Issuu on Google+


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What’s the

next big thing... for 2009 and beyond?

We posed this question to 12 of the most illustrious professional communications organizations in Las Vegas, including two next-generation student groups at UNLV. The answers are as varied as the disciplines we represent – journalism, public relations, marketing, graphic design and more. Yet whether we work in visual media, on the Internet, in print, or on the airwaves … we all share a common goal. We’re all about communicating a message, shaping the world around us, creating cultural change.

Five-Thousand Years

Each contributing our own strengths in our own way, yet also inextricably linked with one another. Through this

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calendar, we come together – hopefully for more than just these 12 short months – as partners in communication. Just for a nostalgic reminder of how far things have come, each month’s illustration takes a glimpse back through history at what was once the “next big thing” – from hieroglyphs, to moveable type, the newspaper, television and the Internet. What will make the list 50 or 100 years from now? Twitter? Mobile marketing? Will

aaf aiga ama apug asc aug iabc ima prsa saga spj wic

american advertising federation

association for design professionals

american marketing association adobe photoshop & print user group

association of students in communications

today’s “new” social media only be a flash in the pan?

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adobe user groups

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Whatever the future may hold, all of us at Graphics West, ARC Paper and eurie creative raise our glasses in a New Year’s toast to “the next big thing,” and to our continued creative and prosperous partnerships as communications professionals.

international association of business communicators

interactive marketing association

public relations society of america

student association of graphic arts

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society of professional journalists

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women in communications

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milestones in communication


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HIEROGLYPHSare a system of symbols used for written

communication. Hieroglyphs allowed ideas to be recorded and shared non-verbally, and are precursors to our modern alphabets. origin:3000BC

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USER GROUPS

The CS4 product release delivers radical breakthroughs in workflow efficiency with hundreds of innovative, time saving features and a unified interface between applications that breaks down more barriers across print, Web, interactive, film, video and mobile.  

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The next big thing in the field of

product launch in Adobe’s history – Adobe Creative Suite 4!

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Adobe User Groups

The next big thing has just arrived… and it’s the largest

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DEC

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ASC

Association of Students in Communications, UNLV

The next big thing in the field of

Communications

ns o e g i p r e i r r a C

gs. As d to th ei r le mess ages bo un r pe pa used r re ve we deli ier pi geon s d Wa r II, ca rr rl Wo ic h as wh ly nt s, on rece o tr an sm is si ative to ra di rn te al an as in: 1,00 0 BC rcep ted. Or ig co uld be in te

The next big thing in communications is the blending and accessibility of new media. The ability to tell stories with text, audio, images and videos seamlessly and collaboratively is going to be the new standard for communications. The most comprehensive and informative communication channels are going to be the leaders in communications. Communicators are demanding faster, simpler and higher quality communication media. Complete media with video, audio, text, interactivity and additional commentary that are accessible by a simple click will be the most successful. New media are being stirred together, reaching out to millions of viewers and shaping the way people receive information. We as students – the next generation of professionals in the communications field – have unlimited possibilities to communicate with the world. We have experienced the growth of technology throughout our academic careers. We are responsible for leading the next movement into a more informed and technologically savvy era.

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JANUARY

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International Association of Business Communicators

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The next big thing in the field of

business COMMUNICATIONS

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While many of us are worried about our jobs, now is the time

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of the professional communicator delivering clear, candid and

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APRIL

consistent communication to our many stakeholders. More than ever, the professional communicator needs to be sitting at the table with decision makers. Employees need a clear

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understanding of the state of their company, while vendors

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in the future. In a time when employees and clients interact

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and clients must believe the company will be there now and regularly, a clear communications plan is vital.

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Smoke signals were used by Chinese soldiers positioned along the Great Wall to warn of attacks. The Greeks and American Indians used smoke signals as well. Today, the Vatican uses them to announce the selection of a new Pope.

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First Day of Spring

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Origin: 150 BC

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smoke signals

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SPJ

Society of Professional Journalists

The next big thing in the field of

JOURNALISM

In journalism, the Internet is the next big thing. In many cases, it’s already here. Newspapers, radio stations and television newscasts are using their Web sites to upload information. Television viewers, radio listeners and newspaper readers are driven to the Internet sites where more information about a story or other features can be found.

Extra!

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In Las Vegas, both the Las Vegas Review-Journal and

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the Las Vegas Sun are using their Web sites to post stories

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and offer archives to previous articles. The publications may

also are providing video clips, photo packages and blogs

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written by reporters and editors. The enhancements are

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an upgrade to regular news coverage.

