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2:1 – THE MENTALITY OF THE RESTRICT IN THE FREE WORLD. IMAGINATION IS DILUTED, CREATIVITY CONSTRAINED, AND FUTURE IS UNINFLUENTIAL. RESPONDING TO DIRECTIONS, WHICH ONLY FOLLOW. 2:2 – THE FRESH, ORIGINAL, UNIQUE INDIVIDUAL, WHO DOESN’T FOLLOW, BUT SETS THEIR OWN LEGACY AND REIGNS IN FREETHINKING. WE ARE THE 2:2

FEATURING LEEDS DIGITAL FASHION WEEK FILM.


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THE

HN

UNSEEN

HARVEY

NICHOLS

POTENTIAL

CUSTOMER.


A POTENTIAL TARGET MARKET FOR HARVEY NICHOLS WHO ARE USUALLY REFFERED TO AS THE COOL KIDS. THE COOL KIDS IS THE YOUTH WHICH TENDS TO FIND THEMSELVES NON RELATED TO THE ENVIRONMENT OF HARVEY NICHOLS. A PERCEPTION MAY BE CU RATED OF A REGULAR CLIENT OF HARVEY NICHOLS WITH A MAINSTREM AESTHETIC OF FASHION. THERE IS DEFINATELY A GAP IN HARVEY NICHOLS STORE IN LEEDS THAT CAN POTENTIALLY ATTRACT THE YOUTH THAT ARE WILLING TO EXPERIMENT. AND ARE KEEN TO SET THE TRENDS RATHER THAN FOLLOW THE TRENDS. THEY MUST MAKE AWARENESS WITH THE MARKETING BECAUSE THERE ARE PRODUCTS THAT ALREADY EXIST IN THE STORE BUT DUE TO FOCUSING ON A CER TAIN MARKET IT’S UNSEEN. INCREASE IN THE JAPANESE DESIGNERS OR INTRODUCING THE NEW KIDS ON THE BLOCK (UPCOMING DESIGNERS) IN THE STORE WOULD ENHANCE TO FOCUS ON THIS NEW CLIENT. THE BEST SELLING POINT OF THIS ZINE IS IT HAS MATERIAL FOR HARVEY NICHOLS EXISTING CUSTOMER AND FOR YOUR POTENTIAL CUSTOMER. THE POTENTIAL CUSTOMER IS A HUGE MARKET CONSIDERING LEEDS HAVING A HUGE YOUNG POP ULATION CONSISTING OF VERY FOR WARD THINKING YOUNGSTERS.


THIS IMAGE IS SHOWING FREE-

THE

DOM OF EXPRESSION AND IN-

EXISTING

DIVIDUALITY AT THE SAME TIME.

I THINK ITS AN OUTFIT FOR THE

THIS

IMAGE

FOCUSSS

ON

THE

UNSEEN PO TENTIAL CLIENT WHO MIGHT CONSIDER LONDON THE ONLY FASHION FOR WARD PLACE.

OUTFIT

FOCUSSES

CUSTOMER

ON

THE

WHEREAS

POTENTIAL GIRL BUT IT ATTRACTS A

CER TAIN

ELIMINATES UNAWARE HARVEY

MARKET THE OF

GIRL THE

NICHOLS

WHERE

IT

WHO

IS

FACT IS

NOT

THAT FOR

PEOPLE FOCUSSING ON TRENDS AND

AFRAID

TO

EXPERIMENT.


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121:1 ALI AHMAR CROPPED TOP BLACK/BROWN SLEEVE SIZE 8 SS13 £95.00

121:2 ACNE LD BILL PRINT LONG DRESS BLACK SIZE 8 SS13 £505.00

121:3 VERSACE STRETCH COTTON COAT BLACK SIZE 10 SS13 £675.00

121:4 PARKER MARILYN PEP- LUM LEATHER TOP BLACK SIZE 8 SS13 £285.00


121:5 JEFFERY CAMPBELL SCULPTURAL SUEDE BOOTS BLACK SIZE 7 SS13 £65.00

121:6 ALI AHMAR HESSIAN DRESS BLACK/BROWN SIZE 8 SS13 £214.00

121:7 VIVIENNE WESTWOOD MENS TROUSERS BLACK SIZE 8 SS12 £250.00

121:8 NEW LOOK WEDGES BLACK SIZE 8 SS13 £25.00


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ali ahmar


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