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Snowy Owl Sled Dog Tours Content Plan Alex Scuccato


Main Videos - Facebook and Youtube The full version of the video is intended to be hosted on the Travel Alberta website, Facebook and Youtube page with links out to the Travel Alberta website in the description. The thirty-second version would be used for paid targeting to specific audiences on Facebook and Youtube and for directing people to the full version with blog post. Full: https://youtu.be/osBSZd5Kxhs Thirty-Second: https://youtu.be/rrzW1AlszTk


Social Video - Twitter and Instagram The short thirty-second video is intended to support the main videos with a series of images and copy for mobile devices. It can be used for general posting or for paid marketing through both social networks. Social Video: https://youtu.be/hOaQ9vKVSsc


Social Posts - Twitter and Instagram The social posts are intended to support the main videos with content aimed primarily for people with mobile devices. It can be used for general posting or for paid marketing through both social networks, although the budget would be more effectively spent on the videos.

Twitter - Dashing through the snow with @snowyowlsleddogtours and some four-legged friends! http://bit.ly/2rb8N3O #explorealberta Instagram - Dashing through the snow with @snowyowlsleddogtours! Discover the breathtaking Rockies with some four-legged friends. #explorealberta


Dashing Through the Snow “It’s the air, the mountains, the raw beauty, the dog’s energy, and the physical and mental challenge – all a recipe for a transformation in the present, and a profound memory for the future.” Connie Arsenault, owner and founder of Snowy Owl Sled Dog Tours Peaceful, surreal, stunning, magical. These are just some of the words that will race through your mind as you’re whisked away on a once in a lifetime adventure. Dog sledding is one of the most iconic winter activities and it’s a must-do when visiting Alberta. Horse power? Forget it. This is dog power and it was the key to survival for the Inuit in Canada’s Arctic for thousands of years. Now it’s your turn to discover the art of dog sledding in one of the most breathtaking locations on the planet: The Rocky Mountains. For over thirty years, Snowy Owl Sled Dog Tours’ mission has been to educate, entertain and share the beauty of the Rockies with people from around the world. Whether it’s one of the tours through the mountains or a big wet kiss from one of the huskies, it’s an experience you’ll never forget. Snowy Owl Sled Dog Tours was founded in Canmore, Alberta in 1983 by Connie Arsenault and her late husband Charles. What started as a 1 dog team and 10 sled dogs has grown to 16 dog teams and 180 sled dogs. While they’ve expanded over the years, their focus has remained on the ethical treatment of their husky family. Dog lovers will feel at ease knowing that Snowy Owl Sled Dog Tours treats their huskies with the utmost care. They are a dog-first kennel and each ‘husky hero’ receives the best food, grooming, shelter and veterinary healthcare.


“It is all about our dogs – always has been and always will be.” says Carlin Kimble who has been running dog teams since childhood. “Our husky heroes are beautiful, healthy, personable and happy. They are our most valuable asset – they are our family.” From their base in Canmore, to the frozen stillness of the Spray Lakes, your expert guide will take you on a tour through serene mountain passages, vast pine forests and barren winter valleys. If you’re feeling adventurous, your guide can help you mush your own team. Or if you’re content to sit back in some cozy blankets, relax and watch the mountains come into view, feel free. No need for an iPhone out here. Listen to the soundtrack of yips and yelps from the dogs, scrapes and scratches from the sled, and the howl of the winter wind in the big Alberta sky. During your breaks, there will be plenty of time to meet some new furry friends like Ruger. He’s a five-year-old Seppala Siberian husky who is one of the team’s wheel dogs. Located at the rear of the pack, wheel dogs are the real husky heroes. They shoulder more of the weight, help steer the sled and motivate the other dogs to keep going. The pay off? More treats, belly rubs and kisses. Altogether, they’ll run, on average, over forty kilometers per day. Yet for them, it’s anything but work; it’s their play time. And luckily, they have one of the best playgrounds on the planet. “This area is the most beautiful place I’ve ever seen and it’s the first thing I miss when I leave here,” says Jereme, musher and son of Connie. “When I watch clients walk away from the tours, they’re just amazed at what’s happened. It’s a once in a lifetime experience for most and it’s something that they’ll never forget.” Watch the full video to hear from Jereme and visit: https://www.travelalberta.com/ca/listings/snowy-owl-sled-dogtours-2319/ to start planning your winter adventure today!


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Snowy owl sled dog tours content plan  

This content plan was created as an exercise for Travel Alberta and Snowy Owl Sled Dog tours with a combination of writing, photo and video...

Snowy owl sled dog tours content plan  

This content plan was created as an exercise for Travel Alberta and Snowy Owl Sled Dog tours with a combination of writing, photo and video...

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