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Television stations will post their newscasts online

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while radio Web sites allow listeners not in the station’s

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April Fool’s Day

market to listen in on newscasts.

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Easter

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Origin: 50 BC

Newspapers

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were published on stone during Julius Caesar’s regime and on silk during China’s Tang Dynasty. However, most scholars agree that the modern version of the newspaper originated in Strassburg, Germany in 1618.

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AIGA

The Professional Association for Design

The next big thing in the field of

Graphic design Collaborative design and consumption that focuses on transforming a client’s company into a powerhouse of non-stop innovation within the framework of stewardship of the environment.  Traditionally, companies have utilized design as a beautifier for corporate identities and communications or as the last stop in a product launch. Very rarely has graphic design been viewed for its potential to create mind-bending innovation across the board within an industry. The power

origin: 1439

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m ov ea b l e type Moveable type printing presses were developed by Because of how it radically accelerated the dissemination of ideas, the printing press is hailed as the greatest

face body or shank point size shoulder nick groove foot

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is the intersection of art and technology. Great graphic competitive advantages.

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This diagram below illustrates a cast metal sort a. b. c. 1. 2. 3. 4.

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communications breakthrough of the twentieth century.

of the visual that graphic design can bring to any industry design, be it print, Interactive, digital, provides long-term

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a German goldsmith named Johannes Gutenberg.

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FRI

that encompasses processes, systems, and organization.

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Graphic design can drive innovation, innovation powers

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brand, brand builds loyalty, and loyalty sustains profits.

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 Graphic design is a growing discipline of innovation and design thinking that needs to be viewed as an accelerator

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APUG Adobe Photoshop & Print User Group

The next big thing in the field of

Graphic design

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The Vegas Adobe Photoshop and Print User Group

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shares the secrets of Adobe’s powerful print applications.

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Our meetings are structured in “show-and-do” lab format,

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giving attendees an immediate opportunity to put what

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they’re learning to use right away as well as tapping

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into the knowledge of our PUG Xperts as they roam

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the room answering questions and providing individual

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instruction where needed. Quarterly advanced labs give

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seasoned users an opportunity to expand their skills or

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to share a technique with the group. Meetings are held

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monthly and are free for members.

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Flag Day

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Origin: early 1800s

Flag semaphore Flag semaphore allows two individuals to communicate to each other by displaying handheld flags in a sequence of positions. This system became widely used at sea during the early 19th century. The U.S. Navy still uses flag semaphore during ship-to-ship replenishments at sea.

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American Advertising Federation

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The next big thing in the field of

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ADVERTISING

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A revolution has begun and the advertisers that don’t adapt

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will not survive.  The convergence of  high tech  with high

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touch and  placing the consumer in control of content they

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receive is the revolution. Whether it’s television, print, online,

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broadcast, phone, computer or some futuristic devices that

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APR

have been a mainstay of 007 movies over the decades,

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consumer  expectations have  shifted from accepting  the

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delivery of advertising with content, to  controlling content

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delivery  and blocking advertising. Companies that  are

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proactive and lead the revolution will provide value beyond

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the purchase. Consumers will choose to receive advertising

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that provides value and feels like content.

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(AUG) UST-2009

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Telephones Origin: 1876

Telephones were born when Alexander Graham Bell spoke the famous words, “Mr. Watson… Come here… I want to see you.” Ten years later, more than 150,000 Americans owned telephones. When Bell died in 1922, all U.S. telephones were silenced for one minute.

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Women in Communications

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The next big thing in the field of

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Communication

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The next best thing is Mobile Marketing – it’s available in

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the palm of your hand, and it creates new opportunities for companies to form or shift consumer attitudes toward a

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brand through the use of this value added content.

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apr

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Radio | Origin: 1893

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his life expressed regret at how popular it had become. The First television commercial debuted in 1941, and showed a watch superimposed on a map for 20 seconds. The voiceover: “America runs on Bulova time.”

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AMA

American Marketing Association

The next big thing in the field of

Marketing

Twitterpated. That’s what the American Marketing Association Las Vegas Chapter is about, the microblog Twitter. Traffic on Twitter.com continues to multiply exponentially as individuals and companies communicate in this 140-character social networking powerhouse. Friends keep in touch throughout the workday, coworkers chat from across the building, businesses communicate with their clients in real-time and market researchers scout the site to catch the latest buzz and next big trend. While Twitter works out the service kinks and tries to keep pace with the demand, we can’t wait to see what’s next...tweet tweet little Twitterbugs.


