Page 1

2017-18

‫الشركات‬ َّ

Corporate


In the name of God, the Most Gracious, the Most Merciful

II


ARABIC CALLIGRAPHY - CM-L099 Complementary programmes

‫ة ت‬ ‫ن‬ ‫الصي� احلاج نور ي ن‬ �‫الد‬ ‫للخطاط‬ ‫فة‬ � ‫البسمل‬ ‫ي‬

Basmalah is a masterpiece by the Chinese calligrapher Hajji Noor Ad-deen

III


‫طالبا� ت‬ ‫ن‬ ‫ين‬ ‫ مرص‬- ‫وكريست� ب�لزي الصعيدي‬ �‫بي‬

Our students Peter and Christen in Saidi Customes - Egypt IV


It is all about blending, perfect blending. The snow-white Thawbs go with the bright sunny days, the ornamented Sitaras and the rugged terrain and are a perfect match, and the black Chadors cannot go better with anything but the starry dark nights. And then, to add a new dimension to the perfect blend, we love wearing those that are made of one piece, and if we had to wear more than one, then we will put them a layer over a layer... No thirds... No sewing lines... No boundaries... Nothing to disturb the purity of that blend. This is how we dress up, it is this simple! In this third brochure, we let our ordinary everyday fashion colour its pages and detailed those bohemian paintings on the web. We will show you where every piece is being warned today so you master to recognise them and their people from the first sight. Blend into our culture and sands from east to west and join Peter and Christine and Mikhail too. Join the club. Speak Arabic.

Marhaban, Yours

‫أ‬ ‫أ‬ ‫أ‬ ‫ف‬ ‫وال ي� م املشمسة ش‬ ،‫امل�قة‬ �‫ ال ثواب البيضاء اكلثلج تت� ش‬.‫املثال‬ ‫املزج‬ ،‫املزج‬ � ‫لكه‬ ‫مر‬ ‫ال‬ ‫ي‬ ‫ي‬ ‫والعبا� ت السوداء ال تناسب إال‬ ،‫خ� ما تناسب‬ ‫ي‬ ‫الستارات املزخرفة والتضاريس الوعرة ي‬ ‫ث‬ ‫ق‬ ‫نب� معظمهم‬ ‫ � ولبعد آخر لذلك ي ج‬.‫والليال حالكة السواد املرصعة ب� لنجوم‬ ‫ي‬ ‫ فإننا ي‬،�‫املز‬ ‫ ال‬...‫ ال خطوط خياطة‬...‫ ال خيوط‬...‫ فطبقة تعلو طبقة‬،‫ فإن ثك�ت‬،‫عىل قطعة واحدة‬ ‫أ‬ ‫ش‬ !‫ المر ب�ذه البساطة‬.‫نكتس‬ ‫ هكذا‬. �‫املز‬ ‫� ء ليعكر صفو ي ج‬ ‫ ال ي‬...‫حواجز‬ ‫ي‬ ‫أ‬ ‫ف‬ ‫لقد ت� كنا المر ملالبسنا اليومية العادية ي� هذا الدليل الثالث لتلون صفحاته وفصلنا تلك‬ ‫أ� تلبس لك قطعة إىل يومنا هذا ت‬ ‫ ن‬.‫اللوحات البوهيمية عىل الشبكة‬ ‫س� يك ي ن‬ ‫فتح�ف التعرف‬ ‫ة أ‬ .‫الوهل الوىل‬ ‫عل�م وعىل أهلهم من‬ ‫ي‬ ً ‫وان� إىل ت‬ ‫تز‬ ‫ام�ج ف� ثقافتنا تو� بتنا من ش‬ ‫تن‬ ‫ ض‬.‫وكريسي� وميخائيل أيضا‬ ‫ال�ق إىل الغرب ض‬ �‫ان‬ �‫بي‬ ‫ي‬

