Issuu on Google+

Alex Hines Nature’s Variety Interview Questionnaire •

Why are you interested in this position?

I recently graduated from Southern Illinois University Carbondale in December with a BFA in Communication Design and minors in Marketing and Advertising. My ideal job would be a design position within a marketing or advertising team. I enjoy working with a team and designing for B2C as well as B2B. I have a strong interest in packaging design and promotional pieces. •

Why are you leaving or considering leaving your current job?

My last job was a student work position at the university, which I no longer attend upon graduation. I am currently doing freelance work in my area for an archeologist, laying out and designing a book that will be published in the future, but I am ultimately looking for a full time position in my given field. •

How would you describe your work style and ideal work pace?

My work style can vary depending on the project at hand. I enjoy working with a team of designers and creatives throughout the entire process of a project, including ideating to the end design work. I believe a project has greater potential with the collaboration of ideas and designs. I also don’t mind working alone on a project or portion of a project if that is the most efficient at the time. I am extremely organized and detail oriented regardless if I am working in a group or alone on a project. My ideal work place would be fast paced and have an organized time budget that allowed for group collaboration on extended projects as well as room for individual work on shorter projects. •

What area of design do you most enjoy (why)? What area of design do you least enjoy (why)?

I enjoy basing design around fact, designing for a purpose not just creating something that is visually pleasing. I am very involved in product and client research of a brand or material before I begin designing. I enjoy finding information on various social media sites from consumers and the company itself as well as outside web and surveyed research to get an idea of who or what I am designing for. Along with the research and development process I enjoy implementing a design and getting feedback from the client to make it fit exactly what they are trying to achieve. There is not an area of design that I do not enjoy. Everything is a learning experience. When mistakes are made or something does not go or turn out the way I originally planned it just leaves room to gain experience and learn how to correct errors in the future.


Alex Hines Nature’s Variety Interview Questionnaire •

Attach 3 creative pieces you have done and explain what your role was in developing each piece, what your starting point was, your process/approach, challenges faced/overcome along the way. Also include who else was involved in putting each piece together.

Piece 1: Self Promotion Pack Role in Development: This is a self promotion pack designed to show off my graphic identity and portfolio in a creative way that could be mailed out or distributed to potential employers and clients. From ideation and sketching to the final physical mailer piece I was hands on in all aspects. Aside from the printing of the business cards, which were ordered I constructed all pieces of the project myself including painting and stamping the container as well as cutting the foam insert out. Starting Point: I began this project knowing that I wanted to do something different than the standard envelope that contained a resume and maybe a business card with a CD containing a portfolio. I started thinking of other ways that I could successfully contain everything I needed into one piece that wasn’t too bulky and would be easy to transport and possibly ship. Process/ Approach: After a few initial ideas I came up with the concept to contain everything into a small metal pencil box. I then began sketching ideas for my logo and exploring color options. I decided on an aqua, grey and white color palate since this was supposed to be about me and those are my favorite colors because I find them calming and relaxed. I decided that I wanted it to be something personal and inviting, which is when I decided to use the word “hello” as an invitation into my packet and business card. After deciding on a logo I began deciding on what would need to be included and narrowed it down to a flash drive containing my portfolio, a resume, business card, and just as a little something extra to tie the concept of the pencil box in I would add a colored pencil that matched the color of my identity. The end result shown displays the box with the word “hello” gravitating towards you as you open it, as you remove that paper and unfold it my resume is on the back. Laying in the foam insert is a flash drive containing my portfolio, my business card and colored pencil as mentioned. Challenges Faced/ Overcome Along the Way: The most challenging part of this project was the actual physical production of the piece. Finding a tin container that was the right size I was looking for was a challenge but I ended up purchasing them with graphics already in place, meaning I would have to paint over them to display my identity. Finding paint that would stick to a tin container and look smooth was another challenge, since anything water based disappeared as you applied it. I ended up applying two coats of an enamel glaze before the paint was applied to give the color a base to stick to. Involvement: I was the only participant in this project.