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Las Vegas Interactive Marketing Association

The next big thing in the field of

interactive marketing The next big thing within the interactive marketing space

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is mobile. Consumers are entering a time when there are more text messages than there are cell phone calls

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within a given month. I think we’ll start to see Las Vegas marketers take giant steps toward SMS and proximity (Bluetooth) marketing over the next year as the competition will be fierce in a softened economy. Mobile combined with the social media practices within Web 2.0 will certainly bring marketing-consumer relationships closer together and more personalized than ever before.

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early version was ARPAnet, the world’s first multiple-site computer network, which grew into the Internet. Version 1.0 of Mosaic, the world’s first “web browser,” debuted in 1993. – Origin 1969

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Intergalactic teleportation is a system enabling individuals to communicate with each other by electronically transmitting their bodies anywhere in the known universe. The popularity of this method is attributed to the fact that it actually lets people talk to each other in person.

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SAGA

Student Association of Graphic Arts, UNLV

The next big thing in the field of

Graphic Arts The next big thing in design is SAGA invading your space!


Sponsors graphics west

At Graphics West, our philosophy is that the customer always comes first. Our goal is to give you what you need, when you need it, and to make it profitable for you. We make it a point to under-promise and over-deliver, endeavoring always to exceed our customers’ expectations. Your full-service, single-source marketing partner, we can print your message, prepare it for distribution and mail it. Personalized digital messages with variable data can be printed and sent on their way in hours rather than days.

Printing and more Our in-house print capabilities include an multicolor offset, multi-color variable digital – an award-winning letterpress department, die cutting, embossing, foil stamping, extensive bindery and computer to plate. Our four-color Halm jet envelope press prints beautiful color envelopes at high speeds and low costs. Whether it’s a web, sheet-fed, digital, letterpress or mailed product – we’ve got you covered.

From snail mail … We also provide a wide variety of mailing services, from simple to complex. We can cut, score, perforate, fold, staple, insert and drill. Add to that our saddle stitcher that can collate, saddle stitch, fold and trim – all in one pass.

… to the internet … If your needs include a full multi-media campaign to engage prospects and clients, we can help with personalized, relevant We put the pedal to the metal Further Graphics West is the only content in direct mail to direct clients to their own personalized web page. premier licensed printer, fully compatible with the MetalFX system in the state Here, we are able to capture information, provide hotlinks to your website, of Nevada. This breakthrough technology offers artists and designers virtually and furnish valuable leads to your marketing department. an unlimited palette of metallic colors, shades, and tints at greatly reduced costs over standard procedures. With MetalFX, simulations of holograms, three- We’re right where you need us With local presence, national reach dimensional effects and security elements can be designed and printed. and global resources, we’re right where you need us. Graphics West is part of Nationwide Graphics, a nationwide organization of print houses, featuring Order online, right from your desktop Our state-of-the-art Argosy 16 divisions with 20 locations across the United States. Our large footprint eCommerce System allows you to print and distribute from your own computer gives us superior buying power and additional back-up and capabilities to 24/7. With Argosy, you can order product online, reduce warehousing costs, get your job done right. see real-time inventory, access templates for variable printing, soft proof and download your databases. I n 2 0 0 9 , o r a ny t i m e yo u n e e d q u a l i t y p r i n t i n g , c a l l yo u r G r a p h i c s We s t s a l e s re p a t 7 0 2 - 7 9 8 - 9 4 4 4 . w w w. g ra p h i c s we s t . c o m

Eurie Creative

eurie creative is a Las Vegas-based strategic graphics/communications firm. We’re about designing partnerships through branding, integrated communications and community outreach.

Through the program, we help our non-profit partners stretch their marketing communication dollars so that they can maximize the benefits that go to people who need it most – their clients for whom they are finding a cure, providing much-needed services or improving the quality of life. It’s hard for non-profits to divert funds away from these pressing needs to administrative costs such as developing a brand identity, producing The firm’s founder and creative owner, Victor Rodriguez, has worked in the collateral materials or developing a communications strategy. That’s where strategic visual communications field for more than 20 years, including 14 eurie cares can help. years as an agency owner, principal and/or executive creative director. We’re certified as a minority-owned business by the Nevada Minority At eurie creative, we’ve always had a passion to help those in need – to Business Council. the extent that we have developed our “eurie cares” outreach program. Building relationships is what we do. Design is how we do it. Our firm was established on one simple principle: to produce design that’s effective, there has to be a partnership that’s effective. By building relationships with our clients, we’re better able to produce work that builds their relationships with their customers, reaches objectives and achieves quantifiable results.

