Page 1

Chicken company rules the roost


MHP

M

HP looks set to take its all-conquering poultry produce to the EU elite following the commissioning of Ukrainian export at the end of 2012, with the company expecting to start exporting its poultry produce to EU countries in the first half of 2013. It has taken 15 years to reach this point, despite some staggering and rapid expansion since Mr Yuriy Kosyuk founded the company in 1998. And having become the number one poultry producer in its native country, the business’s international influence 2

is now spreading at an equally impressive rate. International relationships MHP now exports 15 percent of its chicken internationally, having formed relationships outside of the Ukraine over the past five years. The Middle East has been a welcome exponent of this geographical growth, while 2012 also saw African nations introduced as part of the organisation’s evergrowing distribution network. “It is a little challenging to export to these countries but it works really, really well,” said Head of


Chicken company rules the roost

The entirely self efficient Ukrainian poultry producer and agricultural specialist continues to expand at a staggering rate as its sets its sights on new international markets Written by: Matthew Staff and Produced by: Kelly Keegan >>> Investor Relations and PR at MHP, Anastasiya Sobotyuk. “Total production in 2012 was roughly 400,000 tonnes of chicken, and we expect this to grow over the next six years, with a new capacity launch.” Vertical integration MHP’s recent successes overseas, and imminent expansion of a similar kind, is testament to the capacity growth that the company has achieved over the past decade. As well as the business’s well established poultry operations, MHP also pays homage to its

grain growing development which has been an integral part of the organisation since 2005. “We established our grain growing operations, and started to cultivate land,” Yuriy Kosyuk continued. “Step by step we introduced a vertical integration business model so that we are now 100 percent vertically integrated across the whole company, starting from production of grain to production of fodder, from breeding to hatching eggs, from processing to distribution. “From 2004 until 2007 we built a huge new complex investing more than US$500 million to increase 3


MHP Chicken company rules the roost

capacity. At this time, this complex could produce more than 200,000 tonnes of chicken per annum; the biggest poultry production capacity in Ukraine. “From 2010, we began the construction of the Vinnitsa complex which we launched by the end of 2012, and which will double our current production capacity of 400,000 tonnes in the following six years.”

“This US$1.2 billion investment into this complex is not only about poultry, but I’m talking about processing, rearing sites, fodder production, infrastructure, trucks, everything. It was for the entire vertical integration. It is a huge complex,” explained Sobotyuk. Further to this cause, MHP’s land bank has also increased from 180,000 hectares during 2010 to around 300,000 to aid

MHP’s land bank increases self sufficiency in crop production 4


This US$1.2 billion expansion capex is not about only poultry, but I’m talking about processing, rearing sites, fodder production, infrastructure, trucks, everything. It was for the entire vertical integration. It is a huge complex.” — Anastasiya Sobotyuk, Head of Investor Relations and PR, MHP

self sufficiency in the production and sale of crops. The company’s purpose is to continue land expansion, to cultivate around 500,000 hectares by 2016. Number one “Our nearest competitor has three times less market share than our 50 percent. Competitor number three has five times less again,” continued Sobotyuk. “We are able to sell our produce at premium price too, which is around six percent higher than the nearest competitor. People know that quality and bio-security are cornerstones for the company, and they have been with us for more than 15 years already.” A strong emphasis on bio-security,

safety and quality control is pushed through extensive media advertising, and all of this effort, investment and expansion resulted in US$1.2 billion in revenue for 2011, and a projected US$1.4 billion for 2012. Something new Following the collapse of the Soviet Union the company was brave in trying to offer a new food solution to the country quite so soon. “It was 2000 and many enterprises in Ukraine closed their operations and it was difficult to find fresh chicken produced in Ukraine at the time,” explained Sobotyuk. “At that time most chicken was imported from the USA and it was all deeply frozen. “When Mr Kosyuk established 5


Performance. Passion. Partnership. Innovative Engineering since 1855.

We are your partner for trend-setting technologies.

„Benefit from our experience in engineering and manufacturing - quality always pays off.” • Engineering • Oilseed preparation • Pressing plants • Refining plants • Spare parts & service

hf-press-lipidtech.com

Harburg-Freudenberger Maschinenbau GmbH Seevestrasse 1, 21079 Hamburg / Germany


MHP Chicken company rules the roost Supplier Profile

Harbug-Freudenberger Industry: HF Press+LipidTech is a division of the Hamburg/Germany based HF Group.

nce. Passion. Partnership. Our reputation is to a great extend caused e Engineering since 1855. of by the superior quality and performance our screw presses – the famous “Krupppresses” - with almost 2,500 units to date. Our portfolio ranges from individual machines to complete systems for oilseed preparation, oilseed pressing and crude oil refining. We also supply special screw presses for animal waste products or special applications in the dewatering sector. Our crude oil refining technology is trend-setting with regard to degumming/ neutralization, bleaching as well as deodorization.

partner for g technologies.

his enterprise back then, we started the commercial production of chilled chicken, which was branded and produced by the local producer. It was new to the population of Ukraine to produce not frozen, but chilled chicken, and it transformed chicken meat from a commodity to a product.” This presented a big challenge for the company in trying to convince potential customers that this was a better way to shop, both for the industry, and the country itself. “We sold poultry in whole or cuts, different sizes and shapes, it

ce in engineering y alwaysReliability pays off.” and low-maintenance aspects

are key features of our machines. We produce all critical and sensitive wear parts in our own manufacturing facilities to garuntee best possible quality for the next decades.

