0 12 R E V E A L

design portfolio of allen aliangan

AA

H

A


act two [project] reveal: feeling is believing

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act two [project] reveal: feeling is believing

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act two [project] elire

[course] identity 01 [act two_scene]

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elevate your style


SCENE:

Act II. Scene Two.

TITLE:

Elire

[Enter]

COURSE: Identity_01: Corporate Identity

[page] 44 / 45

on stage: focus on your customer's travel experience

scene 2 : elire

fulfill human needs in better ways

INSTRUCTOR: Andrew Cambouris STUDENT: Allen Aliangan [Scenario]

ANDREW: Create a brand new identity of a f ictitious company that will ref lect the company's core values, mission statement, clients, merchants and users.

[Solution]

ALLEN: Elire is Latin for "elevate." It is a new corporate identity for flying a luxury private jet company that caters to the high end, smart, sophisticated, traveller for business or pleasure. The Elire brand is one that wraps luxury around itself with high style, amenities and service.

[Audience]

EXTRAS: Male and Female, 30-60, Jetset, Business Executive, Professional

[Props]

OBJECTS: Brand Guide, Brand Applications, Stationery System, Identity System

design portfolio of allen aliangan

[Exit]


act two [project] elire

[course] identity 01 [act two_scene]

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act two [project] elire

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act two [project] elire

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act two [project] elire

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act two [project] elire

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act two [project] elire

[course] identity 01


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act two [project] elire

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act two [project] natural reactions to unnatural situations

[course] typography 03 [act two_scene]

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find your way


type 3 , survival guide SCENE:

Act II. Scene Three.

TITLE:

Natural Reactions to Unnatural Situations

[Enter]

[page] 64 / 65

scene 3: natural reactions to unnatural situations don't panic, you will figure it out

COURSE: Typography_03: Survival Book Design INSTRUCTOR: Lian Ng STUDENT: Allen Aliangan LIAN: Design an 80 to 96 page book on key survival techniques or field manual guide. The book is to be interpreted in any way and all photos, illustrations, info graphic elements of the design must be your own.

[Solution]

ALLEN: It is a human's existence to survive. We have survived natural disasters, plagues, and war. It is innate for humans to f light or f ight. This book explores what it takes to survive. The key to survival is to rely on your natural instincts and your senses. This book provides awareness and simple survival techniques for everyday use.

[Audience] [Props] [Exit]

EXTRAS: Male and Female, 18-45 OBJECTS: Book

on stage: how do you use your senses to find your way?

design portfolio of allen aliangan

[Scenario]


act two [project] natural reactions to unnatural situations

[course] typography 03 [act two_scene]

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act two [project] natural reactions to unnatural situations

[course] typography 03 [act two_scene]

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act two [project] natural reactions to unnatural situations

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act two

[course] typography 03 [act two_scene]

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act two [project] natural reactions to unnatural situations

[course] typography 03 [act two_scene]

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act two [project] natural reactions to unnatural situations

[course] typography 03 [act two_scene]

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act two [project] natural reactions to unnatural situations

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act two [project] hotline wetsuits

[course] identity 02 [act two_scene]

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the fire within


SCENE:

Act II. Scene Four.

TITLE:

Hotline Wetsuits

[Enter]

COURSE: Identity_02: Corporate Identity INSTRUCTOR: Andrew Cambouris

[page] 80 / 81

on stage: how do you keep warm in the coldest water ?

scene 4: hotline wetsuits

transform the current level of the identity

STUDENT: Allen Aliangan [Scenario]

ANDREW: Focus on an existing company, organization, or movement for a specific industry, a cultural phenomenon, or area of practice. Through your research and the creative brief, create a new visual identity system of products, services in a more appealing way.

[Solution]

ALLEN: Hotline is an action sports niche company based in Santa Cruz, CA. The redesign of Hotline's identity and visual system is to elevate their brand to compete and match up to the style of todays surfing lifestyle and sport brands. The visual mark ref lects their precision crafted wetsuits.