ً ‫مرحبا‬

.‫ تملك العر بية‬.‫إىل النادي‬

‫خ‬ ،‫امللصون‬ �‫العر‬ ‫فر يق املهعد‬ ‫بي‬

The Arabic Institute team

V


‫ً‬ ‫ين‬ ‫املعمل� سابقا‬ ‫عل ‪ -‬رئيس وحدة‬ ‫سوزان ي‬

‫‪SUSAN ALI- HEAD OF TUTORS UNIT FORMALLY‬‬

‫تحدي العربية‬

‫عل وآدم قدورة‬ ‫بقمل سوزان ي‬

‫قليلة‬

‫هي اللغات التي يعود تعلمها بنفع مدوي في عالمنا الحديث‬ ‫الذي تستطيع تكريسه للواجبات والحصص‪ ،‬فب�إمكانك حرفياً ممارسة اللغة من اليوم الممارسات لتحويل عملية اكتساب اللغة �إلى طبيعة ثانية‪.‬‬ ‫ال�أول‪.‬‬ ‫عدا عن العربية إ� ذ يتحدث بها أ� كثر من ‪ ٠٢٤‬مليون نسمة‬ ‫يمكننا القول على دورة متعلم �أفضل من صنعك© �أنها �أكثر دوراتنا تحديثاً �إذ �أنها‬ ‫ثم‪ ،‬و �إن حدث �أن ال�أمزجة ال�أساسية لم تتلائم واحتياجاتك �أو قدراتك الفريدة‪،‬‬ ‫أ�صالة‪ .‬بلهجاتها المحكية من المغرب على الساحل الغربي لشمالي‬ ‫تضم خلاصة �أبحاث ذات فريق ال�أبحاث والتطوير في مجالات علم اللغويات‬ ‫أ�فريقيا إ�لى العراق العتيق في أ�رض بلاد ما بين النهرين تعد العربية واحدة وحدة الاستشارات على �أهبة الاستعداد لتخصيص �أي وكل مكون استناداً �إلى‬ ‫التطبيقية‪ ،‬علم اللغويات المعرفية وعلم نفس المتعلم منسقة في خطوات‬ ‫�أسلوب تعلمك‪ ،‬وخلفيتك اللغوية‪ ،‬وباختبارات مختلفة لجعل تجربة تعلمك ذات‬ ‫من أ�كثر اللغات انتشار ًا في العالم‪.‬‬ ‫عملية ومحددة وبسيطة لتمكنك من تطبيق �أفضل الممارسات المستمدة من تلكم‬ ‫مغزى حقيقي‪.‬‬ ‫ناهيك عن ذلك‪ ،‬فاللغات التي بقدمها قليلة أ�يض ًا ‪ ،‬إ� ذ لا يزال ُيتحدث‬ ‫الدراسات‪� .‬إننا نمنح هذه الدورة لكل طلابنا متى ما �أتموا ‪ ٤0‬ساعة دراسية في �أي‬ ‫ً‬ ‫ومع ذلك فلا شيء من هذا الكتيب سيدوم ل�أكثر من ‪ 18‬شهر ًا ‪-‬كما سابقيه‪-‬‬ ‫بها منذ أ�كثر من ‪ 2٠‬قرن ًا ‪ .‬لهذه ال�أسباب و أ� كثر‪ ،‬نجدك وغيرك من غير‬ ‫برنامج اختاروا الانخراط فيه‪ ،‬ل�أنه ليس هناك من مساومة مقبولة عندما يتعلق ال�أمر‬ ‫نمهل فيها فريق ال�أبحاث والتطوير لينيروا خطواتنا القادمة قبل �أن نعد لكتيبتنا‬ ‫الناطقين بها مدفوعين بالفضول والرغبة لتعلم هذه اللغة‪.‬‬ ‫با لتعلم ‪.‬‬ ‫ولكن‪ ،‬ومتى ما �أممنا وجوهنا �إلى حيث تدرس‪ ،‬ف�إننا لا نستطيع التفكير في تعلمها القادم بما نقر�أ ونفسر من البيانات عنا وعن طالبنا والتي لا تزال تتعاظم بينما �أكتب تطبيقاً لتلك الدورة على �أنفسنا �أولاً فنحن ال�آن في خضم ترقية مناهجنا التي نعد‬ ‫دون �أن تلمع صورة الفصل الدراسي التقليدي في �أذهاننا‪ ،‬والطلاب متجانبين صفا لكم كلماتي هذه‪.‬‬ ‫بها مدرسينا من المتحدثين ال�أصليين لتمكن طلابنا ذوي ال�ألسن ال�أخرى ذاتهم‬ ‫خلف صف المدرس في مقدمة الصف كما لو �أنه يسرد نصاً لا حياة فيه ولا طعم و َلم تقف ال�أمور عند هذا الحد في سعينا لتغيير صورة الصف التقليدي‪ ،‬فسمحنا‬ ‫ليدرسوا العربية ل�أقرانهم من �أبناء جلدتهم فيعلموا كما تعلموا ونتعلم منهم كما‬ ‫ل�أنفسنا بتفنيد وتمحيص ما يقال ويكتب في ذات الصف‪� ،‬إذ ما عاد من‬ ‫ولا لون‪.