2009 Printed by Graphics West a division of NationWide Graphics designed by eurie creative, paper provided by ARC paper

To l e a r n m o re , c a l l u s a t 7 0 2 - 3 8 3 - 9 8 0 5 . C o m i n g i n e a r l y 2 0 0 9 : o u r n ew e u r i e c re a t i ve we b s i t e , a t w w w. e u r i e c re a t i ve . c o m

sponsors

ARC PAPER

ARC Paper is the largest fine paper merchant in Nevada. Locally owned, our offices, warehouse, sales team and support staff are all located in Las Vegas. Our management, sales and customer service people offer more than 50 years of experience in the paper industry. As the only stocking facility in Nevada, we can offer same-day deliveries and custom stocking programs. In addition, we offer Saturday morning delivery for Las Vegas area printers. We realize that your clients have last minute requests or emergencies and ARC is ready to be your paper solution. Among our other services, we provide custom stocking programs, as well as custom sizes, colors and textures to ensure on-time delivery for your specialized needs. We also feature a full-service sample department, for all your sample and mockup needs. Our Design and Meeting Centre is stocked with the latest mill swatches and promotional materials. We have a commercial paper cutter on site to facilitate your custom cutting and finishing options. ARC is proud to have been recommended for certification from the Forest Stewardship Council (FSC), the Sustainable Forestry Initiative (SFI), and the Program for the Endorsement of Forestry Certification (PEFC), as our guarantee that the paper we supply comes from sustainably managed forests. ARC Paper is committed to helping you underline your own environmental performance through environmentally sound paper procurement with our knowledge, expertise, and practices. Our commitment to the community of Las Vegas is steadfast and we will continue to support and promote the Las Vegas print and graphic arts industries. We do this through creative paper mill partnerships and value-added services that allow our clients to grow and prosper in a highly competitive atmosphere. ARC Paper is firmly committed to forming long-term, strategic partnerships with our clientele. We look forward to our continued association and many opportunities to come. V i s i t o u r we b s i t e a t w w w. a rc p a p e r. c o m , or call us at 702-399-3803


Directory AAF

IABC

american advertising federation

The AAF – Las Vegas is an advocate for the advertising and communications industries through education, public service, networking and recognition of excellence.

Contact Patti Gerace, President phone: 702-952-3196 email: pgerace@walkerfurniture.com web: aaflasvegas.org

AIGA

the professional association for design

AIGA, the professional association for design, is the premier place for design – to discover it, discuss it, understand it, appreciate it, be inspired by it. It is the place designers turn to first to exchange ideas and information, participate in critical analysis, and research and advance education and ethical practices. AIGA sets the national agenda for the role of design in its economic, social, political, cultural and creative contexts.

Contact Patty Mar Simmons, President phone: 702-379-9817 email:  president@lasvegas.aiga.org web: lasvegas.aiga.org

AMA

american marketing association The American Marketing Association (AMA) Las Vegas Chapter is part of the largest marketing association in North America. It is a professional association for individuals and organizations involved in the practice, teaching and study of marketing worldwide. It is also the source that marketers turn to every day for information/resources, education/ training and professional networking. AMA members are connected to a network of experienced marketers nearly 40,000 strong and include leading marketing academics, researchers and practitioners from every industry. C r e a t i v e

V i c t o r

D i r e c t o r

R o d r i g u e z

D e s i g n e r s

A l e x

F r a z i e r

A d r i a n

C a m p u z a n o

M i c h a e l

R o b

A n t i c o

S z y m a n s k i

C o p y

W r i t e r

Contact Angela George, President phone: 702-880-2125 email: Angela.George@HCAhealthcare.com web: amalasvegas.com

APUG

adobe photoshop

The Vegas Adobe Photoshop and Print User Group shares the secrets of Adobe’s powerful print applications. Our meetings are structured in “show-and-do” lab format, giving attendees an immediate opportunity to put what they’re learning to use right away as well as tapping into the knowledge of our PUG Xperts as they roam the room answering questions and providing individual instruction where needed. Quarterly advanced labs give seasoned users an opportunity to expand their skills or to share a technique with the group. Meetings are held monthly and are free for members. Contact:

K a t h y

C a l l a h a n

& print user group

web: vegaspug.org 

Directory

ASC

association of students in communications

The purpose of ASC is to cultivate a favorable and mutually advantageous relationship between students and professional media and communication practitioners. After years of being affiliated with PRSA, in 2003, the UNLV School of Journalism & Media Studies changed its vision to support the new communication concept – Integrated Marketing – and join with other organizations that would make the vision a reality. Hence, the partnership with AAF, IABC, SPJ, WIC and PRSSA.