[Audience] [Props]

EXTRAS: Male and Female, 30-60, Jetset, Executive OBJECTS: Logo, Identity System, Stationery System,

[Exit]

design portfolio of allen aliangan

Brand Application


act two [project] hotline wetsuits

[course] identity 02 [act two_scene]

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act two [project] hotline wetsuits

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act two [project] hotline wetsuits

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act two [project] hotline wetsuits

[course] identity 02


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act two [project] hotline wetsuits

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act two

[course] identity 02 [act two_scene]

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act two [project] icon d’ stil “icon of style”

[course] print 02 [act two_scene]

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an icon of style


scene 5: icon d’ stil SCENE: TITLE:

[page] 96 / 97

on stage: a revolutionary design that redefined a generation

Act II. Scene Five.

Icon D' Stil "Icon of Style"

[Enter]

COURSE: Print_02: Print Promotion INSTRUCTOR: Eszter Clark STUDENT: Allen Aliangan

[Scenario]

ESZTER: Choose an existing company or store that manufactures a line of products (furniture, clothing, electronics, etc...) and design a seasonal or bi-annual promotional campaign.

[Solution]

ALLEN: The Fiat 500 is a classic car that was born in 1957 in Italy. The project is to pay homage to a classic car that was built to stand the test of time. The Fiat 500 was released in the US in 2010. The old Fiat 500 is more than just a car, it was built after World War II and provided everyday Italians with mobility. It satisf ied people's insatiable love for life and each day.

[Audience] [Props]

EXTRAS: Male and Female, 24-50 OBJECTS: Brochure, Poster

built to satisfy people’s insatiable love for each day design portfolio of allen aliangan

[Exit]


act two [project] icon d’ stil “icon of style”

[course] print 02 [act two_scene]

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act two [project] icon d’ stil “icon of style”

[course] print 02 [act two_scene]

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act two [project] icon d’ stil “icon of style”

[course] print 02 [act two_scene]

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act two [project] icon d’ stil “icon of style”

[course] print 02 [act two_scene]

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act two [project] icon d’ stil “icon of style”

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act two

[course] print 02 [act two_scene]

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act two [project] icon d’ stil “icon of style”

[course] print 02 [act two_scene]

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act two [project] icon d’ stil “icon of style”

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act two [project] plankton_life suspended under water

[course] typography 04 [act two_scene]

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what lies beneath


SCENE: Act II. Scene Six. TITLE:

Plankton_Life Suspnded Under Water

[Enter]

[page] 120 / 121

scene 6: plankton life suspended Type 4 , scientific under water study

what life lies beneath the surface

COURSE: Typography_04: Refinement inement of Form INSTRUCTOR: Carolina de Bartolo STUDENT: Allen Aliangan

[Scenario]

CAROLINA: Design an 80 to 96 page book covering a scientific study or subject. The book can be interpreted in any way and all photos, illustrations, info graphic elements of the design must be your own work and your creation.

[Solution]

ALLEN: This is an exploration and study of the organisms that live below the surface of the water. These are the tiny life forms that have a key role in the overall balance of our earths ecosystem. The book explores the concept of depth and organisms with graphs.

[Audience] [Props]

EXTRAS: Male and Female, 18-40 OBJECTS: Book, Promotional Website

on stage: what is the earth’s core microorganism? design portfolio of allen aliangan

[Exit]


act two [project] plankton_life suspended under water

[course] typography 04 [act two_scene]

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act two [project] plankton_life suspended under water

[act two_scene]

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act two [project] plankton_life suspended under water

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act two [project] plankton_life suspended under water

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01 02 03 04 05 06 07 08 09 10

www.teamreveal.com

Plankton

[act two_scene]

www.plankton.com

Plankton Life Book Preview Purchase [course] typography 04

5

[project] plankton_life suspended under water

Share

If Plankton n were were to di disappe disappear ppear ppe ar from the ocean,, the Carbon th C arbon Cycle Cyc C yclle would yc wou ould d be impaired red indefi iindefinitely. finitelyy.

Copyright Š2012 Allen Aliangan. All rights reserved.


[page] 134 / 135

Plankton www.plankton.com

Book Preview Just beneath the surface waters of the vast ocean is a breathtaking, miniature world of unique and beautiful wanderers. Plankton consists of a diverse range of living organisms that spend at least a part of their life cycle suspended in water. The term plankton is actually a Greek word, meaning that which is made to wander or drift.

