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Alex Peters



Floda31 is a laboratory for innovation and creativity. Providing an environment that fosters new connections, networks and cross disciplinary encounters. Floda31 is established in the last remaining wilderness of Europe, on the site of a farm in northern Sweden surrounded by incredible views of ancient spruce forests, just south of the arctic circle.

Floda31 Design Facility 2010 Designer / / Carpenter

Rich Holland Me Marije De Haas

Team Project

Matt West

Biological toilet system

-Introduction -Waste system

The Aquatron in a waste system that separates your solid from the liquids. The solids are stored in this here tub which is rotated every three months. In these segments live worms who hopefully love chomping through shit, turn it into compost. Amazingly the little worm dudes can reduce it to 10% of its original volume. The liquids are directed into another smaller tub where they are UV treated making them safe enough to be re-introduced back into the water table.

Pine forest wallpaper bathroom

House as we found it

In January I got an email from a friend asking if I wanted to join a team of designers to go and convert an old farm into a sustainable design facility in Northern Sweden. I said yes.

Our team of four drove all the equipment out from East London and five days later we arrived. In this landscape. Excellent.

The challange was to turn this 1930’s farm into a sustainable creative facility with everything one may need to create something innovative. The house accomodates the guests. The barn accomodates the tools. The toilet system will be powered by worms (read top right).

The interior will have a complete refit with as much open plan as possible. The exterior will remain in its traditional glory with a lick of black paint (white window frames). When we arrived there was no hot water. We threw together this ‘al fresco’ bathroom. Ooh yeh.

Floda31 Design Facility 2010 Designer / / Carpenter Team Project -Insulation -Barn conversion

Workshop before

Workshop after June 2010

These Swedish houses are constructed out of locally sourced pine and insulated with the waste sawdust. To make sure, we added another 150mm throughout the building (including doors) resulting in wall 300mm thick.

September 2010

Our work progress was based on team meetings, strong coffee and weak sketches. To be able to visualise and build on the spot was essential. All windows were replaced with tripple glazing.

We carried the same insulation process into the workshop. We installed the large windows taken from the house to create more light giving an amazing view over the forest and a new wood burner to keep people working. Wood scraps are welcome.

This space now hosts an excellent tool collection and extraction system. The barn will also have a metal shop, clay and screen printing room, and a sauna and country bar. There is also a recycling room to cope with the trash of multiple humans.

Floda31 Design Facility 2010

New french doors

Designer / / Carpenter Team Project -Underfloor heating -Kitchen Unit Design

Underfloor heating

Future plans for the ridable living quarters over looking the snow park.

Floda31 HQ. Hosts main kitchen, computer lab, bedrooms. Awaits exterior hot tub surrounded by decking.

Workshop provides visitors with an excellent tool range and great creative space, also a bar, studio work spaces can be found here. Summerhouse and addition out buildings provide additional accommodation.

Pre- french doors Reclaimed pine kitchen

The kitchen units are made from the pine cladding I rescued from the old walls. This style is continued up in the bathroom. Rustic surronded by clean white suits the use of the building. Above left is the under floor heating layout.

Working with Floda31 has been an excellent experience. I have had the chance to work with very cool people and has fueled my desire to design and make. Its through this I found out about Ume책 Institute of Design. My school.

For a broader and more detailed view of the work I have done here, check my Floda31 blog page.


Grove Farm Renovation For this project the customer requested the conversion of two Georgian work cottages into one country house.

Grove Farm Renovation / / Conversion 2010 Carpenter / / Builder Team Project -Work progression -Pergola

North / / East facing view

Addition of joining front hall


South facing view

Addition of rear and side extension


Grove Farmhouse was originally two semi-detached cottages built in 1830 to accomodate workers of the farm. In 1965 a extension was added to the rear of the house. unfortuntely it hindered the building aesthetically.

Due to planning regulations this extension had to stay. The challenge in this project was to convert the cottages into one country house and connect the old building sympathetically with the new.

The skillset needed for this kind of project is needs to be broad when there are only three in the team. My responsibility was to be foreman of the project also covering all carpentry, masonry repair, decking and landscaping jobs.

Initially there was two stair cases. We took one away and re-installed it on the second floor leading up to a the new loft conversion that leads onto the roof terrace. Above is a Pergola I designed and built. The client wanted something that would fit the period of the building.