‬‬ ‫علمنا هم ‪.‬‬ ‫المقبول �أن تدرس العربية القياسية وحدها ولو كانت مواردها يماً ولو كان دارسوها‬ ‫تِ ْلك المواجهة لذلك الواقع البالي وذلك الاعتراف والقبول ب�أن لا وجود لما‬ ‫لم يستغرقنا �أمر كما استغرقنا القدوم ببيان مهمة المعهد العربي‪ ،‬فحتى شعارنا ل�أن‬ ‫محيطاً‪ ،‬فليس من الحكمة بمكان �أن نستجيب لرغبة الدارسين من المسلمين‬ ‫يوصف بـ “مقاس واحد يناسب الجميع” قادتنا �إلى �إعادة تصميم برامجنا وابتكار‬ ‫الفهم يعني التفاهم © كان وليد نقاشنا بيننا حول عشاء رائق بيننا لا �أزال �أذكر‬ ‫�إطار العمل ‪ .© PTP‬البعض يسمي ما مررنا به لحظة الحقيقة‪ ،‬نحن نسميها �آخر بتعلم الفصحى وحدها لقراءة القر�آن �أولاً و�أخير ًا ونعزلهم و�أولائك الراغبين من غير‬ ‫تفاصيله الحميمة حتى هذه اللحظة‪ ،‬ومع �أن رؤيتنا لا تزال جلية �إلا �أن نكون �أول‬ ‫عهدنا بالحلول السهلة وبداية التحديات اللامتناهية‪.‬‬ ‫المسلمين عن اللهجات المحكية وعن التحدث �إلينا ومعنا عن يومياتهم و�أحلامهم من يسمع كلماتك العربية ‪ ):‬استغرق عاماً من التفكير المتصل‪.‬‬ ‫ونكاتهم‪.‬‬ ‫فالمناهج �أصبحت للشركات وال�أفراد‪،‬‬ ‫�إنها ليست فقط التحديات التي ترافق العربية والتعليم منذ ال�أزل ما يوقظنا في‬ ‫بدلا من ذلك‪ ،‬فقد مركزنا ظاهرة ازدواجية اللسان في لغتنا‪ ،‬وبنينا البرامج‬ ‫وال�أفراد باتت متعلمين شرقيين وغربيين‪،‬‬ ‫الصباح الباكر ويبقينا حتى وقت مت�أخر من الليل‪ ،‬بل �أيضا تلك الرغبة التي لدينا‬ ‫الت�أسيسية حولها لسد الفوهة بين السجلين اللغويين‪ .‬من ش�أن هذا �أن يسمح‬ ‫والبرامج باتت ت�أسيسة وتكميلية‪،‬‬ ‫ولديكم لتعلم المزيد عنها وعنكم وعن ذواتنا‪...‬‬ ‫و�أما المسارات من الافتراضية �إلى الفصول المنعكسة �إلى ال�أكثر تحدياً (مسار اللا‪ -‬بتسارع معتدل بين الفهم والتحدث باللهحات المحكية والعربية الكلاسيكية‪ ،‬مع‬ ‫هذا هي البداية فحسب‪ .‬ال�أفضل لم ي�أت بعد‪.‬‬ ‫توازن حكيم بينهما وهذا ما حدث‪ ،‬ودراسة الحالة‪ :‬روسية في أ�رض الرمال هي‬ ‫فروض منزلية!)‬ ‫�إذاً وحتى مع �أكثر البرامج �أساسي ًة والخطط المسبقة التصميم‪ ،‬ستتمكن من معالجة خير دليل على صحة تكهناتنا ال�أولية‪.‬‬ ‫و�أخيراً ‪ ،‬فنظريتنا عن دورة المهارة النشطة©‪ ،‬هي جوهر الدورة التعليمية المساندة‬ ‫التحديات الحيوية على مستواك الفردي بمجموعة واسعة من والتي تحافظ على‬ ‫املزيد من قصصنا عىل ي‬ ‫مد� ‪‬‬ ‫والتي �أسميناها متعلم أ�فضل من صنعك©‪ ،‬ستوفر لك دليلاً عملياً ل�أفضل‬ ‫التوازن بين المرونة والميزانية‪ .‬بمجرد تحديدك لهدفك من تعلم اللغة‪ ،‬والوقت‬ ‫‪VI‬‬


