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alexander reese design portfolio landscape architecture illustration graphic design


UNITED STATE NATIONAL ARBORETUM

KENNEDY PARK

ANACOSTIA PARK LANGSTON GOLF COURSE

WASHINGTON, D.C.

LAKE

RIVER TERRACE REC. CENTER

AN

HERITAGE ISLAND

KI

NG

M

RFK STADIUM

KINGMAN ISLAND

FORT DUPONT PARK

R E

This is an urban design project located in Washington DC, on the site of the Robert F. Kennedy Stadium complex, which sits on the West bank US. CAPITOL NATIONAL MALL of the Anacostia River. The location of the site presents an opportunity to establish a new precedent for development in an ecologically sensitive watershed. The proposed development, Kennedy Park, is a socially equitable, environmentally sustainable, and economically feasible community-oriented development that extends YARDS PARK the core urban fabric of Washington DC to the banks DIAMOND TEAGUE PARK of the Anacostia.

BOATHOUSE ROW

th th

e

e A

N

A A

C

N O

AC

ST

IA

O

V RI L IA A I TR ST

ANACOSTIA FIELDS

K AL RW VE RI

POPLAR POINT ANACOSTIA PARK

SITE MATERIAL TO BE DEMOLISHED

+

EXISTING ECOLOGICAL & RECREATIONAL NETWORKS

2


SITE ANALYSES

3

Architectural Modelling by Bingxi Qian

landscape / planning / development


MULTIFAMILY

4.8 % TOWN-HOMES

897,899

SQUARE FEET

RESIDENTIAL TOWN-HOMES MULTI-FAMILY SENIOR LIVING CONDOS

4.1 % CONDOS

19.3 % SENIOR LIVING

220,523

SQUARE FEET

OFFICE CO-WORKING MEDICAL OFFICES

41.5 % FOOD

4.8 % MICRO-RETAIL

4.1 %

182,081

SQUARE FEET

RETAIL

CONVENIENT

GROUND-FLOOR MIXED-USE MALL 19.3 % MID-BOX / CHAIN

20.7 % ENTERTAINMENT

CORE DELIVERABLES ///

Here I offer a focus on Phase 2 of 3 in total. This is the phase in which we attempt to maximize and leverage the residential density by introducing apartment, retail and office use. We plan to engage the residential uses developed in Phase 1 in order to optimize the success and enjoyment of the retail initiatives. Sale prices are determined as a factor of comparable value ratios applied to a unit square footage, adjusted based on historical average. Specifically, retail will be a mix of micro-retail, national brands, entertainment and mid-box stores - purposeful in carrying out the vision to support nearby residents as well as engaging people from other parts of the city. Anchor tenants in Phase 2 will be selected based on their proven ability to articulate their vision and connect with existing communities.

4


SPORTS CENTER HEALTH & WELLNESS CENTER INDOOR & OUTDOOR FACILITIES

CIVIC DESIGNATED FOR COMMUNITY INPUT

FOOD DISTRICT INDOOR MARKET FOOD DISTRIBUTION CENTER

304,484 SQUARE FEET

83,635 SQUARE FEET

87,120 SQUARE FEET

COMMUNITY ELEMENTS /// The largest

component of the retail development in Phase 2 will be a food district which is heavily tied to Kennedy Park’s programming objectives. This site will support the site’s urban green rooftop programs and other food focused programming, which will be run by Brooklyn Grange, a food market that resembles Chelsea Market in New York City. Also included is a Sports Complex designed to supplement and enhance the 15 acres of multipurpose sports fields to serve the increasing demand of youth sports fields in Washington D.C. delivered in phase 1, as well as to meet the needs of the entire metro area - responding to a proposal originally for Alexandria, VA but politically incompatible. The development team is must be committed to working with local municipalities to determine the best use for the Civic site which will serve as another example of building stronger partnerships with the city and the existing communities on both sides of the Anacostia

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572 MILLION TOTAL PROJECT COST $ 84.53

