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Visual Identity System Alex Gennett GRCD13 Capstone


Primary Logo

Secondary Logos

Used for Branding and Main Identity

Used in instances inappropriate for main logo

Solid Blue or Black Acceptable for Official Documents Such as Maps and Announcements

C: 100 M: 72 Y: 0 K: 2

C: 29 M: 0 Y: 100 K: 0

White


Premium Tickets/Passes gP as s Re lo ad abreloleadePi d at any

sol. This card can be chine or in-car con ticket vending ma

30 Day U n li m it e

d

This card can be re lo ticket ve nding mac aded at any hine or in -car co

nsol.

Standard Tickets/Passes

12 H O U R P A S S FI RS T US E:

ur 12 Ho

Pass

AT E A C T IV RT T O ID E IN S E TO R E IP SW

08/12/15

at 09 :0 8 AM

Sin

EX PI RE S:

08/12/15

at 09 :0 8 PM

IN S

gle

Rid

E RT TO ACT SW IP E IVA TE TO R ID E

e


Primary Signage

Construction

Information Pylon

Alternate Signage Shelter/Pylon Combo

1

2 3 4

9th & Walnut

5

1 2 3 4 5

1/8” steel fabricated box, painted LED track lighting map etched in 1/2” Acrylic LIGHTBLOCKS panel 1/2” Acrylic LIGHTBLOCKS panel 1/16” steel fabricated box


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Car Graphics


Brand Attributes Coming Soon... Website Mobile Applications Apparel Merchandise


Cincinnati Streetcar Visual Identity lookbook