The Programme-Track-Package (PTP) Š Framework No one size fits all

I Choose what matters to you

II

III

Assess your busyness

Fit it into your budget

VII


I. foundational programmes 1 spoken arabic for business 3 arabic by department 5 arabic for travelling 5 arabic for oil industry 5 II. tracks 6 III. packages 9

‫المحتويات‬ Contents

case study Russian in the land of sands

10

I. complementary programmes 17 II. complementary programmes track

21

III. complementary programmes packages 23 this is us 24 why us 25 connect with us 28

VIII


‫البرامج‬ ِ ‫المؤسسة‬

foundational programMEs


SPOKEN Arabic for business

I

Based on our Spoken Arabic Program curriculum, we have formulated the allnew corporate-oriented programs in three flavours: Arabic by department SPA/ CR - D100, Arabic for travelling SPA/CR - T101, and Arabic for oil industry SPA/CR - O101. For the purpose of communicating on a business level, mastering these programs’ materials will bridge the gap between the classic and spoken language registers. The contrasts in spoken Arabic in various environments will require a different set of skills, and these programs address those skills specifically. Additionally, your employees will adapt a local mentality which will enhance their abilities in implementing the language in real life situations while maintaining the best practices simultaneously.

‫استكشف املزيد‬ Explore more

‫عربية‬ ‫المحادثة‬ ‫لل�أعمال‬

ً ‫ق‬ ‫واملو�ة ش‬ ‫ج‬ ‫لل� اكت استنادا إىل نم�ج ب� ن� جمنا لعر بية‬ ‫ال� جام ا لج ديدة لكيا‬ ‫لقد �نا بصياغة ب‬ ‫أ‬ ‫ف‬ ‫ والعر بية للسفر‬،100D - RC / APS ‫ العر بية ب�سب ال قسام‬:‫احملادثة ي� ثالث نهكات‬ .101O – RC / APS ‫ والعر بية لصناعة النفط‬،101T - RC / APS

‫أ‬ ‫ال� جام التعليمية بغرض التواصل عىل مستوى ال معال سيسد‬ ‫إن االتقان ملواد هذه ب‬ ‫ن ف‬ ‫ن‬ ‫التبا� ي� لغة احملادثة العر بية‬ .‫جل اللغة الالكسيكية ولغة احملادثة‬ ‫ي‬ ‫الفجوة يب� س ي‬ ‫ب�سب البيئات خ‬ ‫ال� جام تتناول هذه‬ ‫ وهذه ب‬،‫املتلفة يتطلب جمموعة خمتلفة من املهارات‬ ‫ فسوف ن‬،‫ ب� إلضافة إىل ذلك‬.‫املهارات عىل وجه التحديد‬ ‫يتب� موظفوك عقلية حملية من‬ ‫ف‬ ‫ت ف‬ ‫ظ‬ ‫ن‬ ‫شأ�ا ي ز‬ ‫حفا�م عىل أفضل‬ ‫قدرا�م ي� تطبيق اللغة ي� مواقف احلياة احلقيقية مع‬ �‫تعز‬ ‫آ‬ ‫ف‬ .‫املمارسات ي� ذات الوان‬

‫ت‬ ‫ ف ي� ن‬- ‫ ثوب‬:‫اللوحة‬ ‫سا�وف‬ ‫عي� يد�ي�ي ب‬ ‫ي‬

Painting: Thowb - in the eyes of Dmitry Saparov 3


m

a

k

tic s1 5

d un

DISTRIBUTION OF LANGUAGE SKILLS OBTAINED THROUGHOUT THE SPOKEN ARABIC PROGRAMS CURRICULUM

phon e

e

ea

%

ing 20%

sp

25

nd rsta

%

a

10%

g

5% re a writ din in g 5

g

gr

ar mm

in

USAGE OF LANGUAGE REGISTER* THROUGHOUT THE SPOKEN ARABIC PROGRAMS CURRICULUM

0%

fo

rm

or

l8

a

l2

inf

0%

%

listening 20% Language register The degree of formality - learn more 4


Travel language phrasebooks, apps and bilingual travelling guides at best provide a list of phrases and location names in your language and the

SPA/CR - D100

equivalents in Arabic but those are not exactly what you need to find your way to and from the airport in any Arabic city, ride and guide a taxi driver who does not speak but hybrid-ArabicŠ, or bargain in

Arabic By Depart ment

souqs for lower prices for the souvenirs you pick for your beloved ones. How do we know that? This is how our student

Arabic For Oil Industry

whom we track his journey in this uniquely designed course was committed to helping you in those most critical situations in a way that no other program ever provided before. Travel between Arabic cities in the best way possible... Be a local.