$ 11.95

$ 74.49

MARKET SALE

RETAIL

OFFICE

$ 11.95

x

EQUITY MULTIPLE

x

L.P. MULTIPLE

x

DEVELOPER MULTIPLE

RETAIL

2.33 2.77 4.51

$ 28.15

$ 28.15

SENIOR

SENIOR

PHASE 2

PHASE 1 $ 27.28

$ 27.28

$ 42.1

WORKFORCE RENTAL

WORKFORCE RENTAL

MARKET SALE

$ 83.82

%

more than

90

MODERATE RISKS

MARKET RENTAL

$ 83.82

S

MARKET RENTAL

PHASE 1

of

28 MILLION

10 %

only

PHASE 2

235.7 MILLION

DEVELOPER EQUITY

CASHFLOW

336 MILLION

PROPERTY INCOME of

57 MILLION

+

+ 14 % 12 - 14 % 10 - 12 % 8 - 10 % 0-8%

TRANCHE 5 TRANCHE 4 TRANCHE 3 TRANCHE 2 TRANCHE 1

EQUITY INFUSION of

142 MILLION

DEBT financing

65

%

of construction costs

372 MILLION

6

DEVELOPER RETURNS

80 20

29.4 % 11.8 % 7.11 % 10.4 % 8.0 %


kennedy park

Not surprisingly initiatives to overcome the impoverishment and exclusion created along the Anacostia is in line with the legacy of Robert F. Kennedy (RFK), who we desire to acknowledge after the RFK Memorial Stadium is demolished. However, the disenfranchisement of the western Anacostia community must also be ameliorated not only on ethical principles but also for the attendant success of the development, the city, and the image of our nation through its capital. With this in mind, Kennedy Park aims to offer significant affordable / “workforce� housing and thereby prevent gentrifying reinforcement of the current socio-economic divide. To this we add senior living options, access to affordable and healthy groceries, and significant recreational opportunities for all ages. This with regard to human and environmental health, our development program seeks to improve stormwater management, watershed stewardship on the site and overall remediation of ecological degradation occurring since early human intervention in the Capital, much less the land fill process used to create RFK Stadium.

washington d.c.

SUMMARY ///

Overall, this project aims to respect human and environmental dignity within the capitalist process of urban development. This takes three forms - 1) ameliorating of the historic socio-economic boundary created by the Anacostia, 2) including the community in the development process, and 3) prioritizing both human and environmental health.

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GOWANUS EXPERIMENTAL FOREST BROOKLYN, NY In response to the prompt of creating the United States’ 81st Experimental Forest on the super-fund site of Brooklyn’s Gowanus Canal, this project employs a flexible, iterative program for storm water management, soil remediation, and tree cultivation on vacant sites throughout the surrounding neighborhoods. Designed to counter local primary and secondary educational disparity and inequality, programs for horticultural practice and experimental production at vacant sites beyond the canal support remediation, education, scientific experimentation and potentially timber production in forested lots on the canal.

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Black Locust Robinia pseudoacacia

SUMMARY /// Within the prompt to establish an experimental forest at the Gowanus Canal and manage excess stormwater is embedded the engagement of western Brooklyn’s larger educational framework. Thus, this project emphasizes social as well as environmental sustainability as potentially supportive frameworks.

Above are visions for the transformation of vacant lots into tree production and horticultural experimentation facilities. Here local primary, secondary, and higher education students and teachers converge to experience and learn about watershed stewardship, soil remediation strategies, and horticultural practices.


FIRST

school data

VACANT LOTS

PROXIMATE UNIVERSITIES

SCHOOL ANALYSIS

CHOSEN FOCUS SCHOOLS

universities

PROXIMATE PUBLIC LIBRARIES

libraries

PROXIMATE AFTER SCHOOL PROGRAMS

zoning subtraction

FINAL P.S. 38 SUBTRACTED DENSITY

POTENTIAL LOTS HIGHLIGHTED

POTENTIAL INTERVENTION SITES

CATALYST SITE CHOSEN

ANALYSIS ///

Rigorous Municipal and institutional mapping (represented above) alongside stormwater management calculations (following page) target disenfranchised schools and the potential sites for educational and environmental intervention. Radii of 0.5 or 0.25 miles (as our indexes of walkability) were cast around potential symbiotic local actors: colleges and universities, public libraries, after

school programs, and, most importantly, disenfranchised schools. The vacant lots falling within areas of significant overlap were then designated potential sites of intervention. An initial catalyst site serving as the model for our developed interventions was then chosen in close proximity to the canal.

