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Annual 2011

www.optasports.com


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Miroslav Klose scored nine goals from just 11 shots on target for Germany in Euro 2012 Qualifying.

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Since Opta started analysing all Champions League games in 2003, Arsenal became the first team ever to record zero shots in a match, when they lost 1-3 to Barcelona in March 2011.

123

Kevin Davies committed 123 fouls in the 2010-11 Premier League, the most by a player since Opta began their analysis on the league back in 1996.

Xavi made 102 passes in the first half alone against BATE Borisov in the 2011-12 Champions League Group Stage.

In 2011, Paraguay became the first nation to reach the final of Copa América without winning a single game in normal play.

150

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Cristiano Ronaldo set a new record for the most goals scored in a single season in La Liga in 2010/11, beating the previous best by two strikes.

34

West Bromwich Albion set a new Premier League record of 34 consecutive matches without keeping a clean sheet, between 29th August 2010 & 8th May 2011.

22 & 3 4

55

No side have scored as many goals as Blackpool did in the 2010-11 Premier League season and still been relegated.

New Zealand were the only unbeaten team at the 2011 Rugby World Cup and they were also the only unbeaten side at the 2010 football World Cup.

Arsenal hit the woodwork more often than any other team in 2010-11 and had their own uprights struck the fewest times. If all teams’ shots which hit the woodwork had found the net, the Gunners would have won the title with four games to spare.

In 2010/11, Arles Avignon went 23 consecutive top-flight matches without a win, breaking the all-time Ligue 1 record.

0

Australia became the 12th nation to provide a Tour de France winner and the first new country since Germany in 1997.

Sporting Gijón’s 1-0 win at the Bernabéu in April 2011 ended a run of 150 league games unbeaten at home for José Mourinho, a run stretching over four clubs in nine years.

0

When he had a spot-kick saved in March 2011 against Mainz, Nuri Sahin equalled a Bundesliga record by missing a fourth successive penalty.

2

Manchester United conceded six goals at home in the league (against Manchester City) for the first time since September 1930 (4-7 vs Newcastle).

Novak Djokovic became only the sixth man to win three Grand Slams in one year, joining Laver, Connors, Wilander, Federer & Nadal.

17

Wayne Rooney became only the second man to earn two red cards as an England player when he was sent off against Montenegro, joining David Beckham.

There were 17 hat-tricks scored in the 2010-11 Premier League, beating the previous record of 16 set in a 20-team season back in both 1995/96 & 1997/98.

5

Iker Casillas only made five saves in qualifying for the European Championships in seven matches.

Alania Vladikavkaz reached the 2011 Russian Cup final without scoring a single goal in any of the previous rounds, getting a bye in one game and winning three 0-0 draws on penalty shoot outs. They scored in the final but lost 1-2 to CSKA Moscow.


Opta Annual 2011 Finding Beauty in the Detail

Finding Beauty in the Detail It’s been quite a year. Throughout 2011 we’ve seen Opta continue to grow. We’ve added new clients and developed our relationships with existing ones. We’ve built our business across Europe and expanded into new and exciting territories farther afield. It’s been a period of genuine innovation, both within Opta Towers and from our clients. The markets in which we operate have seen the established players joined by some truly groundbreaking start-up companies. We’ve seen our data used in ways that would have been unimaginable even a few years ago. More and more fans are interrogating, interacting with and debating the stats we produce on a daily basis. Across every type of media we are increasingly seeing our brand used as a mark of credibility and authenticity. There are stats. And then there are Opta stats. Away from the media we have been busy assisting the world of professional sport with business-critical processes and multi-million pound decisions. We have continued to develop our cutting edge products and they are now being used by the biggest clubs across the world. But for us, that’s not enough. We have big plans for 2012. We want to continue to develop, improve and grow. The Opta journey has only just begun. Watch this space. Happy New Year

Aidan Cooney CEO Opta 1


Opta Annual 2011 A Year of Innovation

A Year of Innovation As more and more clients are using Opta data we are starting to see some real innovation from companies big and small. New platforms and new technologies are helping to fuel a growing thirst for detailed sports data across the world. Publishers, bookmakers and media companies are striving to up the ante in the way they provide services to their customers and advertisers alike. Here are just a few examples of the ways in which Opta have helped.

FourFourTwo - Stats Zone www.fourfourtwo.com/statszone Opta and FourFourTwo joined forces to give fans the chance to become true armchair analysts. For the first time our most detailed live data was made available to fans through the Stats Zone iPhone app. Using Stats Zone, fans can view, compare and analyse data from The Premier League and The Champions League as it happens and share their analysis via Twitter and Facebook.

“Extraordinarily impressive”

Stats Zone was voted as one of 2011’s Apps of the Year by Apple.