EGO ENHANCING


A a

A A

alex

a

A

a a

a A

alex alex. [alex]

a

A

a a a

A A A

a

A

a

A

alex. alex

alex alex. [alex]

alex alex

[A] [A] [A] [A] ALEX ALEX A A

A A

A A

A

A A

A A

A A

A A

A A

A A

A A

A A


M

y

ello

H

i ph ra

G

c

s ne Hi e to u x le v o A lo r y is uld fo e n m wo sig na d I de an

D

r 09

39

ne ig

es

s ne hi ex al

om l.c ai

t/ ne e.

gm 3@ 71

c an h be

xh

4.

69

8.

61

ē

e al

B


Alex Hines Nature’s Variety Interview Questionnaire •

Attach 3 creative pieces you have done and explain what your role was in developing each piece, what your starting point was, your process/approach, challenges faced/overcome along the way. Also include who else was involved in putting each piece together.

Piece 2: Design Days Identity and Print Material Role in Development: I was asked to be part of a team that would develop the identity system for Southern Illinois University’s School of Art and Design annual design conference, Design Days. My role in the development of the project was to design the name tags and poster for the event. Others were distributed the task of designing campus maps that would be sent out through e-mail, promotional prizes and T-shirts. Starting Point: As a group, we began by ideating designs that would fit with the year’s theme “Some Assembly Required”. We each brought a few concept designs, mine included the implementation of gears, puzzle pieces, or an overlapping ribbon effect. After reviewing initial ideas and rough designs we decided on a theme that involved a robot. With group input, the designer that had initially come up with the robot further developed his concept into what we would use as our main character for the event. Process/ Approach: After we had a solid character design to work with we began discussing as a group what should be included in this years print and promotional materials along with a color scheme and type face to be used. We decided to go with a gold and muted green color with grey accents in combination with a serif typeface for the “Some Assembly Required” theme tag line accompanied by sans-serif typeface for the body text. For print materials and promotional items we included posters, name tags, T-shirts, an e-map and a bag toss game set. Tasks were distributed among each group member and we began manipulating the robot in ways which best fit each of our mediums. We didn’t want it to look like one single static image that was used continuously on each piece, so we each gave the robot a little bit of character. Challenges Faced/ Overcome Along the Way: The biggest obstacle faced in this project was time constraints. Even though this event and theme was planned months in advanced, our design team began meeting only a month before the event was scheduled. In actuality a month is more than enough time to complete a project, but since we were only meeting an hour once a week and we had to allow at least one week for print and production that left us with 3 meeting times to go from concept material to the final project proofs before they went to production. It was a good experience in time management and communicating with others on a limited time budget allowance. Involvement: This project was done in a group of four designers including myself with the direction from one design professor.


Name Tag (front) Name Tag (back)

T-shirt

Bag Toss Game Set

Meet and greet. Refreshments provided Guest and sponsor introductions Presentations (Kevin Henry, Brian Perveneckis/Ashley Kardynalski, Eric Strubinger) First moderated panel discussions. Q & A (Kevin Henry, Brain Everett, Brian Perveneckis) Lunch at Blue Barracks Presentations (Brian Everett, Mike Swiney, Jordan Sparrow) Short break. Beverages and snacks Second moderated panel discussions. Q & A (Ashley Thompson, Beth Porter, Jordan Sparrow, Eric Strubinger, Mike Swiney) Announcements and meet and greet follow-up Design competition judging in Blue Barracks Social gathering. Dinner/beverages

8:00 - 9:00 9:00 - 12:00

Networking breakfast for presenters/panelist/faculty Student portfolio review: Brian Everett, Eric Strubinger, Ashley Kardynalski, Brian Perveneckis, Jordan Sparrow Ashley Thompson, Mike Swiney, Beth Porter

SATURDAY ACTIVITIES: AT THE BLUE BARRACKS

4:30 5:00 - 6:00 6:30

3:30 - 3:45 3:45 - 4:30

12:00 - 1:30 2:00 - 3:30

11:00 - 12:00

8:30 - 9:00 9:00 - 9:15 9:15 - 11:00

FRIDAY ACTIVITIES: AT MORRIS LIBRARY & THE BLUE BARRACKS

John Doe


Alex Hines Nature’s Variety Interview Questionnaire •

Attach 3 creative pieces you have done and explain what your role was in developing each piece, what your starting point was, your process/approach, challenges faced/overcome along the way. Also include who else was involved in putting each piece together.