9


RUNNOFF VOLUME + WATER FLOW DIRECTION & RELATIVE RATES Given the high amount of impervious surfaces in the area and the data at hand, we assumed that virtually all water that falls on these urban blocks flows down streets and is intercepted by catch basins; any overestimation would only lead to a more robust system. Determining the speeds and amounts of overflow provided us a manageable and feasible approach to regulating stormwater through interventions with specific capacities. This data will inform the size, capacity, placement and overall importance placement of our catchment & remediation structures in each specific vacant lot as the project expands from the catalyst site. 0.4 - 0.54

0.7 - 0.84

0.55 - 0.69

0.85 - 0.99

Relative rate of flow towards Canal

CURVE NUMBERS - measurements of runnoff

MYCOREMEDIATION

EXCAVATION

RE

MO VA B

LE

SE

AT IN

G

As fungal mycelia spread through soil they release enzymes which break long polymer-chains into their basic subunits which are then absorbed into their cell walls. Pleurotus ostreatus, or oyster mushrooms, are particularly efficient at breaking down PAHs (polycyclic aromatic hydrocarbons) found in oil and petroleum.

WA TE

RP

UM

30’ 0”

PS

YS

TE

M

20’ 0”

AE

RA TIO

N

SY

ST

REMOVABLE SEATING

Oyster Mushroom Pleurotus ostreatus

To gain an estimate the volume of stormwater contributed by our focus area to the Combined Sewage Overflow (CSO) into the Gowanus we assumed the ration of total rainfall to CSO output for the entire sewer-shed (two known figures) remained proportional for our area.

10 3D modeling of catchment by team member Putu Dawkins

EM

Our catchment and remediation structures are informed by the free ranging motion of a backhoe and the circumstances of efficient cut and fill.

10’ 0”

Within these, water diverted from storm-sewers can be stored used in mycorrhizal culture and as irrigation for plant production on the site - preventing CSO overflow.

Though they can be varied in size, depending on small scale hydrology calculated above, if our detention structures have an average volume of 30,000 gallons, sewage overflow into the Gowanus from our study area may be eliminated if 59 structures can be implemented in the neighborhoods around the Canal.


ACTORS

EXPERIMENTATION

Primary & Secondary Schools

Species selection

After School Programs

Propagation, Fertilization, &

Local Colleges and Universities

General Horticultural Practices

Black Locust Robinia pseudoacacia

Local & state colleges

Ecological function and health

and universities,

Lumber quality and safety

USDA Scientists

Urban Soil dynamics Remediation Progress

OUR SITE

ENTIRE SEWERSHED

6.6 billion 0.4 billion

1.7 million

: รท

31 million 1.7 million

30,000

gallons of rainfall gallons of CSO ouput gallon capacity

59 STRUCTURES

Expansion of this project beyond our lot is hoped for - even into new water and sewer-sheds. We expect the character of the lots, and even the type and destination of plants to change to meet the needs of the community and forest project.

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UGLEGÅRDSKOLEN COPENHAGEN, DK This work is a multi-media project exploring both the political and aesthetic context of a late modernist public design in the greater Copenhagen area of Denmark. It involved equal parts spatial / aesthetic analysis (with according phsyical and didigital modeling) and theoretical applications of Foucault and Deleuze. The design in question is “Uglegårdskolen” meaning “The Owl Farm School,” - a combined primary and secondary school serving the southern Copenhagen suburb of Solrød Strand.

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CANOPY

primary consumption

primary consumption

primary consumption

pollination

fruiting

primary + secondary consumption

primary consumption

YARD WORKS

UNDERSTORY SHRUB LAYER

birds nest, forage, and seek shelter in different types of canopy

SHADE GARDEN

PUBLIC ‘FLEX’ SPACE

diverse vertical structure for privacy + habitat enhancement

SUN GARDEN

HORTICULTURAL SPACE

ITHACA, NY

BORDER

pollinator + forage resources

dense, diverse vertical structure for privacy + habitat enhancement

HORTICULTURAL SPACE

The iterative projects of Yard Works involve the participation of upstate residential communities in networking the spaces and resources of neighbors in order to design individual but ecologically symbiotic & cooperative residential landscapes in order to enhance urban and suburban ecologies with an emphasis on bird diversity.

Hosta spp

HOSTA

Aesclepias incarnata

Monarda didyma

Echinacea purpurea

BEE BALM

CONE FLOWER

CUP PLANT

Silphium perfoliatum

Agastache spp.

Rudbeckia fulgida

HYSSOP

BLACK EYED SUSAN

TURTLE HEAD

Chelone lyonii

Salvia spp.

Iris spp.

BUTTERFLY WEED

NY NAT IVE

NY NATIVE

IRIS

SALVIA

CARDINAL FLOWER

Lobelia cardinalis

JOE-PYE WEED

Eupatorium maculatum

NY NAT IVE

LILAC

NY N ATIV E

NY NAT IVE

NY NATIVE

NY NAT IVE

Syringa spp.