Website: www.hf-press-llipidtech.com

Harburg-Freudenberger Maschinenbau Visit usGmbH online: Seevestrasse 1, 21079 Hamburg / Germany

Nasha Ryaba Chicken Package 7


MHP Chicken company rules the roost Supplier Profile

LOGO FPO

Alfa Contracting GmbH Industry: Services: Nisl convallis euismod at ac nuncsan convallis. allis euism od at ac nu. Nam cursus, ultrices, augue purus egestas justo, ac congue. ortor at fermentum

was packed properly. People were cautious about something new appearing on the market and that’s why we made many marketing and advertising campaigns on TV explaining the difference between frozen and chilled chicken, as well as our high food safety and biosecurity standards, production control, and processing technologies.� Employee motivation Not only did MHP succeed in its goal to win over the general population,

Ongoing Projects: ultrices, augue purus egestas justo, ac congue ortor at fermentum augu purus ermentum augu pur ultrices ugu tas egestas justo, ac congue nuncsan convallis. Management: Job Title, Name Last Name Job Title, Name Last Name Job Title, Name Last Name Website: www.website.com

Visit us online:

MHP employs more than 25,000 people 9


Process technologies, plants and aftermarket service. Global supplies for the animal feed industry

■ New process lines and plants ■ Process equipment upgrades and replacements ■ Spare and wear parts

■ Leading technologies ■ Global presence ■ Local service

■ Service and maintenance programs ■ Optimization and support

Together, we make a difference!

ANDRITZ FEED & BIOFUEL Europe, Asia, and South America: andritz-fb@andritz.com USA and Canada: andritz-fb.us@andritz.com

Dies and rolls for every make of pellet mill.

www.andritz.com


MHP Chicken company rules the roost Supplier Profile

Andritz

andIndustry: ANDRITZ FEED & BIOFUEL is a corporate group with worldwide pplies for the

development, production and supply activities within technology and aftersales service to the feed and biofuel industries. We design and develop all feed and biofuel key production processes, thus ensuring the highest standards for the customer.

but it has also become an esteemed and popular place to work for more than 25,000 employees. “As one of the main employers in Ukraine, we strive to create a safe working environment for our employees, contributing to their professional development and taking care of their health and welfare. A special programme aimed at attracting and promoting the professional development of young people is in progress. “We largely hire people from local communities, giving them a good

ANDRITZ FEED & BIOFUEL pelleting plant solutions are developed with great focus on feed safety and traceability. Production lines supplied by ANDRITZ FEED & BIOFUEL are based on a complete program of well-proven process machinery and equipment in combination with integrated IT solutions, which ensure easy operation, high plant efficiency and full process traceability. Website: www.andritz.com

Visit us online:

MHP values its employees 11


Mavitec/Dupps is specialised in the design, manufacturing and installation of process systems. Our systems recycle animal protein by-products by separation of liquids (oil, water, fat, solvent, etc.) from solids into valuable meals and fats, also called 'rendering'. We service the rendering industry with our knowledge and technology. Our systems are for meat-packers, slaughterhouses and renderers. Mavitec also is acting in the field of raw material handling for biogas green energy solutions.

Customer service is our growth! Tel.: +31-(0)72-5745988 Fax: +31-(0)72-5745548 info@mavitec.com www.mavitec.com

Based on our 16 years of domestic and international experience – over million m2 poultry houses installation - in poultry equipment systems design, sales, logistic, installation, training and aftersales service, meeting the highest breeding and production requirement of top professionals in Europe we believe that Poultry-Tech full service company can meet all demands that you need to achieve your maximum production aims at the most effective poultry growing environment. Poultry Tech specializes in the following equipment: • Feed storage and feed delivery • Feeding and watering systems • Gas fired heaters, heat exchangers • Poultry house climate systems • Poultry cage systems • Poultry house environmental controls • Turn-key poultry projects

Visit us online: info@poultry-tech.com Website: www.poultry-tech.com Tel: +36 20 388 55 50 Fax: +36 96 526 475

Hungary


MHP Chicken company rules the roost Supplier Profile

Mavitec Employees: 200 Established: 2002 Industry: Rendering Services: Nutrient management, Supplier of rendering equipment/ turnkey rendering projects, 24/7 service department, Spare parts warehouse/ supplier Management: MD - Maco Van Heumen Website: www.mavitec.com Visit us online:

Supplier Profile

place to work with well-structured regeneration packages and welldeveloped health and safety policies and we feel that is very important,” Sobotyuk said. There are also KPIs (Key Performance Indicators) in place for each section of the workforce. Remuneration packages include monthly and annual bonuses, based on the efficiency and quality of production and on employee performance. The company also provides sanctions, holiday and maternity benefits in accordance with Ukrainian legislation. Biggest in Europe Looking to the future and MHP’s ambition certainly isn’t dwindling.

