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2019 | 2020


MARKETING STYLE GUIDE LOGO / COLOR PALETTE Theatre Logo

TYPEFACES

Programming Mark

MCC PRESENTS

ALTERNATE GOTHIC NO. 3 (Headlines & Subheadings) AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUu VvWwXxYyZz

DIN (Headlines & Subheadings) AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUu VvWwXxYyZz

NEUTRA TEXT (body copy) 7427C

123C

WHITE

BLACK

AaBbCcDdEeFfGgHhIiJjKk LlMmNnOoPpQqRrSsTtUu VvWwXxYyZz

Wording for Miramar Cultural Center is written in Neutra Text MCC PRESENTS always uses Alternate Gothic No. 3

STYLING & USAGE GUIDELINES RAVE CARD (9 X 4)

As an official Ticket Master Box Office, MCC includes Ticketmaster logo and branding on the following items: Social Media, Banners, Web Banner click through, Dedicated E-Blasts , All Print Collateral

1 IN

1 IN 4 IN Required logos are always displayed in a 4 x 1 in block. Color of block can be changed based on color scheme of design.

0.97 IN MCC Presents will always be displayed at the top left corner in a 0.97 x 1 in black box. Text must remain white.


MCC PRESENTS MARKETING PIECES

PRINT PIECES

Color block is the same dimensions as the block on the front. MCC address and information will always exist in the color block along with theatre logo. Theatre logo will always be displayed on a black rectangle and shown knocked out.

Front of Rave Card

Back of Rave Card

Transparency ( 23 x 33 in)

Two options for the transparency to be used at the discretion of the graphic designer based on the artistic direction of the event. Must include date, time & ticket prices

OPTION 1

OPTION 2


MCC PRESENTS MARKETING PIECES DIGITAL PIECES * not to scale

Miramar TV (1920 x 1080)

Lobby Banner (27 x 70 in) 600 x 800

300 x 600

728 x 90 600 x 600

320 x 250


MCC PRESENTS MARKETING PIECES DIGITAL SAMPLE PIECES

PRINT SAMPLE PIECES


MCC ARTS & EDU CAMPAIGNS PRINT PIECES

DIGITAL PIECES * not to scale

600 x 800 Transparency (23 x 33) Lobby Banner (27 x 70 in) 600 x 600

Flyer (8.5 x 11) Must include disclaimer


MCC ARTS & EDU CAMPAIGNS SAMPLE PRINT PIECES

' ' 4 ( 2722'6('56+8#.

.$$ 13&4&/54

+PJOVTGPS'BNJMZ'VOEBZ

'00%536$,4]-*7&%+4 '"$&1"*/5*/(]#06/$&)064& "35 1611&5&9)*#*5 $3"'545"5*0/]1611&54)084

4"563%": /07&.#&3

".1. 1611&54)084

".]1.

BU .JSBNBS$VMUVSBM$FOUFS]"SUT1BSL

$JWJD$FOUFS1MBDF].JSBNBS '- 'PSNPSFJOGPSNBUJPODBMM

3471].$$1611&5'&45&7&/5#3*5&$0.

1SFTFOUFECZUIF.JSBNBS$VMUVSBM5SVTU]1SPEVDFECZ%BWJE(PCPÃ¥ 4JNQMZ1VQQFUT



%*453*#65*0/%0&4/05*.1-:&/%034&.&/5033&$0..&/%"5*0/#:#308"3%$06/5:16#-*$4$)00-4

SAMPLE DIGITAL PIECES


MCC CULTURAL ADVISORY BOARD MCC has a Cultural Advisory Board that Champions for upcoming MCC Shows and initiatives by spreading the word via social media and announcing upcoming shows at Commission Meetings

The images will be updated with the images for upcoming shows.


MCC MONTHLY E-BLAST Once a month, MCC deploys a newsletter that includes all Rentals at MCC, all Gallery Exhibits, MCC Presents Shows, featured Shows & Arts & Edu Initiatives

SAMPLE EVERGREEN PIECES


EXTERNAL MARKETING External marketing initiatives will help position MCC as a recognizable Brand for Arts and Entertainment. These initiatives include:

ANSIN FAMILY ART GALLERY WALL WRAP 12 FT

9 FT


EXTERNAL MARKETING MCC PILLARS

37.5”w x 264”h

* not to scale


EXTERNAL MARKETING KEY CARD

3.375”w x 2.125”h

MURAL FOR UPCOMING SHOWS


EXTERNAL MARKETING CULTURAL TRUST Current logos

Profile for Alexis Fox

MCC Marketing Style Guide  

MCC Marketing Style Guide  

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