Grove Farm Renovation / / Conversion 2010 Carpenter / / Builder Team Project -Roof terrasse -Pond decking -Landscaping

Within the main architectural changes, a full re-fit of each room was necessary. Hand built kitchen units, the removal of walls and installation of RSJ’s (rolled steel joists) and garden landscaping were all required by the customer.

Top left image shows the roof terrace. Middle left image shows the suspended decking over the pond and bottom left show view from house over pond after landscaping.

Grove Farmhouse renovation was an excellent opportunity to be a team leader and show my capability of taking on a large project and execute

it successfully. I kept a positive attitude within the team and finshed with a happy client.

15th Century Renovation Since my teenage days I have been involved with festival work, predominantly Glastonbury, the UKs largest contemporary arts festival. In late 2010, I was invited to be a part of a new art and installation collective, Bear Gateaux, as a co-design and fabricator, to build La Arcada Da Adivinos (An Arcade Of Fortune Tellers). A show of real and human, automaton fortune telling machines.

15th Century Renovation Grove Farm Main Building 2010 Team project -Inglenook Fireplace -Hearth -Period window repair -General Renovation

This project was very interesting. The internal body of the house was dated to circa 1478 with later additions up till now. The exterior was covered with a red brick facade with the remaining walls in fletton.

Each room had the wallsexposed back to the timber frame and where needed replastered inbetween.

While I was exposing the second floor hallway I discovered the original exterior windows. Most of the inglenook fireplaces needed restoring, seen far left. New herringbone hearths were layed using floor bricks found in while digging the extension floor.

Picture above is a old livestock building which I converted into a summer and wash house with BBQ area. The exterior was painted with five layers of a yellow ochre lime based paint. A full habitable loft conversion was also installed.


Bear Gateaux

Since my teenage days I have been involved with festival work, predominantly Glastonbury, the UKs largest contemporary arts festival. In late 2010, I was invited to be a part of a new art and installation collective, Bear Gateaux, as a co-design and fabricator, to build La Arcada Da Adivinos (An Arcade Of Fortune Tellers). A show of real and human, automaton fortune telling machines.

Bear gateaux La Arcada De Adivinos 2011

Ticket boy automaton booth. Ply wood, pinhinged and un-painted.

Designer / / Carpenter Artist / / Performer Team Project -Fabricating

Side show frontage

Production team logo

Sign writing

Flat packed booths

There are four core members of the Bear Gateaux collective. We are all good friends. To start this madness we met every week to spew ideas and work on these charactors, their costumes, the scripts, their booths and

the floor plan for the show itself. We had to work within a 6x9 meter marquee which would need lining, lighting and temporary walls installed to create devides, Not forgetting back stage of course.

The booths for each machine were built mainly from reclaimed wood but in some cases we had to buy in ply wood. We designed each one so they could flat pack and be quick to assemble and disassemble. Once we had transported the show to the festival we met up with six

other showmen and women to begin the build. The sideshow was to be nestled amoung an assortment of other interactions that all came together to create a Mexican day of the dead themed town scape. This is an all night area so we expected a lot of walk throughs.

Bear gateaux La Arcada De Adivinos 2011 Designer / / Carpenter Artist / / Performer Team Project

‘Lady Taylor was an eccentric widow with a fascination for fortune telling machines and mechanical memorabilia. She spent the last years of her life travelling the most curious parts of the world and would frolic with lovers while searching for and collecting the rarest machines for her travelling sideshow “La Arcada D’adivinos”. Sadly this obsessive superstition lead her to an early grave when one evening she choked to death on a fortune cookie’.

Inner cam series of Radaka.

-Automaton building -Back story

Human booths assembled

The automaton, ‘Radanka’ was constructed within an old wardrobe. Her intestines were made up of a series of timed ply discs. These were rotated using a small electric motor. Each contact on the discs triggered the movement,lights

and sound. She would be positioned in the first devide giving the punters the illusion of a show with only mechanical booths. The next devides hosts booths with human automaton. This created a hugely funny reaction.

We had a staff of un- dead ushers, ticket boys and caretakers to aid the show dynamics. To make the set as authentic as possible we wrote a back story of how the show came about explaining the fictional collector and the origin of her machines. The show made it onto BB2 Glastonbury

highlights and through this attention, we were given a pitch at Fling Festival and also two more shows at the Bang Bang Club Cabaret at the Old Vic Tunnels in London. Since then Gladtonbury has asked us to come back in 2013 offering Bear Gateaux a larger budget.