SPA/CR - O101

BEST FOR: EMPLOYEES WHO FREQUENTLY TRAVEL ON BUSINESS TRIPS.

Whether you think that your marketing, sales, nursing unit, call centre, front desk or any other team within your organisation are in need to communicate with Arab, this is the course that

This course takes the most beginner within your

SPA/CR - T101

people and gets them to fit as quickly as possible with the best way you can possibly provide to

they will ever need to make their learning a speedy

them. It has never been easier for your legal,

and enjoyable experience.

financial, accounting, marketing or scientist team

Their daily language will be injected with steady doses of the most needed and frequently used Arabic phrases that will be perfectly customised to fit with their roles no matter how complex what they do. BEST FOR: CALL CENTRE, MARKETING, SALES, NURSING, FRONT DESKS AND PROFESSIONS WITH DIRECT CONTACT WITH ARAB.

Arabic For TRAVElL ING

to communicate in Arabic or with Arab. Get your employees to learn most relevant lingua to the current stage of their careers ladders and enjoy the benefit of reaching another milestone being added to their professional competencies suit in doing business in the region. BEST FOR: MARKETING, LEGAL, FINANCIAL, ACCOUNTING AND RESEARCHERS. 5


II

‫المسارات‬

tracks Traditional Classroom

Traditional

Flipped

Classroom

Classroom

How it works?

Your tutor will not assign you with any kind of assignment to prepare for the next meeting, only when it comes to the final exams, you will be guided with the resources available on the LMS to recall all that you’ve learned in the previous meetings and make you ready for the next level.

Your tutor would explain a new aspect in a session, assign you with homework and assignments to be ready before the next session and give you feedback whenever needed and through the meeting.

You’ll view the lecture materials prior to the actual session, complete all the related activities and exercises, later on, you’ll activate and use your new diction and information to practice them freely with your tutor.

Best for

Very busy

Moderately busy

Slightly busy

Homework?

NO

YES

YES

Hours spent on homework

0 hours

10-20 hours a week

20-40 hours a week

Tutor dependency

100%

60%

40%

NO-Homework


Blend with Sudanese... Wear Thawb

Join the club. Speak Arabic.  @Arabic4Business  @Arabic4Business

7


Wondering how can you learn Arabic with your demanding job? Wonder no more Ask for the No-Homework Track and learn Arabic in

8

e Quo e r t rF

o d ay eT

G e t Yo u

the most convenient way


III

120

‫الحزم‬ pp a r

oint m

en t to d ay

Bo o k you

Pack ages

hours

240

hours

Customized

6 Rounds - 20 hours each

12 Rounds - 20 hours each

open - 20 hours each

restrict plan: no further changes are allowed on the initial plan

semi-restrict plan: one further change is allowed on the initial plan

flexible plan: changes are allowed on the initial plan

up to 1 rescheduling per round

up to 2 rescheduling per round

as needed

minimum of 5 and maximum of 9 students per class

minimum of 5 and maximum of 9 students per class

maximum of 9 students per class

best for medium and large sized organization

best for large sized organization

best for small sized organization

9


Russian in the la

case study

Her Challenges Ariana has already been through a number of frustrating challenges since her desire to master the language first urged her, “The lack of professional resources for non-Muslim adults in the local bookstores was among the biggest discouragements” as she describes it.

In a nut shell

ARIANA

Alternatives such as surfing the web to find a suitable book, to begin with, was not much of a help either as she lacks for the academic English, in

S. A 33-YEAROLD

RUSSIAN

MOTHER OF A 2-YEAR-OLD GIRL, SHE HAS BEEN LIVING IN KHOBAR ALONG WITH HER HUSBAND SINCE 2012. TRYING TO ADOPT TO THE NEW CULTURE SHE FOUND HERSELF IN, SHE PAID

which the majority of recourse that she wanted to try are written with. In the absence of an objective judgment, her last resort was mainly people reviews of the highly ranked recourse, but they were too vague to help her formulating an opinion, not to mention the regular devotion for long hours of surfing, saving to whatever favourite, adding to whatever basket, and then comparing, all require her to stay up late in the night constantly when she was in desperate need for those few hours to have an eye shot so she could store up some energy for yet another long day with her petite kid.