Piece 3: Advertising Campaign for Pet Head’s Dry Clean Waterless Spray Shampoo Role in Development: This was a student group advertising campaign that went on to win a Gold Student ADDY award at the local level; regional status is still pending. My main role in the group was the designer, but I also contributed to initial background and market research. As the designer it was up to me to select the photos that best fit our copy as well as arranging the text and logo in the ad’s. Starting Point: Our project began by selecting a product and brand to design an advertising campaign around. Since our group was fond of dog’s and had experience using The Pet Head line of grooming products we decided to do a campaign on their Waterless Dry Spray Shampoo since this was a product that was unique to animal grooming. We began with background research on the company and product as well as their current target audience, along with a look into how Pet Head currently advertised their brand and products. Process/ Approach: We began our research through the internet and social media sites, to conduct research on our primary audience we distributed a survey using Google Documents through various social media sites as well as some physical surveys that were taken at an animal rescue center. These results gave us a better idea of who we were designing for, how much money they were willing to spend on their pets and what media outlets they were using. After obtaining this information we began ideating what the campaign would be based off of, or a theme it would follow. Since Pet Head is a “fun” line of products from their catchy names to their bright and shiny packaging we wanted to take a more humorous route. We began playing with the current trend “dog shaming,” where owners submit photos of their pets with a caption about something humorous/ naughty that their dog has done. We started developing headlines with that idea in mind. The copywriter further developed our headlines and body copy as I begin searching for the right images for our campaign. I decided on using a series of William Wegman photographs since his photography portrayed the humorous, and human-like characteristics we were looking for. Challenges Faced/ Overcome Along the Way: A challenge faced during this project was obtaining the right photos for the campaign. Once we decided on the direction we wanted to take we knew the types of photos we were wanting to use were beyond any Photoshop skills, we would need direct photography of the subject matter. Upon deciding to use the William Wegman photography we sent out contact through his website to gain permission to use his work for a student project. Involvement: This project was done in a group of three members including myself we were each dealt a role, copywriter, account planner and designer.


BACKGROUND Pet Head was created by Kyara Mascolo, the original creator of Bed Head hair care products, in 2007. The husband-andwife team, Bruno and Kyara Mascolo, are the owners of Toni & Guy and former owners of TiGi Linea, Inc. With a love for animals, Kyara was inspired to create an edgy fashion-forward line of pet hygiene products. The Pet Head brand has the same high quality expectations and fun personality from other professional product lines. The product packaging is what grabs one’s attention. With bright and fun colors, the product stands apart from the sea of bland and boring pet shampoos on the shelf. Not only are they fun, but all pet shampoos and sprays are proudly made in the USA. Products range from $7.99 - $13.99. Pet Head’s current target audience is to all pet owners, mostly with designer breed dogs. Their website pethead.com hosts a blog that shares helpful and humurous posts about caring for your pet, such as how to properly bathe your pet and the top 10 pet-friendly places in Los Angeles. The “Pet Head Pack” consists of 17 pets with their own spunk and personality featured on their website. Cats, dogs and even a miniature pig, make the list. NEW TARGET AUDIENCE DEMOGRAPHICS: Female Dog owner Ages 21-30 Average Income: Above $61,000

PSYCHOGRAPHICS: Care about their dog’s cleanliness Value quality in dog shampoos and conditioners Willing to pay $20-$30 to have their dog groomed professional