Plankton Life Book Preview Purchase 5

Share

The smallest plants living in our ocean are known as the sub group phytoplankton, which vary in size from about 5 microns to 50 millimeters. Single-celled plants called diatoms, constitute more than half of the phytoplankton in the ocean. These small plants, together with the rest of these phytoplankton, are often referred to as "the grass of the ocean." By means of photosynthesis they convert chemical nutrients into their own food

VIew A Sample Chapter of the Book

Copyright ©2012 Allen Aliangan. All rights reserved.

Plankton www.plankton.com

Plankton Life Just beneath the surface waters of the vast ocean is a breathtaking, miniature world of unique and beautiful wanderers. Plankton consists of a diverse range of living organisms that spend at least a part of their life cycle suspended in water. The term plankton is actually a Greek word, meaning that which is made to wander or drift.

Plankton Life Book Preview Purchase 5

Share

The smallest plants living in our ocean are known as the sub group phytoplankton, which vary in size from about 5 microns to 50 millimeters. Single-celled plants called diatoms, constitute more than half of the phytoplankton in the ocean. These small plants, together with the rest of these phytoplankton, are often referred to as "the grass of the ocean." By means of photosynthesis they convert chemical nutrients into their own food. sample

Copyright ©2012 Allen Aliangan. All rights reserved.

Plankton www.plankton.com

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2 Review your cart

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4 Payment

Plankton_Life Suspended Under Water

Plankton Life

A. Aliangan (Author)

Book Preview Purchase 5

Price: $39.95 USD In Stock. 1 Quantity:

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Book Description

Copyright ©2012 Allen Aliangan. All rights reserved.

design portfolio of allen aliangan

Publication Date: May 14, 2012

Plankton are known as the most abundant forms of the ocean life. They are floating mysteriously in our ocean and invisible to the naked eye. Consider the scale of our oceans and you can begin to understand the magnitude and importance of Plankton. Approximately two thirds of allour planet is covered in seawater. The oceans teem with life, from microorganisms to the largest of whales, ready to be explored. The fascinating world of plankton lies beneath the surface of the seas.


act two [project] awesomology

[course] graphic design 03 [act two_scene]

01 02 03 04 05 06 07 08 09 10

just be awesome


SCENE:

Act II. Scene Seven.

TITLE:

Awesomology

[Enter]

[page] 136 / 137

it is ok to be good, but try to be awesome

scene 7 : awesomology

COURSE: Graphic Design 03: Web Interactive Design INSTRUCTOR: Jenny Ji STUDENT: Allen Aliangan

[Scenario]

JENNY: Create an awareness campaign with the primary deliverable a website. Propose additional collateral as appropriate for your audience.

[Solution]

ALLEN: The project is a web based interactive site that connects users across cities through awesome quotes, ideas, events, places. It is a social network for sharing what you feel is awesome. Awesome can be anything that you want and the purpose of this social media is to connect with others who enjoy being awesome. Share and spread awesomeness.

[Audience] [Props]

EXTRAS: Male and Female, 18-40 OBJECTS: Website, Mobile App, Poster, Promo Items

on stage: be you, be awesome design portfolio of allen aliangan

[Exit]


act two [project] awesomology

[course] graphic design 03 [act two_scene]

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act two [project] awesomology

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FINAL PRESENTATION

AWESOMOLOGY


01 02 03 04 05 06 07 08 09 10 [act two_scene]

A

http://www.awesomology.com/home

AWESOMOLOGY

Daily Awesome

Share

Membership

If you are shining just shine, if people are ready to share it with you they will come around. Don't chase after anything. You Y are the magnet. Be you, be awesome.

copyright 2011 / Terms & Conditions / Privacy

act two

About

BE YOU, U, BE AWESOME WESOME

[project] awesomology

[course] graphic design 03

Awesomology


TODAYS MOST AWESOME 1560

Nestia inciae sim es reptium natur mos sitem que vit, inctio blautem faceaquo volor rest aut aut que ommod eoste volupta temquam nobis venihic Mary J. tem fugiant occatusa nem latecaborae num nonet et et aut as a di voluptatem quidi ditiatum, San Francisco, cum laccab illabor ecumquo odit, te nit, secta doluptatis volutempore California doluptat

[page] 142 / 143

Awesomology Awesomology http://www.awesomology.com/daily awesome AA http://www.awesomology.com/share

Awesomeness @ Downtown San FranciscoThe sun is shining and the booze is flowing, the band is playing and people are dancing. Happy Hour and friends are everywhere to be found. Come join me.