AN INTERRUPTED EFFORT TO LEARN ARABIC

How We Help

ON HER OWN. HOWEVER, IT DID NOT YIELD ANY RESULT. WHEN SHE MET TANISHA D., A STUDENT OF OURS IN A RUSSIAN-SPEAKERS-IN-KHOBAR NETWORKING EVENT, SHE CHOSE TO CONTACT US AND SEE IF WE COULD EASE HER PAIN. 10

After inquiring in one email about our programs, both Ariana and her husband have agreed to try a free two-hour demo session with a female tutor as they precisely requested on an agreeable date and time, at their home. After the introductory session, Ariana, her husband and our tutor gathered around their dining table to discuss what we can offer based on her native language, other acquired languages, expected progress, availability, and social circles (or who she shall be practicing the language with).


and of sands

Despite the doubts regarding the upfront financial investment, Ariana was very clear about her wish of finding the kind of curriculum that will empower her to carry on with learning the language all by herself no matter how it would cost her. Accordingly, the tutor strongly suggested the General Arabic program in a flipped classroom as the learning track, twice a week. She was pleased enormously when she discovered that she can choose a dialect to master along With her studying of MSA, she will “Finally get The chance to communicate with my Two dearest‫ ‏‬neighbours the Palestinian next door and the Syrian downstairs” from day one! Finally, they chose the 80-hour package, divided into 4 breakable rounds, to start with.

11


case study

Results, Return on Investment and Future Plans The selected program, the flipped classroom track, and the harmonized discipline of both Ariana and her tutor all have contributed to her fascinating ever-quick achievement. Even

Russian in the la

In a frank conversation, Ariana has opened up to her tutor that the reason behind her passing the deadlines of the speaking and reading exercises, that the two-session/ week pace was placing an additional pressure on her already-full schedule, let us not forget that she is a full-time mother and wife.

without the need for an intermediate language, she made her

Accordingly, both Ariana and her tutor agreed to slow the pace down to one session a

way into the language in a matter of days.

week for the remaining portion of her package. Afterward and in less than three months, Ariana was able to communicate full phrases with clear language. Listen to her exactly half the way of her package:

Listen to her language after the second meeting:

� But three weeks later, and as the materials get denser, her performance has deteriorated notably and her Student Progress Report (generated automatically) communicated that so clearly while pointing out the weakness areas alongside the completely skipped assignments:

12

� By passing the final exam from the first attempt, Ariana finally got the confidence she always needed to be in charge of her own learning. Listen to her astonishing results from the graduation project, a phone call with her tutor:

�


and of sands Along with the handwriting project:

more of our stories on meduim 

Those concrete results made the ROI very visible to her as well as to her husband who has never stopped supporting her emotionally and financially. As she reaches her final session, the curriculum designing team gifted her with a free customized plan along with a list of the resources that will assist her best as a selflearner. Her new ability of communicating in Arabic while speaking, reading, and writing was

oint m t to d ay

*In respect for her privacy, the student’s real name has been pseudonymised.

pp a r

en

How will your journey look like?

Bo o k you

“just the beginning of my never-ending journey”.

13


Ariana has joined the levante club, How do you want to join?

Join the club. speak arabic. ď‚™ @Arabic4Business ď…­ @Arabic4Business 14


Top 6 economic rewards for investing in your employees by teaching them Arabic

1

Keeping and attracting for the best talents effortlessly and you reducing the time and money wasted on searching for the talents you need the most since the companies that invest in their employees’ education and well-being are the most admired companies and they maintain unbeatable prestige.

oin app t m

en t to d ay

Bo o k you

3 r

Greater time efficiency of your employees by reducing unnecessary work volume resulted on relying on you or other Arab peers to explain or even translate things out of yours or others expertise.

As you reduce their homesick and cultural shock you will get their loyalty. Loyal employees means huge savings on the ever-rising costs of rehiring and training

Free up more of your time, so you focus on what matters most.

