Alex Michaud Hospitality Diversity Management March 4th, 2013 Gen Y vs. Baby Boomers 1. A. What does the article reveal about the use of technology by baby boomers in the US. versus baby boomers in emerging nations? The article reveals that baby boomers in emerging nations are more tech savvy then baby boomers in the US. For example, baby boomers in China and Brazil are more likely to connect electronically than baby boomers in the US. However, they both like to interact with their supervisors in person. B. What impact did technological developments and culture have on the use of technology by American Baby Boomers compared to baby boomers of emerging nations. American Baby Boomers are used to their old technological ways and are hard set in them. For them, they experienced a strong technological advance when they were young, so when new technology emerged they were sick of learning new technologies when the ones they currently used worked just fine. The opposite of that happened for baby boomers in emerging countries, as they are experiencing that strong technological boost and are learning the new technologies as they come out, as it is a fresh for them. C. Apply two concepts I think a concept that could be really helpful for people of the Gen Y generation to create some sort of blog or discussion board where people could post information pertaining to the company and ways to interact and connect different employees in different departments. I think another concept to help keep the Baby Boomers satisfied is to be very personal with them and offer them benefits and incentives that pertain to them more. If you can cater to both of the generations you will have a better chance keeping them both satisfied.