Our target audience for Pet Head’s Dry Clean Waterless Spray Shampoo is to women between the ages of 21-30. They have an average income of above $61,000, so these women are established in their careers and can support a lifestyle including a pet. This target audience leads an active lifestyle with their dog by their side, often visiting dog parks and taking walks around the neighborhood. They have access to most media, but they most commonly are exposed to Internet, Facebook, outdoor advertising, and radio. This audience finds importance in the quality of their dog’s shampoo and conditioner products, but they often run into difficulties when bathing their pet themselves. With their dog as an important part of their life, they are willing to spend more money on a higher quality of cleaning products PRIMARY RESEARCH We conducted a survey through Google Documents for our target audience and had 48 respondents from November 13-20. The results of our survey concluded that while 58 percent of the pet owners we surveyed bathe their dog themselves, many of them have trouble keeping their dog in the bath. Forty-one percent of the surveyors had never heard of or used Pet Head products, so we will also be creating awareness with our campaign with guerilla advertising. Our research also uncovered that women are our primary audience, with this gender consisting of 90 percent of all survey responses. There was a wide variety of ages, but a majority fell in the ages of 21-25 years old. The most common media used among those surveyed was Internet, Facebook, Television, and Radio. We decided to direct our campaign towards the Pet Head sprays to help pet owners freshen their dog’s scent when a bath is not available. Quality was an important factor to our target audience when deciding what dog grooming product to buy. Through our survey results, we have found that our target audience values their pet’s hygiene, but they also run into the trouble of common bath time messes. CREATIVE BRIEF What to we want to accomplish? To introduce Pet head dry sprays to women who own a dog of any size. Whom are we talking to? The campaign will be directed at women who are willing to spend more on their pet than the average pet owner. They are established in their careers and tend to consider their pet their best friend. What do they think now? They currently value products that help their pet smell better, but are unaware of our product. What do we want them to think? Pet Head Dry Sprays are the solution to not bathing their pet every week & making their pet smell better. Why should they think this? Pet Head products have the highest quality with a fun twist that come straight from the professional lines. All products are made in the USA. What is our message? Due to our products relation of freshening up without a bath, we decided “Take Back Bath Time” for our positioning line. Through our primary research, we found that many pet owners had problems keeping their pets in the bathtub or other issues when bathing them. Our product is the solution to the bath time troubles, and our positioning line shows that you can still groom your pet at home with control.


I CAUGHT THE SKUNK, AND I ROLLED IN IT. For all the things your dog gets into, Pet Head始s Dry Clean Waterless Spray Shampoo will help you heel their hygiene. Take back control and tackle all of the canine chaos.

Take Back Bath Time.


I RAN THROUGH THE COCABURR BUSH.

YOU始RE WELCOME.

Take Back Bath Time.


Alex Hines Nature’s Variety Interview Questionnaire •

List 1-2 examples of work in the following categories and explain the process above: packaging, digital/web, social media. Also attach visual examples.

Piece 1: Vitality (packaging) Role in Development: I was the sole designer and developer of this brand and its contents. Starting Point: The challenge of this project was to take an existing product on the market that we felt could use design improvement and come up with our own brand that would be a direct competitor of the chosen opponent. I decided to use Vitamin Water as my opposition brand because while I think their packaging is bright and bold it is a jumbled mess of text wrapping every which way around the bottle. I took the concept of a vitamin enriched water and began by making word lists of existing products on the market. Process/ Approach: After I had a running list of the current brand names I began looking at their packaging and what varieties were out there. I then began making word lists of synonyms for the words water, vitamin, and other related phrases. After deciding on a brand name of “Vitality” I began to explore color options. I knew I wanted it to be something bold and colorful that didn’t stray too far away from natural fruit colors. As far as the actual design of the packaging went, since it was going to be a competitor for Vitamin Water I wanted to concentrate on a text heavy design that implemented witty phrases and names. After composing a few phrases that implemented alliteration I then was faced with the task of coming up with two brand extensions. I didn’t want to stray too far away from the drink/ beverage line. This is when I decided on vitamin enriched gum and flavor drops to coordinate with my existing flavored waters. Challenges Faced/ Overcome Along the Way: There were two challenges I faced in this project. The first was deciding on the right typeface to portray my brand identity. When I first started out I had in mind that I was going to be using a script font, but as the project progressed I realized a script wasn’t the right fit for the brand I was trying to portray. I ultimately decided that a bold easy to read typeface would best lead into the message of bold, clean, health I was going for. The next obstacle came in the production process. I wanted a bright colorful liquid to be the only pigment in the product packaging with overlaying white type. I explored the options of getting white adhesive vinyl printed to place on the bottles, but some of the lettering was too small to cut out. I then tried printing white on clear adhesive vinyl, but the white was too faint to make out. I tried a rub on transfer and hand lettering before I came to the final conclusion that Photoshopping my images would be the best solution to my problem. I photographed the bottles, took them into Photoshop and placed my designs on the photos. If something like this were to go into mass production I found that a thermal printing process would be needed in order to achieve a white print on a clear surface, but only producing a few bottles was not possible with this method. Involvement: I was the only participant in this project.


