CLIENT PROJECT AT MAGNET
Designed by alexis victor 3
BACKGROUND STORY WHAT | Redesign the Swiss+Tech™ BodyGard® emergency hand tool to be lighter weight, smaller, and more attractive to the end user. In addition to accomplishing this, the updated design must still conform to the previous engineering package.
Existing design looks bulky and could be more appealing to consumers.
WHO | Jack is an insurance agent and father of two. His oldest daughter just got her drivers license, and though he trusts her driving skills, he’s still just a little anxious about her being out on the road. A former Eagle Scout, he lives by the motto “always be prepared.”
I expect the products I buy to be high performance. I’d rather be safe than sorry.
BACKGROUND STORY EXISTING SWISS+TECH TOOLS Swiss+Tech offers multi-functional, portable tools with a high “cool factor”. Each unique tool boasts a combination of useful functions packaged as compactly as possible. NECESSARY BODYGARD® FEATURES a. Spring loaded window breaker b. Concealed seat belt cutter c. Quick release from key chain d. Panic Alarm e. LED light
BACKGROUND STORY MOOD BOARD | Images reflecting Jackâ€™s lifestyle and the essence of the Swiss+Tech brand.
All about action!
Loaded with features.
CONCEPTS FORM DEVELOPMENT | The concepts that were chosen for refinement were selected by the client.
Quick release body
LEDâ€™s cover front
Exposed seat belt cutter
ProE model by Aaron Marshall, Senior Product Development Engineer at Magnet KeyShot Rendering by Alexis Victor 14
Ejected window breaker
CURRENTLY ON THE MARKET WHERE TO BUY | This design (as well as an introductory price point version that I also designed) is sold by various retailers including HSN, Radio Shack, Walmart, Sears, Bed Bath and Beyond, and Amazon.
ProE model by Aaron Marshall, Senior Product Development Engineer at Magnet 19 KeyShot Rendering by Alexis Victor
INQUIRIES? COMMENTS? CONTACT ALEXIS VICTOR AT DESIGN@ALEXISVICTOR.COM