Rosa woodsii

SUMMERSWEET

Clethra alternifolia

Viburnum spp.

PERENNIALS

WOODS’ ROSE

NANNYBERRY, VIBURNUM

Cornus spp.

Hydrangea quercifolia

DOGWOOD

OAKLEAF HYDRANGEA

Mahonia aquifolium

N Y NATIV E

OREGON GRAPE HOLLY

JUNIPER

Juniperus spp.

Ilex verticillata

WINTERBERRY

SHRUBS

NY NATIVE

Juniperus virginiana

Malus spp

N Y NATIVE

CRAB APPLE

Amelanchier spp.

EASTERN RED CEDAR

NY N ATIV E

SERVICEBERRY

TREES

N Y NATIVE

This project involved creating both personal & communal spaces with ecological significance for birds - alongside all of the complexities of creating an attractive, unified, maintainable, and sustainable residential landscape.

My specific project involved close work with Ithaca’s Aurora Pocket Neighborhood - a group of four households living cooperatively and sustainably on one shared lot in Ithaca’s Fall Creek neighborhood.

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A

BEEBE LAKE

3

ITHACA, NY The prompt was to envision an ecological and social future for Cornell University’s Beebe Lake. The lake is the result of damming previously existing marshland. However, this dam no longer generates hydroelectric power, and the lake requires infrequent dredging to preserve it’s depth. Furthermore, it remains liminal to student life. Thus, this master plan stands as a union of histories and regimes of memory in preserving parts of the open water that contributed to the social experience of the university in decades past, while reverting to more ecologically robust (and arguably authentic) marsh typologies that offer an additional layer of historical depth.

1

Once more central to the campus’ social and cultural life through aquatic and winter sports, the lake is now relegated to jogging trails and paddling exercises as well as brief summer cliff & bridge diving not officially condoned by the University. Along with the gorge into which it’s water flows, Beebe Lake acts as the border between Central and North Campus where nearly all students were required to live their freshman year in campus housing. However, North Campus, and accordingly Beebe Lake, remains largely restricted to freshman experiences.

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southern shore


A japes lodge

new "beach"

100

50

25

0'

The majority of students move to the Western or Southern Ends of Campus in later years and no longer frequent the space. Therein, Beebe Lake has become liminal to the collective spatial, and social experiences of students. Nevertheless, the lake remains asset that is ignored as student and visitor experiences and traffic has been largely diverted away from it. It is however an asset that needs to be re-envisioned rather than strictly ‘revived.’

B

Thus, this design counters expired and inappropriate notions of the romantic British Landscape previously thrust upon the Lake in favor of with more intimate circulation around the lake, connecting, at opposite ends, 1) a more direct revelatory ecological experience, and 2) an engineered and built waterfront acknowledging the human influence that brought about and persists in and around this water feature.

2

1

2

3

B wherly island

100

50

25

0'

15


TYPICAL SUBURBAN LOT

EARTH SHELTER Eliminates contemporary potential of the facade of the house to display wealth.

SUBURBIA 2.0

SITE ELONGATION The site’s elongated form, atypical of the traditional suburban plot, provided a logic of distortion applicable to the whole design.

ITHACA, NY Given the opportunity to intelligently transform a local suburban lot in a new sustainable vision for suburbia, we instead chose to make our site a commentary on the economic and social fabric of suburban society at large.

EXTENSIVE DECK Reunites contemporary suburbia with previous associations with nature by pulling deck out into naturalized areas.

ABSTRACTED + MAGNIFIED SUBURBAN RITUALS Re-frames edge-clipping and barbecuing, creating an environment that can lead to self-aware mastery of the detrimental nature of some of the actions that have become iconic of the shallowness of contemporary Suburbia.

POOL SUB/MERSION Eliminates contemporary potential of another trite suburban symbol of wealth

Sustainable technology has undeniable potential to better suburbia, but the underlying problems infusing it are societal. This project attempts to take suburban intentions and use them to both eliminate the consumption and spectacle that has become iconic of suburbia and make tangible the ideological bases of unrequited desire.

SITE REFORESTATION Transforms ecological sterile suburban backyard into naturalized areas allowing a penetrative recontextualization of abstracted, unsustainable suburban developments in their historically informed relationships.

COMPLETE TRANSFORMATION

16 Collage images created by Putu Dawkins

In short, this design manifests a series of manipulations of the site; a logic of distortion is provided by the elongated shape of the suburban lot at hand. Overall, regressive distortions that are informed by precedents provided by earlier models and pretentions of Suburbia seen at left.