Nike Fluff Book Launch

Exhibition build consisting of five British style beach huts.

NIKE Fluff Book Launch Exhibition Build 2010 Bullet Creative Team project -Exhibition Design -Exhibition Build

This project was to simulate a British beachside scene with beach huts and decking. We designed and built five in total

and inside placed classic deck chairs and mounted the artwork and photography from the Nike Fluff book.

Nike Gigi R端f Display

X-Double shop front fit for Gigi R端ff Promotion, Insbruck.

NIKE Gigi R端ff Display Shop front fit. 2011 Badgers. Team project -Promo Design -Promo Build

In this brief I worked alongside Rich Holland to design, build and install a shop front in X-Double board shop,

Insbruck, for the Nike Snowboard, Gigi R端ff launch.


Tweakerzine started in August 2007 in the depths of South London purely to share stories, Art, Music, Photography and ultimately, Skateboarding.

Tweakerzine Tweakerzine Magazine article 2010 Solo Project -Graphic project

I was asked by the founders of Floda31 to design an article for tweakerzine to show readers what we

were getting up to at this facility in the Northern territories of Sweden.

To see this post in full spread go to the web page.


This project brief was to redesign the existing Gardena pruning saw. I will emphasize the importance of integrating knowledge of ergonomics using the skills and methods related to the design process.

Gardena Pruning Saw Project IDI 2011 Solo Project Research: -Target users -Brand DNA

This product is to be aimed at Medium to high income families from the ages of 30 to 69,suburban dwellers. Low gardening experience, low maintainance gardens.

-Ergonomic analysis

To gain a good understanding of the existing saw I took a group of users out into an environment where this range of saw could be used. I noted the points of the body where they noticed discomfort.




Button interferes with ergonomics


Non descript semantics Awkward Cutting Angle RADIAL DEVIATION

Blade Slot Causes Discomfort


I visited a garden center to study existing Gardena products. Each catagory of products seems to hold an individual DNA but still fitting with the overall Gardena form language.

I will ideate my saw keeping this in mind, looking at distinguishable features, for example flow of chamfers, insecting volumes and product semantics.

The diagram above show the angles of the wrist where it is strongest. Testing showed that the existing saw, forced the wrist into an ulna postion. This being amoung the weakest grips.

Here I have pointed out the problems with the saw that the users and myself discovered. I will find solutions for each one.

Gardena Pruning Saw Project IDI 2011 Solo Project Research:

“Concept 2 feels the most natural out of all of them�. Chatarina Carlen 53

-Target users -Brand DNA

Grey clay adjustment

-Ergonomic analysis I brought two main concepts to user testing. I had interesting feedback with pros and cons of both ideas. Out of six users I tested, four prefered concept two. I implemented the positive feedback from concept one when refining the winning concept. IMPROVED RELEASE ADDITIONAL HAND PROTECTION







Concept one is a variation of the original but adopting an option to move into the pistol grip maintaining a comfortable position. I added a fish belly as this supports the curvature of the hand.

With concept two I was inspired by a traditional wood saw. From experience as a carpenter I find the cylinder grip position more natural. Though this made the handsaw bigger in size it solves the poor grip position.

I chose to refine the concept using yellow foam. This is the media I feel at home with. I can quickly sketch out forms more accurately to what I am visualising. Through making a physical model I realised I could solve a number of problems with this design.

To attain the best ergonomics I add grey clay to fine tune areas of the grip. Its quick and easy to add and remove so I can test it on users more regularly.

Gardena Pruning Saw Project IDI 2011 20mm

Solo Project Research:


-Target users -Brand DNA -Ergonomic analysis

The blade release button sits in a ideal position for left and right hand users. Its easy to reach but doesn’t interfere with the ergonomics. The orange button represents a functional part, following Gardenas design guideline.

This Gardena pruning saw follows closely their design language whilst holding an identity of its own in its range. I have executed the problems identified with the previous model and improved on it by creating a user friendly product.


Philips Motus Toaster

The brief of this assignment was to design a toaster for Philips aimed at a given target age group. The company wanted to enter a new product area and needed a new product concept to fit the company range.

Phillips Motus Toaster Project IDI 2011

Cleaning Hard to clean. Lots of areas for crumbs to collect

Solo Project

Userbility Make it easier to retrieve smaller pieces of bread from the grill.