WORD LISTS: On the Market Vitamin Water Multi Vitamins Verve Vidtration Propel Life Water 989 On Demand V Blast Activate Activwater Boost

Water

aqua agua hydrate pure H20 drench quench fluid serum immerse tide splash liquid

Vitamin

Descriptives

nutrient mineral suppliment health medicine nutrient enrich

essential power plus natural alive activate boost start vital punch fushion pure

Possible Names V Boost Vita Rich H2gO Vita Fluid Vita Enrich Vita Quench Vita Immerse Vita Splash Nutri fluid Nutri Quench Nutri Tide Power V Mineral Quench Mineral Splash

Mineral Rich Mineral Inrich Pro-drate Pro-vive Vitalive Vitamerse Vita Flush Vita Boost Vita Pure Pure V V Serum V Squeeze Vitaquench Vitality

COLOR MEANING: GREEN: Well Being

RED: Courage

YELLOW: Energy

ORANGE: Endurance

RED: EGO ENHANCING. COURAGE. CHERRY GUAVA STRAWBERRY. ERUPTING WITH PERSONALITY YELLOW: POWERFUL & PUNGENT. ENERGY. LEMON GINGER LIME. WITH A PUNCH OF PIZZAZ ORANGE: TANGY & TEMPTING. ENDURANCE. ORANGE PEACH MANGO. WITH A TWISH OF TENACITY

courage

Vitality enhanced water

Vitality enhanced�water

ego�enhancing

courage cherry���guava���strawberry

erupting�with��

personality

POWERFUL & PUNGENT

POWERFUL & PUNGENT

LEMON GINGER LIME

ENERGY

OF PIZZAZ

OF PIZZAZ

ENERGY WITH A PUNCH

LEMON GINGER LIME

WITH A PUNCH

POWERFUL & PUNGENT

POWERFUL & PUNGENT

POWERFUL & PUNGENT

POWERFUL & PUNGENT

LEMON GINGER LIME

LEMON GINGER LIME

LEMON GINGER LIME

LEMON GINGER LIME

OF PIZZAZ

OF PIZZAZ

ENERGY ENERGY ENERGY ENERGY WITH A PUNCH

WITH A PUNCH

WITH A PUNCH

WITH A PUNCH

OF PIZZAZ OF PIZZAZ


Vitality

Vitality ENHANCED GUM EGO ENHANCING

LIQUID ENHANCER

TANGY & TEMPTING

COURAGE

ENDURANCE

ERUPTING WITH

WITH A TWIST

CHERRY GUAVA STRAWBERRY

PERSONALITY

ORANGE PEACH MANGO

OF TENACITY 6 oz

Vitality LIQUID ENHANCER

LIQUID ENHANCER

Vitality ENHANCED GUM POWERFUL & PUNGENT

16.9 oz

6 oz

16.9 oz

ENERGY

16.9 oz

LEMON GINGER LIME

WITH A PUNCH

OF PIZZAZ

6 oz


Alex Hines Nature’s Variety Interview Questionnaire •

List 1-2 examples of work in the following categories and explain the process above: packaging, digital/web, social media. Also attach visual examples.

