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R E V O E K A T D N E K b CO ME DY W EE o n co me dy cl u at th e l ond

U N D E R G R O U N D

A N I M AT I O N S


In this tough economic times and the upside down weather we’ve been having Smile For London have created The Smile For London 2012 Campaign, thats is a campaign to which is made to remind people too smile gloomy days The campaign is based around the three main things that make people smile.

ABOUT SMILE FOR LONDON OUGD203 Product, Range & Distribution


The Campaign is focused on Londoners but specifically two types:

1 2

Audience: Central and Greater London, Students, Young Professionals. 18 - 24. Context: This audience are the group that are probably going to absorb the campaign most.

the

Audience: Central London, Commuters aged 21 - 44 male and female. Context: These group of people have to face a tough and stress journey to work and may have some of stress jobs in the country.

AUDIENCE & CONTEXT OUGD203 Product, Range & Distribution


SPIDER-GRAM OF DELIVERABLES OUGD203 Product, Range & Distribution


I have created Smile for London 2012 (Left: New Logo) a sub brand of the orginal logo (Right).

These are the there campaign promotional posters.

SMILE FOR LONDON CAMPAIGN OUGD203 Product, Range & Distribution


The Campaign pack contains: ENVELOPE INFO PAMFLET x3 SET OF STICKES x3 BAGDES x3 WRISTBANDS x3 INFO PRINTS (HAPPINESS LAUGHTER &KINDNESS) COMEDY WEEKEND FLYER UNDERGROUND ANIMATION FLYER

The pack will be avaliable in Central and Greater London Newsagents

CAMPAIGN PACK OUGD203 Product, Range & Distribution


OV ER ND TAcoKE CO M EDY WatEEthKE club dy me on nd e lo

Comedy Weekend Takeover Flyer (Front & Back)

0001SMLCWT01

ER V O E K A T D N E K E E W Y D CO M E c o m edy c lu b at t h e lo n d o n ONE ADULT TICKET

Simon Amstell Micky Flanagan Jimmy Carr Jack WhiteHall

Comedy Weekend Takeover Ticket

OV ER E K A T D N E K E E W Y D E M CO co m edy club at th e lo nd on Simon Amstell Micky Flanagan Jimmy Carr Jack WhiteHall

Simon Amstell Micky Flanagan Jimmy Carr Jack WhiteHall

Comedy Weekend Takeover Stage Design/ Panels

x2 Comedy Weekend Takeover Posters

COMEDY WEEKEND OUGD203 Product, Range & Distribution


I am proposing this animation follows girl who lets go of a smile for London balloon it then driffs out into space which ends up in a alien hands. The animation is meant to represent the Kindness aspect of the campaign.

Advantages of DEP

The Smile for London Underground animation and Information Motion Graphics will be played on the CBSOutdoor digital screen in the London Underground corridor network. DEP Digital Escalator Panels. DEPs showcase high definition full colour imagery across a sequences of screens mounted along side escalators. 9 out 10 tubes stations use DEPs.

Story Telling - The sequential nature of DEPs allow designers/ advertisers to tell a story as the commuter journeys up or down the escalator. Domination - You can have up to 110 screens working at the same time. Welcomed - 85% of londoners think at DEP screens are excellent. Creative format - Its recognised as one of the most creative and engaging formats in London.

UNDERGROUND ANIMATIONS OUGD203 Product, Range & Distribution

Concept Boards ougd203-2  

Concept Boards

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