Find Us On:

Recent Awesome

Annie J. in San Francisco California: Wrote Awesomeness @ Field in Marin Headlands- Find your place to relax and clear your mind! Find your inner peace and reflect on whats great! 25 awesomes

Jack A. in San Francisco California: Awesomeness @ Mitchell’s Ice Cream- Ice Cream - 2 scoops on a sugar cone -Awesome

142 awesomes

Kim S. in San Francisco California: Awesomeness @ Dolores Park- Picknicking with a view of Downtonw San Francisco with my best friends. Get out and enjoy the day!

Get the App

Nestia inciae sim es reptium natur mos sitem ditiatum, cum laccab illabor ecumquo odit, te 73 awesomes que vit, inctio blautem faceaquo volor rest aut nit, secta doluptatis volutempore doluptat abo. A. in San Francisco aut queJack ommod eoste voluptaCalifornia: temquam nobis Utem exero blabo. Volorporis accument optius, @ Mitchell’s Icelatecaborae Cream- Ice Cream -ut 2 scoops on a sugarad cone venihicAwesomeness tem fugiant occatusa nem aut magnatiam qui -Aweident volorestet qui is someet et aut as a di voluptatem quidi num nonet res aut officiet repudamet moluptiis qui dolup-

AWESOMOLOGY

20 awesomes

Kim S. in San Francisco California: Awesomeness @ Dolores Park- Picknicking with a view of Downtonw San Francisco with my best friends. Get out and enjoy the day!

230 awesomes

Awesomology

A http://www.awesomology.com/share/definition

AWESOMOLOGY

Daily Awesome

/

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/

Membership

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Contact

awesomology [aw-suh-m-ol-uh-jee] -noun

Awesmology is an actual lifestyle, religion or study that can be easily obtained Awea few simple steps: 1) being totally and undenyably awesome without trying to 2) continuously impressing others [aw-suhmwith your awesomeness 3) being your awesome self

INGREDIENTS Oxygen (65%), Carbon (18%), Hydrogen (10%), Nitrogen (3%), Calcium (1.5%), Phosphorus (1.0%), Potassium (o.5%), Sulphur (0.25%) Zinc (0.70%), Magnesium(.05%).

Side effects may include: - knowing Jack - uncontrollable laughter - abs pain - making fun of everything around you - having a kick-ass time - pointing out every silly thing around you - randomness - random glares by people - being awesome! Limitations might apply. One rule to follow: you must know Jack. If you don't know Jack, you are not awesome! Awesomology (or awesomatics) occur when you are being totally awesome.

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Awesomology

A http://www.awesomology.com/daily awesome

AWESOMOLOGY Daily Dose

Daily Awesome

there’s a 99% chance that you are awesome. act like it.

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design portfolio of allen aliangan

copyright 2011 | Terms & Conditions | Privacy


act two [project] awesomology

[course] graphic design 03 [act two_scene]

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01 02 03 04 05 06 07 08 09 10 [act two_scene] [course] graphic design 03 [project] awesomology act two

BE SO AWESOME IT’S A SIN AWESOMOLOGY

www.awesomology.com

DON’T DO SHIT TO BE AWESOME, DO SHIT BECAUSE YOU ARE AWESOME AWESOMOLOGY

www.awesomology.com


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act two [project] awesomology

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act two [project] ecopods: rethink the box

[course] graphic design 02 [act two_scene]

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a second life


graphic design 2 , cradle to grave

finding new ways for recycled living

SCENE:

Act II. Scene Eight.

TITLE:

Ecopods: Rethink the Box

[Enter]

[page] 150 / 151

scene 8: ecopods: rethink the box

COURSE: Graphic Design_02: Sustainable Brand Campaign INSTRUCTOR: Laura Milton STUDENT: Allen Aliangan LAURA: Focus on an existing sustainable company, or movement for a specif ic industry, cultural phenomenon or an area of practice and market products or services in an appealing way.