Piece 2: SIUC Theater Website (web) Role in Development: This is a website concept designed for the Southern Illinois University Theater Department. I completed this while interning for University Communications. Every designer was given a brochure from the Theater Department in which we were to include all the information while following the university’s strict brand standards. Starting Point: I began by breaking apart the brochures information into categories that I felt best complimented each other. From those categories I began making flow charts that organized the sub categories , or pages of the website. I then compiled all the small charts I had made into one master flow chart that would be the bare bones of the website. Process/ Approach: After I had all my information sorted out and in place in their given categories I began to develop a color coding system that would follow the productions throughout the entire pages of the website, this not only helped me to sort which information was following which production from page to page, but was also a user friendly was to visually sort everything in your mind. I then began the icon development, and pulling photos from the Flicker site we were given access to. After all my graphics were in place I began developing the website in Flash to get a physical working model going that would be presented to the client. Challenges Faced/ Overcome Along the Way: The main challenge with this project was organizing all the information I was given in a way that would be user friendly while being able to easily navigate the website from any given page you were on. I achieved this level of organization by beginning with many flow charts that organized the information into different categories and pages so I was able to sort out the information and reveal what made the most sense. I then developed a color coding system that would follow each theater production throughout the entire website to help the user sort the information visually. Involvement: I was the only participant in this project.


SIUCTHEATER

Find a Show

Ticket Information

Events Calendar

Gallery

SIUCTHEATER

Scholarship

Dec. 7 - 11

The Glass Menagerie

Crave

Free Productions

Events Calendar

Gallery

Scholarship

Gallery

Scholarship

Billy Bud

White Christmas

Fri. - Sat. 7:30 p.m., Sun. 2 p.m. Two One Act Operas

Based upon the Paramount Pictures film Written for the screen by Norman Krasna, Norman Panama and Melvin Frank Music and lyrics by Irving Berlin Book by David Ives and Paul Blake Original stage production directed by Walter Bobbie

Billy Bud

Ticket Information

Apr. 26 - 29

The Glass Menagerie

Irving Berlin’s White Christmas

White Christmas Two One Act Operas

Find a Show

Adult/Senior: $16 Student: $6

Crave Billy Bud

PURCHASE HERE

Free Productions

Two World War II U.S. Army buddies, now famous performers, team up to save their former Commanding General’s inn in this stage adaptation of the classic holiday musical film. Wed. - Sat. 7:30 p.m., Sun. 2 p.m. McLeod Theater Directed by J. Thomas Kidd Choreographed by J. Thomas Kidd and Courtney Self Musical direction by Timothy Fink Produced in conjunction with the School of Music

SIUCTHEATER

Find a Show

Ticket Information

Events Calendar

Gallery

February 2012 S M T W T F

September October

5

November December

6

7

1

2

8

9

SIUCTHEATER

Scholarship

14

We are seeking contributions to help in producing this exciting event. Proceeds above the cost of this production will provide scholarships for talented students. Will you make a Patron contribution toward this production so we can establish this scholarship fund, and possibly create an endowment to assist students for years to come?

19 20 21 22 23 24 25

February March

26

Just fill out the Patron section of the ticket order form, or call at 618-453-6000 and make this holiday season unforgettable.

27 28 29

Patron $50 - $99 Angel $100- $249 Sponsor $250 - $499 Benefactor $500 and above

April The Glass Menagerie

White Christmas

Two One Act Operas

Crave

Billy Bud

Free Productions

SIUCTHEATER

The Glass Menagerie Sept. 29 - Oct. 2 Story BUY TICKETS

Photos

Find a Show

Irving Berlin’s White Christmas Dec. 7 - 11 Story BUY TICKETS

Events Calendar

This year, the SIU Department of Theater and the School of Music will present “Irving Berlin’s White Christmas” at the McLeod Theater in December.