Contact Courtney Anaya, President phone: 702-354-8787 email: courtney.anaya@gmail.com John Naccarato, Advisor phone: 702-895-1333 email: john.naccarato@unlv.edu email: jmsasc@unlv.nevada.edu web: clubs.unlv.edu/asc

AUG

adobe user groups Las Vegas hosts multiple Adobe user groups.  Each user group focuses on supporting targeted users: Print designers using Photoshop, Illustrator and InDesign; web designers and developers using Flex, Flash, Dreamweaver and Coldfusion; and video and motion graphic designers using After Effects, Premier and the rest of the CS4 Production Suite. Meetings are monthly to share productivity enhancers, integration techniques and innovation across both platforms of Adobe software.  Users range in expertise from the beginner to expert. Each meeting includes teaching segments by an Adobe expert, latest Adobe news and social networking. The Las Vegas Adobe User Groups – unleashing the productive, creative, integrated power of Adobe. Contact Las Vegas Adobe User Group web: vegasaug.org Las Vegas Flex User Group web: vegasflex.org Las Vegas Dreamweaver User Group web: vegasweb.org

international association of business communicators

The goal of IABC/Las Vegas is to promote ethical standards of conduct; offer members career, professional, and leadership opportunities; and foster an atmosphere of support, growth, and community involvement. Founded in 1978, IABC/Las Vegas has earned international recognition as Outstanding Small Chapter of the Year in 1997 and 2000. It was also named International Chapter of the Year in 1997.

Contact Art Greene, President phone: 702-807-6045 email: president@iabclasvegas.com web: iabclasvegas.com

LVIMA

interactive marketing association

The Las Vegas Interactive Marketing Association (LVIMA) is dedicated to bringing cutting-edge marketing practices and ideas to a congregation of both online and offline Las Vegas advertising professionals. All members  enjoy regularly scheduled networking socials and special, educational events as the organization grows purely by word-of-mouth.

Contact Shawn Rorick, President phone: 702-889-0456 email: lvima@lvima.com web: lvima.com

PRSA

public relations society of america With more than 30,000 professional and student members, the Public Relations Society of America (PRSA) is the world’s largest organization for public relations professionals. The Las Vegas Valley Chapter was formed in 1975 and now boasts nearly 140 members, making it the oldest and largest PR organization in Southern Nevada. We represent corporations, agencies, independent practitioners, the travel and tourism industry, government agencies, the arts, health care, higher education, and nonprofit organizations. Locally, PRSA offers a variety of professional development and networking opportunities including monthly luncheon seminars, workshops and teleconferences, member mixers. Thirty of our members are Accredited in Public Relations (APR), and two have been inducted into the association’s prestigious College of Fellows. Contact Diane Lancaster Gibes, President-Elect phone: 702-792-7000 email: dgibes@kkbrf.com web:  prsalasvegas.com

SAGA

student association of graphic arts Saga’s mission is to create a united and dynamic community of designers at UNLV. We bring design students together to learn and explore the professional design experience, complementing the curriculum with current industry knowledge and industry connections. We hope to create lasting ties between the professional design community and UNLV. Our ultimate goal is to help build the growing graphics programs at UNLV and to help create a design school people talk about.

Contact Thomas Speak, President phone: 808-778-3940 email: tspeak@gmail.com web: thesaga.org

SPJ

society of professional journalists The Society of Professional Journalists is the nation’s most broad-based journalism organization, dedicated to encouraging the free practice of journalism and stimulating high standards of ethical behavior. The Las Vegas Chapter members include editors, reporters and photojournalists from the city’s major media outlets, including newspapers, television newsrooms, radio and new media. To ensure that the concept of self-government outlined by the U.S. Constitution remains a reality, SPJ believes American people must be well informed in order to make decisions regarding their lives, and their local and national communities. It is the role of journalists to provide this information in an accurate, comprehensive, timely and understandable manner. The chapter sponsors discussions on local issues, ethics, credibility, public records, journalistic skills and investigative reporting, among other topics. Charles Zobell, President phone: 702-383-0293 email: czobell@review-journal.com web: spj.org

WIC

women in communications Las Vegas Women in Communications is a non-profit, professional organization dedicated to the advancement, education, socialization and professional well-being of its members. Contact Kristine Anderson, President phone: 702-315-3011 email: Kristine@lvradio.com web: womenincommunicationslv.org


Graphics West 2009 Calendar: The Next Big Thing