[Solution]

ALLEN: Ecopods is a modular, shipping container system, that is converted into housing. Originally used for the transport of goods, it can be repurposed as housing, shelter or storage at the end of its life. Ecopods utilizes these containers and makes it a functional home, made of sustainable and recyclable material.

[Audience]

EXTRAS: Male and Female, 30-60, Homeowners, Open Minded

[Props] [Exit]

OBJECTS: Brochure, Poster, Identity, Promotional Items

on stage: how do you take an old object and make it new?

design portfolio of allen aliangan

[Scenario]


act two [project] ecopods: rethink the box

[course] graphic design 02 [act two_scene]

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act two [project] ecopods: rethink the box

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[course] graphic design 02 [act two_scene]

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[course] graphic design 02


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act two [project] ecopods: rethink the box

[course] graphic design 02 [act two_scene]

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act two [project] ecopods: rethink the box

[course] graphic design 02 [act two_scene]

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act two [project] ecopods: rethink the box

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act two [project] eye see

[course] print 01 [act two_scene]

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glimmer of hope


SCENE:

Act II. Scene Nine.

TITLE:

Eye See

[Enter]

[page] 170 / 171

on stage: what new technology can help the blind see?

scene 9: eye see, a ted confer conference the detail is in the shape

COURSE: Print_01: TED Conference Promotion INSTRUCTOR: Megumi Kiyama STUDENT: Allen Aliangan

[Scenario]

MEGUMI: Create an awareness campaign on a subject that will educate and enlighten people on new ground breaking technology, science, and social movements today for a TED Conference to be held in San Francisco, CA.

[Solution]

ALLEN: The Eye See TED Conference Promotion is a new awareness campaign that focuses on forward thinking technology that will assist visually impaired. The device connects to the retina and the brain and through a special set of lenses, the visually impaired are able to see an object in pixels. This makes identifying objects and avoiding physical obstacles easier.

[Props] [Exit]

EXTRAS: Male and Female, 21-50, Visually Impaired OBJECTS: Brochure, Micro-site, Poster design portfolio of allen aliangan

[Audience]


act two [project] eye see

[course] print 01 [act two_scene]

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act two [project] eye see

[course] print 01 [act two_scene]

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act two [project] eye see

[course] print 01 [act two_scene]

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act two [project] eye see

[course] print 01 [act two_scene]

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act two


act two [project] eye see

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act two

[course] print 01 [act two_scene]

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act two [project] eye see

[course] print 01 [act two_scene]

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act two [project] identity collection

[course] school of graphic design [act two_scene]

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make your mark


SCENE:

Act II. Scene Ten.

TITLE:

Identity Collection

[Enter]

[page] 190 / 191

scene 10: identity collection

COURSE: BFA Graphic Design INSTRUCTOR: All STUDENT: Allen Aliangan

[Solution] [Audience]

NONE: Logos ALLEN: Identity collection EXTRAS: Male and Female, 18-60, Student, Graphic Designer, Professionals.

[Props] [Exit]

OBJECTS: Logos, Identity

on stage: stand out in a crowd design portfolio of allen aliangan

[Scenario]


act two [project] identity collection

[course] school of graphic design [act two_scene]

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act two [project] identity collection

[course] school of graphic design [act two_scene]

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act two [project] identity collection

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take a bow

First, I want to thank my loving wife Annie and my wonderful son Jack. You are the heart and soul of my life. Thank you for your love, patience and support during this journey, I love you madly. To Jo Mom and the rest of my family, thank you for always believing in me. Special thanks to the faculty for inspiring me to hone my craft: Tom Sieu, Sami Saaud, Andrew Cambouris, Eszter Clark, Jenny Ji, Megumi Kiyama, Carolina de Bartolo, Laura Milton, Lian Ng, and David Hake. Thanks to my friends for the collaboration, inspiration and conversation: Melissa Shiu, Pora Rith, Jaime PatinoCalvo, Melissa Kelly, and Naomi Hoag. Thank you, Mary Scott, for providing a platform and encouraging me to succeed.


act two [project] icon d’ stil “icon of style”

[course] print 02 [act two_scene]

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[page] 2 / 3

Act Two  

Allen Aliangan Senior Portfolio, Academy of Art University, San Francisco, Fall 2012

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