10 11

12 13 14 15 16 17 18

January

Ticket Information

Become a Patron and Help Establish a Scholarship Endowment Fund

S

3

Find a Show

Photos

Ticket Information

Crave March 22 - 25 Story BUY TICKETS

Photos

Events Calendar

Gallery

Two One-Act Operas Feb. 10 - 12 Story BUY TICKETS

Photos

Scholarship

Billy Budd Apr. 26 - 29 Story BUY TICKETS

Photos


Alex Hines Nature’s Variety Interview Questionnaire •

Describe a project that was especially fulfilling. Include examples and explain what made it special.

Piece: Senior Thesis- five six seven eight Branding Role in Development: This was my senior thesis exhibition. It was a semester long project that I took from the development of the concept to the packaging and final set up of the exhibition. Starting Point: I began by coming up with a few different options for my thesis project. I knew that it would have to be something that would hold my interest for an entire semester so I tried to come up with something that I was passionate about. After weighting a few different options I decided that I wanted to do branding and packaging for a skin care/ aromatherapy line. To personalize the project I decided to do a skin care line for dancers, since dance is something that I am very passionate about and to my knowledge there were no existing products on the market in this category. Process/ Approach: The project began with various research of what was currently on the market, surveying dancers to find what they used the most and always had with them, or what they wish came in a travel friendly form. After getting an idea of where my product would stand in a current market I began the sketching process, trying to come up with a logo and deciding on a name for my brand. After making lists of every french word related to dance and all the positions I could find, I decided on the name “five six seven eight” because it is universal to all dancers and would be easily recognized. I then was faced with the question of whether I would use words or the numbers 5,6,7,8. I decided to use words in unison with figures because after surveying a few people it seemed to be easier to say when the numbers were spelled out. I then set all my products into four different categories that would correspond with the four different numbers, five, six, seven, eight. The next step was to finalize the logo and colors I would use in my branding. After all graphics were final I began gathering physical packaging and producing the labels to brand my products. For the display show I built a pedestal with three mirrors attached the front to tie in the theme of dancing, I also attached a ballet barre to the gallery wall. Challenges Faced/ Overcome Along the Way: The biggest challenge was coming up with a solid brand name. While it seems so simple now, it took a long process to get there. I came to the end result by bouncing ideas off of other designers, dancers and friends and with the help of everyone’s input I came to the final name. Why it was Special: This project was special to me not only because it was my senior thesis project, or because of the time spent on it, but because it was about something I was passionate about and something that I took a special interest in. It was fulfilling to see the final piece come together at the exhibition display and to know all the hard work that I had put into it from the beginning research to the building of the pedestal it would all be displayed on had paid off. There were times when the end seemed so out of reach, so to see it completed and displayed was a great feeling. Involvement: I was the only participant in this project. *Because this project was so involved, I urge you to view it in full detail on my website: http://www.behance.net/gallery/five-six-seven-eight/6505685


five six seven eight

76C 100M 24Y 20K

36C 39M 0Y 0K

16C 47M 20Y 0K

25C 100M 33Y 2K


Alex Hines Nature’s Variety Interview Questionnaire •

Describe a project that was particularly challenging. What were the obstacles to completion, how did you approach it, and what would you do differently?