5

2

4

Direct savings on your budgets by reducing the need for employees of different tongs to occupy the same positions.

Investing in people is well-known for its high ROI.

6


‫ ف ي� ن‬- ‫ شيباقا‬:‫اللوحة‬ �‫عي‬ ‫ي‬ ‫يوليا جوكوفا‬ Painting: Shibaqa - in the eyes of Yuliya Zhukova

‫استكشف املزيد‬ Explore more


‫البرامج‬ ‫المكملة‬

Complementary Programmes


ARABIC FOR RELIGOUS PURPOSES - CM-R201

ARABIC CALLIGRAPHY - CM-L099

Understanding religious text and ideologies do require special training for

Arabic calligraphy has existed for thousands of years and will

full grasping of theology and applying its doctrine later.

continue for much more to come. This art is a combination of texts

As you learn Arabic in a religious context, you will learn the various reading

with designs in decorative ways. This course will teach you the

techniques and the how-to so you distinguish the multi registers of the

craftsmanship of constructing ornamental texts with your bare

same Arabic in religious perceptives.

hands. Whether you decided to unleash the artist in you or merely

We offer this program for you, no matter what religious background you

to dive into the language romance, this program is your tool to

come from in two major sectors: Islamic sciences and Christian science.

impress the world with such a sophisticated form of art.

Starting level: elementary

Starting level: beginner

I MEDIA ARABIC - CM-M302 NEW

READING AND WRITING - CM-RW100

The dynamic and unpredictable politics of the Middle East region makes

Reading and writing in Arabic are important skills to have and can

following the news from sources other than Arabic a matter of guessing.

be acquired when taking any learning Arabic-learning program.

This course is designed to empower you to participate actively in online

However, this extensive program gives you beyond the basic

comments and posting on the Arabic forums and communities whether they

needs of comprehension skills and introduces you to the various

were journals or TV channels websites, or even their social hubs. Google the

frameworks of reading and writing from MSA to Arabic literature

most trending Arabic keywords and get the answers you have been looking

to web language and everything in between. Your advancement

for in your quest for the truth. With this programme, you will be able to

of writing and reading will also enable you to better speak and

watch and understand the news on Aljazzera or Alarabiya and get the gist

thoughts formulating in any register you decide to adapt.

out of any Arabic newspaper.

Starting level: beginner

Starting level: upper intermediate

18


ARABIC FOR RELIGIOUS PURPOSES - SHIAT DIALECT CM-RS211 NEW The Shiat dialect is so distinct that even native Arab of geographically close regions do not get it all, the peerless mixture of Persian and Kurdish languages along with several Iraqi dialects have contributed dramatically towards its final shape. The resources of this program were curated carefully to enable for an easy mastering without compromising the language basic gains. Show off with this special Arabic to your co-workers from Qatif, Sihat, Anak and Safwa and Alahsa cities and get closer miles ahead as you speak directly to their hearts. Starting level: elementary

‫ف‬ ‫ن‬ ‫رو�ت بول‬ �‫عي‬ � ‫ ي ي ب‬- ‫ شادور‬:‫الصورة‬ ‫فان بيتس‬ Photo: Chador - in the eyes of Robert Paul Van Beets

‫استكشف املزيد‬

Explore more 19


Blend with Iraqi... Wear Shibaqa

Join the club. speak arabic.  @Arabic4Business  @Arabic4Business 20


II

complementary programmes track Blended Self-Paced

‫مسار‬ ‫البرامج‬ ‫المكملة‬

How it works?

Whether you choose the one-on-one meeting or the videoconference, you are in complete control on the amount of time and frequency of meeting with your tutor to practice the language with him or her. No time pressure will be placed on you as you determine your preferable pace and the tools for managing your time as well as the materials of your chosen programs.

Best for

Lightly to moderately busy

Homework?

