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Objective Good Wood is an American lumber company that prides themselves on quality and reputation. The design objective was to brand the company with a late nineteenth century theme. A theme that resembled a time during America’s history when quality was every company’s main priority.


Objective Happy Seat is hemorrhoid cream company that was branded with a penguin because they the goal was to use an animal that is perceived positively. The penguin was chosen because their tales are always in the snow, this is the correlation that was desired.


Happy Seat Hemorrhoid Cream John Smith web : happyseat.com

email : info@happyseat.com cell : 800.924.6700

684 North Main Street, Austin, TX

Happy Seat Hemorrhoid Cream John Smith web : happyseat.com

email : info@happyseat.com cell : 800.924.6700

684 North Main Street, Austin, TX


Life Cycle of a Lamp L I G H T

D E S I G N


Internship at KenroyHome Trimble SketchUp

Intern Product Designer KenroyHome.com

Objective To show and display work and product examples lighting that was created for KenroyHome.


rahaba Objective Mrahaba Cigars Co. is a small Kenyan cigar company. The idea behind the identity was to market the brand to upscale men. The mascot is the African Elephant which is shown on the package and within the print logo. Named Mrahaba, the company’s title literally translate to “Royalty” in Kenyan.


Objective Allied Optics is a hunting scope and optic company that pairs it’s consumers with quality equipment. Allied Optics was to be branded for outdoorsmen, with that the style of branded is masculine with the use of color palette and serif typefaces.


Windage Adjustment Turret

Power Scale

Eyepiece Lens Diopter Index Dot

Objective Lens

Elevation Adjustment Turret

Power Index Dot

Side Focus Adjustment Turret

Allied Optics

BDC 600 Reticle: Developed specifically for the trajectory of the .223 Rem 5.56 NATO round with 55-grain polymer tip bullet, the new BDC 600 reticle offers shooters unique open circle aiming points and hash marks from 100 to 600 yards.

Distance Scale

Eye Box Technology: Every model features an impressive 4-time zoom range and four inches of constant, non-critical eye relief. A massive ocular lens delivers a huge, exceptionally bright, high-resolution sight picture. Waterproof, Fogproof, Shockproof: Nitrogen-filled and O-ring sealed.

Eyepiece Adjustment

Power Selecting Ring Ultra ClearCoatŽ Optical System: Engineered to provide the shooter with a bright, sharp, incredibly flat sight picture and light transmission up to its theoretical maximum—95%.


Farmed from free range, hormon free herds.

Objective Create a brand of country style cooking lard that would appeal to the in home cook, while bringing sophisticated style lard rather than the current, bland white tubs of industrial kitchen packaging. The goal was to dress up a product that many think of as revolting so that it could be purchased in a store without regret of buying something so unappealing.


Farmed from free range, hormon free herds.



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