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Alex Slippens BA hons Graphic Design Level 06 OUGD301 Design Practise 3 Leeds Pound Scheme

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Background

The Brief

In times of recession it can take radical ideas to make a change. The Leeds Pound Scheme is based on the ‘Bristol Pound’ that is successfully up and running in Bristol. The Leeds Pound will be a complementary currency, designed to work alongside sterling, not replace it. The scheme would act as a plug on the money leaving Leeds, keeping it in the area to prosper the city. The Leeds pound can only be spent in independent, Leeds-based traders who sign-up to the scheme. This means that the money stays within local businesses and communities, supporting the high street. Anyone will be able to use printed Leeds Pounds. It’s a voluntary system. All you would have to do is simply exchange your sterling for paper Leeds Pounds at Access Points around the city and spend them in participating businesses.

The brief is to create a new campaign for the introduction of the Leeds Pound scheme. The campaign needs to inform people how the scheme works? And the benefits it will have to the community. It will also have to persuade people to sign up to the new scheme. The designs will have to be conceptualise for the artwork on the paper bank notes and coins. Target Market The Leeds Pound message would need to get to two different audiences with a common ground of keeping money in Leeds Communities. One would only work with the other. 1. Local Businesses and Shop Owners - For the scheme to work the campaign has to get local businesses in Leeds to participate in the Leeds Pound scheme. 2. Consumers. - It will be important to inform and pursued consumers to use the Leeds Pound, but they would only accept to use the scheme if there are enough Local business using the scheme.


Alex Slippens BA hons Graphic Design Level 06 OUGD301 Design Practise 3 Leeds Pound Scheme

02 04 The Leeds Pound Scheme The Leeds Pound is a radical Idea purposed to be introduced into Leeds. Its a local currency which would run along side the sterling pound. To ensure that money spent in Leeds stays in Leeds. The Scheme will Benefit people, shops, restaurants and businesses in Leeds and the surrounding area. This scheme would be voluntary.

The Logo is an italic L to represent Leeds with and equal symbol signifying an equal Leeds, it still has an association with the pound sign. The branding and the logo are in two green colours this stems from a concept of the surrounding country side around Yorkshire being iconic examples Britain’s greenery and when the fields are green its a sign of prosperous times. One this board are photos of proposed notes for the Leeds pounds.

LEEDS POUND


Alex Slippens BA hons Graphic Design Level 06 OUGD301 Design Practise 3 Leeds Pound Scheme

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This board is about the promotional campaign part of the Leeds pound scheme to get people involved. A series of smaller flyers to grab peoples attention. These will work along side the posters which are based around where people will potentiality be able to spend the local currency.


Alex Slippens BA hons Graphic Design Level 06 OUGD301 Design Practise 3 Leeds Pound Scheme

04 04 The Leeds pound scheme has a digital aspect to the campaign with an smart phone app for banking and information on the go. This proposed App will work along side the Website as the web front of the Leeds Pound Scheme.

Leeds Pound Scheme Boards  
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