Poultry-Tech Industry: Poultry Installations Services: Equipment Installation, Design, Sales, Training, Logistics, Delivery, Environmental Control. Website: www.poultry-tech.com

Headquarters Visit us online:

MARCH | 2013 |

13


Let it grow. Ensuring food security - for today and the future - is one of the world’s key challenges. As the global population grows and prospers, connecting the world’s agricultural supply with regions of rising demand is becoming increasingly important. These linkages are resulting in an ever-growing trade of agricultural commodities, which is a key element of the world economy. Toepfer is at home in these markets. Our corporate philosophy is to manage the logistics of agricultural commodities from the country of origin to the buyer in the importing country. In doing this, we help ensure a worldwide supply of high-quality raw materials to the food, animal feed and bioenergy industries.

www.toepfer.com T: +380 (44) 230 14 70 • E: secretary@acti.kiev.ua • 16-a, P.Sahaidachnoho Street, Ukraine, 04070, Kyiv

studio for architecture and design PATRICK TAS bvba

PATRICK TAS architect fn fax mob email web address

+32 52 22 16 63 +32 52 20 03 95 +32 475 72 29 15 patricktas@skynet.be www.architecttas.be weidestraat 7 B 9200 Dendermonde Belgium

designer of the MIRONOVSKY HLEBOPRODUKT chicken slaughter houses KANEV and VINNITSA

STUDIO FOR ARCHITECTURE AND DESIGN WITH GREAT EXPERTISE IN CHICKEN SLAUGHTER HOUSES AND FOOD PROCESSING - WITH SEVERAL WORKS IN DESIGN AND REALIZATIONS IN BELGIUM - THE NETHERLANDS - RUSSIA - SAUDI ARABIA - UKRAINE


MHP Chicken company rules the roost Supplier Profile

Alfred C Toepfer Since 1919, Alfred C. Toepfer International has been active in trading grain, oilseeds & feedstuffs. Today, the worldwide organization of Toepfer consists of the headquarters in Hamburg, and 36 branches around the world. Recently, Alfred C. Toepfer International (Ukraine) invested 80 million dollars into the development of agroindustrial sector of Ukraine. The company owns 7 silos with a combined storage capacity of 460,000 tons and has an annual turnover of 3 million tons.

Website: www.website.com Visit us online:

Having formed relationships with some of the industry’s biggest global producers, the company is learning from the best and aiming to emulate these strategies as it branches out into the rest of Europe. “First of all we will definitely be one of the biggest producers not just in Ukraine but in Europe. In 2018, we will produce more than 800,000 tonnes of chicken per annum; the biggest capacity in Europe,” Sobotyuk continued. “We are also going to cultivate more than 500,000 hectares of land, to be completely self efficient in grains as well as exporting different types of grains to the

First of all we will definitely be one of the biggest producers not just in Ukraine but in Europe. In 2018, we will produce more than 800,000 tonnes of chicken per annum; the biggest capacity in Europe.” — Anastasiya Sobotyuk 15


MHP Chicken company rules the roost

Poultry Processing Complex

Small chicks

world’s markets. “Thirdly, we have some new, really interesting projects in operation. We opened our biogas station in 2012 using parts of chicken unused in operation. From this, we receive two products: first of all we produce gas, second we receive chicken manure. With the manure we fertilise our land and from the gas we produce electricity, hot water and cold water; all required for use in our operations.” 16

Poultry Hou

Mature chickens

Striving for self efficiency and entire vertical integration, as well as an outstanding marginality of the business is what separates MHP from its rivals domestically and what is now promising to put it on the global landscape too. Sobotyuk concluded: “Mr Kosyuk’s key philosophy is ‘if you want to do something really well, do it yourself’, and that has been a very successful philosophy for this company over the past 15 years.”


STATISTICS

uses

Industry: Agriculture/Food Production Founded: 1998 Headquarters: Kyiv, Ukraine Key People/Titles: Yuriy Kosyuk – CEO, Founder and major Shareholder Products: Grains, poultry and meat processing operations Revenue: US$1.2 bln (2011 results), US$1.4 bln (expected 2012 results) Employees: over 25,000 Website:

www.mhp.com.ua Roast chicken

Visit us online:

17


MHP 158, Akademika Zabolotnogo Str, Kyiv, Ukraine Tel: +38 044 207 00 00 Fax: +38 044 207 00 02 office@mhp.com.ua www.mhp.com.ua

Powered by:

http://digitalmediamarketing.com/

FIND OUT MORE >>

MYRONIVSKY HLIBOPRODUCT - Chicken Company rules the roost  

MYRONIVSKY HLIBOPRODUCT - Chicken Company rules the roost - A company profile

MYRONIVSKY HLIBOPRODUCT - Chicken Company rules the roost  

MYRONIVSKY HLIBOPRODUCT - Chicken Company rules the roost - A company profile

Advertisement