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Monday, December 17, 12


Alexey Shcherbakov www.alexeysherbak.com

lasherbak@gmail.com 626 2334958 243 S. MARENGO | PASADENA | CA 91101-2778

| EDUCATION | Art Center College of Design | MA | Industrial Design | USA | 2010-present University of Hertfordshire | BA | Product Design | UK | 2005-2009 Moscow Institute of Architecture | BA | Architecture | Russia | 2005-2008 | WORK EXPERIENCE | SOUTHERN CALIFORNIA PUBLIC RADIO | sponsored project | Pasadena | 2011

Led a team of designers and graduate business students to forecast a rollout of a strategy to increase membership of a non-profit organization for one to ten years into the future. Invented an experiential interface of website and mobile application for middle school children. Both were fully supported with the proposed long term business strategy. SQUIRE AND PARTNERS | full-time job | London | 2009-2010

Created design solutions for hotel reception lobbies and “front of house� public areas which encourage social involvement. This effort helped to win a Korean Hotel competition, and the project is now under construction. ELECSNET COMPANY | internship | Moscow | 2008

Won first place in sponsored design competition, afterwards, was hired to develop the concept further for manufacturing. Initially proposed solution with potential to increase client`s audience by adopting technology for disabled people. MERCEDES-BENZ RUSSIA | internship | Moscow | 2007

While an undergraduate, I was selected to work with a team of graduate students to develop interior accessories for Mercedes models. These were designed to enhance the driving experience for female drivers and change the perception of the brand away from being muscular. | SKILLS | SOFTWARE | 3D | Solidworks, Rhinoceros, 3D Max, V-Ray, HyperShot, ArchiCAD, AutoCAD | 2D | Adobe Photoshop, Illustrator. LANGUAGE | Russian, English


SMART CANDY

Inspiring children to learn

Monday, December 17, 12


marshmellow legacy Game that teaches kids the basic concepts of programming


w o l l a m h s r Ma Marshal


Travels through a magical world, keeping himself from been burned.


And to hug his friends Cookie Bro`s

Cook ie Bro’s


Basic Concepts of Programming Corresponding Game Mechanics

1. SEQUENTIAL

2. CONDITIONAL

3. LOOPING


Basic Concepts of Programming

1. SEQUENTIAL

2. CONDITIONAL

3. LOOPING

?


educational games

entertainment entertainment games games

marshmellow legacy


Key Learnings: Proven game formats still work. Story with interesting characters creates engagement. Problem solving components increase engagement. Making learning fun is key.


$38 billion mobile app industry by 2015

466,000

30%

jobs in mobile apps since launch of App Stores

job growth annually in software development from 2010-2020

OPPORTUNITIES

GROWTH STATISTICS

Why kids should learn to program?

“Pure” app companies

Other companies

Infrastructure Companies


Educational Games in the App Store

= 5 apps

Programming

Language Arts

Math

Science

Social Studies

Interactive Books

Primary Grades

Special Needs

Other Subjects


SMART CANDY Prototype

Release

WE ARE HERE

Phase 1


PHYSICS

BASIC PROGRAMMING

BASIC PROGRAMMING

SMART CANDY

ADVANCE PROGRAMMING 2.0

Prototype

Release

ADVANCE PROGRAMMING

GAME PROGRAMMING

2+2

Phase 1

Phase 2

Phase 3 MATH


Path Finder learning experience in

2025 Monday, December 17, 12


OPPORTUNITIES IN 2025: - System that curates online-based educational content - Platform that creates credibility for crowd developed context - System that match team members based on psychological profiles - Tool that empowers teachers and helps focus on students who need help

Monday, December 17, 12


MORE INFORMED CHOICES

EMILY

Monday, December 17, 12

HER SCHOOL


Inspire people to build carrier around what they love to do.

Monday, December 17, 12


Find optimal learning experiences

Monday, December 17, 12


Batter future for your children

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Choose future lifestyle of your children

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Help teacher to track their students

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Help teacher to track their students

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See the impact you make

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Path Finder

Monday, December 17, 12


HOW THE ENTERPRISE SHOULD EVOLVE OVER NEXT 10 YEARS ?


HOW KPCC EXPERIENCE WILL LOOK AND FEEL TO IT`S AUDIENCE?


RESEARCH CONCLUSIONS

n a m

u H

c e n n co ice o ol h c tr n co

1. LOCATION BECOMES IRRELEVANT

ten

t

nit y

mu

olo

gy

membership subscription

donation

con

chn

com

Te

sm

art

pho

3. DEEPER CONNECTION TO LOCAL COMMUNITY

C C P

K

ne

2. GROWTH OF SMARTPHONE PLATFORM

outreach

Business

n o ti


HYPER LOCAL STRATEGY

Partner with sites such as The Eastsider, LA streets blog.org and Alhambra Source provide hyper local coverage of the news and information that matter most to those who live in those communities and become more valuable to their audience at the same time increase disability of online based partners.

KPCC

KPCC


DEEP CONNECTION WITH LOCAL COMMUNITIES KPCC

How you give back to community? We believe that KPCC can establish its brand by supporting schools. Three point perspective is meant to be a program for middle schools students which provides iPads.

KPCC

KPCC

KPCC

KPCC

KPCC

KPCC

KPCC


DEEP CONNECTION WITH LOCAL COMMUNITIES SCHOOL

How you give back to community? We believe that KPCC can establish its brand by supporting schools. Three point perspective is meant to be a program for middle schools students which provides iPads.

SCHOOL

KPCC

KPCC KPCC

SCHOOL

SCHOOL


EDUCATIONAL TOOL


T A P P

E

Personal vitamin water for children

Monday, December 17, 12


IN THE WORLD WHERE MILLIONS OF PLASTIC BOTTLES END UP IN THE LANDFILL... HOW TO ENTICE PEOPLE TO DRINK TAP WATER OVER BOTTLED ?

Monday, December 17, 12


T A P P

E

Personal vitamin water for children GOOD FOR CHILDREN, GOOD FOR THE PLANET

Monday, December 17, 12


app

T A P P Monday, December 17, 12

E Personal vitamin water for children

vending machine


app

1:46 02/22/2012

2:21 02/22/2012

TAPPE app tracks children`s activity

7:57 02/22/2012

T A P P Monday, December 17, 12

E Personal vitamin water for children

Builds valuable databank


app

By nurturing creature children nurturing themselves. This game mechanic motivates and engage user.

T A P P Monday, December 17, 12

E Personal vitamin water for children

Lets get some energy!


vending machine

T A P P Monday, December 17, 12

E Personal vitamin water for children


vending machine

TAP WATER C

T A P P Monday, December 17, 12

E Personal vitamin water for children

E

A


MICRO

CHILDREN AMUSED AND GROW HEALTHIER

PARENTS

SCHOOL

FEEL SAVE ABOUT THEIR CHILDREN

HAVE NEW REVENUE STREAM

MESO

CHILDREN LEARN TO BE MORE RESPONSIBLE

SOCIETY START TO VALUE TAP WATER

MACRO

HEALTHIER HUMANITY Monday, December 17, 12

BETTER ECOLOGY


PORTFOLIO