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Alex Slippens Level 06

OUGD301 Channel Seven 2003 ISTD Competition [Brief 3]

Background This brief is all about television and channel branding. What is interesting is how channel brands and messages have changed since the original brief 9 years. The have had to become more competitive with the shift from analogue to digital television. In 2009, new channel brands were launched to coincide with the introduction of nationwide digital television. In this brief you need to ask how a channel captures its audience and what theme makes its stand out from the 100’s of others? This brief is an old 2003 competition brief which I’m using as a base to build on and have altered. Channel Seven, a new television channel is about to be launched. Channel Seven’s feature programs are be wide and varied, and aim to attract men and women aged 18 - 30. At this stage of development however, the directors do not wish to be too prescriptive

but it will include News, Current Affairs, Science and Technology, History, Drama, Cultural Activities, Topical Items, Travel, Films, etc. The Brief Develop a logo/ identity that will effectively communicate the uniqueness, quality and diversity of the Channel Seven product. To build on the identity for Channel Seven you need to produce a 30 second promotional trailer and 2 IDents showing the logo in motion. You also need to conceptualise an App Design where the audience can get program information, a social network feed and be part of the Seven Brand. Target Market Channel Seven is aimed at men and women 17 - 24.

Deliverable’s - Logo and Identity - 30 Second Ad - 2 IDents . - Conceptualised App design -Website - Print Promotion. Deadline Final Crit 5th December 2012 Module Deadline 12th December 2012


Alex Slippens Level 06

OUGD301 Channel Seven 2003 ISTD Competition [Brief 3]

Exsiting channel branding and IDent promotion


Alex Slippens Level 06

OUGD301 Channel Seven 2003 ISTD Competition [Brief 3] Channel Seven has seven categories it broadcasts. To appeal to the target market of 17 - 24. The logo is aimed to be abit unconventional such the neon light type. The logos concept is focus on digital television. This is in the logo such the TV which is the rectangle around the brand name and with the ‘C’ from channel to represent a loading image. The digital age of television has begun to revolutionise how people watch television such as using smart phone Apps and social media. Which Channel Seven has fully incorporate into its brand.

Example of the Smart Phone App.

Main page.

Very Similar to the app lay out style using the same fonts and colours to stick to the brands image..

Program Timings and Schedules

Each Categories would have its own page linking to their specific program times.

These motion graphics are examples of how channel seven would promote its programming. Music and News.


Alex Slippens Level 06

OUGD301 Channel Seven 2003 ISTD Competition [Brief 3]

Series of Poster One for each categories.


channel_seven_final_boards