“All of them seem to be too annoying to clean” Marie 25 from Denmark

-Product analysis -Inspiration -Brand analysis

“I Don’t want to have to use a fork to get my toast out!” Erik 24 from Sweden

-User input.

Performance Equal toasting

As this product will be aimed at a 20-30 target age groupI want to look at future Philips products to see their design direction. Above are some examplesa and also other textures and concepts which inspire me.

Philips have a range of luminaire products. I want to implement this is my toaster design hoping it will fit in the Philips product range.

I asked eight questions to six young adults between the ages of 20-30 of different origins about the problems they have with current toasters and what they would like to see improved on future models. The most common problems mentioned were: Difficulty of cleaning them, Retrieving toast from the grills, the size (too big) and that, unless you know your toaster well, you don’t know how each piece will turn out.

I studies an existing Philips toaster and asked users how they would improve it. I also asked what they would like if they could design their own toaster.

Some answers were far out but most just wanted it to look cool and be different from the standard household appliance.

Phillips Motus Toaster Project IDI 2011 Solo Project -Sketches -Interface ideation

I thought it would be beneficial to have a cable less chargeable toaster. If the user had guests they could bring it to the table, lounge, sundeck

and plough through a loaf of bread without having to wait by the toaster in the kitchen.

I found the existance of ceramic toasting plates which can toast more equally and don’t have exposed metal parts. I also made the retrieval

easier by having the ends open and no exposed metal parts. Due to the ceramic cooking plates the toaster is now easy to clean.

Phillips Motus Toaster Project IDI 2011 Solo Work -Foam modeling -User interface

Heat warning user feedback

Battery charging progress wheel Me in my comfort zone modeling the Motus.

I took my concept to the workshop and made a scale model in foam.

I will photograph and bring into Photoshop to show user interface.

As this toaster will be chargeable I came up with a magnetic charging plug which can display the progress when plugged in and when in use. The interface is inspired from the Philips energy use plug socket shown previously. Red indicates low power, green is full charge.

Above right shows a warning strip LED to let the user know when its safe to handle.

Phillips Motus Toaster Project IDI 2011 Solo Project -Use interface scenario -Photoshop rendering

Feedback light suggests toaster is at full power

This interface works using a touch sensor. The user runs their finger along the groove to set the time / heat ratio. The toaster will then apply the correct amount of heat for the toasting time so to not ever burn the toast.

This effect brings the toaster into the luminaire range. Creating an intimacy with the user and giving them haptic feedback. This design enables a smooth tactile interaction when toasting.

Motus. Photoshop rendering.

MORA / / VESPA KNIFE Find an iconic brand. Study the DNA of that brand and combine it with Mora of Sweden to create a limited addition collaboration Knife.

Mora / / Vespa Knife Project 2012 Designer UID Solo Project -Ideation sketches -Foam modeling -PS render

Ideation sketches introducing form elements from a Vespa classic. The handle grip is based on the rear wheel arch whilst the knuckle guard is influenced by the horn housing.

To aid the product semantics I introduced air intake grills to the rubber handle. I chose the bottom right sketch to bring to foam.

Once I had made a few test models to attain the correct ergonomics. This was the outcome. Wherever a new facet begins it fits into the folds of the hand perfectly. I brought the model into Photoshop to give the

product some colour. I feel I have introduced the form language of the Vespa whilst keeping a strong Mora identity.

Prototyping The Future


Service / / Product Design UID 2012 Team Project

We managed to minimise the stove from 15 parts down to 6 and create a service cycle for the both pellets and stove.

-Product refinement -New proposal -Bio / / Tech cycle STOVE TODAY

Cradle To Cradle

Every year UID holds a Prototyping the Future week putting on thirteen different workshops for the staff and students from custom painting to bio-mimicry.

For the Cradle to Cradle workshop we were required to re-design a smokeless cooking stove aimed at low income families in Zambia. The stove ran on biomass pellets. We had to create a system which by the user can purchase pellets, cook with them, then return the bio char

as part exchange for more pellets. This bio char is then given back to farmers to put back as nutrients into the soil. I am now fascinated by the Cradle to Cradle concept and will aim to implement this philosophy into my future work.

Thank you for reading.

Alex Peters  

A portfolio of Alexs' projects, traditional renovations, Installations and Industrial design projects.