Orange www.web.orange.co.uk/p/sport/home During 2011, Opta and Orange entered into a data supply agreement that saw Opta provide live sports information across Orange mobile and web services. The deal extended a previous agreement for an additional two years and covers football, cricket, golf, tennis, rugby union, rugby league and Formula 1. The announcement coincided with the re-launch of the Orange Digital web portal that now includes an extensive mix of sports editorial, commentaries, live scores and statistics.

2,485 2

Barcelona completed 2,485 more passes than Real Madrid in their five competitive encounters in 2010/11.

EPL Talk


Opta Annual 2011 A Year of Innovation

Betfair www.betfair.com Our brand is being increasingly recognised by bookmakers as one that adds credibility and authority to their fan-facing content. The biggest betting exchange in the world, Betfair, have started to use Opta content within blogs and editorial features designed to help punters plan their betting activity more confidently.

Mediapro / LFP www.lfp.es In 2011 Opta became the official data provider for Mediacoach, a cutting edge football analysis product created by Mediapro and the Spanish Liga Board (LFP). Mediacoach allows the technical departments of all clubs in the Liga BBVA and Liga Adelante to conduct real-time analysis of every game in Spain’s top two divisions.

Liverpool FC www.liverpoolfc.tv Over the last 12 months Opta have produced a range of widgets designed to give our customers ultimate flexibility in how they publish and display stats on their website. One of the most popular club websites in the world, LiverpoolFC.tv, have implemented several of these widgets, allowing their fans to compare and contrast performances of all of the players in the The Premier League.

9

Between January 1st and May 22nd 2011, Robin van Persie scored in nine consecutive Premier League matches away from home; a new record.

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Opta Annual 2011 A Year of Innovation

IG Markets Pro Cycling Index www.igmarkets.co.uk/procyclingindex The IG Markets Pro Cycling Index has been designed by Opta to reward both moments of brilliance and months of consistent performance. We source results from over 100 top international road races throughout the season and races are ranked by our expert panel, based on their prestige and their importance to cycling fans.

Live Rugby RWC Android App www.liverugbyapp.com Opta’s rugby operation was on top form during the 2011 Rugby World Cup, supplying data to several of the teams involved, as well as high profile media clients across the world. We also saw innovation in the use of our granular rugby data including the Live Rugby app produced for Android powered devices.

Bantr.tv www.bantr.tv Opta have been working with Bantr, a new social network designed specifically for football fans. Using Bantr, fans can “check in” to a particular match and suggest preferred line-ups, substitutions and tactical changes. They can then debate and discuss the action with their friends from within the application.

Bild.de www.bild.de One of Germany’s top sports newspapers, Bild, has created a match centre using Opta’s widgets. They have integrated fixtures, line-ups, live commentaries and standings alongside news content social plug-ins to create the ultimate online live match experience.

25 4

Bayern Munich scored 25 league goals in the early part of 2011-12 without conceding a single one in reply in the process – a new record in Bundesliga history.


Opta Annual 2011 A Year of Innovation

SAP experience.sap.com Opta worked with leading enterprise software company SAP to produce a sports data analytics experience for its website visitors. Users can interrogate data from The Champions League or Rugby World Cup in great detail, comparing players and teams across numerous categories and displaying the results in a variety of different ways.

WhoScored.com www.whoscored.com WhoScored have used Opta’s wealth of data to create the ultimate must-visit online destination for football fans. Visitors can compare and contrast the performances of players and teams from leagues around the world in incredible detail.

For more news from Opta throughout 2012, follow @OptaSuit on Twitter.

1,147

Bayern Munich goalkeeper Manuel Neuer didn’t concede a goal in 1,147 minutes in early 2011-12, setting a new club record for competitive games.

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Opta Annual 2011 A Year of Development

A Year of Development The world of sport never stands still. Fans are demanding ever more engaging content from our clients. They want it to be available 24 hours day and across different platforms. At Opta, we’ve helped some of the biggest names in the world of sport provide best-in-breed services, some for the first time and some as the result of long-standing partnerships. These are just a few examples of how we’ve helped to build these relationships.

BSkyB In the UK and Germany we have continued our successful relationship with BSkyB. This has included a multi-platform and multi-sport contract renewal for Sky Sports in the UK and the development of our integration with Sky Sports in Germany to include content provision for their new channel, Sky Sport News HD.

Canal+ In 2011 Opta began working with Canal+, the number one pay TV broadcaster in France. This deal covers data and editorial services for a number of football and rugby competitions.

Castrol Opta has been helping Castrol activate its high profile football sponsorships for a number of years. In 2011, the Castrol Rankings entered its third year and a number of digital projects were launched in advance of the 2012 European Championships, including the Castrol Euro 2012 predictors. Opta also provided data for the “Ronaldo – Tested to the Limit” documentary, a film that has been viewed almost 10 million times to date.