YES

Hours spent on homework

10-40 hours based on the program

Tutor dependency

30%


‫حزم‬ ‫البرامج المكملة‬

complementary programs packages

e Quo e r t rF

o d ay eT

G e t Yo u

III

40

hours

80

hours

120

hours

2 Rounds - 20 hours each

4 Rounds - 20 hours each

6 rounds - 20 hours each

up to 1 rescheduling per round

up to 2 rescheduling per round

up to 2 rescheduling per round

best for medium and large sized organization

best for large sized organization

best for small sized organization

79 SAR an hour/student

59 SAR an hour/student

39 SAR an hour/student

minimum of 5 and maximum of 9 students per class

‫ ف ي� ن‬- ‫ شال‬:‫اللوحة‬ ‫عي� كونستانتينوس ميخائيل‬ ‫ي‬ Painting: Shal - in the eyes of Konstantinos Michail

‫استكشف املزيد‬ Explore more 23


TEAM CLIENT RELATIONSHIP UNIT The unit which addresses all your inquiries

This is us

STUDNET SUPPORT UNIT The behind-the-scenes force that makes sure every technical aspect works as it should. CONSULTANCY AND CURRICULUM DESIGNING UNIT The Arabic Institute uniqueness backbone TUTOR UNIT

MISSION We aim to make the Arabic

The Professionals who make it all possible R&D UNIT The unit that enlightens other units paths

language the most favoured second languages on earth

VISION

24

with ACCOUNTING UNIT DESIGNING UNIT

Be the first to hear your first

MARKETING UNIT

Arabic words. :)

CONTENT MANG. UNIT


Why US

3 programs specially designed for corporate. Meet all of your employees’ professional needs of the language with the most standard programs. Completely customised programs and packages. Address your highly specialised departments and employee’s needs, or skip whatever you feel unnecessary.

All tracks and programs are supported by the LMS, get visual reports on your employees’ progress anytime you wish.

re F r

e Quo t

o d ay eT

At your own place, save your employees’ time and be confident that the classes are always on time.

G e t Yo u

Try before you buy, get the confidence you need to make the right decision with free demo and sessions.

Evening and midday classes, so they learn without compromising their most productive hours.

25


Blend with Yemeni... Wear Shal

Join the club. speak arabic. 26

 @Arabic4Business  @Arabic4Business


Top 4 social rewards for investing in your employees by teaching them Arabic

1 Lessen their travelling hassle and let them reach the goals of their business trips faster.

2

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en t to d ay

Bo o k you

3 pp a r

Get the newly Muslims to understand Islam and non-Muslims to understand the bigger context better, because understanding means harmony.

Guarantee their loyalty and admiration. Companies that invest in their employees’ education and well-being are the most admired.

4

Break the ice between your multinational employees and the new country and culture they are in. Get them to fit quickly by reducing their homesick and cultural shock which will reflect positively on their performance.


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SAUDI ARABIA CORPORATE SERVICES Level 22 Alhugyet Tower King abdulaziz Street AlKhubar

SAUDI ARABIA MAILING ADDRESS Akrabiya area P.O.Box 30134 Alkhubar 31952 Eastern Province Saudi Arabia

USA CORPORATE SERVICES Suite 23, 1330 Avenue of the Americans New York City

USA MAILING ADDRESS THE ARABIC INSTITUTE An Ali and Company LLC Holding company Because Understanding Means Harmony ©

The Arabic Institute Ali and Company Holding LLC 8369 NW 66 ST #B1248 MIAMI, FL 33195-2697

‫خدمات الشركات‬ ‫في المملكة العربية السعودية‬ ‫ برج الحقيط‬22 ‫الدور‬ ‫شارع الملك عبد العزيز‬ ‫ا لخبر‬

‫للمراسلات في‬ ‫المملكة العربية السعودية‬ ‫حي العقربية‬ 30134 ‫صندوق البريد‬ 31952 ‫الخبر‬ ‫المنطقة الشرقية‬ ‫المملكة العربية السعودية‬

‫خدمات الشركات في‬ ‫الولايات المتحدة ال�أمريكية‬ ‫ �أفينو �أوف ذي �أمريكاز‬1330 ، 23 ‫جناح‬ ‫مدينة نيو يورك‬

‫للمراسلات في‬ ‫الولايات المتحدة ال�أمريكية‬ ‫المعهد العربي‬ ‫م‬.‫م‬.‫علي وشركاه القابضة ذ‬ 66 ‫ شارع‬- ‫ شمال غرب‬8369 #B1248 2697-33195 ‫ فلوريدا‬،‫ميامي‬

29 © Ali and Company LLC Holding


Profile for The Arabic Institute by Ali and Company

The Arabic Institute Corporate Catalogue 2017_18_EN/AR  

The Arabic Institute Corporate services catalogue 2017/18 in English and Arabic

The Arabic Institute Corporate Catalogue 2017_18_EN/AR  

The Arabic Institute Corporate services catalogue 2017/18 in English and Arabic

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