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Graze Design Direction Boards Alex & Ben

Graze Introduction

“Make the Graze brand more distinctive and desirable.”

Graze is an online store that sells box’s of healthy snacks. Offering office workers a tasty and nutritious snack an alternative to those 3pm tempations.

‘Nature delivered’ is their tagline. “They provide a ‘pleasurable health when they create tasty, snacks.”


Graze Design Direction Boards Alex & Ben

Graze Content

Healthy foods/snack Online Excerise Delivery serivce Eviroment (recycling) Nature People’s well being.

From the survey we can find out what its is about graze the customer/ targert market likes about the company.


Graze Design Direction Boards Alex & Ben

Graze

Audience & Context People who work in Office. People who go to the Gym and are health consious Vegaterains/Vegans. More likely to attract a women tagart market.


Graze Design Direction Boards Alex & Ben

Graze

Method of delivery These are what is asked in the breif

Part A To fresh the the graze box. Part B To make the logo more distincitve and unique. Part C Create a direct mail marketing campagin that stands out. These are our purposals.

The moblie phone App. Stop/Start animation viral video.


Graze Design Direction Boards Alex & Ben

Graze

Primary Research We used the vouch code on the brief to get a free sample of the box.

Looking at stores in Leeds that sell healthy nutritious snack. Theres a shop called ‘graze;.

Not the same as graze.com

Send out a questionaire to 300 of Reed & Mackay employee’s. Working in an office they are the target market.


Graze direction boards.