Piece: Picture This Game Board Design The Project: The objective for this project was to originate an idea for a game board and then design it from start to finish. This was a semester long project that began with play centric research and studying games that were currently on the market, their target audience and how the games were played. We played various games in class to get a feel for what current market trends were and how they were being designed to fit different age ranges and audiences. After the research phase it was time to come up with our own concept for the game. I decided that I wanted my game to play like something to the effect of the game “Apples to Apples” where players would match phrases to existing pictures. I wanted there to be a variety of phrases, some serious, some humorous, some witty and some that just didn’t make sense at all; in order to keep the game interesting. I had to develop a target audience that the game would be designed around. I decided to go with a 12+ age range since the players would have to have a basic understanding of the phrases that were presented but it would also be something that an older audience could enjoy as well. I began the sketching process for the illustration of my game board and all the photo cards I would need to complete the project. Obstacles to Completion: During the semester of this project I suffered a burn injury to my dominant hand that left me unable to even hold a pencil for over a month. This unexpected injury halted almost all of my design work. There was a point in time where I thought I would have to with drawl from the classes I was currently enrolled it, but I managed to keep up. During this time since I was unable to illustrate I put more work into the research aspect and developing my target audience profile, developing the text for the phrase cards and the text for my process book and game instructions. Approach: Because of the time constraints I had and the challenged I faced I decided to cut down the number of cards I had originally anticipated from 75 to 45. It was a hard decision but I knew in order to complete the project I would have to cut something out and since the illustration of the cards was taking up most of my time I knew that if I cut the number almost in half I would still be able to finish the project with enough cards to play a full round of the game, there just may not be as much variety as I had hoped for if the game was played more than one time by the same players. Do Differently: If time had allowed and I didn’t face the challenges I did during the time of this game’s design, there would have been more photo cards. I originally planned on there being 75 illustrated cards and I believe the game would be a little more interesting with more options.


PICTURE

ICTU E T IS

THIS

N

P I C T U RE

TH IS

THIS

TH IS

THIS

W V U

T S R Q O P

E P ICTU R

YOU WIN!

TH IS

J I H G F E

The Game Where You Tell The Story

Th

d ey

t! xis oe

ha ve w

ha

t sh

PICTURE e’s

g.

THIS

op!

te ch

Kara

ok

t?

fa

e lo

is

ak em

m

r.

th

Erro

ha vin

oe s

n.

Tastes like chicke

D

PICTURE THIS

I’ll

s.

ind

The Game Where You Tell The Story

bl ate

date

of t rid ts. to ge es How ted gu an unw

Ih

.

, ribbet

Ribbet

PICTURE THIS

Ages 12+ 3-6 Players

PICTURE 3-6 Players Ages 12+ The Game:

Use your creativity, imagination and whitty side to come up with the best caption for each photo that gets proudly hung on the fridge. Just like that A+ you received on your first grade spelling test!

M L K

How To Play:

The dealer lays down a photo card onto the fridge, while everyone else lays down their best phrase card they have at hand. Whether it’s funny, straight to the point, or just plain irrelevant, if the dealer picks yours you get to place your phrase proudly with the photo on the fridge for everyone to see.

STAR STA RT T

N

M L K

W V U

T S YOU WIN! R Q O P

J I H G F

Say “Ahh”

J I H G

F

E AB C D

START START

In This Box:

50 Photo Cards, 150 Phrase Cards, Spinner, Board, 6 Game Pieces, Instructions & one good time!

X Y Z

The Game Where You Tell The Story

X W V U Y T Z YOU WIN! S R P Q O N

THIS

PICTURE THIS

The Game Where You Tell The Story Ages 12+ 3-6 Players

BOSS

Ages 12+ 3-6 Players

A B C D

PICTURE THIS

START

P I C T U RE

PICTURE

Ages 12+ 3-6 Players

M L K

THIS

PICTURE

ICTURE THI S X Y Z

PICTURE

www.behance.net/alexhines © 2011 Alex Hines, Carbondale, IL 62901. All Rights Reserved. Color of parts may vary. MADE IN U.S.A.

A B C D

E


Alex Hines Nature’s Variety Interview Questionnaire •

What specific talents or passions do you have that make you the right fit for this role?

I have a passion for all things design and packaging and I thrive off of the little attention to detail. I believe in leading a healthy and active lifestyle and there’s no reason our pet’s shouldn’t have the opportunity do the same. •

How will this position help you grow in your career?

This position would give me the jump start I am looking for in my career. Marketing materials, packaging and web design are all aspects I am eager to get my hands on while working in a team to gain knowledge and ideas from other individuals. This position would give me the experience I am looking for to begin my professional career as a designer. •

What was your ending salary for your last 2 positions? Break out listing base and bonus.

My last two positions have both been hourly waged jobs. My current position pays $15/ hour. My previous position paid $8.75/ hour.


Nature's Variety Interview Questionnaire