PRECEDENTS

& AFFECTATIONS

17


MARKETING GRAPHICS

landscape graphics los angeles, ca A selection of graphic and illustrative works from professional projects.

5a

AD

DR

ESS

CH

AN

GE

PO

STC

AR

D

PROJECT MARKETING MAILER

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COMMUNITY DEVELOPMENT PRESENTATION M

PAVILION PLAZA

1

MATERIALS ID

RIVERSIDE STREETSCAPE

FARMERS MARKET & COMMUNITY EVENTS POTTERY

M

RETAIL AND RESIDENTIAL ENTRY PLAZAS STREETSCAPE PROMENADE

2

R i ve r si d e D r i ve

DESCRIPTION

M

1

Integral Color Concrete - Color 1

M

2

Integral Color Concrete - Color 2

M

3

Decomposed Granite

AMENITIES ID

RESIDENTIAL BUILDING

RESIDENTIAL / RETAIL BUILDING

Ca l h ou n Av e.

RAIN GARDENS OUTDOOR MEETING ROOMS

RESIDENTIAL BUILDING

GREEN

Water Feature

2

C.M.U. Wall

A

3

Seating Stairs

WATER FEATURE

TERRACE GARDENS DEMONSTRATION GARDENS

70%

1

A

CREATIVE OFFICE

Ha zelti n e Av e.

CREATIVE OFFICE

DESCRIPTION

A

PARKING STRUCTURE

1

A

2

A

3

M

3

INTEGRAL COLOR CONCRETE

C.M.U. WALL

47 %

SPACE

A

GREEN

SPACE

6,255 SF

16,860 SF

SUNKIST BUILDING

LOS

ANG ELE S

RI VE R

US

101

INTEGRAL COLOR CONCRETE STEPS

SCALE : 1” = 20’-0”

SITE PLAN

0

8’

16’

32’

48’

RIVERSIDE PARK

MULTI-FUNCTION LAWN DOG RUN

72%

M

1

MATERIALS

GREEN

ID

SPACE

16,860 SF

M

2

DESCRIPTION

M

1

Integral Color Concrete - Color 1

M

2

Integral Color Concrete - Color 2

M

3

Decomposed Granite

A M E N I T I E S L EG E N D ENHANCED PAVING SEATING PLAZAS WATER FEATURES SEAT WALLS TERRACE GARDENS BENCHES, TABLES + CHAIRS

M

1

LIGHTING

MATERIALS

ARBOR / TRELLIS

NATIVE RIPARIAN PLANT MATERIALS

ID

M

2

ZONE 4

AMENITIES

DESCRIPTION

ID

DESCRIPTION

M

1

Integral Color Concrete - Color 1

A

1

Water Feature

M

2

Integral Color Concrete - Color 2

A

2

C.M.U. Wall

M

3

Decomposed Granite

A

3

Seating Stairs

PLANT MATERIAL TREES QTY 1 1 11

TYPE Canopy Canopy Ornamental

AMENITIES

SIZE 60” Box 48” Box 14130 36” Box

ICON Sherman Oaks & 14154 W. Riverside Drive, Sherman Oaks, CA 91423

December 2014

ID

%

SIZE

10 % 60 % 30 %

15 gal. 5 gal. 1 gal.

HARDSCAPE

HARDSCAPE ID

ID

TYPE

AREA

Precast Concrete Pavers Ipe Wood Deck Stone Banding

7,650 SF 1,480 SF 300 SF

ZONE 3

TYPE

AREA

Precast Concrete Pavers

3,900 SF

LOWER LEVEL

PLANT MATERIAL

PLANT MATERIAL

TREES QTY

TREES QTY 11

TYPE Ornamental

SIZE 36” Box

2,000 SF SHRUBS / GROUNDCOVER %

SIZE

10 % 60 % 30 %

15 gal. 5 gal. 1 gal.

ID

TYPE

AREA

Precast Concrete Pavers Decomposed Granite

1,100 SF 600 SF

1

A 1 Water Feature

A

2

C.M.U. Wall A 2

A

3

Seating Stairs

INTEGRAL COLOR CONCRETE

PRICING DIAGRAMS C.M.U. WALL

10 % 60 % 30 %

1SIZE

SIZE 15 gal. 5 gal. 1 gal.

WATER FEATURE

TREES

A

QTY 3

A

2

TYPE

SIZE INTEGRAL COLOR CONCRETE

Date Palms

24’ BTH

AREA

Precast Concrete Pavers Stone Banding

14,350 SF 575 SF

A

3

3

M

3

INTEGRAL COLOR CONCRETE STEPS

10 % 60 % 30 %

SIZE 15 gal. 5 gal. 1 gal.