Chelsea We have worked with Chelsea’s performance team for several seasons. In 2011 we continued to develop that relationship but also broadened it out to include data supply to other areas of the club. Chelsea’s media team utilised our data within their match programme and across their fantasy league and broadcast offerings.

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Brazil became the first nation to fail to convert a single penalty in a Copa América penalty shootout, in their quarter-final against Paraguay in 2011; the Brazilians didn’t convert any of their four attempts.


Opta Annual 2011 A Year of Development

Fédération Française de Football We have enhanced our relationship with the French Football Federation to include provision of Opta data to the governing body’s marketing department. This includes Opta Facts, infographics and live statistics and the data used in the Emotion Bleus CRM program and also on stadium graphics during home games.

Manchester City The versatility of Opta data in a club environment has also been utilised by Manchester City. We’ve continued to work with their performance analysis and player recruitment teams but increasingly our data has been used in their digital marketing work, including powering the match centres on the Manchester City website.

Olympique Marseille One of French football’s major clubs, Olympique de Marseille, have started to use Opta data across different areas of their operation. This includes using the Opta Video Scout product to assist with player scouting and recruitment, using Opta Facts on their official club website and using the Opta Live Monitor tool to enhance their in-house TV channel.

For a full list of our clients and to see more testimonials, visit our website www.optasports.com

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Manchester United won the 2010-11 league title despite picking up only 25 points away from home; the lowest total by any Premier League title winner.

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Opta Annual 2011 A Year of Expansion

A Year of Expansion 2011 saw Opta expand beyond our traditional European heartland. Our deal with Major League Soccer saw us set up an Opta collection centre in New York, and we also opened a sales office in Sydney, Australia.

MLS www.mlssoccer.com In March 2011, Opta announced a multi-year partnership

enhance the League’s digital products by bringing

with Major League Soccer to significantly enhance MLS’ data

best-in-class sports information to MLS fans.

collection and display capabilities. As part of this deal, MLS and Opta built a “The deal with Opta allows for deeper analysis of all MLS

new North American data collection hub in MLS’ Digital

matches and ensure that MLS is at the cutting edge of

Headquarters in New York. From this hub, MLS and other

data technologies in 2011 and beyond.”

North American soccer games are analysed using Opta’s market-leading data collection software.

Chris Schlosser Director of Digital Strategy, MLS

This data is made available to fans on the official MLS website, MLSsoccer.com. Fans can analyse all MLS games in great

This new deal complemented MLS’ existing partnership

detail using the Opta Chalkboard facility, as well as checking

with the Elias Sports Bureau and allowed MLS to continue to

out collated stats by player and team throughout the season.

5 10

David Beckham was booked in five of his first six 2011 MLS matches and 10 times overall in the regular season.


Opta Annual 2011 A Year of Expansion

We now have a truly global footprint, supplying our content to all corners of the world through our network of offices and representatives.

Milan / Bassano Larvik

Riga Beijing

Munich

London (HQ) / Leeds

New York

Paris Madrid

Seoul Sofia

Miami

Cape Town

Sao Paulo

Sydney Opta Offices Opta Representatives

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In May 2011, Zlatan Ibrahimovic won his eighth consecutive domestic title in three different leagues (Eredivisie, Serie A & La Liga), for five different clubs (Ajax, Juventus, Inter, Barcelona & AC Milan).

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Opta Annual 2011 A Year of Recognition

A Year of Recognition Opta Quizzes 2011 was the year that the Opta Football Pub Quiz was born. The inaugural London quiz in March was won by Sky Sports with September’s return fixture being won by the team from The Guardian. The team from RMC triumphed in the Paris event in June.

5.46 12

The 2011 Rugby World Cup saw just 5.46 tries scored per game, the lowest average since the 1991 tournament.


Opta Annual 2011 A Year of Recognition

TechTrack 100 For the second year in succession, Opta was named as one of the fastest-growing technology companies in the Sunday Times Tech Track 100 list. Opta were placed at number 74 in the 2011 list, rising from 85th place in 2010.

Awards Our social media work has received national and international recognition in 2011. At The Social Buzz Awards in November we collected the prize for Best Use of Twitter, and we also won Golden Twit Awards for Best B2c and Best Sports Twitter accounts. We’ve also had nominations for The Drum Digital Awards (DADIs), The Shorty Awards and The NOPAs.

15,000

In November 2011, Sachin Tendulkar became the first batsman to pass 15,000 runs in test cricket.

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Contact

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Leeds

Paris

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Sydney

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www.optasports.com

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info@optasports.com

Opta Annual 2011  

A publication to celebrate Opta's success during 2011

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