HARDSCAPE

TYPE

A

150 SF SHRUBS / GROUNDCOVER %

HARDSCAPE ID

HARDSCAPE

TYPE

270 SF SHRUBS / GROUNDCOVER %

PLANT MATERIAL

A

ZONE 2 UPPER LEVEL

WINE SHUTTLE DROP-OFF

WATER FEATURE

DESCRIPTION

220 SF SHRUBS / GROUNDCOVER

ID

C.M.U. WALL

TYPE

AREA

Precast Concrete Pavers Water Feature

10,800 SF 200 SF

INTEGRAL COLOR CONCRETE STEPS

ZONE 1 PLANT MATERIAL TREES QTY 40 10 1 1

PRESENTATION + TECHNICAL GRAPHICS ///

TYPE Date Palms Ornamental Canopy Canopy

SIZE 24’ BTH 36” Box 72” Box 60” Box

12,750 SF SHRUBS / GROUNDCOVER %

M

3

10 % 60 % 30 %

SIZE 15 gal. 5 gal. 1 gal.

HARDSCAPE ID

TYPE

AREA

Precast Concrete Pavers Stone Banding

26,850 SF 475 SF

beautifying information and technical documents

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ILLUSTRATIVE PLANS /// balancing graphic abstraction with realistic forms and textures, light and shadow

COSTA MESA, CA

SHERMAN OAKS, CA

20


695

RUTHERFORD, CA

685

690

68

0

675

680

685

670

67

5

5

67

675

0

675

680

68

68

0

675

0

67

5 66

0

65

5

66

0

67

5

66

660

65

5

CHINATOWN / LOS ANGELES, CA

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BEVERLY HILLS, CA

PERSPECTIVES /// using 3D modeling and photoshp to communicate plant material & spatial experience

BEVERLY HILLS, CA

22


LES VOYAGES DE L’AMOUR CORNELL UNIVERSITY MUSIC DEPARTMENT These two print posters were commissioned by Cornell University’s Department of Music for a performance of three miniature baroque operas about love around the world. Dynamic forms and lines suggesting movement with an unexpected franticness that lends itself to irony–as if to cast a critical eye on the ideals of romance promised by the performance’s title. The central figures, (the subjects of a woodcut chosen by the concert organizers) are positioned so as to appear oblivious of, or even unconcerned with the present and future chaos inherent to the titular concept : journeys of love.

23


HORTUS FORUM CORNELL UNIVERSITY HORTICULTURE CLUB Series of graphics for the Undergraduate Horticulture Club of Cornell University. Rather than garner membership, the successful club is rather focused on advertising for their weekly sales of student grown plants. And rather than a cohesive, and therein limiting brand identity, the approach to these advertisements is one of variation and refreshment as applied to a reoccurring event that need retain its novelty and excitement. At all points I attempting to retain a level of sophistication and artistry reflective of the art of horticulture, being a member of the group myself.

24


This serious of graphics displays foliar elements of houseplants commonly sold by Hortus Forum. It employs a level of graphic stylization and abstraction that remains true to botanical form with the intent of celebrating horticulture for its foliage as opposed to its floral elements; Floriculture is not to be confused with Horticulture. Bright colors as well as Latin and common names to interest those visually and even academically. This serves t brand the club, it’s members and the Horticulture Department as a whole as more than hobbyists, but rather professionals, researchers, and even artists.

25


Here I make reference to occult imagery as a potential appeal to both the Halloween season as well as the sometime esoteric nature of horticulture to outsiders. What is to many a passion and profession remains an esoteric art form to outsiders. Using the Latin names to evoke the antiquarian tone of 19th century ritual magic and woodcut-like imagery in place of typical occult and astrological symbol. Additionally, the existing herbal elements of much ritual magic also adds an uncanny level of authenticity.

26

In contrast to the vector imagery seen on the previous page, this series harness a typographic response to botanic photography in another nod to botanical form. These also make use of the potential for digital media exposure by the club given that the lush imagery is better suited to digital circulation rather than print.


A handdrawn font drives home the “student grown,� hands-on, local nature of the club and it’s plants.

This and similar graphics, which embrace botanical form are formatted to appear on LCD displays situated in Mann Lobby and just inside the library.

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Design Portfolio  

Samples of my graphic and landscape design work.

Design Portfolio  

Samples of my graphic and landscape design work.

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